Supervisor, Influencer Marketing-(Healthcare Agency Side)

We are not your average PR agency. We are a data-driven, next-gen communications company that delivers scaled influence, cultural relevance and brand talkability for our Fortune 200 consumer and healthcare brands.

INTRODUCTION

We are looking for a Supervisor of Influencer Marketing (healthcare/pharma), to support our client work across our agency. In this role, you’ll contribute to creative, results-driving influencer marketing solutions and partnerships that service highly regulated healthcare accounts. You will also help the agency up-level our expertise in this area of critical importance. In addition to being an influencer marketing specialist, you also understand social media and content marketing, are a strong writer and can navigate the fast-paced, challenging regulatory space. As part of our 25+ team comprised of social, digital and influencer experts, you’ll learn from like-minded communicators and have access to tools and resources to keep your inspiration levels high.

KEY RESPONSIBILITIES

Business-Minded Activator

• Support the execution of influencer programs (includes social content creation, events, social activations, etc.)
• Capture program results to facilitate program recap reports and real-time program optimizations
• Proactively contribute innovative, creative solutions leveraging influencer marketing tactics to deliver on brand business goals
• Actively participate in brainstorms, team meetings and influencer networking sessions
• An understanding of social media strategy (both organic and paid)

Relationship Facilitator

• Serve as first point of contact for influencer partners and vendors. This includes:
• Working with influencers to authenticate platforms to confirm capacity to achieve business results
• Maintaining strong relationships with healthcare influencers
• Building positive working relationships with influencer agents, networks and tools
• Be a strong team player who works well in a highly integrated team model (internal and external)
• Identification and vetting of influencers to meet business goals and serve as co-creators and ambassadors for our brands

Social Storyteller

• Have an insatiable appetite for content creation, technology and digital trends including:
• Co-creating content with influencers that is poised to deliver on brand goals without sacrificing influencers’ creative value
• Fluency in digital and influencer platforms and their creative executional functions/capabilities
• Providing ongoing insights into trends for real-time influencer content optimizations
• An eye for trends, emerging platforms and hot topics relevant to our brands and business
• Have a working understanding of social media platforms, including measurement and best practices; brand social personas/tone of voice; and community management

Compliance and Innovation Expert

• Advocate for breakthrough digital work that complies with best practices including:
• Understanding social etiquette for influencer relations
• Compliance with ethical standards (FTC regulations, FDA, GDPR, etc.)
• Interest in latest technology and how it impacts influencer marketing (i.e. Artificial Intelligence, Blockchain, etc.)
• Conducting research to support current campaigns and new business activities
• Sharing team successes to the broader agency
• Leveraging paid media to increase the reach of influencer and social content
• Reviewing and revising talent contracts in partnership with legal experts

EXPERIENCE REQUIREMENTS

• 6+ years of experience working in healthcare/pharmaceutical influencer marketing or related field
• Experience working with legal to contract influencers, negotiate contracts, and work with talent teams.
• Bachelor’s degree in Marketing, Communications, Social Media or related field
• Outstanding communications skills (verbal, written, and presentation) and a dynamic social presence
• An understanding of social media strategy (organic, paid), platforms and community management best practices
• Comfortable with data/analytics, in order to mine for insights and optimizations; as well as measurement and reporting
• An aptitude for tools and the ability to quickly pick up on new technology
• Excellent organizational skills with the ability to manage multiple projects at once
• An eye for quality visual and written content
• Proficiency in Excel, Word and PowerPoint
• Ability to thrive in a fast-paced environment with a solutions-oriented mindset
• Strong team player who works well in a highly integrated team model (internal and external)
• Have compassion for those with illnesses and respect for those who work to help them recover

Search Max, Inc