We are not your average PR agency. We are a data-driven, next-gen communications company that delivers scaled influence, cultural relevance and brand talkability for our Fortune 200 consumer and healthcare brands.
INTRODUCTION
We are looking for a Supervisor of Influencer Marketing (healthcare/pharma), to support our client work across our agency. In this role, you’ll contribute to creative, results-driving influencer marketing solutions and partnerships that service highly regulated healthcare accounts. You will also help the agency up-level our expertise in this area of critical importance. In addition to being an influencer marketing specialist, you also understand social media and content marketing, are a strong writer and can navigate the fast-paced, challenging regulatory space. As part of our 25+ team comprised of social, digital and influencer experts, you’ll learn from like-minded communicators and have access to tools and resources to keep your inspiration levels high.
KEY RESPONSIBILITIES
Business-Minded Activator
- Support the execution of influencer programs (includes social content creation, events, social activations, etc.)
- Capture program results to facilitate program recap reports and real-time program optimizations
- Proactively contribute innovative, creative solutions leveraging influencer marketing tactics to deliver on brand business goals
- Actively participate in brainstorms, team meetings and influencer networking sessions
- An understanding of social media strategy (both organic and paid)
Relationship Facilitator
- Serve as first point of contact for influencer partners and vendors. This includes:
- Working with influencers to authenticate platforms to confirm capacity to achieve business results
- Maintaining strong relationships with healthcare influencers
- Building positive working relationships with influencer agents, networks and tools
- Be a strong team player who works well in a highly integrated team model (internal and external)
- Identification and vetting of influencers to meet business goals and serve as co-creators and ambassadors for our brands
Social Storyteller
- Have an insatiable appetite for content creation, technology and digital trends including:
- Co-creating content with influencers that is poised to deliver on brand goals without sacrificing influencers’ creative value
- Fluency in digital and influencer platforms and their creative executional functions/capabilities
- Providing ongoing insights into trends for real-time influencer content optimizations
- An eye for trends, emerging platforms and hot topics relevant to our brands and business
- Have a working understanding of social media platforms, including measurement and best practices; brand social personas/tone of voice; and community management
Compliance and Innovation Expert
- Advocate for breakthrough digital work that complies with best practices including:
- Understanding social etiquette for influencer relations
- Compliance with ethical standards (FTC regulations, FDA, GDPR, etc.)
- Interest in latest technology and how it impacts influencer marketing (i.e. Artificial Intelligence, Blockchain, etc.)
- Conducting research to support current campaigns and new business activities
- Sharing team successes to the broader agency
- Leveraging paid media to increase the reach of influencer and social content
- Reviewing and revising talent contracts in partnership with legal experts
EXPERIENCE REQUIREMENTS
- 6+ years of experience working in healthcare/pharmaceutical influencer marketing or related field
- Experience working with legal to contract influencers, negotiate contracts, and work with talent teams.
- Bachelor’s degree in Marketing, Communications, Social Media or related field
- Outstanding communications skills (verbal, written, and presentation) and a dynamic social presence
- An understanding of social media strategy (organic, paid), platforms and community management best practices
- Comfortable with data/analytics, in order to mine for insights and optimizations; as well as measurement and reporting
- An aptitude for tools and the ability to quickly pick up on new technology
- Excellent organizational skills with the ability to manage multiple projects at once
- An eye for quality visual and written content
- Proficiency in Excel, Word and PowerPoint
- Ability to thrive in a fast-paced environment with a solutions-oriented mindset
- Strong team player who works well in a highly integrated team model (internal and external)
- Have compassion for those with illnesses and respect for those who work to help them recover
Search Max, Inc
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