We are seeking an experienced & dynamic leader to join a rapidly growing healthcare team as their Director of Marketing! This would be on on-site opportunity in Westchester County, NY (close to Mamaroneck area).
RESPONSIBILITIES:
Marketing
- Manage and develop the marketing team; coach, mentor and leverage strengths of individual staff members
- Identify, interpret and capitalize on marketing trends
- Conduct competitive research; use findings to strengthen the company’s market position
- Management and optimize inconsistent marketing budget
- Design strategic plans and execute tactics for marketing, recruitment, and business development teams
- Monitor and measure marketing campaigns for their effectiveness in meeting stated goals and maximizing ROI
- Implement improvements in response to measurement
- Continually support business growth and work to enhance brand and brand awareness; adjust marketing strategy in response to challenging market climate
- Develop key messaging and presentation materials for senior management
- Meet stated marketing goals; effectively execute marketing tactics and programs
- Ensure company trademarks are up-to-date; responsible for all renewals
Business Development
- Internal marketing consultant for all company departments
- Copywriting/editing of all departmental marketing materials and for assorted corporate projects
- Creation and management of all thought leadership pieces for both recruitment and business development
- Implement and manage all sales/marketing software systems – Hubspot, Salesforce, IContact, etc.
- Administration and management of Salesforce.com
- Develop and manage direct mail, advertising, e-mail campaigns, tradeshows, press releases, social media, etc.
- Managed launch of company’s website; responsible for ongoing maintenance and content management for entire site
- Design, manage and properly implement SEO/PPC program for all departments; Engage and oversee freelance help on project
- Implement and manage research projects for all departments
- Develop and manage all BD webinars
- Manage meetings; create and distribute various reports
- Develop and manage department budgets, vendor contracts, negotiations, and proposals
- Oversee public relations; execute tactics, i.e. press release distribution
- Responsible for all internal/external communications functions
- Manage freelancer in creation of all print and digital design
- Secure and source editorial content and contributions for both business development and recruitment purposes
Recruitment
- Develop and manage marketing campaigns for recruitment – including advertising, direct mail, thought leadership, speaking engagements, and events.
- Develop and deliver all recruitment webinars
- Create and develop new advertising concepts for recruitment (possibly work with Aria Marketing)
- Manage and develop of Sendouts cleanup and user functions
- Work with freelancer to create all design and HTML needs
- Develop plan for ongoing outreach to chiefs
- Collaborate with CEO and VPMA to build CME program
- Management and development of various editorial projects with CEO
- Work with VPs to ensure branding, communication and pitch are on target
- Strategize with VPs on ways to grow company
- Create new proposal templates and presentations
- Work with executive team on communications to promote and ensure adoption of internal and external referral program
- Created new communications plan targeting clinicians and clients
- Standardize and strengthen communications to enhance brand value within and outside the organization
- Manage creation of video testimonials and tutorials for Web site
- Acquisition outreach and development
- Source opportunities to gain industry recognition for company, i.e. awards, etc.
Talent Equity Group
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