POSITION:Â Digital Marketing Manager
SUPPORTED BY:Â Creative Director
POSITION SUMMARY:
The Digital Marketing Manager will work to grow the Visit Mobile digital presence focusing on engaging and retaining visitors and potential visitors. The position supports the organization’s role of destination marketing by developing and managing its Customer Relationship Management (CRM) system; developing and modifying the database structure and content to maximize the efficiency and effectiveness of the organization; developing and managing its website page structure including special landing pages and micro-sites; working with Visit Mobile’s creative brand manager to increase the effectiveness of the website user experience; and managing online advertising and email marketing implementation.
This role works across internal teams, external agencies, and vendors to identify the capabilities and technology that will best deliver the destination message to target audiences while increasing the brand authority within the digital ecosystem to keep Visit Mobile and Coastal Alabama at the forefront of business and leisure travelers through usability, discoverability, destination appeal, and monetization initiatives.
This position will also ensure the Visit Mobile brand and message is visually consistent and clearly communicated to visitors, the travel industry, partners, and the community.
Â
RESPONSIBILITIES:
CRM
- Act as the organization’s primary internal expert on the CRM system
- Constantly evolve and develop the CRM structure in appropriate modules to maximize its effectiveness for team members
- Monitor CRM data entry by team members for best practices and coach accordingly
- Make recommendations to the executive team regarding needed enhancements to the Simpleview suite of subscribed products
Â
CMS
- Engage prospective first-time visitors and re-energize past travelers through website design and content
- Coordinate SEO marketing and content strategy and implementation for web optimization
- Enforce high-quality standards on imagery and video to create the narrative for the destination
- Partner with Creative Director, Director of Marketing and Communications, Partnership, and Sales & MarComm teams to optimize website content, edit existing page structures and create new pages within the website to meet the content needs that are defined by team members
- Track and monitor the evolution of search interest, algorithm changes, and user behavior shifts.
- Stay up-to-date on best practices to increase the effectiveness of each page, maximizing metrics by researching and recommending “best-in-class” standards to establish Mobile.org as a leading online destination website.
Â
Technology Integrations
- Oversee integrated technologies to ensure performance measurements and connectivity are working properly and maximizing said technology intent (current systems include but are not limited to the Visit Mobile Dashboard tool, BookDirect/JackRabbit, DTN, ActOn, Crowdriff UGC, Google, and others)
- Manages email marketing lists, distribution of emails, and the measurement of efforts
- Seek new technologies and resources to maximize the understanding of current and potential visitors
- Work in conjunction with industry partners, as well as sales and MarComm teams to provide information to third-party websites
Â
Digital Advertising
- Work closely with the Visit Mobile Executive Team (Senior VP, MarComm, VP of Sales) to maximize digital marketing initiatives for Visit Mobile baseline funding, the Mobile Area Lodging Association marketing funding, and additional funding as it is available (example: ARP grant funding)
- Recommend paid digital media strategy to deliver department goals, optimize cross-platform efficiencies, and provide reporting to internal teams
- Execute paid digital media buys, market segmentation (both leisure and sales), reporting, services, and maintenance
- Work closely with the sales team to maximize room night potential as requested
Â
Other Duties & Responsibilities
- Maintain clear communications with other departments to create an effective team
- Document processes and procedures of the position
- Develop and produce regular reports to keep team members updated on destination offerings and contacts as well as system management reports
- Maintain performance metrics relative to goals and analyze data for making decisions
- Participate in appropriate local, state, and national organizations, growing existing and fostering new partnerships; as well as pursuing professional development opportunities.
- Assume additional responsibilities as assigned.
Â
The above is intended to describe the general content for the performance of this position. It is not to be construed as an exhaustive statement of responsibilities and duties. The above are just a guide and are not necessarily the only initiatives this position will be involved in. This person may also be asked to participate in other special projects or community outreach and events. This person may be requested/required to participate in projects determined by the Creative Director and/or other organization leaders and teammates. Nothing in the job description restricts management’s rights to assign or reassign duties and responsibilities to this job at any time.
Â
DESIRED SKILLS / EXPERIENCES / QUALIFICATIONS:
- Exceptional writing, editing, and proofreading skills with attention to detail and personality
- Ability to work independently as well as with team members
- Strong sense of time management with the ability to take initiative, work well under pressure, and meet deadlines
- Strong customer service skills and the ability to communicate politely and effectively
- Strong understanding of current digital marketing concepts, strategies, best practices, and trends; with an interest to implement new ideas and stay up to date with relevant information
- Demonstrated experience as a power user of back-end online technology
- Basic knowledge of database structure
- Demonstrated experience working in a team environment with other specialized team members completing projects and achieving desired results
- A process enthusiast who understands cause and effect and can communicate complex details of databases and online experiences in a way a non-marketing professional can understand
- The ability to practice patience and persistence for partners while maintaining high expectations for one’s own performance.
- Participate in professional and/or civic organizations to enhance networking opportunities as approved by the team lead
- Experience with the Simpleview branded Customer Relationship Management or any Content Management System (CMS) product is preferred.
Â
REQUIREMENTS:
- Bachelor’s degree in Marketing, Communications, or related field preferred
- Minimum of 4 years of experience in digital marketing or related areas
- Ability to prioritize, multi-task, and problem-solve simultaneous projects with multiple deadlines
- Copywriting, verbal communication, and project management skills required
- Strong attention to detail
- Advanced knowledge of the Gulf Coast hospitality industry, with an emphasis on partners’ products and services.
- Ability to understand basic industry terms and trends in marketing, communications, and digital marketing initiatives
- Organized, self-starter with good time management skills
- Flexibility to carry out responsibilities on evenings or weekends, and to travel as needed
Â
HOW TO APPLY:
- Please send your cover letter and resume to Oliver Dorgan, Creative Director ([email protected]) and Jay Garraway, VP of Administration ([email protected]).
Visit Mobile
Related jobs:
Job Description
A romantic musical comedy feature film titled In Another Life is currently in mid-production in Boston and seeking passionate collaborators to join the team. The project requires skilled crew members to support the final stretch of production.
Job Responsibilities
-
Work closely with the director and production team to bring the film to completion.
-
Fulfill assigned crew roles with professionalism and creativity.
-
Ensure smooth day-to-day operations on set.
-
Collaborate effectively with cast and crew in a fast-paced production environment.
Roles Needed
-
1st Assistant Director
-
Line Producer
-
Sound Mixer (with equipment)
Requirements
-
Prior experience in the respective role.
-
Ability to work in a collaborative, creative team environment.
-
Availability for the scheduled production period.
Compensation Details
-
Compensation details will be discussed with selected candidates.
Job Description
The indie short film Through Your Eyes is seeking talented post-production professionals to join the team. This emotionally driven sci-fi drama runs approximately 12 minutes and follows a desperate granddaughter who tries an experimental treatment to save her grandmother from Alzheimer’s.
Job Responsibilities
-
Sound Designer: Create immersive soundscapes that elevate the storytelling and capture the emotional tone of the film.
-
Colorist: Deliver polished color grading to enhance the sci-fi aesthetic and overall mood of the short film.
-
Composer: Score an original soundtrack that underscores the emotional depth of the narrative.
Requirements
-
Experience in post-production with strong portfolio samples
-
Ability to collaborate with directors and production team to maintain creative vision
-
Passion for storytelling and sci-fi drama content
-
Availability to begin work immediately
Compensation
-
Paid opportunity, rates to be discussed based on experience and portfolio
Crew for Short Film Production
Job Description
A short film production in Broward County is assembling a passionate and reliable crew for an upcoming shoot. This is an excellent opportunity for filmmakers and production professionals looking to gain valuable on-set experience and contribute to a creative project.
Job Responsibilities
-
Assistant Directors (ADs): Keep the set running smoothly with strong communication and organizational skills.
-
Second Camera Operator (FX3): Capture cinematic coverage using Sony FX3 with a creative eye.
-
Production Assistants (PAs): Support across departments with energy, flexibility, and reliability.
Requirements
-
Must have relevant experience for the role applying to.
-
Strong teamwork and communication skills.
-
Availability for the full shoot schedule.
Compensation
-
Paid opportunity; details provided upon selection.
Job Description
A high-octane action film with strong production value is seeking an experienced camera operator to join the crew. This project is a fast-paced, dynamic shoot requiring handheld expertise and familiarity with advanced cinema equipment.
Job Responsibilities
- Operate the camera for action-packed sequences and dynamic scenes
- Collaborate closely with the director and cinematography team to execute the creative vision
- Capture handheld shots with precision and control
- Ensure professional quality footage using the Red Raptor X camera
Requirements
- Proven experience as a camera operator, particularly with handheld shooting
- Strong technical knowledge of the Red Raptor X or similar cinema cameras
- Ability to work collaboratively with a fast-paced production team
- Availability for two weekends in late September
Compensation
- Paid opportunity (rate discussed upon hire)
- Work on a professional film production with industry-standard equipment
- Gain experience on a high-energy, action-focused project
Women’s Board Assistant
Job Description
An exciting opportunity is available for a Women’s Board Assistant to support daily operations and talent management. The ideal candidate will be organized, detail-oriented, and capable of thriving in a fast-paced environment. Previous agency experience is preferred but not required.
Job Responsibilities
-
Provide administrative support to the Women’s Board team
-
Coordinate scheduling and communication with talent and clients
-
Maintain and update talent portfolios and records
-
Assist with bookings, contracts, and follow-ups
-
Handle general office duties as needed
Requirements
-
Strong organizational and multitasking skills
-
Excellent written and verbal communication abilities
-
Proficiency in office software and scheduling tools
-
Previous agency or entertainment industry experience preferred
Compensation
-
Competitive pay (details provided upon application)
Film Crew and Equipment Needed for Upcoming Production
Job Description
A film production is seeking experienced crew members and essential equipment support for an upcoming shoot. The production requires a package truck and a skilled crew to ensure a smooth and professional filming process. This is a great opportunity for film professionals to join a collaborative set and contribute their expertise to a successful project.
Job Responsibilities
-
Provide and operate a fully equipped package truck for production needs
-
Work collaboratively with the production team to execute lighting, grip, and set requirements
-
Assist with setup, operation, and breakdown of production equipment
-
Ensure all gear is properly maintained and functioning throughout the shoot
-
Support all departments in meeting production deadlines and creative goals
Requirements
-
Experience as a gaffer, key grip, swing, or HMU on professional film sets
-
Access to necessary tools and gear for assigned role
-
Strong teamwork and communication skills
-
Ability to work in a fast-paced production environment
-
Reliable and punctual with a commitment to the project schedule
Compensation
-
Pay based on role and experience
-
Meals and on-set amenities provided
-
Networking opportunity with other industry professionals
Wardrobe Assistants – Freelance Opportunities
Job Description
Casting directors are seeking skilled wardrobe assistants for freelance opportunities aboard Color Magic. This role focuses on costume care, including laundry, repairs, and minor alterations, ensuring all garments are performance-ready.
Job Responsibilities
-
Handle costume laundry, ensuring all pieces are clean and performance-ready
-
Perform repairs and minor alterations as needed
-
Maintain costume quality and organization throughout the contract
-
Collaborate with the production team to meet wardrobe needs efficiently
Requirements
-
Experience in costume or wardrobe management preferred
-
Ability to perform sewing, repairs, and alterations
-
Flexibility to work within an onboard schedule
-
Professional and detail-oriented approach to costume care
Compensation
-
Flexible onboard schedule
-
Contractor status (not crew)
-
Private cabin accommodation
-
No cruise duties, crew drills, or IPM requirements
Job Description
Seeking a skilled Sound Recordist and a Driving Production Assistant for an upcoming documentary/PSA project. The production will take place in Philadelphia, PA and Pittsburgh, PA, requiring a small but dedicated crew to capture high-quality audio and ensure smooth production logistics on set.
Job Responsibilities
Sound Recordist:
-
Record and monitor high-quality production sound during filming.
-
Operate boom microphones, lavaliers, and other audio equipment.
-
Maintain organized sound files and deliver daily backups.
-
Troubleshoot audio issues quickly and effectively.
Driving Production Assistant:
-
Safely transport crew, cast, and equipment between locations.
-
Assist with on-set tasks, including equipment setup and breakdown.
-
Support production team with errands, pickups, and deliveries.
-
Ensure production vehicles are clean, fueled, and ready for use.
Requirements
Sound Recordist:
-
Previous experience in documentary or commercial production.
-
Proficiency with professional audio gear and field mixers.
-
Strong attention to detail and ability to adapt to on-location challenges.
Driving Production Assistant:
-
Valid driver’s license with a clean driving record.
-
Previous on-set production experience preferred.
-
Ability to lift and move production equipment.
-
Strong work ethic, reliability, and problem-solving skills.
Compensation
-
Paid positions; rates to be discussed based on experience and role.
Marketing Coordinator – Team Socials
Job Description
A dynamic and creative Marketing Coordinator is needed to lead innovative social media campaigns and elevate the voice of a sports entertainment brand. This role is perfect for someone who thrives on breaking the rules of traditional marketing, creating unique fan experiences, and bringing a bold vision to life. You’ll collaborate with a passionate creative team to develop engaging social content, grow the brand’s presence, and inspire audiences year-round.
Job Responsibilities
-
Plan, create, and schedule high-impact social media content across multiple platforms.
-
Drive brand storytelling with fun, engaging, and unconventional ideas.
-
Collaborate with the creative team to bring unique fan experiences to life online.
-
Monitor trends on TikTok, Reels, Threads, and other platforms to keep content fresh and relevant.
-
Engage with the fan community to foster interaction and loyalty.
-
Maintain brand standards while experimenting with creative concepts.
Requirements
-
Proven passion for social media marketing and creative storytelling.
-
Strong understanding of trending social platforms and digital engagement strategies.
-
Ability to work under tight deadlines while maintaining high-quality output.
-
Collaborative spirit with excellent communication skills.
-
Self-driven, adaptable, and committed to pushing creative boundaries.
Compensation
-
Competitive pay, commensurate with experience.
-
Opportunity to work in a high-energy, innovative sports entertainment environment.
Job Description
A live broadcast production is seeking skilled professionals to bring high-quality video coverage to weekly services. This role involves overseeing or operating broadcast equipment, ensuring seamless technical execution, and delivering a polished viewing experience for the audience. Candidates should be experienced in live production, able to work under pressure, and committed to delivering professional results.
Job Responsibilities
-
Direct live broadcast services, including calling the show, operating switchers, and managing camera operations
-
Coordinate graphics, audio, and technical elements for a professional on-air presentation
-
Operate PTZ and remote cameras in both ENG and studio formats during live services
-
Frame and compose shots, perform smooth camera movements, and multitask during live direction
-
Prepare, position, and assess technical readiness of gear such as cameras, tripods, and transmitters
Requirements
-
Minimum 3 years of experience in live video production or camera operation
-
Proficiency with broadcast equipment such as Blackmagic ATEM switchers, cameras, and presentation systems
-
Strong leadership, communication, and multitasking skills under time-sensitive conditions
-
Physical stamina for extended standing and equipment operation, with excellent vision and hearing
-
Ability to troubleshoot and maintain high technical and creative standards
Compensation
-
Competitive pay based on experience
-
Up to $350 per service for Production Directors
-
Up to $300 per service for Camera Operators
Job Description
A creative production team is currently seeking skilled crew members for an interior design series filming a short run in early September. This is a paid opportunity supporting a small, agile team on location. Crew members will play an integral part in ensuring smooth operations for a fast-paced set environment.
Job Responsibilities
-
Operate FX9 camera for filming select scenes
-
Assist camera operators and manage equipment setup (Camera Assistant / DMT)
-
Provide hair and makeup services for the host (HMUA)
-
Support general production needs, pickups, and set preparation (Production Assistants)
Requirements
-
Must be available for 3–4 days between September 11th and 22nd
-
Production Assistants must have a valid driver’s license for crew pickups
-
Local or New York-based crew preferred for logistical convenience
-
Portfolio or CV required for consideration
Compensation
-
All roles are paid (rate details upon application)
Model Recruiters for Fashion and Talent Agency
Job Description
A top-tier modeling agency is now hiring motivated Model Recruiters to scout new talent and connect with aspiring models in the Atlanta market and beyond. This is a remote-friendly, commission-based opportunity ideal for self-starters who are passionate about fashion, talent development, and building strong networks in the entertainment industry. If you’re looking for flexibility and income potential while expanding your footprint in the modeling world, this role is for you.
Job Responsibilities
- Identify and recruit potential modeling talent through online platforms and personal networks
- Build and maintain a pipeline of qualified candidates for agency representation
- Conduct initial outreach and guide talent through the application process
- Attend weekly calls and monthly virtual meetings for team updates and support
- Stay informed on trends in the modeling and entertainment industries
Requirements
- Must be 18 or older
- Familiarity with the fashion or modeling industry preferred
- Self-driven, organized, and results-oriented
- Smartphone and/or computer required for daily communication
- Able to work independently with minimal supervision
Compensation
- Commission-based pay structure with unlimited earning potential
- 90% remote flexibility
- Access to an established network within the Atlanta modeling market
- Ongoing mentorship and brand-building opportunities