Job Title: Manager, VIP & Influencer Marketing
Reports to: Senior Manager, Influencer Marketing & Talent Partnerships
Job Location: Los Angeles, CA
Job Status: Exempt, FT
About SHEIN
SHEIN Distribution Corporation distributes SHEIN’s products in the U.S. Founded in 2012, SHEIN is a leading global online retailer and marketplace with operations in Los Angeles, Singapore and Guangzhou, along with other key markets. SHEIN reaches consumers across more than 150 countries and regions around the world. We place a premium on choice, delivering more than 6,000 new fashion, beauty and lifestyle products daily with more than a million items available. Our mission is to help people express their individuality through the latest trends that are accessible and affordable. To learn more about SHEIN, follow us at shein.com, sheingroup.com, instagram.com/sheinofficial and youtube.com/shein.
Position Summary:
The Manager VIP & Influencer Marketing will be an integral part of the growing Influencer Marketing team at SHEIN, with the responsibility of identifying and managing strategic relationships with top-tier influencers, celebrities and VIPs that foster brand awareness, demonstrate brand values and create community. This role is integral to amplifying and positioning brand communication, campaigns, events and activations to reach new, targeted audiences using our influencer and VIP network to drive purchase intent and build brand love.
Our ideal candidate is passionate about the social ecosphere, actively takes part within it, and understands the social and digital landscape. Additionally, you have a deep expertise in influencer and talent strategy, using your personal relationships to drive campaign objectives. You will understand how these levers work together to complement a broader marketing campaign and have a strong perspective on how to measure and prove ROI through these activities.
Responsibilities:
- Identify talent partners based on company initiatives and project needs, taking a strategic, data-driven, and holistic view of influencer marketing encompassing nano, micro, macro influencers, content creators, and VIPs.
- Continue to nurture our existing influencer community while looking to expand into new demographics and strengthen influencer relations by managing day-to-day communication with influencers, agencies and management via email, phone, DM, text, etc.
- Maintain talent relationships and create connections with new partners through mailings, giftings and outreach on brand initiatives, building close relationships that create alignment and transparency.
- Build relationships with cross-functional leaders and ensure regular communication and alignment on influencer marketing and brand initiatives.
- Lead in developing new business proposals including proposal development including PowerPoint building, writing, and organizing relevant materials.
- Drive product placement into television, film and music projects.
- Develop influencer and talent relations program for the brand.
- Improve brand awareness and foster brand reputation among key fashion and lifestyle influencers.
- Oversee offline event activations with top influencers and VIPs.
- Stay on top of pop culture, social media, influencer trends, as well as emerging technologies and social media platforms and platform updates
Skills and Qualifications:
- Bachelor’s Degree Required
- 5+ years of related experience, preferably within Influencer Marketing, social media, or PR in the fashion industry
- An ideal candidates will have a personal rolodex of influencer and celebrity talent relationships with and an eye for new upcoming talent
- PC Skills, including MS Office, and MS Outlook
- Experience using Canva, Tribe Dynamics and Monday.com
- Expert in leading social media platforms (TikTok, Instagram, YouTube, Twitter, Facebook, etc.) and understands digital marketing trends
- Excellent written and verbal communication skills with keen attention to detail
- Ability to think strategically and creatively
- Flexibility to adapt quickly to changing business needs and dealing with ambiguity
- Comfortable with occasional travel
- Self-starter, ability to thrive in a fast-paced environment
Pay: $88,400.00 min – $125,000.00 max annually, plus Bonus
SHEIN Benefits and Culture:
- Healthcare (medical, dental, vision, prescription drugs)
- Health Savings Account with Employer Funding
- Flexible Spending Accounts (Healthcare and Dependent care)
- Company-Paid Basic Life/AD&D insurance
- Company-Paid Short-Term and Long-Term Disability
- Voluntary Benefit Offerings (Voluntary Life/AD&D, Hospital Indemnity, Critical Illness, and Accident)
- Employee Assistance Program
- Business Travel Accident Insurance
- 401(k) savings plan with discretionary company match and access to a financial advisor
- Vacation, Paid holidays and sick days
- Employee Discounts
- Perks (HQ Location):
- Free weekly catered lunch at HQ
- Dog-Friendly office
- Free Gym Access at HQ
- Free Swag Giveaways
- Annual Holiday Party
- Invitations to pop-ups and other company events
- Complimentary daily office snacks and beverages
- Free Shuttle Service from HQ to LA Union Station
SHEIN is an equal opportunity employer committed to a diverse workplace environment.
SHEIN Distribution Corporation
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