At Alchemee, we aspire to inspire by creating science-based solutions that are as effective as they are transformative. Alchemee’s portfolio of brands deliver effective products rooted in introducing wellness options that provide life changing results and empower the world one person at a time.
Our flagship brand, Proactiv, is a leader in treating acne and has helped more than 20 million customers achieve clear skin. Simply put, at Alchemee our vision is to inspire the world to feel comfortable and powerful in their own skin and our mission is to create science-based solutions that provide better skin for life.
We are looking for forward-thinking individuals who are driven with a customer-first approach. Individuals who thrive on challenge and are ready to grasp the opportunity of a lifetime. Because we fundamentally believe every colleague brings unique value to our whole. We are a workplace where each person feels seen, heard, and valued, and can contribute their unique talent to our collective effort.
The Senior Manager, Social Media Channels is will understand both the art and science of social marketing, both traditional (PR, etc) and digital (organic media, influencers, etc), and have proven experience managing a large social media budget, multiple campaigns and analyzing results for actionable insights. Will develop and evaluate strategies, plan and execute social efforts, identify and allocate resources (including external agency oversight), and play a large role in achieving our goals and targets for the Alchemee brands (previously The Proactiv Company). This role will closely collaborate with brand marketing, DTC and the Head of Alchemee to identify growth opportunities, propose new social/influencer/PR initiatives, and maximize our visibility in social channels.
The ideal candidate is a self-starter who enjoys a fast-paced environment and is experienced at multitasking projects, assisting in planning-related tasks, and has an eagerness to learn and grow. This person must have strong analytical skills, be comfortable with challenging the status quo of current processes and provide solutions to drive efficiencies, display a strong sense of ownership and be committed to their work.
Essential Functions
- Manage the development and execution of our owned social strategies for the brand(s) while working closely with our internal teams and external agencies (PR, media, influencer) to reach KPIs. Define campaign strategies, messaging, and funnels for scalable audience acquisition.
- Have a solid understanding of budget management and work with agencies and own team to project impressions and other KPIs to help increase awareness and sales for the brand(s).
- Develop the owned media strategy and work with social marketing creator and social media community manager, brand and agencies to bring the vision to life. Goal is to increase awareness, impression, engagement in order to help increase sales.
- Identify relevant and engaging PR activities with KPIs.
- Work with social marketing creators to create and execute organic social media posts that engage with the target audiences. Capture results, analyze performance and identify how to optimize for the near future.
- Work with PR agencies to create relevant and engaging PR plans and execute. Measure results, share cross functionally and optimize for the future. Think Omnichannel.
- Drive creative and marketing efforts in the social space and provide creative performance analysis & reporting in partnership with our analytics team.
- Collaborate with our Brand, Product, and Creative teams to provide recommendations on ads, creative, copy, and landing pages to optimize performance for acquiring new, valuable customers.
- Lead influencer marketing strategy work, identify optimal influencers, KPIs and measure results and optimize. Work closely with brand marketing and ensure brand messaging is compliant.
- Understand multi-channel attribution and work collaboratively with other media channels for lift across customer journey.
- Identify partners, negotiate fees, and manage 3rd party and sponsored social media placements.
- Analyze and optimize campaigns (creative, targeting, bid, audience, daypart, platform etc.) document shifts in allocation from plan and reforecasting based on platform performance and opportunities.
- Manage Social Marketing Creators responsible for creating, trafficking, accurately executing campaigns and ad-hoc reporting.
- Other duties as assigned.
Education, Knowledge, Skills, & Abilities
- Bachelor’s Degree or equivalent experience, required.
- 7+ years of paid social and performance marketing strategy experience, required.
- Track record of building and growing large paid social accounts, especially on Facebook/Instagram, Snapchat, Pinterest, TikTok and other relevant social platforms.
- 5+ years of relevant DR marketing, performance marketing, and/or customer acquisition experience.
- Proven understanding of multi-channel attribution.
- Experience executing online marketing campaigns end-to-end.
- Strong analytical and quantitative skills, including high proficiency in Excel, required.
- Experience with web analytics tools, Adobe Analytics and Visual iQ, a plus.
- Experience managing an internal team as well as external agency/resource including media and/or creative agencies.
- Beauty/skincare industry and/or DTC experience a plus.
We are an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
Note: Please, no external agencies or third parties.
Alchemee (formerly The Proactiv Company)
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