Digital/Technical Marketing Manager

APPROVE’s Digital/Technical Marketing Manager will be responsible for contributing technical knowledge to the creation, deployment, analysis and optimization of target content that delivers results across channels and platforms – including social media, listing sites, search engines, display networks, video, and others. You will work on a multidisciplinary team including copywriters, designers and sales leadership to build brand equity, generate in-bound leads, educate customers, and execute other aspects of the Company’s marketing and sales objectives. You will use your technical knowledge to implement, track, optimize and programmatically contribute to the Company’s marketing initiatives.

Responsibilities:

• Work with design and copy team to develop, execute, and manage digital ads and campaigns across platforms, channels, and touchpoints, including social media, search engines, and display networks.
• Monitor, analyze, and improve campaign performance by capturing insights, identifying trends, adjusting strategies and budgets to maximize return on ad spend (ROAS)
• Conduct research and establish a deep understanding of the target audience. Leverage that knowledge to create ad creatives, content, and wildly effective copy.
• Actively engage in SEO best practices (keyword, image optimization etc.)
• Use campaign data to generate actionable insights to boost ad performance, conversion rates, and generally inform the improvement of our overall marketing strategy.
• Continually test and iterate on ad creatives, targeting, and strategies through A/B testing, audience segmentation, and targeting strategies.
• Leverage the latest digital advertising tools and practice knowledge to experiment, innovate, test, and deploy with ferocious intent to achieve and sustain our distinct competitive advantage in reach and action.

Requirements:

• Degree in Marketing, Website Design, Programming or a related field.
• 3+ years of experience in digital marketing or programming, with a focus on creating and managing campaigns focused on customer acquisition and a broad knowledge of marketing strategies.
• Analytical mindset with ability to identify trends and quantify results.
• Experience in driving successful digital advertising campaigns, achieving KPIs and optimizing ROAS.
• Skills and experience with platform used for creative content development and content retargeting.
• Fluency in advertising platforms such as Google Ads, Facebook, Instagram, YouTube, TikTok, LinkedIn, programmatic platforms, and others.
• Proficiency in programming languages is a plus (PHP, JavaScript, etc.)
• Experience with digital marketing tools and platforms, such as Google Analytics, Hubspot, Tag Managers, and other tools.
• Analytical mindset and critical thinking. Multi Dimensional Project and Task Management skills.

APPROVE