Log InSign Up
HomeDigital Marketing Manager

Digital Marketing Manager

$$$

POSITION: Digital Marketing Manager

SUPPORTED BY: Creative Director

POSITION SUMMARY:

The Digital Marketing Manager will work to grow the Visit Mobile digital presence focusing on engaging and retaining visitors and potential visitors. The position supports the organization’s role of destination marketing by developing and managing its Customer Relationship Management (CRM) system; developing and modifying the database structure and content to maximize the efficiency and effectiveness of the organization; developing and managing its website page structure including special landing pages and micro-sites; working with Visit Mobile’s creative brand manager to increase the effectiveness of the website user experience; and managing online advertising and email marketing implementation.

This role works across internal teams, external agencies, and vendors to identify the capabilities and technology that will best deliver the destination message to target audiences while increasing the brand authority within the digital ecosystem to keep Visit Mobile and Coastal Alabama at the forefront of business and leisure travelers through usability, discoverability, destination appeal, and monetization initiatives.

This position will also ensure the Visit Mobile brand and message is visually consistent and clearly communicated to visitors, the travel industry, partners, and the community.

 

RESPONSIBILITIES:

CRM

  • Act as the organization’s primary internal expert on the CRM system
  • Constantly evolve and develop the CRM structure in appropriate modules to maximize its effectiveness for team members
  • Monitor CRM data entry by team members for best practices and coach accordingly
  • Make recommendations to the executive team regarding needed enhancements to the Simpleview suite of subscribed products

 

CMS

  • Engage prospective first-time visitors and re-energize past travelers through website design and content
  • Coordinate SEO marketing and content strategy and implementation for web optimization
  • Enforce high-quality standards on imagery and video to create the narrative for the destination
  • Partner with Creative Director, Director of Marketing and Communications, Partnership, and Sales & MarComm teams to optimize website content, edit existing page structures and create new pages within the website to meet the content needs that are defined by team members
  • Track and monitor the evolution of search interest, algorithm changes, and user behavior shifts.
  • Stay up-to-date on best practices to increase the effectiveness of each page, maximizing metrics by researching and recommending “best-in-class” standards to establish Mobile.org as a leading online destination website.

 

Technology Integrations

  • Oversee integrated technologies to ensure performance measurements and connectivity are working properly and maximizing said technology intent (current systems include but are not limited to the Visit Mobile Dashboard tool, BookDirect/JackRabbit, DTN, ActOn, Crowdriff UGC, Google, and others)
  • Manages email marketing lists, distribution of emails, and the measurement of efforts
  • Seek new technologies and resources to maximize the understanding of current and potential visitors
  • Work in conjunction with industry partners, as well as sales and MarComm teams to provide information to third-party websites

 

Digital Advertising

  • Work closely with the Visit Mobile Executive Team (Senior VP, MarComm, VP of Sales) to maximize digital marketing initiatives for Visit Mobile baseline funding, the Mobile Area Lodging Association marketing funding, and additional funding as it is available (example: ARP grant funding)
  • Recommend paid digital media strategy to deliver department goals, optimize cross-platform efficiencies, and provide reporting to internal teams
  • Execute paid digital media buys, market segmentation (both leisure and sales), reporting, services, and maintenance
  • Work closely with the sales team to maximize room night potential as requested

 

Other Duties & Responsibilities

  • Maintain clear communications with other departments to create an effective team
  • Document processes and procedures of the position
  • Develop and produce regular reports to keep team members updated on destination offerings and contacts as well as system management reports
  • Maintain performance metrics relative to goals and analyze data for making decisions
  • Participate in appropriate local, state, and national organizations, growing existing and fostering new partnerships; as well as pursuing professional development opportunities.
  • Assume additional responsibilities as assigned.

 

The above is intended to describe the general content for the performance of this position. It is not to be construed as an exhaustive statement of responsibilities and duties. The above are just a guide and are not necessarily the only initiatives this position will be involved in. This person may also be asked to participate in other special projects or community outreach and events. This person may be requested/required to participate in projects determined by the Creative Director and/or other organization leaders and teammates. Nothing in the job description restricts management’s rights to assign or reassign duties and responsibilities to this job at any time.

 

DESIRED SKILLS / EXPERIENCES / QUALIFICATIONS:

  • Exceptional writing, editing, and proofreading skills with attention to detail and personality
  • Ability to work independently as well as with team members
  • Strong sense of time management with the ability to take initiative, work well under pressure, and meet deadlines
  • Strong customer service skills and the ability to communicate politely and effectively
  • Strong understanding of current digital marketing concepts, strategies, best practices, and trends; with an interest to implement new ideas and stay up to date with relevant information
  • Demonstrated experience as a power user of back-end online technology
  • Basic knowledge of database structure
  • Demonstrated experience working in a team environment with other specialized team members completing projects and achieving desired results
  • A process enthusiast who understands cause and effect and can communicate complex details of databases and online experiences in a way a non-marketing professional can understand
  • The ability to practice patience and persistence for partners while maintaining high expectations for one’s own performance.
  • Participate in professional and/or civic organizations to enhance networking opportunities as approved by the team lead
  • Experience with the Simpleview branded Customer Relationship Management or any Content Management System (CMS) product is preferred.

 

REQUIREMENTS:

  • Bachelor’s degree in Marketing, Communications, or related field preferred
  • Minimum of 4 years of experience in digital marketing or related areas
  • Ability to prioritize, multi-task, and problem-solve simultaneous projects with multiple deadlines
  • Copywriting, verbal communication, and project management skills required
  • Strong attention to detail
  • Advanced knowledge of the Gulf Coast hospitality industry, with an emphasis on partners’ products and services.
  • Ability to understand basic industry terms and trends in marketing, communications, and digital marketing initiatives
  • Organized, self-starter with good time management skills
  • Flexibility to carry out responsibilities on evenings or weekends, and to travel as needed

 

HOW TO APPLY:

Visit Mobile

Related jobs:

Job Description
A documentary series is seeking a local sound engineer for a full-day shoot during an indie production tied to Essence Fest. The series highlights the journey of four men navigating the high-stakes world of music promotion, showcasing the raw highs, lows, and behind-the-scenes moments with some of the industry’s top artists. The content will be both emotionally resonant and technically engaging, requiring strong sound capture for intimate and dynamic scenes.

Job Responsibilities

  • Provide professional on-location audio recording for full-day shoot

  • Capture clean, balanced sound across multiple speakers in varied environments

  • Set up and manage multiple microphones (lav and boom) for interviews and b-roll

  • Collaborate with directors and producers to ensure optimal audio quality

  • Troubleshoot audio issues in real-time during the shoot

Requirements

  • Must be based in or able to work locally in New Orleans

  • Own equipment required: boom mic, minimum 4 lavalier mics, mixer, recorder

  • Prior experience with documentary or reality-style production preferred

  • Strong communication and teamwork skills

  • Punctual and prepared for a full 9am call time

Compensation

  • $600 for a full-day shoot

  • Independent contract opportunity with potential for future collaborations

Boom Operator for Cosmic Horror Student Film

Job Description
A student film production is seeking a Boom Operator for a three-day shoot on a cosmic horror short film. The project aims to create an unsettling, atmospheric experience and will require a sound technician comfortable working in an eerie, story-driven setting. All professional sound equipment will be provided on set.

Job Responsibilities

  • Operate boom microphone and manage sound equipment during filming

  • Collaborate with the director and sound team to ensure audio clarity

  • Monitor environmental sound and adjust mic placement accordingly

  • Ensure clean dialogue capture in both indoor and outdoor settings

Requirements

  • Experience with boom operation on film sets (student or professional)

  • Ability to work efficiently in a fast-paced, collaborative environment

  • Strong understanding of on-set audio workflow

  • Open to working on a student project with limited resources

Compensation

  • Rate negotiable based on experience

  • This is a low-budget student film; flexibility appreciated

  • All necessary equipment will be supplied

Job Description:
An exciting opportunity for experienced film professionals to join a fast-paced production shooting in Atlanta this July. We’re building a full crew across all departments for a 25-page project filming over 5-6 days. This is a professional production offering competitive rates for qualified crew members.

Positions Available:

  • Camera Department (DP, Operators, ACs)

  • Grip & Electric (Gaffers, Best Boys, Technicians)

  • Sound Mixers & Boom Operators

  • Art Department (Production Designers, Set Decorators)

  • Hair/Makeup Artists

  • Production Assistants

  • Other key crew positions

Job Responsibilities:

  • Execute department-specific duties professionally

  • Work efficiently under tight production schedule

  • Collaborate with other departments

  • Maintain safety standards on set

Requirements:

  • 2+ years professional experience in your department

  • Full availability July 15-21 in Atlanta

  • Own necessary equipment/kits (where applicable)

  • Strong references from previous productions

Compensation & Benefits:

  • Competitive daily rates (based on position/experience)

  • Meals provided during shoot days

  • Professional working environment

  • IMDb credit

Job Description:
A new set of three non-union scripted short series is now hiring Production Interns to join a growing, motivated team. This is a non-paid internship offering IMDb credit and craft services, ideal for emerging creatives seeking on-set experience and real industry exposure. Interns will contribute to various departments and support production from pre-production through wrap.

Job Responsibilities:

  • Assist core departments on set and during prep

  • Support day-to-day production needs based on assigned role

  • Collaborate with team members and respond to direction from department leads

  • Gain hands-on experience in film and TV production workflow

Open Internship Positions:

  • Casting

  • Locations Manager

  • Wardrobe / Costume

  • Script Supervisor

  • Production Assistant

  • Crafty PA

Requirements:

  • Set experience preferred but not required

  • Must be dependable, enthusiastic, and a team player

  • Eagerness to learn and contribute to a fast-paced production

  • Must be local or able to work where production is based

Compensation:

  • Unpaid

  • IMDb credit provided

  • Craft services included

Job Description:
A new indie thriller set between 1940–1970 is now hiring a full production crew in Atlanta. This period film is seeking skilled creatives and behind-the-scenes professionals to join a passionate filmmaking team. If you’re a film graduate or seasoned indie crew member, this is your chance to gain credits, contribute to an exciting historical project, and work with a driven director on a full-length feature.

Job Responsibilities:

  • Collaborate with the director to bring a scripted thriller period piece to life

  • Contribute to pre-production, on-set, and post-production phases

  • Help maintain historical authenticity in visuals, sound, and wardrobe

  • Commit to project timelines and deliver high-quality creative work

Open Positions:

  • Cinematographer

  • Producer

  • Sound Audio Technician

  • Production Assistant

  • Production Designer

  • Film (CGI) Editor

  • Costume Designer

  • Gaffer/Grip

  • Post-Marketing Specialist

Requirements:

  • Based in or able to work in Atlanta, GA

  • Demonstrated experience in your respective field or strong portfolio (film grads welcome)

  • Collaborative mindset and passion for independent filmmaking

Compensation:

  • Paid positions

  • Credit included

  • Meals and transportation provided (up to $150)

Job Description
Prominent Productions is now staffing for a feature film shooting in Los Angeles with a 20-day schedule and prep beginning in late August. The production team is seeking experienced crew members across multiple departments. This is a fantastic opportunity for LA-based professionals to join a dynamic film set and contribute to a high-energy production.

Job Responsibilities
• Support various departments across pre-production and production phases

• Collaborate with directors, producers, and crew to ensure smooth set operations

• Maintain professionalism and adaptability in a fast-paced film environment

• Execute tasks specific to your crew role (e.g., sound, catering, lighting, makeup, etc.)

Requirements
• Must be based in Los Angeles

• Must submit a resume with position specified in the subject line

• Positions needed include:

  • First AD

  • DIT

  • Catering

  • Locations

  • Craft Services

  • PAs

  • Hair and Makeup

  • Sound

  • Script Supervisors

  • Medics

  • Gaffers

  • Grips

• Experience in your role is highly preferred

Compensation
• Paid production opportunity

• Chance to build credits on a feature film

• Network with a professional production team

Model Recruiters for Fashion and Talent Agency

Job Description
A top-tier modeling agency is now hiring motivated Model Recruiters to scout new talent and connect with aspiring models in the Atlanta market and beyond. This is a remote-friendly, commission-based opportunity ideal for self-starters who are passionate about fashion, talent development, and building strong networks in the entertainment industry. If you’re looking for flexibility and income potential while expanding your footprint in the modeling world, this role is for you.

Job Responsibilities

  • Identify and recruit potential modeling talent through online platforms and personal networks
  • Build and maintain a pipeline of qualified candidates for agency representation
  • Conduct initial outreach and guide talent through the application process
  • Attend weekly calls and monthly virtual meetings for team updates and support
  • Stay informed on trends in the modeling and entertainment industries

Requirements

  • Must be 18 or older
  • Familiarity with the fashion or modeling industry preferred
  • Self-driven, organized, and results-oriented
  • Smartphone and/or computer required for daily communication
  • Able to work independently with minimal supervision

Compensation

  • Commission-based pay structure with unlimited earning potential
  • 90% remote flexibility
  • Access to an established network within the Atlanta modeling market
  • Ongoing mentorship and brand-building opportunities

Share this job:

Job overview

Location:
Job type:
Ethnicity:
Body type:
Expiration date:
11-10-2023

Job skills

Are you ready to get discovered?

Gain access to thousands of jobs and appear higher in the search results now!