TO BE CONSIDERED FOR THIS ROLE – YOU MUST HAVE ACCESS TO A VEHICLE. THIS IS A HYBRID-ROLE WHERE YOU WILL BE REQUIRED IN-OFFICE FOR HALF THE WEEK.
Knotty Knickers is a Canadian-based online women’s underwear and lingerie brand that delivers cute and affordable Knickers throughout North America and the UK!
Ideal Candidate
We are looking for a social-savvy, experienced marketer with a passion for all things influencer marketing and creator culture! The Candidate should be a hyper creative, strategic thinker with a strong sense of influencer marketing.
We are looking for someone who can create foundations in Influencer Marketing and grow it to new heights.
You are a go-getter who thrives in a collaborative and high-growth environment and is excited to partner with a talented team of marketers, brands and creators!
Responsibilities
- Ideate, create and execute new influencer marketing strategies to constantly grow awareness across all social platforms
- Drive brand awareness and acquire new customers for Knotty through influencer and brand partner marketing programs
- Create the overall roadmap, strategy, and plan for influencer and partner marketing channels
- Develop strategic KPIs, benchmarks and clear measurements of program success
- Lead all aspects of Knotty’s influencer program: Research and define the list of creators we want to work with, create creative briefs, and execute strategic plans
- Structure and negotiate partnerships with influencers a that create a win-win outcome, manage organic and paid influencer collaborations across Instagram, TikTok, Youtube, and more
- Lead and continue to grow the Influencer & Partner Marketing team by providing feedback on briefs, providing contracts, and ongoing mentorship
- Maintain all communication with all influencers & third party agencies
Requirements
- Strong understanding of influencer marketing, social media, and the content creator space
- Expert in social media culture, rising trends, and emerging influencer talent
- Strong understanding of how to measure success from influencers on Instagram, TikTok, and YouTube
- Exceptional written/verbal communicator and strong networker
- Work experience with influencers on TikTok, Instagram and YouTube
- Excellent in telling stories and copywriting
- Must be motivated by the goals of social growth and virality
- Similar work experience with an e-commerce brand is an asset
Knotty Knickers
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