Digital Marketing Manager

Job Description – Digital Marketing Manager

System Soft Technologies is a leading technology company that provides innovative technical solutions and consulting services to enhance innovation, business value, and competitiveness. For over 20 years, our focus on becoming a trusted partner to each client has allowed us to become a $170MM+ company with a pool of over 1300 associates who cover the full spectrum of IT expertise. We are distinguished by our ability to anticipate the unique needs of our clients and deliver a level of quality that far exceeds their expectations.

Why System Soft Technologies?

At System Soft Technologies, we are a family unit powered by diversity, inclusion, transparency, respect, integrity and passion for our clients and our people. Our business growth depends on your professional development, as we collaborate, share ideas and innovation, and invest in our future. By forging a meaningful partnership with our people, we come together with the same purpose, exceeding our goals. This keeps us nimble, ahead of the competition, and on top of our industry. Our continued success begins with you.

Job Summary:

We are looking for a highly creative digital marketing manager to lead our digital marketing team. In this position, you will be responsible for all aspects of our marketing operations. Your central goal is to help grow our brand’s influence while driving pipeline growth.

Your duties will include planning, implementing, and monitoring our digital marketing campaigns across all digital networks. Our ideal candidate is someone with experience in marketing, campaign management art direction, operational organization, and social media management. In addition to being an outstanding communicator, you will also demonstrate excellent interpersonal and analytical skills.

Responsibilities:

• Design and oversee all aspects of our digital marketing department including our website, SEO/SEM, database marketing, email, social media, and display advertising campaigns.
• Manage digital marketing strategy aligned with corporate brand strategy, by studying economic indicators, tracking changes in supply and demand, identifying customers and their current and future needs, and monitoring the competition.
• Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs), trends and insights to optimize spend and performance.
• Utilize analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points and identifies critical conversion points, drop off points, and optimize user funnels.
• Plan, execute, and measure experiments and conversion tests; and contribute to marketing effectiveness by identifying short-term and long-range issues that must be addressed.
• Manage Website, collaborate with internal teams to create landing pages and optimize user experience, and evaluate metrics that affect our website traffic, service quotas, and target audience.
• Optimize advertising spend and improve marketing results, as well as coordinate with in-house advertising and media team.
• Oversee digital marketing department operational requirements, processes, and projects.
• Manage and develop digital marketing team including recruiting, guiding, educating, driving performance accountability, and nurturing growth.
• Support other digital projects in support of leadership initiatives.

Qualifications:

• BA/BS degree in marketing or relevant field.
• 7+ years’ experience in a digital marketing or advertising position.
• In-depth knowledge of various social media platforms, best practices, and website analytics.
• Solid understanding of the latest trends and technologies in digital marketing including WordPress, HTML, CSS, JavaScript, and Google Business Suite, is required
• Knowledge of sales enablement tools including content management platforms, CRM (MSFT Dynamics), ZoomInfo, etc.
• Highly creative with excellent analytical abilities
• Outstanding communication and interpersonal skills
• A self-starter who demonstrates critical and creative thinking abilities
• Experience managing multiple campaigns at the same time, and facilitating cross-functional collaboration, alignment, and participation to derive most impactful campaign results
• Proven experience managing teams, both direct and cross-functional
• Team player who collaborates openly and communicates effectively across all key stakeholders and audiences
• Exceptional independent problem-solving ability, including metrics-driven thinking

• Experience with campaign performance measurement and analysis is a plus
• Experience managing workflows through agile marketing approach is a plus.

System Soft Technologies