Digital Marketing Director

In office 4x a week in Lexington Massachusetts

This role will be responsible for the development and deployment of the digital tactics inclusive of website, CRM, social media, paid search, targeted media, and third-party platform communications. This person will be responsible for the development, maintenance, and optimization of all five company websites.

The successful candidate will have a desire and passion to play an integral part in building a generational company focused on impacting patients with high unmet need. The candidate MUST have a ‘roll up your sleeves, get things done’ mindset in order to be successful here. The successful candidate will recognize the opportunity for growth within a young and growing company and will come in laser-focused on in-role execution to capitalize on that opportunity. This is an individual contributor role with no direct reports.

Job Responsibilities:

• Manage and optimize the digital marketing strategy and tactical plan for an injection inclusive of CRM databases built in Marketo and Saleforce
• Drive optimization of all five company websites built on Acquia Drupal 9 platform
• Maintain our corporate and brand social media platforms (Twitter, LinkedIn, YouTube, Facebook, Instagram)
• Build and maintain marketing performance dashboards reporting on KPIs
• Partner with IT leadership to evaluate and enhance our digital ecosystem that supports business needs and enables stakeholder engagement
• Partner with brand leadership to deploy and execute an insights-driven multi-channel strategy consistent with brand objectives
• Independently drive execution and pull-through of cross functional digital communication plans through internal and external partnerships
• Manage digital agency partners.
• Manage timelines, budgets, and resources as necessary to execute multi-channel communication plan

Education & Experience

• Bachelors degree required; MBA preferred
• 7 year experience in a pharmaceutical brand marketing role
• 5 years in a digital marketing / multi-channel strategy role
• Experience working with Marketo, Saleforce, and Drupal
• Strong social media experience including SM content creative
• Patient marketing and rare disease experience preferred
• Strong grasp of pharmaceutical MLR process including submitting and managing projects in Veeva PromoMats
• Strong organizational and project management skills
• Demonstrated ability to independently drive projects to completion
• Intense curiosity, collaborative spirit, empathy, and pension for problem solving
• Solutions-oriented, strong analytical and presentation skills
• Ability to champion change and drive innovative thinking
• Excellent organizational skills, sufficient to multi-task in an extremely fast-paced environment with changing priorities
• Director v. Associate Director level at discretion of hiring manager based experience and fit for job duties

GQR Global Markets