We have an exciting opportunity for a Senior Manager, Integrated Marketing Manager with the top leading multimedia and creative software company in the world. This position will build and implement programs to grow our brand differentiation and drive demand and acquisition. This role requires a passion for combining creativity with analytics to drive material results, and strong leadership capabilities with the ability to manage cross-functional teams, external agency partners and global regional teams.
Responsibilities:
- Develop and execute plans to drive full funnel integrated marketing campaigns that increase awareness, drive demand, and build overall growth for Adobe Express.
- Support ongoing campaign efforts (planning, supervising development of materials, distribution).
- Collaborate with the product and product marketing teams, cross functional marketing departments (Strategy, Social, Search, Display, Email/Engagement, Creative Studio teams), and global marketing teams to deliver effective marketing communications to meet the business objectives. Adheres to budgets, schedules, work plans, and performance requirements.
- Drive quarterly plans, creative briefs, campaign creative, and editorial calendar for all marketing programs, including social, advertising, and activations. Includes defining content requirements, managing cross-functional team check-ins, and supervising analytics, insights and optimization.
- Responsible for briefing creative resources and overseeing timely delivery of all content & assets, as well
- Ensure visual and messaging consistency across programs, audiences, and regions.
Skills and Experience:
- BA/MBA
- Over 7 years related work experience.
- Experience in outbound, consumer facing marketing and integrated campaign planning preferably with agency/vendor management experience and/or experience in the tech/software
- Critical thinking, ability translate strategy to near term tactics. Writing creative briefs, shepherd on-strategy creative development, executing in-market launch, coordinate media plans
- Brand publisher approach to guide the content our audience is looking for and optimize the path to conversion
- Analytical and data orientation. Excellent at both quantitative and qualitative analysis, with ability to take digital marketing and product usage data to glean insight and set plans of action
- Loves the details – strong project management capabilities and work with cross-functional organizations to communicate and meet objectives
- Excellent Communicator: optimally defines and communicates the strategic priorities, roles and responsibilities vital to achieve that vision
- Proven relationship-building skills and experience with internal and external partners.
- Open and collaborative – share insight, spirit and energy as a team member
Compensation:
- $52.50 to $70.00 per hour.
Cypress HCM
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