Digital Asset Manager

Job Overview:

Good understanding of database systems, content modeling/architecture, metadata schemas, taxonomic structures, SEO best practices and accessibility standards.

XML publishing workflows and variable data printing

Looking for someone to help manage DAM (migrating from Magnolia to Adobe)

Content management and digital asset management

Help me increase the value of the new DAM and its efficiency

Good understanding of system and workflows integrating with teams we support (creative design team will utilize DAM, we need someone to have understanding of creative tools (adobe InDesign, Photoshop) b/c we are integrating with the DAM which is an Adobe system. Know creative environment workflows to get assets approved. Bring that experience to the new system and help maintain workflows we are putting in place. Act as a liaison between users in our environment. Supporting them, training them, troubleshooting. Light administrative on DAM (user group setup and configuration). Principles of system and how it works in a creative marketing environment. Continually improve system. What’s needed from the team to develop workflows. Reviewing and testing of configurations. Secondary needs with taxonomy and metadata. Creating workflows with x-functional partners (mainly designers and studio team).

Talk to team, understand what needs are, also understand the system we have and its capabilities, then draw out (understand a role of who does what and when)

User generated content how does it go from ingestion to being reviewed to being worked on to being published to being shared to being retired. Whole end to end flow. If you can chart that out in a workflow diagram. Understand the detailed steps, understand system and integrating into system.

Creative studio environment. Understand the DAM flows of what works and what doesn’t. Collect feedback and help us implement or develop the workflows that should exist. Ongoing review of procedures for improvement

Required Functional Skills/Tools:

• Adobe Creative Suite Photoshop, Lightroom, Illustrator, Acrobat Pro, InDesign)—NOT DESIGNING BUT MANAGING OF ASSETS
• Communicate effectively (break process down into something meaningful that can be followed). Communicator that collaborates well
• Experience with CMS or DAM (prepare assets to get them published, managed, tracked)
• These people need to create it, these people need to review it…know what to do here because I’ve experienced it. Liaison.

*working with systems to integrate creative processes for smooth flowing process that work and integrate well with all the types of assets we ingest and deal with

Position Description:

The Creative Systems Specialist is responsible for the successful overall delivery and dependencies related to enabling Adobe Experience Manager Assets (DAM) usage by internal teams throughout the company as well as external vendors. This role will also serve as a connection point, encouraging cross-functional collaboration and promoting the benefits of omni-channel marketing and unified content strategy to support marketing automation, personalization at scale, and brand strategy through the adoption of our enterprise-wide content management systems. The Content Specialist must be able to nimbly and clearly communicate with a wide range of audiences made up of business users, developers, creatives, and both digital & print production teams across international offices.

RESPONSIBILITIES

• Assists in managing enterprise-wide content architecture and workflow automation initiatives, developing an in-depth understanding of the full digital assetscontent lifecycle and stakeholder requirements for success.
• Work closely with internal stakeholders, Creative teams and external vendors (Print + Digital) to maintain a unified digital assets/content workflow strategy with regard to new development and system integrations.
• Evaluates requests from and identifies needs of business stakeholders and translates these into executable acceptance criteria that meet enterprise brand & technology standards and performance goals.
• Builds awareness and understanding across functional teams through methods including leading check-in meetings, conducting training sessions, developing on-boarding procedures, defining and maintaining assetscontent delivery workflow processes, writing user and administrator guides, and coordinating technical documentation.
• Performs basic troubleshooting for business users and escalates to relevant tech partners as needed.
• Help define and manage user access and permissions.

REQUIREMENTS

• Bachelor’s degree or higher in related field or equivalent work experience in marketing communications, publishing/print production or library science.
• Minimum of 3-5 years’ experience in digital media content, project management or similar field with increasing responsibility. Background producing content for both print and digital communications preferred.
• Prior experience with Adobe Experience Manager Assets and other digital asset management systems preferred.
• Strong familiarity with Adobe Creative Cloud (Photoshop, Lightroom, Illustrator, Acrobat Pro, InDesign) and image optimization techniques.
• Good understanding of database systems, content modeling/architecture, metadata schemas, taxonomic structures, SEO best practices and accessibility standards.
• Knowledge of XML publishing workflows and variable data printing.
• Strong communication and detail orientation with ability to see, maintain strategic perspective in a fast-paced environment.
• Demonstrated ability to work independently with minimal supervision while delivering accurate and on-time delivery of tasks and projects.

Robert Half