Balfour & Co. is one of the world’s largest Collegiate and High School commencement services companies, leading the industry in digital product innovation by helping students and their families celebrate the most meaningful moments in their lives. Operating under Balfour®, GradImages®, University Photo®, Gaspard®, ArtCarved®, KeepSake® and Taylor Publishing Company®, the Company provides personalized products such as class jewelry and apparel, yearbooks and commercial printing, graduation cap and gowns, announcement products and photography through digital marketing technology, personal in-school deliveries, and customized school assortments. To learn more visit Balfour.com, the destination for Graduation products, and GradImages.com, the industry’s largest commencement photography platform. The Company operates throughout North America with around 5,000 team members. From our start in 1913 to today, the Company has grown and evolved in many ways but the quality of our products and our commitment to our people have been at the highest standards throughout this long history.
Position Summary: As the Director/VP of Marketing, you will be the driving force behind all marketing efforts at Balfour, leading the charge in both B2B account-based marketing and direct-to-consumer (DTC) marketing. Your mission will be to generate excitement, foster customer engagement, and drive revenue growth across all channels. With a focus on email and direct mail, you will create innovative campaigns that captivate our audience, while also leading social engagement programs to expand our reach and deepen customer connections.
Roles and Responsibilities: Marketing Strategy and Leadership:
• Develop and execute visionary marketing strategies that align with Balfour’s mission, leveraging email and direct mail as primary channels to drive brand awareness and customer engagement.
• Lead the marketing team, fostering a collaborative and high-energy culture focused on exceeding expectations.
• Set and surpass key performance indicators (KPIs), providing regular reports and insights to the executive team.
• Manage the marketing budget, maximizing ROI and driving innovation.
B2B and DTC Campaign Development and Execution:
• Create captivating marketing campaigns across digital, social media, print, and events to establish Balfour as the go-to source for personalized graduation products, both for our B2B partners and direct-to-consumer market.
• Utilize market research and analysis to identify emerging trends, customer preferences, and competitive landscapes, shaping marketing strategies accordingly.
• Optimize digital marketing efforts, including SEM, content marketing, and social media campaigns, to enhance customer engagement and loyalty.
Social Engagement Programs:
• Develop and lead social ambassador programs, leveraging social media influencers to amplify brand reach and strengthen customer connections.
• Develop and lead ongoing social calendar development.
Cross-functional Collaboration:
• Collaborate closely with cross-functional teams, ensuring seamless integration and alignment of marketing strategies.
Qualifications: Leadership and Experience:
• Bachelor’s degree in marketing, Business Administration, or a related field.
• Minimum 10 years of experience in senior marketing roles, preferably in the consumer goods industry.
• Proven leadership experience, successfully guiding and developing high-performing marketing teams.
Marketing Expertise:
• Expertise in email and direct mail campaigns, driving customer engagement and revenue growth.
• Track record of launching and managing successful social programs to amplify brand reach.
Analytical Skills and Strategic Thinking:
• Strong understanding of market research and analysis, data-driven decision-making, and ROI measurement.
• Proficiency in digital marketing strategies and tools, including SEO, SEM, content marketing, and social media.
Communication and Collaboration:
• Excellent communication and collaboration skills, with the ability to influence stakeholders.
• Strong business acumen and strategic thinking, with a passion for innovation.
Location: This role is based in our Aventura, Florida office. We will not consider remote work for this role.
Join Balfour as our Director/VP of Marketing, and lead our comprehensive marketing efforts, encompassing both B2B and direct-to-consumer initiatives. Together, we will create remarkable experiences, celebrate achievements, and shape the future of our brand. Apply now and embark on an incredible journey with us.
Please reach out directly to the CMO: https://www.linkedin.com/in/melissagoodis/ or via https://www.balfour.com/careers
Balfour & Co
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