Marketing Manager, Audience

NY NOW & Bulletin are seeking a passionate, dedicated Marketing Manager to support our Marketing and Sales teams.  

The Marketing Manager leads the development and execution of marketing campaigns to achieve attendance and sales goals for our integrated event and wholesale marketplace. With a deep understanding of our brand and audience, this role will create and execute ROI-focused multichannel B2B campaigns. 

In this role, you will help promote, market and elevate the thousands of brands in our trade show & online wholesale community to our audience of event attendees and buyers. You will use email marketing, social media, PPC, telemarketing, direct mail, and other communication channels to share our value propositions and success stories, and strategize creative, thoughtful B2B marketing campaigns and tactics that grow our community and generate more registrations for our events and sales on our marketplace. This includes assisting in the development and implementation of buyer-facing marketing channels and campaigns, as well as monitoring, analyzing and reporting on related activities and results.  

You will report to our Senior Director of Marketing and work collaboratively with all marketing and sales team members. 
 

This position can be performed from any of our US-based offices or remotely from anywhere within the US.

• Work closely with our Senior Director of Marketing to ideate, plan, and execute marketing campaigns to achieve delivery of business goals. 
• Create and executes multifaceted B2B marketing campaigns to increase brand/product awareness and increase audience registrations and sales conversions. 
• Work with show team to develop themes, ideas and concepts that attract and excite our demographic audiences. Ensure all content is appropriate and relevant for the brand and strategy.  
• Manage the entire marketing content calendar (across NYN’s attendee and exhibitor email campaigns, as well as Bulletin marketplace’s email campaigns, SMS marketing, and social media), and make adjustments as needed. 
• Learn the NY NOW & Bulletin brand voice: write, write, and write some more. Ultimately, become NY NOW & Bulletin’s go-to positioning director and copywriter for email, social media, and site content (including the NY NOW website as well as UX language within the Bulletin platform). 
• Collaborate with our team’s designer(s) to create beautiful and on-brand collateral. 
• Collaborate with all marketing team members on social media campaigns and channels to increase awareness, drive sales, and engage community. 
• Collaborate with the vendors with whom we partner to disseminate content across paid, owned and earned channels, including the process of managing production, and approval for all campaign materials. 
• Manage attendee communications for onboarding, promotions, and operations to ensure customer success. 
• Work with our Marketing Operations Team to deliver team tracking, pacing, and reporting, manage post-event report creation and survey analysis. 
• Reporting in platforms such as Tableau, Hubspot, Marketing Cloud and Pardot. 
• Partner with Marketing and Sales leadership to build a repository of new attendee leads that are nurtured with a goal of increasing audience registrations and sales conversions. Grow new leads by converting site traffic through calls-to-action, landing pages, and lead generation content. Support and optimize marketing automation and lead nurturing processes. 
• Establish and maintain strong working relationships with cross functional departments and colleagues, including Sales, Content, Sales Marketing, Marketing Operations and Operations. 
• Manage process with our Event Registration Team to enhance customer experience throughout the registration process and achieve data / marketing goals. 
• Additional marketing assignments as needed. 

• Experience in marketing or related field preferred 
• Experienced in digital marketing, email marketing, lead generation, and SEO.  
• A dual-minded approach: You’re highly creative and an excellent copywriter but can also be process-driven, think scale, and rely on data to make decisions.  
• Strong copywriting and communication. There may be a take-home project or copy assignment to help us vet your abilities.  
• Content marketing: Experience creating and managing B2B marketing content, including writing campaigns and circulating digital content through marketing channels. 
• Email marketing: experience writing, building, automating, executing, and analyzing performance of email campaigns using complex tools like Hubspot, Salesforce, Marketing Cloud, etc. 
• Growth marketing: experience with PPC marketing campaigns and strategies is a plus. 
• Experience defining and translating data into actionable insights that influence marketing strategy 
• Proactive work style that demonstrates the ability to effectively prioritize, multitask, and identify potential challenge areas  
• Ability to build relationships and collaborate successfully with multiple functional groups (sales, product, etc.) 
• Strong MS Office experience: Outlook, Excel, Word, PowerPoint. 
• Strong design eye: experience with Figma, Beepro, Canva, and knowledge of Adobe Creative Suite applications is a plus. 
• Strong reporting background: experience with tools including Tableau is a plus. 
• Ability to travel for our events, 2x/year 

ABOUT EMERALD

Emerald’s talented and experienced teams grow our customers’ businesses 365 days a year with products that create connections, deliver content, and drive commerce. We produce over 140 annual events, create and deliver content through print and digital channels, and power commerce through our seamlessly integrated in-person and digital platforms and channels. For more information, please visit https://www.emeraldx.com.

At Emerald, we strive to foster a diverse and inclusive community. We actively recruit and champion candidates who bring new perspectives from varied professional backgrounds and experiences, and we are intentional about ensuring a positive hiring experience for everyone. Our job postings don’t contain experience inflation, and most don’t require college degrees. Instead, they’re crafted to focus on outcomes and transferable experiences that are assessed in a structured interview process carried out by trained hiring teams. 

COMPENSATION & BENEFITS

Target Compensation: $80,000

Please note that this range reflects a reasonable estimate of the target compensation for this position. This range may ultimately vary based on a candidate’s qualifications and may be higher where required by applicable law. 

We offer a competitive benefits package designed to strengthen our employees’ physical and mental health, including unlimited vacation for exempt employees, flexible working locations, 401(k) plan with a company match, medical/dental/vision coverage with inclusive provisions including transgender services and fertility benefits, parental and caregiver leave, dependent, commuter and FSA benefits, professional development programs like Toastmasters, and mental wellness tools such as the Headspace app and weekly guided meditation programs.

If you need accommodation in our application process or have questions about our posted salary range, please email our Talent Acquisition team at [email protected].

Emerald