Marketing Director

Growth Marketing Director at Angelo (Fine Art Blockchain Startup)

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Key info:

• Job title: Growth Marketing Director 
• Sector: Web2.5 / Fintech / Art
• Salary: Competitive base salary
• Additional compensation: Share options scheme
• Job type: Part time / full time
• Location: Work from anywhere
• Contact: [email protected] / linkedin.com/company/angeloart

Angelo is an early-stage B2C tech disruptor looking for a Web2.5-focused Growth Marketing Director. We are democratizing the future of fine art by changing the way physical and digital fine art is bought and sold around the world.

The Company

• Angelo is on a mission to democratize the future of fine art by creating a curated ecosystem where creators, collectors, and art lovers can sell, invest in, & trade fractionalized art using our proprietary trading platform
• We are disrupting the $2 trillion physical art market and will be one of the first companies to bring fine art onto the blockchain, by building a first rate investment and trading platform that will enable fractional trading of physical fine art.
• With an executive team of 7 and a supporting team of over 15 we have experience in art dealing, branding / marketing, regulatory compliance, web design, blockchain development, and influencer marketing
• We have developed the Angelo trading platform for the past seven months and are soft launching the Alpha in December

The Role

• Craft the company’s user acquisition strategy
• We are looking for a fast-paced, organized, proactive Growth Marketing Director with 5+ years of experience to manage a multi-channel marketing and community-building program that will be foundational for the growth of our project and its importance in the emerging online fine art world
• Managing our multi-channel paid and organic campaign presence to build a strong top of funnel
• Testing alternate positioning for products with landing pages + ads
• Designing and optimizing social media and search ads
• Defining a content marketing strategy, writing and hiring for it
• Pitching to reporters
• Outreach to partners
• Review our existing marketing strategy and create an implementation plan for it
• Execute multiple aspects of marketing, including branding & positioning, ads, content & education, social & community, influencer & affiliate marketing, events, and comms
• Lead marketing announcements such as product launches and feature releases, staying on top of the latest internal developments
• Conduct market research to find answers about user requirements, habits, and trends
• Monitor and analyze marketing data and KPIs (campaign results, conversion rates, traffic, community feedback, etc.) to help shape future marketing strategies
• Keep up with the latest developments in the blockchain space and reach out to projects where appropriate to establish partnerships
• Keep track of the market competition, trends, releases, etc., and turn them into market insights that can be used for the benefit of the business
• Coordinate content calendars across all channels

What we’re looking for:

• The ideal candidate is passionate about art, blockchain technology and the future it can shape, and is just as passionate about digital marketing, the technologies supporting it, and its core concepts. Our Growth Marketing Director is both creative and analytical, results-driven, resourceful, and leads by example
• Comfortable with building a community from scratch
• Experience with a wide range of social media management tools
• Speak fluent Discord/Twitter
• Well-versed in the implementation and management of marketing analytics
• Capable of planning and optimizing outbound and inbound marketing campaigns
• Ability to liaise with influencers, content creators and subject matter experts
• Understanding of user acquisition metrics such as LTV, DAU/MAU, CTR, MAT, CAC, CRR, etc.
• 5+ years of experience working in a B2C tech business in a marketing role
• Previous experience in a related industry
• A winning mindset and entrepreneurial spirit
• Experience in a fast-paced startup environment

What we’re offering:

• Competitive base salary with scalable promotion
• Significant share options package – as one of our MVPs, when the company wins, you win
• Part time / full time
• Flexibly hybrid work – we split our time between our central London office and remote work
• Flexible working hours
• The opportunity to change an entire industry by joining one of the first companies bringing a physical asset to the blockchain
• Colleagues who are also friends
• Unlimited holidays
• Team socials
• Training & development

Angelo