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Director of Marketing

$$$

We are seeking an experienced & dynamic leader to join a rapidly growing healthcare team as their Director of Marketing! This would be on on-site opportunity in Westchester County, NY (close to Mamaroneck area).

RESPONSIBILITIES:

Marketing

  • Manage and develop the marketing team; coach, mentor and leverage strengths of individual staff members
  • Identify, interpret and capitalize on marketing trends
  • Conduct competitive research; use findings to strengthen the company’s market position
  • Management and optimize inconsistent marketing budget
  • Design strategic plans and execute tactics for marketing, recruitment, and business development teams
  • Monitor and measure marketing campaigns for their effectiveness in meeting stated goals and maximizing ROI
  • Implement improvements in response to measurement
  • Continually support business growth and work to enhance brand and brand awareness; adjust marketing strategy in response to challenging market climate
  • Develop key messaging and presentation materials for senior management
  • Meet stated marketing goals; effectively execute marketing tactics and programs
  • Ensure company trademarks are up-to-date; responsible for all renewals

Business Development

  • Internal marketing consultant for all company departments
  • Copywriting/editing of all departmental marketing materials and for assorted corporate projects
  • Creation and management of all thought leadership pieces for both recruitment and business development
  • Implement and manage all sales/marketing software systems – Hubspot, Salesforce, IContact, etc.
  • Administration and management of Salesforce.com
  • Develop and manage direct mail, advertising, e-mail campaigns, tradeshows, press releases, social media, etc.
  • Managed launch of company’s website; responsible for ongoing maintenance and content management for entire site
  • Design, manage and properly implement SEO/PPC program for all departments; Engage and oversee freelance help on project
  • Implement and manage research projects for all departments
  • Develop and manage all BD webinars
  • Manage meetings; create and distribute various reports
  • Develop and manage department budgets, vendor contracts, negotiations, and proposals
  • Oversee public relations; execute tactics, i.e. press release distribution
  • Responsible for all internal/external communications functions
  • Manage freelancer in creation of all print and digital design
  • Secure and source editorial content and contributions for both business development and recruitment purposes

Recruitment

  • Develop and manage marketing campaigns for recruitment – including advertising, direct mail, thought leadership, speaking engagements, and events.
  • Develop and deliver all recruitment webinars
  • Create and develop new advertising concepts for recruitment (possibly work with Aria Marketing)
  • Manage and develop of Sendouts cleanup and user functions
  • Work with freelancer to create all design and HTML needs
  • Develop plan for ongoing outreach to chiefs
  • Collaborate with CEO and VPMA to build CME program
  • Management and development of various editorial projects with CEO
  • Work with VPs to ensure branding, communication and pitch are on target
  • Strategize with VPs on ways to grow company
  • Create new proposal templates and presentations
  • Work with executive team on communications to promote and ensure adoption of internal and external referral program
  • Created new communications plan targeting clinicians and clients
  • Standardize and strengthen communications to enhance brand value within and outside the organization
  • Manage creation of video testimonials and tutorials for Web site
  • Acquisition outreach and development
  • Source opportunities to gain industry recognition for company, i.e. awards, etc.

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Expiration date:
11-10-2023

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