Director of Marketing

At Seneca, we believe that your home should complement and enhance your lifestyle. We make this possible by creating homes and communities for lease that prioritize a personalized, maintenance-free, tech-enabled, and wellness lifestyle with award-winning design. We are interested in creating neighborhoods that curate a true sense of community and we approach this in an intentional and holistic manner.

A division of Christopher Homes, Las Vegas’ top Luxury homebuilder, Seneca is able to leverage 40 years of luxury residential placemaking experience and an array of diverse backgrounds in real estate development which creates a vertically integrated platform which Seneca operates from.

Seneca is: Living. Simplified.

Job Summary

Seneca is seeking to bring on a Director of Marketing to develop and implement comprehensive digital marketing strategies and campaigns. This responsibility involves assessing and creating the marketing plan, planning, coordinating, and performing all marketing efforts.

What you’ll do:

• Lead the overall development, management, and execution of all digital marketing strategies including social media (paid and organic), Search Engine Optimization (SEO), Search Engine Marketing (SEM), text and email campaigns and influencer marketing
• Develop engaging and relevant content for digital channels, including website, blog posts, and video marketing
• Manage the company’s social media presence across platforms like Instagram, Facebook, Twitter, LinkedIn, YouTube, TikTok, etc. Create, curate content, schedule posts, engage with followers, and analyze social media metrics to optimize performance
• Monitor digital marketing KPI’s, track campaign performance, and generate regular reports to evaluate the success of marketing initiatives. Use data-driven insights to identify areas for improvement and recommend actionable strategies
• Set marketing goals and objectives
• Identify the company’s target resident demographics
• Directly manage all third-party consultants involved with marketing, branding and advertising
• Analyze company’s marketing strategy and suggest improvements
• Create and present the annual marketing budget, plan and strategy
• Ensure all marketing communications and advertising is in alignment with brand standards and established guidelines
• Stay up to date with emerging digital marketing trends, technologies, and best practices

What you bring:

• 6-8 years’ experience in a senior level marketing role; Hospitality experience preferred
• BA in Marketing or similar relevant field
• Ability to manage a marketing budget and performance-driven marketing plans 
• Ability to monitor key performance metrics and make real-time decisions based on findings with a focus on maximizing lead generation
• Excellent analytical, copy writing, and presentation skills
• Hands-on experience with CRM and SEO tools like Google Analytics, Google Adwords, HubSpot, WebTrends, SalesForce, etc.
• In-depth knowledge of big data analysis
• Excellent organizational and time management skills
• Excellent communication and interpersonal skills
• Additional marketing certifications are a plus

We offer excellent benefits including:

• Medical, dental, and vision insurance
• Life and disability insurance
• Paid time off
• Paid holidays
• 401K plan with employer match

Christopher Homes