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GENERAL FUNCTION:
The Social Media Analyst will focus on translating operating data into recommended actions to drive optimizations for organic and paid social campaigns. The Social Media Analyst will work with a variety of stakeholders to provide data and insights that drive and inform business decisions for improving social performance and driving customer and prospect traffic, awareness of Fifth Third Bank, and ROI.
Responsible and accountable for risk by openly exchanging ideas and opinions, elevating concerns, and personally following policies and procedures as defined. Accountable for always doing the right thing for customers and colleagues, and ensures that actions and behaviors drive a positive customer experience. While operating within the Bank’s risk appetite, achieves results by consistently identifying, assessing, managing, monitoring, and reporting risks of all types.
ESSENTIAL DUTIES & RESPONSIBILITIES:
• Lead the implementation of social analytics measurement across multiple platforms.
• Serve as a thought leader for social campaign measurement and user experience.
• Provide analytics and insights that inform decision making across all social channels.
• Help business stakeholders understand and use metrics/insights to improve user experience and engagement across the shopper journey.
• Translate business / campaign requirements from line of business perspective into an analytics solution design.
• Assist Marketing in establishing testing procedures and benchmarks.      Â
• Gather and analyze data to measure user behavior and marketing campaign performance across all Fifth Third social properties.
• Monitor Web analytics and identify patterns and insights based on data.
• Be able to join multiple data points to accurately identify the causes for the latest trends and come up with recommendation to create a better user experience.
• Build automated reports and dashboards, and ensure accurate tracking and reporting.
• Publish key performance metrics in a consistent manner with a focus on accuracy.
SUPERVISORY RESPONSIBILITIES: None.
MINIMUM KNOWLEDGE, SKILLS & ABILITIES REQUIRED:
• Bachelor’s degree in business, math, marketing, information technology or related field.
• Typically requires minimum of 3-5 year’s work experience in a similar role.
• Experience with all steps in the analytic process including problem definition, hypothesis development, program design, results analysis, summarizing and presenting analytics in an executive-ready format.
• Excellent analytical, written and oral communication skills.
• Experience presenting reports and insights to internal stakeholders.
• Ability to translate analytics to reports.
• Easily picks up new technology; analytical problem-solver; creative thinker; strong communicator.
• Proficient with MS-Windows and other related PC applications.
Social Media Analyst
LOCATION — Cincinnati, Ohio 45202
Fifth Third Bank, National Association is proud to have an engaged and inclusive culture and to promote and ensure equal employment opportunity in all employment decisions regardless of race, color, gender, national origin, religion, age, disability, sexual orientation, gender identity, military status, veteran status or any other legally protected status.
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Welcome to Planet. We believe in using space to help life on Earth.
Planet designs, builds, and operates the largest constellation of imaging satellites in history. This constellation delivers an unprecedented dataset of empirical information via a revolutionary cloud-based platform to authoritative figures in commercial, environmental, and humanitarian sectors. We are both a space company and data company all rolled into one.
Customers and users across the globe use Planet’s data to develop new technologies, drive revenue, power research, and solve our world’s toughest obstacles.
As we control every component of hardware design, manufacturing, data processing, and software engineering, our office is a truly inspiring mix of experts from a variety of domains.
We have a people-centric approach toward culture and community and we strive to iterate in a way that puts our team members first and prepares our company for growth. Join Planet and be a part of our mission to change the way people see the world.
Planet is a global company with employees working remotely world wide and joining us from offices in San Francisco, Washington DC, Germany, Austria, Slovenia, and The Netherlands.
About the Role:
Planet is seeking a full-stack Social Media Manager to join our Communications and Marketing team. The ideal candidate is passionate about Planet’s mission, space, rocket launches, global events, and thrives in people-oriented environments.
This is a unique opportunity to lead the social voice for a company at the intersection of tech, defense, and AI. The successful candidate will work within a highly effective and diverse communications team that values collaboration, strategic thinking, and creative storytelling. This role requires a knack for community management, a curious mind, and the ability to turn complex technical and business concepts into engaging, digestible content that resonates with a global audience of customers, investors, and the general public.
Candidates are strategic, digitally savvy, and data-driven professionals who can craft a compelling brand voice and amplify our mission across all social channels, from the fast pace of X to the professional gravitas of LinkedIn. A passion for storytelling using excellent communication, collaboration, and planning skills, demonstrating meticulous attention to detail are critical.
This is a full-time, hybrid role which will require you to work from our San Francisco office 3 days per week.
Impact You’ll Own:
- This person will be responsible for developing and executing a comprehensive social media strategy for both Planet’s corporate brand and limited members of the executive team, including its CEO and Co-Founder.
- Develop and implement a social media strategy for all of Planet’s corporate channels, including X, LinkedIn, Facebook, Reddit, and YouTube.
- Create and manage the executive social media presence (starting with the CEO) on X and Linkedin, including content strategy, ghostwriting, and community engagement.
- Oversee all day-to-day social media operations, including content creation,light video creation and editing, scheduling, publishing, community management, and real-time monitoring.
- Partner with global cross-functional teams including Marketing, Government Affairs, and Product to align social media efforts with broader business goals, markets, and campaigns.
- Collaborate with Marketing video content creators both in-house and agency side to create compelling engaging content, reaching Planet’s audiences where they are.
- Analyze social media metrics and trends to inform strategy, optimize performance, and report on key KPIs to leadership.
- Identify and manage proactive brand moments and provide reactive support for issues that may arise.
- Stay up-to-date on the latest cultural and social media trends and platforms, and identify real-time social moments that are relevant to Planet to help increase brand awareness.
What You Bring:
- 6+ years of experience in social media management, with experience creating and managing successful social media campaigns, community management, and audience engagement for a technology company.
- Exceptional writing skills with the ability to craft both short and long-form digital content, including social copy, video scripts, and executive communications.
- Experience in executive social media support, including ghostwriting and building a personal brand.
- Strategic and creative thinking with the ability to develop integrated digital programs that align with business goals.
- Excellent analytical skills with experience using social media analytics tools to measure performance and inform strategy.
- Proficiency with creative tools like Adobe Creative Cloud to rapidly produce high-quality graphics and videos for social media.
- Flexibility and resourcefulness to work in a collaborative and dynamic environment.
- Bachelor’s degree in Communications, Marketing, or a related field.
Application Deadline:Â December 17, 11:59 PM PST
Benefits While Working at Planet:
These offerings are dependent on employment type and geographical location, based upon applicable law or company policy.
- Comprehensive Medical, Dental, and Vision plans
- Health Savings Account (HSA) with a company contribution
- Generous Paid Time Off in addition to holidays and company-wide days off
- 16 Weeks of Paid Parental Leave
- Wellness Program and Employee Assistance Program (EAP)
- Home Office Reimbursement
- Monthly Phone and Internet Reimbursement
- Tuition Reimbursement and access to LinkedIn Learning
- Equity
- Commuter Benefits (if local to an office)
- Volunteering Paid Time Off
Compensation:
The US base salary range for this full-time position at the commencement of employment is listed below. Â Additionally, this role might be eligible for discretionary short-term and long-term incentives (bonus and equity). The final salary range is determined by job related experience, skills and location. Â The range displays our typical hiring range for new hire salaries in US locations only. Â Your recruiter can share more about the specific salary range for your preferred location during the hiring process.
US National Salary Range
$100,300 – $125,400USD
Why we care so much about Belonging.
We’re dedicated to helping the whole Planet, and to do that we must strive to represent all of it within each of our offices and on all of our teams. That’s why Planet is guided by an ultimate north star of Belonging—dreaming big as we approach our ongoing work. If this job intrigues you, but you’re thinking you might not have all the qualifications, please… do apply! At Planet, we are looking for well-rounded people from around the world who can contribute to more ways than just what is listed in this job description. We don’t just fill positions, we aspire to fulfill people’s careers, most excited about folks who are motivated by our underlying humanitarian efforts. We are a few orbits around the sun before we get to where we want to be, so we hope you’re excited to come along for the ride.
EEO statement:
Planet is committed to building a community where everyone belongs and we invite people from all backgrounds to apply. Planet is an equal opportunity employer, and committed to providing employment opportunities regardless of race, religious creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, pregnancy, childbirth and breastfeeding, age, sexual orientation, military or veteran status, or any other protected classification, in accordance with applicable federal, state, and local laws. Know Your Rights.
Accommodations:
Planet is an inclusive community and we know that everyone has their own needs. If you have a disability or special need that requires accommodation during the hiring process, please reach out to [email protected] or contact your recruiter with your request. Your message will be confidential and we will be happy to assist you.
Privacy Policy: By clicking “Apply Now” at the top of this job posting, I acknowledge that I have read the Planet Data Privacy Notice for California Staff Members and Applicants, and hereby consent to the collection, processing, use, and storage of my personal information as described therein.
Privacy Policy (European Applicants): By clicking “Apply Now” at the top of this job posting, I acknowledge that I have read the Candidate Privacy Notice GDPR Planet Labs Europe, and hereby consent to the collection, processing, use, and storage of my personal information as described therein.
If you answer (a.) to the above question, please select ‘N/A’ for questions 2-7.
*Note: A family member includes: spouses, parents, step-parents, legal guardians, mothers-in-law, fathers-in-law, children, step-children, siblings, sons-in-law, daughters-in-law, sisters-in-law, brothers-in-law, grandparents, spouse’s grandparents, grandchildren, uncles, aunts, nephews, nieces, and first cousins
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