Social Media Manager + Digital Marketing Specialist
Full-time + hybrid
Job Description:
IAN is a full-service, long-standing, award-winning ad agency located at 50th & France in Edina. We are looking for a superstar Social Media Manager + Digital Marketing Specialist (in one!) to craft and share our clients’ stories via social media and other digital outlets.
This is a creative leadership client-facing role responsible for creating and delivering creative Paid Social and Organic Social media campaigns, and assist with digital strategies, to drive engagement, conversation and brand building for IAN clients. This role requires strong strategy with innovative tactics and high-quality creative content in a fast-paced, high-volume environment across all social channels.
As a crucial part of our team, this role collaborates closely with a multitude of our long-standing and new clients, as well as with our Account and Digital Directors, to develop creative solutions for our clients; execute and leverage data to guide strategic optimizations.
Our Ideal Candidate can:
- Establish strong goals, track progress and test everything in search of improved results.
- Set up and manage digital marketing campaigns, including Facebook, LinkedIn, Instagram and Twitter with defined goals and measureables.
- Track and analyze results of all digital marketing efforts, and compile top results and learning in client-digestable format
- Write engaging copy for online marketing tools and ads in a variety of tones and voices.
- Build multi-faceted social media strategies informed by research, benchmarking and audience identification that is tailored to the unique needs of each client.
- Create and maintain an integrated social media plan and editorial calendar.
- Ideate, produce, edit and publish social content in multiple forms (text, images, video and HTML) that encourages targeted audiences to take action and engage with the individual clients.
- Provide education and training on latest trends, platform updates and industry best practices to internal team and clients.
- Creatively develop “outside the box” social campaigns.
- Assist with crisis management and negative communications. Collaborate with other departments to respond to issues that may arise in public-facing channels in a timely manner.
- Support digital marketing efforts by developing content for web, email, newsletters, other communications as needed.
- Work collaboratively with Agency team to strategically integrate and align communications and marketing efforts.
Our Ideal Candidates have:
- BA in English, Communications, Marketing, Public Relations or related liberal arts degree.
- 4+ years social media (paid and organic), online marketing and/or digital advertising experience.
- Strong current social media awareness and expertise.
- Experience with SEO/SEA/CMS/Online advertising/Email marketing.
- Experience measuring results of online campaigns.
- Prior agency experience.
- Google Analytics and Google Tag Manager experience.
- Experience connecting with social media influencers and communicating with an audience from a brand perspective.
- Experience with Google AdWords.
- Excellent skills, experience and up-to-date knowledge of all social media platforms.
- Working knowledge of social media management tools and content, aggregators, such as Hootsuite or Sprout Social.
- Strong creative concepting and content skills and an understanding of marketing concepts.
- Strong skills in analytics, problem solving, negotiating, organizing and time management.
- Excellent writing and communication skills.
- Strong attention to detail.
- Demonstrated ability to work well with internal and external partners.
- Ability to meet tight deadlines, juggle numerous projects and work under pressure.
- Basic understanding of HTML coding (preferred).
- Photography and/or photo editing skills a plus.
Benefits and Compensation:
Integrated Advertising Network, IAN, offers a hybrid work environment at our inspired 50th & France Edina office, competitive salary, and a full range of benefits including health and short & long-term disability insurance, 401K and more.
IAN Advertising
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