General Manager, Northeast Region Sales and Marketing

As the General Manager (GM), you will oversee all Red Bull sales and marketing activity within a defined geographic area or region. You will lead the execution of Red Bull’s business plan within the region. Your leadership team is composed of a Director, Marketing (DOM); Director, On Premise (DOP); and Director, Distribution (DOD). You will lead this team to understand the Red Bull business strategies and implement them within the region with their customers and consumers. You will report to the Executive Vice President General Manager (EVPGM) and be located in Boston, Massachusetts.

PLAN & EXECUTE REGION BUSINESS PLAN (BP)

• Build the annual Business Plan (BP) for your region following global and national strategies
• Ensure agreement and integration for our marketing and sales plans
• Implement our annual BP with region’s third-party and independent distributors
• Provide input and feedback to your senior leadership on BP strategies
• Manage region budgets for Marketing, Distribution, On Premise, and in-directs according to business plan

LEADERSHIP

• Lead your team in working towards important customer and consumer programs
• Measure results on important region goals vs. business plan
• Promote coaching, feedback, and training across your teams in real time
• Ensure yearly goals and measurements are set for every employee
• Promote “Best 11 Player” philosophy for our talent and hiring decisions

REGION MARKET TRENDS & ANALYSIS

• Analyze important customer and consumer trends (e.g., $ share, PSA, WvC, T&A, HHP, SOR, etc.) and develop action plans to address market opportunities
• Ensure we are the #1 energy drink brand in store
• Ensure important business plan priorities are implemented with our distributor networks

KEY RESULTS AND DELIVERABLES

• Achieve annual volume business plan goal
• Deliver in-store execution results (e.g. WvC, PSR, VIP)
• Deliver annual distribution goals
• Deliver against Business Plan marketing events, athlete projects, media outcomes, and consumer metrics
• Deliver dollar and unit share results

YOUR AREAS OF KNOWLEDGE AND EXPERTISE:

• 10+ years of experience within Sales, Marketing, On Premise, or Distribution within the beverage industry or a lifestyle brand
• 5+ years of team leadership experience
• Expertise and leadership experience in at least one primary business pillar (Sales, On Premise, Distribution, or Marketing)
• Proven ability growing business and winning against competition through the execution of sales and marketing plans

Red Bull