Talent Casting Calls and Auditions

At Seneca, we believe that your home should complement and enhance your lifestyle. We make this possible by creating homes and communities for lease that prioritize a personalized, maintenance-free, tech-enabled, and wellness lifestyle with award-winning design. We are interested in creating neighborhoods that curate a true sense of community and we approach this in an intentional and holistic manner.

A division of Christopher Homes, Las Vegas’ top Luxury homebuilder, Seneca is able to leverage 40 years of luxury residential placemaking experience and an array of diverse backgrounds in real estate development which creates a vertically integrated platform which Seneca operates from.

Seneca is: Living. Simplified.

Job Summary

Seneca is seeking to bring on a Director of Marketing to develop and implement comprehensive digital marketing strategies and campaigns. This responsibility involves assessing and creating the marketing plan, planning, coordinating, and performing all marketing efforts.

What you’ll do:

• Lead the overall development, management, and execution of all digital marketing strategies including social media (paid and organic), Search Engine Optimization (SEO), Search Engine Marketing (SEM), text and email campaigns and influencer marketing
• Develop engaging and relevant content for digital channels, including website, blog posts, and video marketing
• Manage the company’s social media presence across platforms like Instagram, Facebook, Twitter, LinkedIn, YouTube, TikTok, etc. Create, curate content, schedule posts, engage with followers, and analyze social media metrics to optimize performance
• Monitor digital marketing KPI’s, track campaign performance, and generate regular reports to evaluate the success of marketing initiatives. Use data-driven insights to identify areas for improvement and recommend actionable strategies
• Set marketing goals and objectives
• Identify the company’s target resident demographics
• Directly manage all third-party consultants involved with marketing, branding and advertising
• Analyze company’s marketing strategy and suggest improvements
• Create and present the annual marketing budget, plan and strategy
• Ensure all marketing communications and advertising is in alignment with brand standards and established guidelines
• Stay up to date with emerging digital marketing trends, technologies, and best practices

What you bring:

• 6-8 years’ experience in a senior level marketing role; Hospitality experience preferred
• BA in Marketing or similar relevant field
• Ability to manage a marketing budget and performance-driven marketing plans 
• Ability to monitor key performance metrics and make real-time decisions based on findings with a focus on maximizing lead generation
• Excellent analytical, copy writing, and presentation skills
• Hands-on experience with CRM and SEO tools like Google Analytics, Google Adwords, HubSpot, WebTrends, SalesForce, etc.
• In-depth knowledge of big data analysis
• Excellent organizational and time management skills
• Excellent communication and interpersonal skills
• Additional marketing certifications are a plus

We offer excellent benefits including:

• Medical, dental, and vision insurance
• Life and disability insurance
• Paid time off
• Paid holidays
• 401K plan with employer match

Seneca

At Seneca, we believe that your home should complement and enhance your lifestyle. We make this possible by creating homes and communities for lease that prioritize a personalized, maintenance-free, tech-enabled, and wellness lifestyle with award-winning design. We are interested in creating neighborhoods that curate a true sense of community and we approach this in an intentional and holistic manner.

A division of Christopher Homes, Las Vegas’ top Luxury homebuilder, Seneca is able to leverage 40 years of luxury residential placemaking experience and an array of diverse backgrounds in real estate development which creates a vertically integrated platform which Seneca operates from.

Seneca is: Living. Simplified.

Job Summary

Seneca is seeking to bring on a Director of Marketing to develop and implement comprehensive digital marketing strategies and campaigns. This responsibility involves assessing and creating the marketing plan, planning, coordinating, and performing all marketing efforts.

What you’ll do:

• Lead the overall development, management, and execution of all digital marketing strategies including social media (paid and organic), Search Engine Optimization (SEO), Search Engine Marketing (SEM), text and email campaigns and influencer marketing
• Develop engaging and relevant content for digital channels, including website, blog posts, and video marketing
• Manage the company’s social media presence across platforms like Instagram, Facebook, Twitter, LinkedIn, YouTube, TikTok, etc. Create, curate content, schedule posts, engage with followers, and analyze social media metrics to optimize performance
• Monitor digital marketing KPI’s, track campaign performance, and generate regular reports to evaluate the success of marketing initiatives. Use data-driven insights to identify areas for improvement and recommend actionable strategies
• Set marketing goals and objectives
• Identify the company’s target resident demographics
• Directly manage all third-party consultants involved with marketing, branding and advertising
• Analyze company’s marketing strategy and suggest improvements
• Create and present the annual marketing budget, plan and strategy
• Ensure all marketing communications and advertising is in alignment with brand standards and established guidelines
• Stay up to date with emerging digital marketing trends, technologies, and best practices

What you bring:

• 6-8 years’ experience in a senior level marketing role; Hospitality experience preferred
• BA in Marketing or similar relevant field
• Ability to manage a marketing budget and performance-driven marketing plans 
• Ability to monitor key performance metrics and make real-time decisions based on findings with a focus on maximizing lead generation
• Excellent analytical, copy writing, and presentation skills
• Hands-on experience with CRM and SEO tools like Google Analytics, Google Adwords, HubSpot, WebTrends, SalesForce, etc.
• In-depth knowledge of big data analysis
• Excellent organizational and time management skills
• Excellent communication and interpersonal skills
• Additional marketing certifications are a plus

We offer excellent benefits including:

• Medical, dental, and vision insurance
• Life and disability insurance
• Paid time off
• Paid holidays
• 401K plan with employer match

Christopher Homes

Pharcomed Corp is looking for a Junior Marketing Coordinator to join their team to help launch their multinational hair growth dermocosmetic product line into new territories. This role is available to candidates interested in a part-time opportunity with the potential of converting to full-time.

As a Junior Marketing Coordinator, you will assist in conceptualizing and executing material both traditional and digital for our dermo-cosmetic product line. This includes but is not limited to brand strategy, storytelling ideation, content creation, competitor analysis, KPI tracking and event planning. You will collaborate with the sales team to help us create a strong brand presence with innovative promotional offerings, online and offline marketing campaigns, and marketing events.

Responsibilities:

Creative:

• Coordinate print advertising campaigns, including design, production, and distribution of marketing materials and communications to promote awareness and Tricovit brand campaigns to Salon Providers, their clients and end-user.
• Quality assurance of client’s assets for job processing: unit specs, copy, images, files, legal specifications. 
• Lead creative development of merchandising and “swag” to promote Tricovit to clients, including identifying vendors and negotiating costs.
• Manage budgeting and invoicing for marketing materials.
• Create presentations and compile materials for Client meetings and new business pitches.
• Support the creation of product comps.
• Manage and update the company’s website using WordPress or other content management systems.
• Support the implementation of performance marketing initiatives, such as Google Ads or social media advertising.
• Assist in email marketing campaigns, including list segmentation, content creation, and performance tracking.
• Contribute to e-commerce initiatives, including product listings, promotions, and customer support.

Product Development:

• Collaborate with Manager to support new product launches, gaining experience in the process of end-to-end product development.
• Support Manager on product/formula/samples/artwork questions from other teams.
• Prepare competitive product overviews as needed to support product ideation and development. – Includes researching, creating and proposing new product innovation recommendations.
• Participates in brainstorming sessions with Strategy and Creative teams. 

Data / Analysis / Insights Collection:

• Create presentations (PowerPoint), assist proofing and compile materials for Management Meetings covering state of business, financials.
• Attend relevant internal and Client meetings and proactively contribute to conference reports by compiling notes indicating key points and clear next steps. 
• Assist with market analysis including but not limited to: daily sales numbers, weekly competitive analysis, industry trends and integrated campaign performance. 
• Prepare competitive product overviews and formula analysis to support product ideation and development.
• Track, analyze and report the success of campaigns and events.

Special Projects:

• Plan and execute campaigns and events.
• Lead shipments of samples between domestic and international cross-functional stakeholders.
• Support team in preparation of management meetings.
• Support departmental leadership in annual strategic planning and budgeting.
• Writing project briefs, providing copy and design direction, managing deadlines and ensuring product messaging and claims are accurate, consistent and ensure legal compliance.

What We Want To See:

• A passion for traditional and digital marketing / social media, influencer and brand ambassador.
• Excellent organizational, project management and problem-solving skills to juggle multiple responsibilities at once and consistently meet deadlines.
• Excellent writing and copy editing skills.
• Comfortable looking and analyzing data to measure performance.
• Collaborative work approach.
• Ability to identify problems head on and propose sustainable solutions in a quick and efficient manner.
• Has a strong creative eye and ability to create and identify brand assets.

*Please send us any work samples you may have.

Requirements:

• Bachelor’s Degree in Marketing, Advertising, Communications or relevant equivalent experience.
• Bilingual in Spanish is highly preferred.
• Experience with WordPress or other content management systems.
• Familiarity with print advertising processes and design principles.
• Basic understanding of budgeting concepts and analytics tools.
• Knowledge of Google Analytics or similar platforms for tracking campaign performance.
• Familiarity with performance marketing tactics, such as search engine optimization (SEO) or pay-per-click (PPC) advertising.
• Understanding of email marketing best practices and tools.
• Keen attention to detail and strong communication skills. Ability to communicate with people at all levels of the organization.
• Able to navigate various leadership styles and collaborate with international stakeholders.
• Must be computer literate with proficiency in Adobe Suite, MS Word, MS Excel, MS PowerPoint, MS Outlook with the ability to learn new software and operating systems.

Pharcomed Corp.

LZMFG is seeking an accomplished professional to spearhead the development and execution of the brand’s global marketing strategy. This pivotal role entails close collaboration with the e-commerce division of Adam LZ, an esteemed content creator and professional driver. Amidst the realm of fervor and distractions, we are in search of an individual who excels under pressure, exhibits a strong work ethic, adeptly communicates with our dedicated fanbase through strategically aligned campaigns, and possesses the flexibility to embark on occasional business travels. The ultimate objective of this role is to propel LZMFG to new heights by instituting a framework of organization and formulating a comprehensive roadmap to achieve our envisioned goals. Given the absence of this position within our organization, the brand manager will rely upon your expertise and visionary leadership to justify, conceive, and meticulously document our creative endeavors.

• Set goals and plan for the business, do research, and report on progress
• Manage and collaborate with brand manager on how to spend the budget, making changes to get the best results
• Lead teams to test different advertising strategies and find what works best
• Work with the media team to create new digital content for social media, our website, and partnerships
• Manage social media channels and develop a posting cadence that effectively communicates to our audience 
• Look for new channels and trends to advertise on, in collaboration with the media team
• Coordinate creative ideas with the Brand team and find the best ways to reach our audience
• Come up with new ideas and collaborate with the brand manager and media team to make them happen
• Manage and develop the framework, set goals, and give feedback
• Improve the performance of our content and report on how well it’s doing
• Work with other departments to plan and create videos and photos
• Make sure the production process runs smoothly, from planning to the final product
• Manage the production schedule according to the marketing strategy and CEO’s direction
• Be on set during production, support the team, and make decisions
• Help with organizing and troubleshooting digital files

Qualifications and Skills

• 5+ Years Experience with Production, and Marketing Campaign Management
• Familiarity working in the E-commerce/Digital Marketing Media Space
• In-Depth Knowledge of Content Platforms (YouTube, IG, TikTok, Facebook)
• Familiar with Project Management Tools such as (ex: Slack, Airtable, Monday.com, and Google Suite)
• Must be organized with strong written and verbal communication skills
• Understanding of all aspects of production (Pre Pro, Videography, Written, Post Production, Dissemination)
• Ability to time block and keep people on track and accountable toward a deadline
• Creative thinker with the ability to pivot and make decisions
• Automotive knowledge is a plus
• Photo and video skills is a plus
• Hands-on experience in Production, and Adobe Creative Suite is a plus
• Understanding of quality and QA process in relation to video production and design (Frame.io)
• Ability to Pre Produce content

Compensation

• Competitive salary commensurate with experience 
• Health Insurance
• PTO (Paid Time Off)
• Exclusive Discount Offerings

This position could be the first of many for our marketing team and we are looking for someone who is hungry to help us build something that others will aspire to be a part of. 

LZMFG

At Alchemee, we aspire to inspire by creating science-based solutions that are as effective as they are transformative. Alchemee’s portfolio of brands deliver effective products rooted in introducing wellness options that provide life changing results and empower the world one person at a time.

Our flagship brand, Proactiv, is a leader in treating acne and has helped more than 20 million customers achieve clear skin. Simply put, at Alchemee our vision is to inspire the world to feel comfortable and powerful in their own skin and our mission is to create science-based solutions that provide better skin for life.

We are looking for forward-thinking individuals who are driven with a customer-first approach. Individuals who thrive on challenge and are ready to grasp the opportunity of a lifetime. Because we fundamentally believe every colleague brings unique value to our whole. We are a workplace where each person feels seen, heard, and valued, and can contribute their unique talent to our collective effort.

The Technical Product Manager will provide leadership and execute improvements and innovation across the Alchemee (previously The Proactiv Company) suite of products, especially its direct to consumer website and sales. He/She will work on projects that support optimizing the current business, as well as, the future of the business, including A/B and MVT testing and optimization, with the primary focus to provide coherent decision support and ROI validation, plus valuable insight into what drives improvements for KPIs.

The ideal candidate is a self-starter who enjoys a fast-paced environment and is experienced at multitasking projects, assisting in planning-related tasks, and has an eagerness to learn and grow. This person must have strong analytical skills, be comfortable with challenging the status quo of current processes and provide solutions to drive efficiencies, display a strong sense of ownership and be committed to their work.

The ideal candidate is a self-starter who enjoys a fast-paced environment and is experienced at multitasking projects, assisting in planning-related tasks, and has an eagerness to learn and grow. This person must have strong analytical skills, be comfortable with challenging the status quo of current processes and provide solutions to drive efficiencies, display a strong sense of ownership and be committed to their work.

Essential Functions

• Leads product strategy, innovation and execution specific to improving site experience, functionality and usability, resulting in improved lead generation and conversion.
• Collects, manages and maintains requirements from stakeholders across product releases. Works with internal stakeholders (e.g. Direct to Consumer Marketing teams) to prioritize tasks.
• Partners with DTC and Analytics teams to set targets and goals and measure performance against goals, and to collaboratively determine next best actions. Optimizes DTC KPIs, such as reducing bounce rate, improving click thru rate (CTR), growing sales, etc.
• Serves as subject matter expert on A/B and MVT testing & optimization for e-commerce website and mobile platforms; designs insightful tests (test length, KPIs, AB test vs. MVT etc.) that adhere to testing best practices.
• Communicates and presents test results, insights, and recommendations to all levels of the company, clearly and concisely.
• Develops and documents testing processes and policies to further increase the quality and rigor.
• Drives further growth thru data analysis, understands and exploits key metrics to target immediate opportunity for growth.
• Manages timelines from inception to launch by partnering with key stakeholders and leading a cross-functional team of engineers, editors, designers, marketers, SEO specialists and QA engineers to get projects done on-spec and on-time.
• Coordinates with internal teams to ensure product system/tool features and tests are implemented consistently across all websites, mobile, and other platforms.
• Educates and trains internal teams on product best practices, specifications and key benefits.
• Be the domain expert on competitive web product design and features; performs competitive analyses among peer groups and across the industry.
• Other duties as assigned.

Education, Knowledge, Skills, & Abilities

• Bachelor’s degree in Information Technology, Communications or a similar field is required
• Five (5) or more years of related experience in product management of consumer-facing web properties and products is required.
• Experience using product roadmaps, consumer flows, user stories, and wireframes; Ability to write and updates specifications and user stories that communicate a clear and detailed blueprint of product releases and features.
• Demonstrated experience in combining partner requirements into a product vision
• Demonstrated experience writing specifications and creating wireframes.
• Demonstrated experience in user testing, data analytics and site optimization. Experience with Web analytics tools, required; familiarity with Web A/B testing tools, a plus.
• Excellent analytical and problem-solving skills
• Highly motivated self-starter;
• Ability to make decisions with imperfect information and shifting priorities;
• Comfortable with a fast-paced, ever-changing, creative environment
• Superior communication and interpersonal skills,
• Strong attention to detail;
• Demonstrated ability to influence technical, editorial and UI staff
• Proficiency in all Microsoft Office programs;
• Familiarity with Adobe and Google Analytics, Monetate, usertesting.com, etc.is preferred

We are an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

Note: Please, no external agencies or third parties.

Alchemee (formerly The Proactiv Company)

At Alchemee, we aspire to inspire by creating science-based solutions that are as effective as they are transformative. Alchemee’s portfolio of brands deliver effective products rooted in introducing wellness options that provide life changing results and empower the world one person at a time.

Our flagship brand, Proactiv, is a leader in treating acne and has helped more than 20 million customers achieve clear skin. Simply put, at Alchemee our vision is to inspire the world to feel comfortable and powerful in their own skin and our mission is to create science-based solutions that provide better skin for life.

We are looking for forward-thinking individuals who are driven with a customer-first approach. Individuals who thrive on challenge and are ready to grasp the opportunity of a lifetime. Because we fundamentally believe every colleague brings unique value to our whole. We are a workplace where each person feels seen, heard, and valued, and can contribute their unique talent to our collective effort.

The Senior Manager, Social Media Channels is will understand both the art and science of social marketing, both traditional (PR, etc) and digital (organic media, influencers, etc), and have proven experience managing a large social media budget, multiple campaigns and analyzing results for actionable insights. Will develop and evaluate strategies, plan and execute social efforts, identify and allocate resources (including external agency oversight), and play a large role in achieving our goals and targets for the Alchemee brands (previously The Proactiv Company). This role will closely collaborate with brand marketing, DTC and the Head of Alchemee to identify growth opportunities, propose new social/influencer/PR initiatives, and maximize our visibility in social channels.

The ideal candidate is a self-starter who enjoys a fast-paced environment and is experienced at multitasking projects, assisting in planning-related tasks, and has an eagerness to learn and grow. This person must have strong analytical skills, be comfortable with challenging the status quo of current processes and provide solutions to drive efficiencies, display a strong sense of ownership and be committed to their work.

Essential Functions

• Manage the development and execution of our owned social strategies for the brand(s) while working closely with our internal teams and external agencies (PR, media, influencer) to reach KPIs. Define campaign strategies, messaging, and funnels for scalable audience acquisition.
• Have a solid understanding of budget management and work with agencies and own team to project impressions and other KPIs to help increase awareness and sales for the brand(s).
• Develop the owned media strategy and work with social marketing creator and social media community manager, brand and agencies to bring the vision to life. Goal is to increase awareness, impression, engagement in order to help increase sales.
• Identify relevant and engaging PR activities with KPIs.
• Work with social marketing creators to create and execute organic social media posts that engage with the target audiences. Capture results, analyze performance and identify how to optimize for the near future.
• Work with PR agencies to create relevant and engaging PR plans and execute. Measure results, share cross functionally and optimize for the future. Think Omnichannel.
• Drive creative and marketing efforts in the social space and provide creative performance analysis & reporting in partnership with our analytics team.
• Collaborate with our Brand, Product, and Creative teams to provide recommendations on ads, creative, copy, and landing pages to optimize performance for acquiring new, valuable customers.
• Lead influencer marketing strategy work, identify optimal influencers, KPIs and measure results and optimize. Work closely with brand marketing and ensure brand messaging is compliant.
• Understand multi-channel attribution and work collaboratively with other media channels for lift across customer journey.
• Identify partners, negotiate fees, and manage 3rd party and sponsored social media placements.
• Analyze and optimize campaigns (creative, targeting, bid, audience, daypart, platform etc.) document shifts in allocation from plan and reforecasting based on platform performance and opportunities.
• Manage Social Marketing Creators responsible for creating, trafficking, accurately executing campaigns and ad-hoc reporting.
• Other duties as assigned.

Education, Knowledge, Skills, & Abilities

• Bachelor’s Degree or equivalent experience, required.
• 7+ years of paid social and performance marketing strategy experience, required.
• Track record of building and growing large paid social accounts, especially on Facebook/Instagram, Snapchat, Pinterest, TikTok and other relevant social platforms.
• 5+ years of relevant DR marketing, performance marketing, and/or customer acquisition experience.
• Proven understanding of multi-channel attribution.
• Experience executing online marketing campaigns end-to-end.
• Strong analytical and quantitative skills, including high proficiency in Excel, required.
• Experience with web analytics tools, Adobe Analytics and Visual iQ, a plus.
• Experience managing an internal team as well as external agency/resource including media and/or creative agencies.
• Beauty/skincare industry and/or DTC experience a plus.

We are an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

Note: Please, no external agencies or third parties.

Alchemee (formerly The Proactiv Company)

We are seeking an experienced & dynamic leader to join a rapidly growing healthcare team as their Director of Marketing! This would be on on-site opportunity in Westchester County, NY (close to Mamaroneck area).

RESPONSIBILITIES:

Marketing

• Manage and develop the marketing team; coach, mentor and leverage strengths of individual staff members
• Identify, interpret and capitalize on marketing trends
• Conduct competitive research; use findings to strengthen the company’s market position
• Management and optimize inconsistent marketing budget
• Design strategic plans and execute tactics for marketing, recruitment, and business development teams
• Monitor and measure marketing campaigns for their effectiveness in meeting stated goals and maximizing ROI
• Implement improvements in response to measurement
• Continually support business growth and work to enhance brand and brand awareness; adjust marketing strategy in response to challenging market climate
• Develop key messaging and presentation materials for senior management
• Meet stated marketing goals; effectively execute marketing tactics and programs
• Ensure company trademarks are up-to-date; responsible for all renewals

Business Development

• Internal marketing consultant for all company departments
• Copywriting/editing of all departmental marketing materials and for assorted corporate projects
• Creation and management of all thought leadership pieces for both recruitment and business development
• Implement and manage all sales/marketing software systems – Hubspot, Salesforce, IContact, etc.
• Administration and management of Salesforce.com
• Develop and manage direct mail, advertising, e-mail campaigns, tradeshows, press releases, social media, etc.
• Managed launch of company’s website; responsible for ongoing maintenance and content management for entire site
• Design, manage and properly implement SEO/PPC program for all departments; Engage and oversee freelance help on project
• Implement and manage research projects for all departments
• Develop and manage all BD webinars
• Manage meetings; create and distribute various reports
• Develop and manage department budgets, vendor contracts, negotiations, and proposals
• Oversee public relations; execute tactics, i.e. press release distribution
• Responsible for all internal/external communications functions
• Manage freelancer in creation of all print and digital design
• Secure and source editorial content and contributions for both business development and recruitment purposes

Recruitment

• Develop and manage marketing campaigns for recruitment – including advertising, direct mail, thought leadership, speaking engagements, and events.
• Develop and deliver all recruitment webinars
• Create and develop new advertising concepts for recruitment (possibly work with Aria Marketing)
• Manage and develop of Sendouts cleanup and user functions
• Work with freelancer to create all design and HTML needs
• Develop plan for ongoing outreach to chiefs
• Collaborate with CEO and VPMA to build CME program
• Management and development of various editorial projects with CEO
• Work with VPs to ensure branding, communication and pitch are on target
• Strategize with VPs on ways to grow company
• Create new proposal templates and presentations
• Work with executive team on communications to promote and ensure adoption of internal and external referral program
• Created new communications plan targeting clinicians and clients
• Standardize and strengthen communications to enhance brand value within and outside the organization
• Manage creation of video testimonials and tutorials for Web site
• Acquisition outreach and development
• Source opportunities to gain industry recognition for company, i.e. awards, etc.

Talent Equity Group

Digital Marketing Manager

Blinds to Go is looking for a data-driven, growth-focused Digital Marketing Manager to assume hands-on management and execution of digital advertising campaigns across multiple digital channels including paid search for Google and Bing, Facebook, Pinterest, and Google display. You will take our advertising and marketing programs in the US market to the next level with demonstrated improvements in lead generation. You will be joining an exciting company experiencing hyper growth and a team that values collaboration and fun. We’d love for you to share your previous marketing program successes.

Key Responsibilities

· Directly manage paid search, digital display, and paid social media campaigns in the US market with a focus on demand generation.

· Increase leads and opportunities through digital advertising programs.

· Develop and continuously manage A/B testing of messages and creatives across multiple digital channels.

· Collaborate with various members of the marketing team to write copy and develop creatives.

· Work with senior management and marketing team to develop focused demand generation programs and campaigns.

· Manage relationships with agencies, vendors, and other 3rd parties as needed.

· Track, analyze, and present on program/campaign performance.

What We’re Looking for:

· 2+ year of experience directly managing paid search (Google Ads/Bing Ads) with a focus on direct to consumer products.

· 4+ years of digital marketing experience including SEO, display, email and social.

· Analytical with the ability to consume, process and transform large amounts of information into insightful and actionable insights.

· Strong experience with Google Ad Words & Analytics.

· Extensive hands-on experience with leading digital ad platforms (e.g., Google Ads, Facebook/Instagram, Pinterest, etc.) coupled with outstanding MS Excel skills.

· Candidate must have a high proficiency in written and spoken English

Blinds To Go

As the General Manager (GM), you will oversee all Red Bull sales and marketing activity within a defined geographic area or region. You will lead the execution of Red Bull’s business plan within the region. Your leadership team is composed of a Director, Marketing (DOM); Director, On Premise (DOP); and Director, Distribution (DOD). You will lead this team to understand the Red Bull business strategies and implement them within the region with their customers and consumers. You will report to the Executive Vice President General Manager (EVPGM) and be located in Boston, Massachusetts.

PLAN & EXECUTE REGION BUSINESS PLAN (BP)

• Build the annual Business Plan (BP) for your region following global and national strategies
• Ensure agreement and integration for our marketing and sales plans
• Implement our annual BP with region’s third-party and independent distributors
• Provide input and feedback to your senior leadership on BP strategies
• Manage region budgets for Marketing, Distribution, On Premise, and in-directs according to business plan

LEADERSHIP

• Lead your team in working towards important customer and consumer programs
• Measure results on important region goals vs. business plan
• Promote coaching, feedback, and training across your teams in real time
• Ensure yearly goals and measurements are set for every employee
• Promote “Best 11 Player” philosophy for our talent and hiring decisions

REGION MARKET TRENDS & ANALYSIS

• Analyze important customer and consumer trends (e.g., $ share, PSA, WvC, T&A, HHP, SOR, etc.) and develop action plans to address market opportunities
• Ensure we are the #1 energy drink brand in store
• Ensure important business plan priorities are implemented with our distributor networks

KEY RESULTS AND DELIVERABLES

• Achieve annual volume business plan goal
• Deliver in-store execution results (e.g. WvC, PSR, VIP)
• Deliver annual distribution goals
• Deliver against Business Plan marketing events, athlete projects, media outcomes, and consumer metrics
• Deliver dollar and unit share results

YOUR AREAS OF KNOWLEDGE AND EXPERTISE:

• 10+ years of experience within Sales, Marketing, On Premise, or Distribution within the beverage industry or a lifestyle brand
• 5+ years of team leadership experience
• Expertise and leadership experience in at least one primary business pillar (Sales, On Premise, Distribution, or Marketing)
• Proven ability growing business and winning against competition through the execution of sales and marketing plans

Red Bull

POSITION: Digital Marketing Manager

SUPPORTED BY: Creative Director

POSITION SUMMARY:

The Digital Marketing Manager will work to grow the Visit Mobile digital presence focusing on engaging and retaining visitors and potential visitors. The position supports the organization’s role of destination marketing by developing and managing its Customer Relationship Management (CRM) system; developing and modifying the database structure and content to maximize the efficiency and effectiveness of the organization; developing and managing its website page structure including special landing pages and micro-sites; working with Visit Mobile’s creative brand manager to increase the effectiveness of the website user experience; and managing online advertising and email marketing implementation.

This role works across internal teams, external agencies, and vendors to identify the capabilities and technology that will best deliver the destination message to target audiences while increasing the brand authority within the digital ecosystem to keep Visit Mobile and Coastal Alabama at the forefront of business and leisure travelers through usability, discoverability, destination appeal, and monetization initiatives.

This position will also ensure the Visit Mobile brand and message is visually consistent and clearly communicated to visitors, the travel industry, partners, and the community.

RESPONSIBILITIES:

CRM

• Act as the organization’s primary internal expert on the CRM system
• Constantly evolve and develop the CRM structure in appropriate modules to maximize its effectiveness for team members
• Monitor CRM data entry by team members for best practices and coach accordingly
• Make recommendations to the executive team regarding needed enhancements to the Simpleview suite of subscribed products

CMS

• Engage prospective first-time visitors and re-energize past travelers through website design and content
• Coordinate SEO marketing and content strategy and implementation for web optimization
• Enforce high-quality standards on imagery and video to create the narrative for the destination
• Partner with Creative Director, Director of Marketing and Communications, Partnership, and Sales & MarComm teams to optimize website content, edit existing page structures and create new pages within the website to meet the content needs that are defined by team members
• Track and monitor the evolution of search interest, algorithm changes, and user behavior shifts.
• Stay up-to-date on best practices to increase the effectiveness of each page, maximizing metrics by researching and recommending “best-in-class” standards to establish Mobile.org as a leading online destination website.

Technology Integrations

• Oversee integrated technologies to ensure performance measurements and connectivity are working properly and maximizing said technology intent (current systems include but are not limited to the Visit Mobile Dashboard tool, BookDirect/JackRabbit, DTN, ActOn, Crowdriff UGC, Google, and others)
• Manages email marketing lists, distribution of emails, and the measurement of efforts
• Seek new technologies and resources to maximize the understanding of current and potential visitors
• Work in conjunction with industry partners, as well as sales and MarComm teams to provide information to third-party websites

Digital Advertising

• Work closely with the Visit Mobile Executive Team (Senior VP, MarComm, VP of Sales) to maximize digital marketing initiatives for Visit Mobile baseline funding, the Mobile Area Lodging Association marketing funding, and additional funding as it is available (example: ARP grant funding)
• Recommend paid digital media strategy to deliver department goals, optimize cross-platform efficiencies, and provide reporting to internal teams
• Execute paid digital media buys, market segmentation (both leisure and sales), reporting, services, and maintenance
• Work closely with the sales team to maximize room night potential as requested

Other Duties & Responsibilities

• Maintain clear communications with other departments to create an effective team
• Document processes and procedures of the position
• Develop and produce regular reports to keep team members updated on destination offerings and contacts as well as system management reports
• Maintain performance metrics relative to goals and analyze data for making decisions
• Participate in appropriate local, state, and national organizations, growing existing and fostering new partnerships; as well as pursuing professional development opportunities.
• Assume additional responsibilities as assigned.

The above is intended to describe the general content for the performance of this position. It is not to be construed as an exhaustive statement of responsibilities and duties. The above are just a guide and are not necessarily the only initiatives this position will be involved in. This person may also be asked to participate in other special projects or community outreach and events. This person may be requested/required to participate in projects determined by the Creative Director and/or other organization leaders and teammates. Nothing in the job description restricts management’s rights to assign or reassign duties and responsibilities to this job at any time.

DESIRED SKILLS / EXPERIENCES / QUALIFICATIONS:

• Exceptional writing, editing, and proofreading skills with attention to detail and personality
• Ability to work independently as well as with team members
• Strong sense of time management with the ability to take initiative, work well under pressure, and meet deadlines
• Strong customer service skills and the ability to communicate politely and effectively
• Strong understanding of current digital marketing concepts, strategies, best practices, and trends; with an interest to implement new ideas and stay up to date with relevant information
• Demonstrated experience as a power user of back-end online technology
• Basic knowledge of database structure
• Demonstrated experience working in a team environment with other specialized team members completing projects and achieving desired results
• A process enthusiast who understands cause and effect and can communicate complex details of databases and online experiences in a way a non-marketing professional can understand
• The ability to practice patience and persistence for partners while maintaining high expectations for one’s own performance.
• Participate in professional and/or civic organizations to enhance networking opportunities as approved by the team lead
• Experience with the Simpleview branded Customer Relationship Management or any Content Management System (CMS) product is preferred.

REQUIREMENTS:

• Bachelor’s degree in Marketing, Communications, or related field preferred
• Minimum of 4 years of experience in digital marketing or related areas
• Ability to prioritize, multi-task, and problem-solve simultaneous projects with multiple deadlines
• Copywriting, verbal communication, and project management skills required
• Strong attention to detail
• Advanced knowledge of the Gulf Coast hospitality industry, with an emphasis on partners’ products and services.
• Ability to understand basic industry terms and trends in marketing, communications, and digital marketing initiatives
• Organized, self-starter with good time management skills
• Flexibility to carry out responsibilities on evenings or weekends, and to travel as needed

HOW TO APPLY:

• Please send your cover letter and resume to Oliver Dorgan, Creative Director ([email protected]) and Jay Garraway, VP of Administration ([email protected]).

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