Established in 2004, OLIVER is the world’s first and only specialist in designing, building, and running bespoke in-house agencies and marketing ecosystems for brands. We partner with over 300 clients in 40+ countries and counting. Our unique model drives creativity and efficiency, allowing us to deliver tailored solutions that resonate deeply with audiences.
As a part of The Brandtech Group, we’re at the forefront of leveraging cutting-edge AI technology to revolutionise how we create and deliver work. Our AI solutions enhance efficiency, spark creativity, and drive insightful decision-making, empowering our teams to produce innovative and impactful results.
Social Media Manager & Content Creator (Hybrid) | Nederland
Locatie: Rotterdam (hybride – 2 dagen op kantoor)
Ben jij die creatieve smaakmaker die social media laat watertanden?
Wij zijn op zoek naar een Social Media Manager en Content Creator die een social-first strategie ontwikkelt en serveert, scroll-stoppende content creëert en viraal gaat voor twee iconische voedingsmerken die wereldwijd geliefd zijn.
Sluit je aan bij ons bekroonde interne creatieve team, waar gedurfde ideeën samenkomen met smakelijke storytelling – en waar jouw content écht impact maakt op een wereldwijd publiek.
Wat ga je doen?
Content Creator:
- Je vertaalt samen met de Social Media Specialist de always-on contentstrategie die de iconische foodmerken van onze klant verbindt met culturele momenten in real-time.
- Je creëert content voor verschillende formats, die de zintuigen prikkelen en food storytelling naar een hoger niveau tillen, mèt een consistente merkidentiteit.
- Je blijft platform-algoritmes en nieuwe formats voor en zorgt dat onze content altijd relevant blijft.
- Je levert werk dat de benchmarks voor engagement en merkbeleving overstijgt.
- Je wordt het gezicht van de iconische foodmerken van onze klant op de social kanalen.
Social Media Manager:
- Jij bent de chef in de social keuken: van trending topics tot juicybrandedconversations.
- Jij voert de always-on social strategie van begin tot eind uit voor de iconische foodmerken van onze klant.
- Je spot als eerste opkomende trends en vertaalt merkdoelstellingen naar content die mensen écht willen proeven.
- Je zorgt ervoor dat de merken cultureel relevant blijven en onmisbaar zijn.
- Je gebruikt social-listening tools zoals Meltwater om te luisteren naar wat er leeft in de communities.
- Je werkt intensief samen met content creators, brieft ze met de juiste ingrediënten en bewaakt de tone of voice van onze merken.
- Je bouwt communities, activeert fans en gaat het gesprek aan op TikTok, Instagram, Youtube en daarbuiten.
- Je stuurt bij op performance en weet precies wat fingerlicking food content is.
- Je beheert de social contentkalender en zorgt dat alle posts, campagnes en activaties perfect op elkaar aansluiten.
- Je werkt naadloos samen met het media & brand team en jullie besluiten samen welke content gepusht gaat worden.
- Je werkt samen met analytics– en GenAI-teams om content performance te optimaliseren.
Wie ben jij?
- Je hebt een passie voor koken en eten en weet hoe je dat visueel onweerstaanbaar maakt
(SASSY = Superior science, Aesthetics, Sensorials, Shared byothersandYoung spirited). - Je bent ook het gezicht voor de merken en komt zelf ook in beeld.
- Je leeft online, ademt social (Tiktok, Instagram, Youtube en overige opkomende kanalen) en je hebt oog voor de volgende visuele trend en weet hoe je die authentiek koppelt aan onze merken.
- Skills in Adobe Creative Suite (Premiere Pro, After Effects, Photoshop + Illustrator, Capcuten Canvaénmobiele editing apps.En je weet precies welke overgangen, edits en sounds nodig zijn om food content te laten landen bij de juiste doelgroep.
- Je bent Gen Z en daarom weet je precies wat hen beweegt en je spreekt hun taal.
- Je bent creatief, strategisch, hands-on flexibel en hebt humor.
- Je bent zowel data-driven en culture-driven: cijfers en gevoel zijn jouw kompas.
- Je hebtervaring met contentcreatie, community management en performance tracking.
- Je bent sterk in stakeholder- en projectmanagement.
- Je moedertaal is Nederlands en je spreekt en schrijft vloeiend Engels.
- Je begrijpt de Nederlandse keuken en eetcultuur als geen ander, maar bent heel erg nieuwsgierig naar andere keukens.
Wat biedenwij?
- Je werkt voor een multinational met iconische merken, die dagelijks op miljoenen tafels staan.
- Je staat middenin cultuur, trends en communities.
- Je werkt samen met topcreators, designers en strategen. In een van het leukste, gezelligste en creatiefste teams.
Klaar om de social-keuken in te duiken?
Double-digit groei en volgend jaar gaan we all in op hot & trending smaken. Want: Taste is Booming. Help jij ons om deze merken te verdubbelen tegen 2030? Let’s make mayo history
Glow-up alert! Nieuwe vibes, nieuwe strategie – en social staat front and center. We willen iedereen laten voelen dat lekker koken niet moeilijk hoeft te zijn – zeker niet met onze foodmerken als jouw Wingman 🧑🍳💚 Ben jij ready om Nederland te laten koken met swagger? Let’s wing it, together.
Solliciteer nu en laat ons zien hoe jij onze iconische foodmerken laat shinen op social!
PORTFOLIO IS VEREIST
***
Req ID: 15064
#LI-AB1 #LI-Hybrid #LI-midsenior
Our values shape everything we do:
Be Ambitious to succeed
Be Imaginative to push the boundaries of what’s possible
Be Inspirational to do groundbreaking work
Be always learning and listening to understand
Be Results-focused to exceed expectations
Be actively pro-inclusive and anti-racist across our community, clients and creations
OLIVER,a part of the Brandtech Group, is an equal opportunity employer committed to creating an inclusive working environment where all employees are encouraged to reach their full potential, and individual differences are valued and respected. All applicants shall be considered for employment without regard to race, ethnicity, religion, gender, sexual orientation, gender identity, age, neurodivergence, disability status, or any other characteristic protected by local laws.
OLIVER has set ambitious environmental goals around sustainability, with science-based emissions reduction targets. Collectively, we work towards our mission, embedding sustainability into every department and through every stage of the project lifecycle.
When you apply to a job on this site, the personal data contained in your application will be collected by OLIVER (“Controller”) which is located at 151 Rosebery Avenue, EC1R 4 AB and can be contacted by emailing [email protected] or Adjust Your Set (“Controller”) which is located at 151 Rosebery Avenue, EC1R 4 AB and can be contacted by emailing [email protected] or DARE(“Controller”) which is located at 151 Rosebery Avenue, EC1R 4 AB and can be contacted by emailing [email protected] or Aylesworth Fleming (“Controller”) which is located at 151 Rosebery Avenue, EC1R 4 AB and can be contacted by emailing [email protected] (“Controller”). Your personal data will be processed for the purposes of managing Controller’s recruitment related activities, which include setting up and conducting interviews and tests for applicants, evaluating and assessing the results thereto, and as is otherwise needed in the recruitment and hiring processes. Such processing is legally permissible under Art. 6(1)(f) of Regulation (EU) 2016/679 (General Data Protection Regulation) as necessary for the purposes of the legitimate interests pursued by the Controller, which are the solicitation, evaluation, and selection of applicants for employment.
Your personal data will be shared with Greenhouse Software, Inc., a cloud services provider located in the United States of America and engaged by Controller to help manage its recruitment and hiring process on Controller’s behalf. Accordingly, if you are located outside of the United States, your personal data will be transferred to the United States once you submit it through this site.
Your personal data will be retained by Controller as long as Controller determines it is necessary to evaluate your application for employment. Under the GDPR, you have the right to request access to your personal data, to request that your personal data be rectified or erased, and to request that processing of your personal data be restricted. You also have to right to data portability. In addition, you may lodge a complaint with an EU supervisory authority.
Related jobs:
Jobs Summary:
The Social Community & Content Strategist – Western Europe supports iHerb’s European marketing strategy with a focus on growing social media presence by creating, curating, and localizing engaging content for platforms such as TikTok, Instagram, Meta, and other emerging social platforms.
Supporting the wider marketing and paid media team’s efforts to grow awareness of iHerb in the region. This role requires understanding of Western European customers behaviour with a focus on developing brand awareness and engagement through culturally relevant UGC-style content.
Job Expectations:
In this role, you are expected to:
- Provide a native, cultural perspective on Western European health and wellness customers by researching market differences to help iHerb target customers effectively
- Be the voice of Western Europe when informing the wider European marketing team’s strategy
- Develop engaging TikTok and Instagram content strategies tailored to Western European audiences carried through to execution
- Partner with creative teams and external agencies, and local creators/UGC contributors to develop high-quality content
- Define and build social strategies relevant to the market
- Adapt global brand messaging into culturally relevant formats for Western European markets to support on site promotional execution and advertising development outside of social
- Collaborate effectively with cross-functional teams, in a fast-paced environment
- Work closely with the Marketing Manager, Europe whilst collaborating closely with the Global Social/Brand team based in the US
Key Responsibilities:
Strategy Development
- Serve as the Western European voice of the customer. Provide country- and category-specific insights to inform creative development by building strategies tailored to the Western European market
Content Development & Execution
- Drive the end-to-end content development process, including creation, editing, and publishing, to ensure assets are optimized for social platforms such as TikTok, Instagram, Meta and Pinterest
- Conduct A/B testing and implement learnings to optimize performance. Track content results across multiple platforms and apply insights to improve future executions
- Use internal performance tools to track KPIs and report results to the wider Marketing team
Creator & Community Management
- Scout, onboard, and build creator communities across Western European markets
- Maintain relationships and manage day-to-day communication with creators across Western European markets
- Develop creative briefs aligned with marketing strategies and effectively brief creators
Cross Functional Collaboration
- Collaborate with marketing, creative, and global brand teams to support campaign executions
- Coordinate with external partners and agencies on production deliverables
- Share market insights that support broader European content initiatives
- Develop creative briefs aligned with marketing strategies and effectively brief creators
Data & Reporting
- Able to set, track, and report against KPIs that directly link to commercial targets and performance goals (Engagement rate, Content views & completion rate, CTR, CPA, ROAS
- Creator performance metrics (e.g., output volume, conversions, Spark Ads performance)
- Translates performance insights into actionable recommendations to optimize future content and campaigns
Communication
- Strong ability to communicate effectively with a variety of stakeholders across regions and teams
- Capable of presenting ideas, creative concepts, and performance insights clearly and persuasively
- Comfortable collaborating with cross-functional teams, providing updates, and ensuring alignment across Marketing, Creative, and Global Social teams
Knowledge, Skills & Abilities:
Required
- Strong proficiency in TikTok and Instagram content creation (filming and editing)
- Native or near-native fluency in Spanish, French or German
- Understanding of Western European digital culture, trends, and audience behaviors
- Ability to analyze social performance metrics
- Strong communication, collaboration and planning skills
- Ability to manage multiple priorities in a dynamic environment
Preferred
- Experience with video editing tools
- Experience working with creators or managing UGC pipelines
- Background in Health & Wellness is a plus
- Experience in agency larger corporate global environments with multiple stakeholders
- Basic proficiency with Google Analytics / GA4 to review performance indicators
Equipment Knowledge:
- Smartphone-based content creation and editing tools (e.g., in-app editors, CapCut)
- Social media management and analytics platforms (TikTok Analytics, Instagram Insights)
- Basic to intermediate proficiency in Excel or Google Sheets (content calendars, tracking, KPI summaries)
- G-Suite and/or Microsoft Office Suite
- Knowledge of Motion or short-form video animation is a plus
- Knowledge of Asana or other task management platforms is a plus
Experience Requirements:
- At least 2-5 years of hands-on experience in social media content creation (TikTok, Instagram Reels) for a brand, retailer, or agency
- Experience producing UGC-style content from concept through execution
- Experience collaborating with creators or UGC contributors
- Ability to interpret social analytics and apply insights to future content
- Experience managing content calendars or creator workflow
Education Requirements:
- Bachelor’s degree in Marketing, Communications, Digital Media, Creative Business, Creative Media Management or a related field; or proven equivalent practical experience
Work Environment:
The noise in the work environment is usually moderate.
Other factors are:
- Hybrid working model: 3 days per week onsite in the Amsterdam office and flexibility to work from home on other days
- Professional, yet casual working atmosphere
- Collaborative, fast-paced environment involving global and regional teams
Work closely with global teams across multiple regions; flexibility in working hours may be required
Staffing Agency Submission Notice
iHerb does not accept unsolicited 3rd party (“Agency”) candidates. If you are an Agency, please send any requests to be considered as a supplier in our Vendor Management System to [email protected]. Do not contact iHerb employees directly. If requested to work on a role, any Agency candidates would be presented through the internal recruiting organization.
About iHerb
iHerb is on a mission to make health and wellness accessible to all. We offer Earth’s best-curated selection of health and wellness products, at the best possible value, delivered with the most convenient experience.
We’re the world’s largest eCommerce platform dedicated to vitamins, minerals, and supplements, and other health and wellness products. For more than 25 years, we’ve been making it simple for people all over the world to purchase the highest quality products. From supplements to skincare to grocery items, we ship over 50,000 products, from over 1,800 brands direct to our customers in 180+ countries.
Our vision is to become the #1 destination for health and wellness across the world.
With a passion for wellness and a mind for innovative solutions, iHerb team members share a vision for a healthier world that drives them each day. Our 5 Shared Values unite our global team:
Focus on the Customer · Empower Our People · Be Entrepreneurial & Pivot Quickly ·
Embrace Diversity & Inclusion · Strive for Simplicity
iHerb Benefits
At iHerb, we are dedicated to offering programs designed to help our employees and their families stay healthy, live well, and plan for their financial future. Built on a strong foundation, our programs provide options and upgrades with flexibility, protection, and security in mind. For the comprehensive benefits list, visit www.iHerbBenefits.com. For our international team members, you may be eligible for benefits depending on the country where you are employed. The Talent Acquisition Partner/local HR representative will go over the benefits you are eligible for.
iHerb is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status. iHerb provides equal employment opportunities to all applicants for employment and prohibits discrimination and harassment.
iHerb, LLC. and its subsidiaries, including iHerb Netherlands B.V. (collectively, “iHerb”) collects personal information from you as part of its job application and recruitment process. The entity that is responsible for this information is the iHerb entity for which you apply for a job. The personal information you provide on this form will be used by iHerb to process your application and manage career opportunities at iHerb. This information also will be shared with our service providers who perform recruitment services on our behalf, including our service provider who operates this careers site on our behalf. For more information about our use of your personal information and the rights available to you under applicable law, please see our Careers Privacy Notice.
I certify that all responses and attachments herein are true and complete to the best of my knowledge. I authorize the investigation of all statements and attachments in the application for employment, as may be necessary in arriving at an employment decision. In the event of employment, it is understood that false or misleading information given or attached in my application or interview(s) may result in discharge.
By typing my name below, I understand I am electronically signing the application and that this is a legal representation of my signature.