FlashPoint Leadership Consulting is a boutique WBENC-certified leadership development firm serving the Fortune 1000 with proven leadership, team effectiveness, and coaching solutions that make leaders, teams, and organizations more effective.
We build long-term, deep relationships with our clients to provide highly researched and effective leadership development and coaching programs through both our flagship programs, as well as with more customized solutions.
Headquartered in Indianapolis, our in-office and remote team of facilitators, coaches, and project managers serve clients around the globe. Our values-driven culture makes FlashPoint an inclusive and flexible workplace where team members are supported and encouraged to learn and grow. We’re curious. We’re dynamic. And above all, we care about our team and our clients and are committed to high-quality impactful work.Â
About the Position:
The content marketing coordinator produces targeted content that promotes FlashPoint’s services, connects the brand with prospective and current clients, supports lead generation and sales activities, and educates our audience on topics related to leadership, team effectiveness, and coaching.
The content marketing coordinator uses their writing, research, and development skills to help execute FlashPoint’s content marketing strategy. This role increases brand awareness, grows and optimizes website traffic, helps to acquire clients, and supports the FlashPoint team with content development (e.g. blog posts, articles, website content, case studies, white papers, marketing materials, sales tools, pitch decks, proposals, etc.) that helps us grow our impact on leaders in client organizations.
This is an in-office position at our company headquarters in Indianapolis, Indiana, with the option for hybrid work after approximately 6 months, depending on office staffing needs, successful onboarding, and demonstrated familiarity with the role.
The key responsibilities of the content marketing coordinator will be to:
- Create SEO-supporting content that helps drive traffic and showcases FlashPoint Leadership’s thought leadership to new audiences, which could include web copy, email, blog posts, social media posts, case studies, whitepapers, e-books, research studies, and more.
- Provide support with the writing, editing, and quality review of capabilities presentations, sales tools, proposals, pitch decks, and other business development tools in support of the sales and marketing teams.
- Write new content, as well as curate and ghost-write content from subject-matter experts on the team that is consistent with FlashPoint’s brand and tone. Deliverables could include blog posts, articles, white papers, ebooks, case studies, website content, marketing materials, guides, infographics, landing pages, video scripting, etc.)
- Maintain FlashPoint’s content marketing calendar and social media calendar and ensure we’re creating a mix of content aimed at increasing brand awareness, website traffic, search engine rank, and leads generated on the website and across social platforms.
- Collaborate with the marketing team to ensure copy tone and style are consistent with the overall FlashPoint brand.
- Regularly maintain and update website content.
- Efficiently manage content creation through production cycles so that tasks are completed on time and team members are clear on project requirements and schedules.
- Distribute content through online channels to grow the FlashPoint social audience. Lead social media campaigns, and track metrics and engagement with the goal of continuous improvement.
- Monitor, analyze and report on content marketing metrics, and help to continuously align the content strategy based on analytics and audience responsiveness.
- Make an ongoing effort to understand and stay up to date on the business, brand, products, and clients, and keep informed of industry trends and marketing approaches.
Ideal candidates will have the following:
- A bachelor’s degree from a four-year college or university. (Marketing, journalism, communications, public relations, English, or a related field).
- One or more years of experience in business writing or content strategy tactics, including content creation, editing, copywriting, social media marketing, blogging, or an equivalent combination of education and experience.
- Experience converting comprehensive product or industry information into customer-friendly messaging.
- Ability to adapt quickly to new or unfamiliar business topics and rely on research, review of existing materials, and in-depth interviewing skills to develop content.
- A strong understanding of brand marketing, social media, and how to encourage user engagement to support brand initiatives and business goals.
- Experience using content management systems to create and publish web updates (Hubspot preferred).
- Proficient in inbound marketing strategies (HubSpot Inbound Certified a plus).
- Experience in keyword research and search engine optimization a plus.
- Experience using Google Analytics, Search Console, and AdWords is a plus.
- Experience or a flair for graphic design is a plus.
To be successful in this role, you must:
- Have exemplary writing and editing skills.
- Be able to adapt quickly to new or unfamiliar business topics and rely on research, review of existing materials, and in-depth interviewing skills to develop content.
- Act with initiative and be able to respond quickly to requests.
- Be highly organized, with a flair for details and deadlines, along with the ability to orchestrate a project from start to finish. You must be able to focus, prioritize, and deliver quality results under tight timelines, and be flexible and responsive when needed to be.
- Have a thorough understanding of existing and emerging digital communications channels and be able to drive business outcomes through appropriate channel selection.
- Be computer savvy and proficient with multiple applications, including Microsoft Word, Excel, and PowerPoint. Prior knowledge of Adobe Illustrator, Adobe InDesign, Canva, or other design software is a plus.
- Be flexible with your schedule. At FlashPoint, we promote positive work-life balance, but we also understand that in order to serve clients well, we have to be flexible to meet their business needs.
Compensation and Benefits
FlashPoint will reward your talents with competitive compensation and an exceptional benefits package that includes medical, dental, and vision insurance; life and disability insurance; 401(k); generous paid time off; and support for your ongoing professional development.
Equal Opportunity Employer
FlashPoint is an equal opportunity employer and our hiring process is inclusive of all genders and gender expressions, races and ethnicities, religions, and sexualities as well as veterans and people with disabilities. Throughout our hiring process, we will actively recruit a diverse group of candidates, advertise broadly, craft job descriptions to be inclusive, and include a diverse group of candidates within the interview pool.
FlashPoint Leadership Consulting
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