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$$$

**THIS IS NOT A JOB WITH FORCEBRANDS**

**WE ARE PARTNERED WITH A CLIENT ON THIS SEARCH**

Title: Brand Marketing Manager

Location: Port Washinton, NY (2x/week)

Industry: Wine/Spirits

Position Overview:

We are searching for an energetic, analytical, collaborative, creative thinker with progressive experience across Brand and Trade Marketing and a passion for the wine industry to join our Brand Marketing team.

You will be a key contributor to the development and implementation of an innovative,

consumer-centric brand marketing strategy and support the execution of all programming and

activations across all U.S. markets and channels. This includes brand plan development and execution, ongoing actionable business analytics, media campaigns, sponsorship and event activation, budget and invoicing, cross-functional team leadership, insight-led innovation strategy and development along with leading project management, integrated marketing communication, and retail/on premise point-of-sale development and execution.

Key Responsibilities:

  • Leads development and implementation of the annual brand marketing plan and budget to create consumer demand based on strong business analytics and forecasts.
  • Leads marketing analysis efforts – Continuously monitors business and brand health performance using internal and external data resources (Nielsen, consumer insights, competitive analysis, business and category trends); effectively consolidates data into key implications for the business and provides recommended actions when necessary
  • Manages all project execution including PR/media, advertising campaigns, consumer promotions, merchandising materials, events, digital/social media and coupon programs
  • Collaborates closely with internal teams (Portfolio Management Suppliers, Sales, Digital, Creative, Public Relations, and Legal) and external creative agencies, public relations, and strategic retail and promotion partners to bring brand communication to life in a manner that elevates the brand and engages consumers and trade stakeholders
  • Participates in market visits to stay abreast of market trends and collaborate with key sales teams to communicate marketing plans and manage day-to-day requests regarding new products, POS, brand plans, visual assets, etc
  • Leads day-to-day brand marketing budget management and invoicing process. Ensures dollars are allocated and spent in an efficient and effective manner within budgetary parameters informing Brand Marketing Director when necessary
  • Liaises with Portfolio Managers, Operations, Finance & Pricing teams to monitor supply chain
  • management, pricing execution and & profitability
  • Assists with the development of presentations, brand selling tools (e.g. sell sheets), product mailings, product requests and other marketing related tasks as assigned.
  • Supports in the development of consumer target, brand positioning, brand architecture, creative and media planning in partnership with the Brand Director

Who We Want:

  • Curious creative who is deeply interested in the world around them, soaking up knowledge and new ideas to pioneer innovative marketing
  • Accomplished project manager with superhuman organizational skills and attention to detail; can multi-task and effectively prioritize/manage a large, diverse workload with a positive sense of urgency; able to develop and execute large marketing programs under tight timelines and evaluate creative against brand strategy; exceptional follow-through
  • Confident self-manager who is motivated to achieve goals and complete projects independently in a fast-paced atmosphere while also knowing when to collaborate with the team and loop in manager
  • Passionate, effective communicator who can bring brand stories and marketing plans to life via engaging verbal and written communication
  • Kind heart with exceptional interpersonal skills to collaborate with key functional areas, build a positive, inclusive company culture and adapt to various work styles
  • Measured decision-maker who focuses on taking decisive action to get things done while finding optimal balance between quality and protecting the bottom-line; Strong business/financial acumen & budget management
  • Respectful questioner and influencer who is not afraid to probe ‘the status quo’ and challenge current thinking while also being open and agile to feedback; Experience influencing others without authority internally and externally
  • Analytical brainiac with a demonstrated aptitude to dig into data to identify trends and actionable insights
  • Tech savvy with proficiency in Microsoft Office (Word, Excel, PowerPoint), social media platforms (Instagram, Facebook, Pinterest) and reporting platforms (Nielsen)

Preferred Qualifications:

  • Bachelor’s degree and minimum 5-7 years of experience in Brand Marketing, or related marketing field required (CPG, alc/bev, and/or entertainment brand experience a plus)
  • Strong understanding of the U.S. consumer required
  • Strong knowledge of wine required (Italian Fine Wine and/or WSET Level 2 a plus)
  • Fluency in Nielsen Analytics required (Discovery a plus)
  • Strong understanding of social media strategies and tactics; current on all viable platforms
  • Understanding of the US 3-Tier system, its laws, and state-by-state variances a plus
  • Understanding of trade marketing, particularly U.S. Chain Stores (e.g. Total Wine, Kroger, etc) a plus
  • Foreign language skills, especially Italian, a plus
  • Domestic travel up to 10%

Location:

This position requires 2 days a week in our Port Washington office and 2 days remote. A day a week fluctuates between NYC and Syosset offices. Additional flexibility re: working remote on case-by-case basis with manager approval.

Benefits Overview:

We offer a competitive compensation package including medical, dental, vision, life insurance,

401(K), paid vacation, personal time off and 11 paid company holidays.

ForceBrands

Digital Marketing Manager

Our marketing team is looking for a creative strategist who is obsessed with leveraging great content to drive measurable results and bring in new business. You will own bringing our content and offers to market by curating, placing and refining where our content lives across all of ACT’s digital properties, including web, social, events, and any other channels that you identify as valuable for the business.

At ACT, you will play a key part in delivering amazing customer experiences for Fortune 500 brands that you know, love, and engage with every day. Your role in the business will be to deliver the strategy and creative eye for putting content and campaigns into market.

As our lead digital strategist, we expect you to be up-to-date with the latest digital technologies and best practices for positioning content and offers across every channel – web, social media, events, etc. Your day-to-day will be focused on activating new content across our digital properties, finding new ways to create value from our existing content library, and collaborating with your sales and marketing teammates to demonstrate and track how marketing tactics are performing in market.

If you’re passionate about making content work and bringing quality leads to our sales teams, this is the role for you.

Responsibilities

  • Create, deploy and optimize landing pages to support marketing activities across the business, including web, social, events, ads and ABM tactics.
  • Design creative assets as needed to execute campaigns
  • Repurpose existing content to expand our content library and get the most value out of our content budget
  • Be our go-to creative resource, moving quickly, creatively and efficiently when time-sensitive market opportunities emerge
  • Set specific objectives and report on ROI
  • Generate, edit, publish and share engaging content daily (e.g. original text, photos, videos and news)
  • Monitor SEO and web traffic metrics
  • Collaborate with stakeholders including Recruiting, Sales and others to ensure brand consistency and alignment with business goals
  • Communicate with followers, respond to queries in a timely manner and monitor customer reviews
  • Oversee social media accounts’ design (e.g. landing pages, banners, profile pictures, blog layouts, etc)
  • Suggest and implement new features to develop brand awareness, e.g. promotions and competitions
  • Stay up-to-date with current technologies and trends in social media, design tools and applications

Qualifications

  • Bachelor’s degree or equivalent experience and demonstrated talent in Communications, Marketing, Writing, Political Science, or related discipline
  • 5+ years’ experience in B2B marketing roles
  • Exceptional copywriting skills
  • Ability to identify, develop and curate creative content
  • Familiarity with SEO, keyword research and Google Analytics
  • Experience with marketing automation and social management platforms such as Hootsuite, Hubspot, Marketo, etc
  • Knowledge of business process outsourcing or adjacent industry preferred but not required
  • Healthy sense of humor and humility is mandatory

Who We Are

ACT is U.S.-based business process outsourcing provider delivering world-class total experience solutions. What that means in lay terms is that we help companies deliver amazing customer experiences by committing to provide extraordinary employee experience, digital experience, and user experience, in a multi-experience, omni-channel model. We are inventive, technology minded, and customer obsessed. We go beyond the call to make every interaction count.

And by the way, working at ACT is more than just a job – it’s an opportunity to join something bigger. As an employee-owned company, all our employees have a path to becoming shareholders and co-owners in the company. When you join ACT, you are taking control of your future and benefiting directly from our company’s success. You will be personally rewarded for your contributions as our company shares grow in value.

Advanced Call Center Technologies, LLC

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We have an exciting opportunity for a Senior Manager, Integrated Marketing Manager with the top leading multimedia and creative software company in the world. This position will build and implement programs to grow our brand differentiation and drive demand and acquisition. This role requires a passion for combining creativity with analytics to drive material results, and strong leadership capabilities with the ability to manage cross-functional teams, external agency partners and global regional teams.

Responsibilities:

  • Develop and execute plans to drive full funnel integrated marketing campaigns that increase awareness, drive demand, and build overall growth for Adobe Express.
  • Support ongoing campaign efforts (planning, supervising development of materials, distribution).
  • Collaborate with the product and product marketing teams, cross functional marketing departments (Strategy, Social, Search, Display, Email/Engagement, Creative Studio teams), and global marketing teams to deliver effective marketing communications to meet the business objectives. Adheres to budgets, schedules, work plans, and performance requirements.
  • Drive quarterly plans, creative briefs, campaign creative, and editorial calendar for all marketing programs, including social, advertising, and activations. Includes defining content requirements, managing cross-functional team check-ins, and supervising analytics, insights and optimization.
  • Responsible for briefing creative resources and overseeing timely delivery of all content & assets, as well
  • Ensure visual and messaging consistency across programs, audiences, and regions.

Skills and Experience:

  • BA/MBA
  • Over 7 years related work experience.
  • Experience in outbound, consumer facing marketing and integrated campaign planning preferably with agency/vendor management experience and/or experience in the tech/software
  • Critical thinking, ability translate strategy to near term tactics. Writing creative briefs, shepherd on-strategy creative development, executing in-market launch, coordinate media plans
  • Brand publisher approach to guide the content our audience is looking for and optimize the path to conversion
  • Analytical and data orientation. Excellent at both quantitative and qualitative analysis, with ability to take digital marketing and product usage data to glean insight and set plans of action
  • Loves the details – strong project management capabilities and work with cross-functional organizations to communicate and meet objectives
  • Excellent Communicator: optimally defines and communicates the strategic priorities, roles and responsibilities vital to achieve that vision
  • Proven relationship-building skills and experience with internal and external partners.
  • Open and collaborative – share insight, spirit and energy as a team member

Compensation:

  • $52.50 to $70.00 per hour.

Cypress HCM

In office 4x a week in Lexington Massachusetts

This role will be responsible for the development and deployment of the digital tactics inclusive of website, CRM, social media, paid search, targeted media, and third-party platform communications. This person will be responsible for the development, maintenance, and optimization of all five company websites.

The successful candidate will have a desire and passion to play an integral part in building a generational company focused on impacting patients with high unmet need. The candidate MUST have a ‘roll up your sleeves, get things done’ mindset in order to be successful here. The successful candidate will recognize the opportunity for growth within a young and growing company and will come in laser-focused on in-role execution to capitalize on that opportunity. This is an individual contributor role with no direct reports.

Job Responsibilities:

  • Manage and optimize the digital marketing strategy and tactical plan for an injection inclusive of CRM databases built in Marketo and Saleforce
  • Drive optimization of all five company websites built on Acquia Drupal 9 platform
  • Maintain our corporate and brand social media platforms (Twitter, LinkedIn, YouTube, Facebook, Instagram)
  • Build and maintain marketing performance dashboards reporting on KPIs
  • Partner with IT leadership to evaluate and enhance our digital ecosystem that supports business needs and enables stakeholder engagement
  • Partner with brand leadership to deploy and execute an insights-driven multi-channel strategy consistent with brand objectives
  • Independently drive execution and pull-through of cross functional digital communication plans through internal and external partnerships
  • Manage digital agency partners.
  • Manage timelines, budgets, and resources as necessary to execute multi-channel communication plan

Education & Experience

  • Bachelors degree required; MBA preferred
  • 7 year experience in a pharmaceutical brand marketing role
  • 5 years in a digital marketing / multi-channel strategy role
  • Experience working with Marketo, Saleforce, and Drupal
  • Strong social media experience including SM content creative
  • Patient marketing and rare disease experience preferred
  • Strong grasp of pharmaceutical MLR process including submitting and managing projects in Veeva PromoMats
  • Strong organizational and project management skills
  • Demonstrated ability to independently drive projects to completion
  • Intense curiosity, collaborative spirit, empathy, and pension for problem solving
  • Solutions-oriented, strong analytical and presentation skills
  • Ability to champion change and drive innovative thinking
  • Excellent organizational skills, sufficient to multi-task in an extremely fast-paced environment with changing priorities
  • Director v. Associate Director level at discretion of hiring manager based experience and fit for job duties

GQR Global Markets

We are seeking a Technical Product Manager to help us evolve our array of internal services, build and deployment tooling, and cloud infrastructure into a compelling internal product that enables our numerous product and editorial teams to accelerate their rate of development and delivery, while also improving the security and reliability of our systems. This position reports to the Director of Engineering.

The ideal candidate for this role is obsessed with customer and developer experience and loves to dig into tough problems at the intersection of people, process, and technology. They get excited about transformative technology, love well-designed interfaces (APIs, CLIs, GUIs, IaC) and developing metrics for complex systems, and are an evangelist for using principles of DevSecOps to drive organizational performance.

Essential job responsibilities:

· Own and drive the goals and priorities for our digital platform product.

· Partner with the engineering manager for the team to align goals, manage organizational impact, and assess and improve team health.

· Work daily with a core team of software engineers, reliability engineers, a database engineer, and a security engineer to define and build solutions.

· Treat internal teams as customers, anticipating their unmet needs, identifying unrealized needs, and creating a feedback loop with them to continuously validate the platform’s usability and direction.

· Develop migration strategies to help teams modernize their systems (technology, process, practice, and organization).

· Resolve gaps in the team’s shared understanding of what they’re building, who it’s for, and why it’s important.

· Continuously define and measure success with standard tools like DORA metrics, SLOs, and OKRs.

· Bring industry-leading processes and thought leadership to product and engineering.

Required qualifications:

· 8+ years of experience in an engineering and/or product role.

· Deep familiarity with continuous integration and delivery pipelines (CI/CD), reliability architectures, testing strategies, and experimentation.

· Exceptional communication skills, especially written.

· A data-driven, solution-oriented product mindset with a deep appreciation for technical work.

· Experience running or managing infrastructure and cloud-based reliability products is a plus.

· Understanding of distributed systems, especially microservices and multitenancy architectures (Kubernetes, service meshes, etc.) is highly desirable.

· Employment eligibility to work in the US is required.

· Must be able to work full business hours.

· We strive to maintain a COVID-free workplace. To that end, being fully vaccinated is a condition of employment for all new hires. We make reasonable accommodations for qualified applicants with disabilities, sincerely held religious beliefs, or other conditions protected by applicable law.

Currently available benefits

· Base salary range of $115,000 – $170,000.

· Generous paid time off, paid holidays, and summer Friday afternoons beginning in July

· Generous health benefits, including PPO and EPO medical insurance options, vision insurance, dental insurance, flexible spending accounts for healthcare, dependent care and commuter, gym membership reimbursement, and more. Coverage for spouses, domestic partners, and dependent children is available.

· Profit-Sharing and 401(k) benefit plan with discretionary contribution matching by employer

· Disability and life insurances

· FMLA, parental and other leave

· Employee Assistance Program (for mental health, financial planning, and other needs)

· Company-provided laptop

· Employee discounts on specific books

· Limited matching of employee donations to select non-profit organizations

* All policies and benefits described are subject to change at any time.

Global Systems Search Inc

$$$

Our brand…

At Solawave, we’re doing things a little differently. We’re a team of innovators and skincare enthusiasts nestled in Culver City, Los Angeles, redefining the skincare landscape with our acclaimed products that are consistently in the spotlight. Our line-up has captured numerous awards and experienced explosive growth within a short period (only 2.5 years!), a testament to our commitment to quality and innovation. We’ve gained a strong community of skincare lovers who swear by our revolutionary products. Our products are available at many retailers including Nordstrom, Neiman Marcus, and Ulta. We’re not just another skincare brand – we’re leading the conversation, pioneering trends, and shaping the future of skincare.

The role….

As Solawave continues its expansion in the skincare industry, the leadership team is looking to hire its first Amazon ecommerce Manager. Reporting to the CEO (and ultimately our VP of Growth), the Amazon eCommerce Manager will enable the brand’s continued growth through its DTC channels. As our Amazon eCommerce Manager, you’ll be our in-house Amazon guru, owning the journey of boosting our online presence and sales on the platform. You’ll wear multiple hats, taking full ownership of our Amazon account, regularly auditing and constantly optimizing our product pages to maximize conversions and optimize our presence on amazon. From the smallest product details to our overarching brand strategy, you’ll ensure that every part of our Amazon presence is in perfect harmony with our brand.

You’ll work cross-functionally with various teams to launch new products and update content on the platform. You’ll also manage our inventory to ensure we’re always in stock and shipping products promptly. From advertising strategies to technical issues, you’ll handle it all with a keen eye and proactive attitude. You will dive deep into data, tracking our performance and identifying areas of opportunity. And you’ll manage customer reviews and use them as a valuable resource to enhance the customer shopping experience.

The work you’ll own…

  • Manage all aspects of the Amazon platform to grow revenue and profitability
  • Conduct regular audits of our account, product pages, and brand store to ensure compliance, optimization, and accurate representation of our products and brand strategy
  • Identify opportunities to increase traffic and conversions through keyword research, sales analytics, and tracking tools
  • Collaborate with demand planning and supply teams to maintain stock levels and ensure timely shipping, adhering to Amazon’s EDI and processing requirements
  • Monitor our performance against competitors, devising and implementing strategies to increase our market share
  • Work cross-functionally with the digital advertising team, managing advertising strategy, campaign focus, targets, budgets, and monitoring advertising effectiveness
  • Collaborate with the Brand and Product Development team to launch new products and update product pages, A+ content, comparison tables, and brand stores
  • Manage technical issues promptly and effectively to ensure optimal performance
  • Develop strategies to gather positive reviews through various channels, including on-site, post-purchase, and product packaging strategies
  • Nurture relationships with Amazon representatives for information and support
  • Stay updated with Amazon policies, programs, and market trends
  • Monitor site analytics to identify opportunities for growth and make data-driven recommendations to stakeholders
  • Oversee the process to support customers all the way through the delivery of their purchases
  • Monitor and optimize product listings to ensure accurate and compelling content, images and keywords
  • Implement effective promotional campaigns, including deals, coupons, sponsored products and advertising to drive sales growth. Coordination with the greater marketing functions is critical to ensure consistent pricing and messaging across all channels
  • Analyze data and analytics and present concise, relevant reports to the founders on a regular basis
  • Trend analysis and related forecasting
  • Proactive, quick to respond and the ability to pivot instantly

How we measure success …

  • Sales Growth
  • Conversion Rate
  • Advertising ROI & CAC
  • Product visibility
  • Customer Satisfaction
  • Inventory Management

What we are looking for …

  • Minimum of 5 years of progressive experience in the Amazon ecosystem – preferably working in-house where you owned the P&L for the Amazon channel of similar-sized consumer brand
  • CPG skincare or beauty industry experience preferred
  • Comprehensive knowledge of the retailer media landscape (search and programmatic); experience with Amazon Advertising preferred
  • Exceptional ability to build effective relationships and influence people to achieve business goals
  • Ability to excel at multi-tasking in a fast-paced, results-oriented team environment
  • Strong presentation skills with the ability to deliver clear, concise information supported by data
  • Proficient in Google Suite skills; Amazon research and analytics tools
  • Bachelor’s Degree required; MBA or M.S. preferred

Other fun details …

  • This role will initially report to the CEO, but eventually will report to the VP of Growth once hired
  • Based in our LA office, located in Culver City, this role will have a hybrid work schedule with 3 days in the office

Additional Benefits & Perks…

  • Equity: All Solawave employees will have the opportunity to own a part of the company through our Employee Stock Purchase Plan.
  • Annual Bonus: This position is eligible to participate in our annual bonus program
  • Healthcare Benefits: we offer competitive group medical insurance, disability benefits, dental and vision plans.
  • Laptop provided by Solawave
  • Skincare Credit: Every employee receives free Solawave products plus $200 per quarter to try other skincare products on the market
  • Competitive paid time off policy
  • Basic life insurance covered by Solawave
  • Our office: We have created a space where you will feel as comfortable as you would at home. We supply lunch Monday through Thursday, have a fully stocked kitchen, and sponsor a monthly happy hour. Our office is dog-friendly, so you don’t have to leave your faithful companion at home. Ergonomic chairs and adjustable standing desks ensure your comfort throughout the day. Meeting pods and telephone booths allow you to have confidential conversations, brainstorm ideas, or simply find a quiet corner when you need that extra focus. This is the place where you can be you and collaborate with some of the most amazing people you will ever meet.

We encourage you to apply….

At Solawave, we value our differences and we encourage all – especially those whose identities are traditionally underrepresented in the beauty & skincare industry – to apply. We look forward to reviewing your application!

Solawave

Neiman Marcus Group is a relationship business that leads with love in everything we do—for our customers, associates, brand partners, and communities. Our legacy of innovation and our culture of Belonging guide our roadmap for Changing Luxury Experiences. Our brands include Neiman Marcus and Bergdorf Goodman.

Your Role

The Brand Experience Manager manages all branding and marketing activities at the store level including event planning, community engagement, and social media, to develop and strengthen the Neiman Marcus Brand. You will work on-site in the assigned Store location and you will report to the General Manager.

What You’ll Do

  • Develop detailed action plans for events applicable to stores in partnership with Store leaders.
  • Manage the scheduling, budgeting, internal and external communications, planning, production, breakdown, wrap up, and reporting of each event
  • Develop deep community relationships with philanthropic organizations, social groups, and corporate partnership
  • Create excitement around the NMG Brand by creating inviting and compelling activations and events; balance this with a commercial mindset to help events produce both short- and long-term ROIs with clear selling goals and appropriate Associate follow up
  • Plan seasonal events calendar across Market / Metro
  • Guide market (and home store) teams towards achieving overall store Client Development goals.
  • Manage writing copy and production of all invitations, letters, social media, Sales Associate Emails, and evites for store events to support the Client Development Manager
  • Oversee Social Media initiatives and builds engaging and compelling Social Media campaigns
  • Build recommendations and strategies to develop loyalty programs
  • Collaborate with Merchants, Communications, Marketing, Creative, and brand partners

What You Bring

  • 4-7 years of Event Planning and management experience
  • Retail experience
  • Proficiency with social media
  • Microsoft Office Suite proficient
  • Certain roles may require standing, bending, climbing stairs, and lifting and carrying up to 10 pounds
  • Schedule will include evenings, weekends, and holidays
  • Travel may be required

Inclusive Benefits

  • Medical, Dental, and Vision Benefits, including wellness and healthy lifestyle support, for associates, spouses, domestic partners, and children
  • Flexible Spending Account for eligible medical and dependent (day care) expenses
  • Disability Benefits, including Short-Term Disability providing income replacement up to 26 weeks
  • 16 weeks Paid Parental Leave, 2 weeks of Paid Family Leave, and Adoption Support of $10,000
  • Flexible Time Off, including 6 paid holidays
  • Retirement Savings Plan (401K) with NMG matching and $20,000 Term Life Insurance paid by NMG with additional voluntary coverage available
  • Financial Solutions, including Credit Union membership, pay advances through PayActiv, tuition reimbursement, and scholarship opportunities
  • NMG Associate’s Core Discount of 30% with multiple in-store opportunities for an additional 30% off across select brands
  • NMG Matching Gift Program up to $2,000 to eligible non-profits, Hardship Assistance Grants up to $7,500 for Associates, and a volunteer opportunity hub through NMG’s All Heart Program
  • Personal and Professional Development Opportunities with 16,000+ online learning opportunities, including NMG’s Fashion Your Future, LinkedIn Learning, MasterClass, BetterUp, Connected Leaders Academy, 9 Associate Community Networks, and additional personalized learning experiences
  • NMG Discount Marketplace featuring 1,000s of products and services with over $5,000 in saving

About Neiman Marcus Group

As one of the largest multi-brand luxury retailers in the U.S., with 3,000+ of the world’s most desirable brand partners, we’re delivering exceptional products and services enabled by our investments in data and technology. Through the expertise of our associates, we deliver and scale a personalized luxury experience across our three channels of in-store, eCommerce, and remote selling. Our NMG|Way culture, powered by our people, combines individual talents into a collective strength to make life extraordinary.

As a woman co-founded, majority women-led organization outpacing the U.S. population in racial and ethnic diversity and led by one of corporate America’s few openly gay CEOs, Neiman Marcus Group is proud to celebrate associates from different backgrounds, experiences, and communities. We’ve made it a priority to cultivate a culture where everyone Belongs and where showing up as your full and authentic-self is encouraged.

We’re committed to equal employment opportunity regardless of race, color, religion, sex, pregnancy, sexual orientation, gender identity or expression, marital status, age, national origin, disability, genetic information, veteran status, or any other status protected by federal, state, or local law.

  • We’re committed to providing reasonable accommodations during our Talent Attraction process. If you need assistance or would like to request an accommodation, please reach out to us at [email protected].

Neiman Marcus Group

$$$

A top beauty brand in NYC is seeking a Sr. Director of Mass Marketing for Cosmetics to join their team! The Sr. Director of Mass Marketing for Cosmetics is responsible for leading and executing the mass marketing strategies across the assigned portfolio to achieve business plans, market share, and profitability. Will be responsible for designing effective commercial strategies and impactful marketing programs across the assigned portfolio of products. Will have the discretionary authority over the companies day to day marketing operations, as well as managing your team.

Responsibilities:

  • Develops comprehensive national marketing strategies and insights that will drive the achievement of annual business plans. Analyzes consumer and shopper research, own & competitive marketplace dynamics, consumption data, media trends, trade and channel levers, and profitability to create strategic marketing support plans establishing strategic direction in the following areas: brand portfolio mix, pricing, distribution, in-store and e-retail activation plans, and Advertising and media including traditional media, digital, social media, search and out-of-home and influencer content development
  • Tracks effectiveness and ROI of each activation plan.
  • Identifies growth opportunities, develops market entry criteria and sizing for new products and identifies new category and channel opportunities.
  • Works cross-functionally to coordinate multiple processes necessary to develop, implement, and execute an effective strategy across all aspects of the marketing mix
  • Ensures national marketing plans are activated effectively at top retailers.
  • Accountable for the development of national marketing programs, and responsible for managing team to achieve flawless execution, including
  • Managing and supervising direct reports for the on-time delivery and execution of marketing initiatives;
  • Evaluating and approving plan recommendations from external (Media, PR/Influencer agencies) and internal (Global Marketing, Public Relations, Global Knowledge and Insights, Media planning, Digital, Retail Experience) cross-functional team;
  • Working with global marketing, external agencies and Trade Marketing to ensure strategic connection between global brand strategy and commercial execution;
  • Evaluating marketing strategies and programs to ensure compliance with brand equity guidelines, company policies and procedures;
  • Leading US Commercial Team meetings with US Leadership team, Finance, and Trade Marketing to present and review brand performance and key marketing initiatives and recommendations;
  • Analyzing in-market performance, media results, and promotional results against established KPIs and goals, applying learnings and providing recommendations for ongoing strategy and plan optimization to increase sales;
  • Developing recommendations for contingency planning for go to market strategies.
  • Translates portfolio management into strategy and execution for in-store presentation across 35,000 doors.
  • Key resource lead for on-going marketing insight needs of the Trade Marketing and US Sales teams in the areas of Customer Sell-In Meetings
  • Builds strong working relationships with key cross-functional partners, including Trade Marketing, Sales, Global Marketing, Media Planning, Global Knowledge and Insights Team, Public Relations, Influencer, Finance, Demand planning and Operation and External agencies (Media, PR/Influencer, etc).
  • Primary interactions: Global Marketing; Trade Marketing and Insights; Global Knowledge and Insights; US Retail Experience; Media Planning; Public Relations; Digital; Finance; Demand Planning; Operations; Media Agencies.
  • Manage Marketing professionals including providing leadership and direction to enable US market success.
  • Recruit, onboard and ensure new hires are trained to effectively perform in role and develop skills for growth.
  • Responsible to provide coaching and quality, fact-based performance management feedback.

Required Qualifications:

  • A minimum of 10 years of brand marketing experience, with an understanding of the key retail marketing levers.
  • In-depth knowledge of Cosmetics and/or Personal Care (CPG) industries.
  • Superior knowledge of the applicable business at all levels: product/portfolios, competition, trade, advertising, promotion, finance, market research, human resources, and elements of a marketing mix.
  • Strong knowledge of digital and social media landscape and channels, including influencer networks.
  • Experience translating macro market trends into retail solutions
  • Experience analyzing and developing strategies using all elements of marketing mix (360° Marketing)
  • Understand cost structures and P&L implications of building programs.
  • Demonstrated leadership capability
  • Strong organization skills with a proactive attitude and ability to troubleshoot.
  • Strong interpersonal skills and ability to work with a wide range of cross-functional teams.
  • Ability to interact with all levels of management
  • Strong communication skills to persuade others, articulate a point of view, and set direction.
  • Strategic and visionary thinking.
  • Excellent time management skills including the ability to manage multiple priorities to meet established timelines.
  • Mass marketing experience is a MUST
  • Strong computer skills including all MS Office applications

If you meet the required qualifications and are interested in this role, please apply today.

The Solomon Page Distinction

Our teams, comprised of subject matter experts, develop an interest in your preferences and goals and we act as an advisor for your career advancement. Solomon Page has an extensive network of established clients which allows us to present opportunities that are well-suited to your respective goals and needs – this specialized approach sets us apart in the industries we serve.

About Solomon Page

Founded in 1990, Solomon Page is a specialty niche provider of staffing and executive search solutions across a wide array of functions and industries. The success of Solomon Page reflects an organic growth strategy supported by a highly entrepreneurial culture. Acting as a strategic partner to our clients and candidates, we focus on providing customized solutions and building long-term relationships based on trust, respect, and the consistent delivery of excellent results. For more information and additional opportunities, visit: solomonpage.com and connect with us on Facebook, Twitter, and LinkedIn.

Opportunity Awaits.

Solomon Page

Social Media Manager + Digital Marketing Specialist

Full-time + hybrid

Job Description:

IAN is a full-service, long-standing, award-winning ad agency located at 50th & France in Edina. We are looking for a superstar Social Media Manager + Digital Marketing Specialist (in one!) to craft and share our clients’ stories via social media and other digital outlets.

This is a creative leadership client-facing role responsible for creating and delivering creative Paid Social and Organic Social media campaigns, and assist with digital strategies, to drive engagement, conversation and brand building for IAN clients. This role requires strong strategy with innovative tactics and high-quality creative content in a fast-paced, high-volume environment across all social channels.

As a crucial part of our team, this role collaborates closely with a multitude of our long-standing and new clients, as well as with our Account and Digital Directors, to develop creative solutions for our clients; execute and leverage data to guide strategic optimizations.

Our Ideal Candidate can:

  • Establish strong goals, track progress and test everything in search of improved results.
  • Set up and manage digital marketing campaigns, including Facebook, LinkedIn, Instagram and Twitter with defined goals and measureables.
  • Track and analyze results of all digital marketing efforts, and compile top results and learning in client-digestable format
  • Write engaging copy for online marketing tools and ads in a variety of tones and voices.
  • Build multi-faceted social media strategies informed by research, benchmarking and audience identification that is tailored to the unique needs of each client.
  • Create and maintain an integrated social media plan and editorial calendar.
  • Ideate, produce, edit and publish social content in multiple forms (text, images, video and HTML) that encourages targeted audiences to take action and engage with the individual clients.
  • Provide education and training on latest trends, platform updates and industry best practices to internal team and clients.
  • Creatively develop “outside the box” social campaigns.
  • Assist with crisis management and negative communications. Collaborate with other departments to respond to issues that may arise in public-facing channels in a timely manner.
  • Support digital marketing efforts by developing content for web, email, newsletters, other communications as needed.
  • Work collaboratively with Agency team to strategically integrate and align communications and marketing efforts. 

Our Ideal Candidates have:

  • BA in English, Communications, Marketing, Public Relations or related liberal arts degree.
  • 4+ years social media (paid and organic), online marketing and/or digital advertising experience.
  • Strong current social media awareness and expertise.
  • Experience with SEO/SEA/CMS/Online advertising/Email marketing.
  • Experience measuring results of online campaigns.
  • Prior agency experience.
  • Google Analytics and Google Tag Manager experience. 
  • Experience connecting with social media influencers and communicating with an audience from a brand perspective.
  • Experience with Google AdWords.
  • Excellent skills, experience and up-to-date knowledge of all social media platforms.
  • Working knowledge of social media management tools and content, aggregators, such as Hootsuite or Sprout Social.
  • Strong creative concepting and content skills and an understanding of marketing concepts.
  • Strong skills in analytics, problem solving, negotiating, organizing and time management.
  • Excellent writing and communication skills.
  • Strong attention to detail.
  • Demonstrated ability to work well with internal and external partners.
  • Ability to meet tight deadlines, juggle numerous projects and work under pressure.
  • Basic understanding of HTML coding (preferred).
  • Photography and/or photo editing skills a plus. 

Benefits and Compensation:

Integrated Advertising Network, IAN, offers a hybrid work environment at our inspired 50th & France Edina office, competitive salary, and a full range of benefits including health and short & long-term disability insurance, 401K and more.

 

IAN Advertising

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A renowned Commercial Insurance Firm founded over 30 years ago is looking to hire a vibrant Marketing Campaign Manager to help build out their already-trendy brand. With great benefits and work-life balance, the team of almost 1,000 in the heart of Chicago is in search of a mid-level multichannel marketing professional to work directly under their Lead Marketing Manager to assist in numerous tasks such as digital/paid/social media, email campaigns, websites, print, etc.

As such, their ideal candidate has 4+ years of experience in marketing with commercial insurance and/or financial services firms. As a bonus, this person would have P&C experience. The salary for this position will be determined based on the candidate’s location and experience. The anticipated salary range for this role is $70,000 – $90,000 per year, plus a discretionary annual bonus and employees are expected to be in office 2-3 days a week!

Overview:

  • Position: Marketing Campaign Manager
  • Department: Marketing and Communications
  • Reports To: Lead Marketing Campaign Manager

Key Relationships: marketing team, focus group leadership, broker relations, claims team, compliance, internal communications, and relevant stakeholders.

Summary:

The role of Marketing Campaign Manager involves the effective oversight and execution of designated focus group marketing campaigns and strategies.

Key Duties:

  • Collaborate closely with the marketing team and key business partners to develop marketing campaigns and strategies.
  • Craft compelling and engaging content for multi-channel messaging.
  • Create or coordinate creative assets for emails, social media content, thought leadership, and marketing materials.
  • Project manage assigned marketing initiatives, ensuring timely delivery within established deadlines.
  • Monitor and evaluate the overall effectiveness of marketing campaigns and individual tactics.
  • Contribute to the development of a global integrated marketing and content calendar.

Candidate Requirements:

Education and Qualifications:

  • Expected to have a degree and a professional marketing qualification.

Skills and Abilities:

  • Strong written and verbal communication skills.
  • Proficient in time and project management.
  • Excellent teamwork and collaboration skills.
  • Advanced proficiency in Microsoft Office.
  • Experience with project management tools, with a preference for Asana.

Knowledge and Experience:

  • Previous experience in product marketing or as a marketing campaign manager.
  • Familiarity with multi-channel marketing practices.
  • Preferred experience or knowledge in property and casualty insurance.
  • History of working within multidisciplinary marketing teams.

Interviews are taking place ASAP. If you are interested and feel like this would be a fit, please apply with your resume and we can schedule a good time to connect soon!!

Selby Jennings

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