Talent Casting Calls and Auditions

Job Description: Growth Marketing Manager

*Onsite Requirements: Hybrid (1 per week) for first 30 days, move to 100% remote afterwards*

About US:

Flashii App is Technical Staffing Firm HQ in the Silicon Valley Metro Area. We help clients in finding candidates that make a difference. We provide full staffing services that include project-based consulting and direct hire opportunities.

We are currently seeking a Full-Time Growth Marketing Manager for an up and coming company. The company/client is a California (HQ in Gilroy) based independent eyewear brand focused on developing original, innovative eyewear (the company is a small business and in a start-up environment).

Description of Growth Marketing Manager Role:

The Growth Marketing Manager will be responsible for driving ecommerce revenue for designated client merchandise line through new customer acquisition via paid media channels.

Essential Duties and Responsibilities:

• Manage and execute new customer campaigns through Facebook, Instagram, TikTok, YouTube, Open Web
• Collaborate to successfully build funnels for new customers – in efforts to drive them into repeat and loyal fans.
• Develop a paid media process for campaign creation, management, optimization, and reporting.
• Discover platforms, apps, and tools that can help find new customers, improve performance, and generate ongoing revenue.
• Provide weekly recaps on paid media channel performance.
• Understand and execute whitelisting with top notch influencers and partners.
• Build a strong creative library of assets that are optimized to drive paid media performance.
• Participate in the creative development process for paid social eg. writing briefs, guiding creation
• Coordinate a consistent feedback loop of creative insights to the broader team.
• Find new ways to reach customers through sophisticated targeting and creative executions.
• Identify and evaluate emerging paid media channels to scale into

Experience Requirements:

• 3-5 years of diverse paid media experience, preferably working with a top-notch DTC brand which relies heavily on paid as new customer channel
• Command of the digital paid media landscape (paid social, search, display, OLV, CTV, affiliate, native, etc)
• Confident in paid media best practices, analytics and attribution
• Ability to own the entire paid media process from end to end
• Strong ability to forecast revenue, performance, and use data to make predictions
• Deep knowledge of attribution and the relationship between media channels
• Deeply creative thinker who has proven knowledge of top converting creative paid media strategies
• Understands a new approach to branding – not cookie cutter creatives and solutions
• Strong data skills including analyzing, visualizing, and extracting insight
• Bachelors’ Degree in Marketing, preferably with a concentration in advertising and/or acquisition marketing

Flashii

Job Overview:

The Director, Advertising & Marketing supports a key “Omni-Marketing Center of Excellence” team in achieving competitive advantage as the industry-leader in the celebration sector, supporting our purpose and promise to inspire joy by making it easier to create unforgettable memories. Reporting into VP Marketing, he/she will be responsible for leading the development and activation of omni retail-centric integrated advertising plans that drive immediate sales and build long term brand demand and consideration.

The Director is closely aligned and collaborates with business stakeholders across ecommerce, marketing, sales planning to understand strategic objectives so that advertising campaigns can drive business outcomes. Working closely with senior leadership, this role provides advertising performance expertise and ensures campaigns are optimized continuously and flawlessly.

The Director is a results-oriented leader who consistently identifies opportunities, assesses performance, and brings forward new ideas for accelerating business performance. He/she will lead and develop a high-performing internal and agency team accountable for architecting the advertising strategy and tactical execution plan in support of the overall enterprise sales plan; inclusive of paid media, organic social media, promotions and partnerships.

The Director will lead by example, to develop a customer obsession mindset in all aspects of business, leading to effective and differentiated solutions that deliver a superior customer experience across the customer decision journey.

Responsibilities and Duties:

• Leads a team (internal and external) which will deliver on the organization’s sales priorities and strategic initiatives
• Data analysis and insights to make decisions, inform strategic direction
• Reports on performance of advertising plans, makes recommendations for optimizations
• Oversees working media expenditure across enterprise
• Develop and manage critical relationships with agencies and key strategic partners (ie: Meta, Google, etc.)
• Create measurement plans, KPIs, benchmarks and optimization plans for campaign level investments
• Collaborate with cross-functional teams, ie: analytics, finance on impact of advertising on brands business
• Guide agencies through fully integrated advertising plans
• Deep working knowledge of SEM, social media, programmatic display, affiliate marketing, digital video and email marketing.
• Strong familiarity with digital marketing technology and media performance measurement methodologies
• Leads with an agile testing framework mindset
• Build and lead team in SEM, social and other digital media buying and execution

Skills Required:

• Demonstrated experience as agency lead

• Agency side experience strongly preferred

• Strong strategic thinker

• Demonstrated expertise in digital media landscape

• Advanced knowledge of media fundamentals, willingness to educate others

• Experience managing an internal team with desire to cultivate talent

• Must be able to lead others in the development, direction, and execution of digital marketing initiatives

• Experience managing a multi-million-dollar media budget

Qualifications:

• 8+ years hands on experience in media roles, including integrated media planning experience

• Omni retail experience preferred

• Bachelor’s Degree in Business, Marketing, Communications or directly related field.

Coda Search│Staffing

Talentfoot is seeking a Senior Manager of Performance Marketing for our client that is an international, $3B company with a core vision focused on premium nutrition and lifetime wellness. With seven leading global brands in 14 established markets, we pride ourselves on supporting the health and wellness of families and individuals globally. ​Our team’s mission is to make people healthier and happier with premium segments in baby, adult, and pet nutrition. We have over 3,000 team members across 90 locations and pride ourselves on being a diverse, inclusive, and global company. ​

As we continue to grow our company and brands centered on health and wellness, we are seeking a highly experienced and results-driven Senior Manager of Performance Marketing specializing in Amazon Pay Per Click (PPC) and programmatic media. ​The ideal candidate will have a proven track record of success in managing large budgets and complex item catalogues within the consumer goods industry. This individual will be responsible for developing and executing the on-platform and off-platform paid media strategy for our business. ​

Responsibilities

• Develop and implement comprehensive on-platform and off-platform paid media strategies to drive sales and increase brand visibility on Amazon. ​
• Manage and optimize Amazon Pay Per Click (PPC) campaigns, ensuring efficient use of budget and maximizing return on investment (ROI). ​
• Oversee programmatic media campaigns across various channels, including display, video, and paid social media advertising. ​
• Collaborate with cross-functional teams to align performance marketing initiatives with overall business objectives. ​
• Identify, access, and integrate future technologies (e.g., Amazon Marketing Stream, Amazon Marketing Cloud, AI, ML) as competitive advantages. ​
• Conduct market research and competitive analysis to identify trends, opportunities, and areas for growth. ​
• Track, analyze, and report on key performance metrics to improve campaign effectiveness and achieve incremental return on ad spend. ​
• Drive new customer acquisition through targeted performance marketing campaigns. ​
• Stay up-to-date with industry trends, emerging technologies, and best practices in performance marketing, Amazon advertising, programmatic media, and paid social media. ​
• Lead and mentor a team of performance marketing managers, fostering a culture of innovation, collaboration, and continuous learning. ​
• Manage relationships with external agency partners, ensuring alignment with business goals and driving performance improvements. ​
• Execute a paid social media strategy, collaborating with internal and external partners for digital content creation.

Qualifications

• Bachelor’s degree in marketing, business administration, or a related field. ​
• Proven experience as a Director of Performance Marketing or similar role, with a focus on Amazon PPC and programmatic media. ​
• Extensive knowledge of Amazon advertising platforms, including AMS and Sponsored Products, with a strong understanding of Amazon’s algorithm and ranking factors. ​
• Demonstrated success in managing large budgets and complex item catalogues within the consumer goods industry. ​
• Proficiency in programmatic media buying platforms, such as Google Display Network, DSPs, and DMPs. ​
• Strong analytical skills and ability to interpret data to drive strategic decision-making. ​
• Familiarity with future technologies, such as Amazon Marketing Stream, Amazon Marketing Cloud, AI, and ML, is desirable. ​
• Excellent communication and leadership abilities, with the capacity to influence and inspire teams. ​
• Experience managing external agency relationships and collaborating with cross-functional teams. ​
• Proactive, self-motivated, and able to work in a fast-paced, deadline-driven environment.

Talentfoot Executive Search and Staffing

Our client, a well-known TV brand, has a new contract opportunity for a Marketing Director in New York City. The ideal candidate should have a strong background in the broadcast, cable network, or streaming industry, with a focus on top brand management, off-air media campaigns, property launches, and project management.

Role: This role reports to the VP of Marketing Strategy. This role involves collaborating closely with the VP to strategize and execute on/off-air campaigns. You’ll need expertise in media trends, consumer research, and creating strategic partnerships.

Responsibilities:

· Manage major campaigns and daily operations, including team leadership and project implementation.

· Collaborate with on-air and off-air media teams to plan and execute media strategies.

· Stay updated on media landscape trends.

· Build relationships with internal teams for seamless campaign development.

· Utilize consumer research to understand target audiences.

· Innovate and inspire bold campaigns.

· Create strategic partnerships for marketing success.

· Strong project management to track creative elements and budgets.

· Partner with creative marketing counterparts.

· Lead a small team and support career growth.

Requirements:

· 10+ years of marketing/advertising experience in broadcast, cable network, or brand management.

· Expertise in marketing concepts and creative development.

· Team and budget management experience.

· Knowledge of 360 marketing and promotions.

· Strong organizational, leadership, and communication skills.

· Creative thinking and detail-oriented approach.

· Legal authorization to work in the United States.

Juno Search Partners

Under the general guidance of the EVP – Member Experience, develops strategies, plans, directs and controls marketing, media advertising budgets and promotions in digital channels to increase online traffic and generate sales leads, increase product penetration and product/member profitability. This position ensures that all online marketing efforts are completed under critical time constraints, and that they maintain a consistent brand image, are accurate, cost-effective and in accordance with credit union policies, regulations, laws and sound business practices. The Director, Digital Marketing oversees all digital content strategy development and execution.

Supervisory responsibilities (reporting structure):

The position reports directly to the Executive Vice President, Member Experience. There are positions that report directly to the Director, Digital Marketing. This role also provides support and guidance to marketing and social media team members.

NATURE & SCOPE:

• Specializes in online marketing and broadcast media advertising for assigned credit union products. Proactively identifies opportunities and initiating marketing strategies and tactics to increase lead conversion, product adoption, penetration and profitability.
• Conceives, writes and manages production of fully integrated marketing campaigns across television, radio and online marketing channels. Develops campaigns that are imaginative, engaging, timely, and aligned with the credit union’s brand while also meeting time and budget constraints. Crafts talking points as necessary.
• Lead a team to define, communicate and execute the strategy, roadmap, and build for digital product offerings.
• Define and develop requirements, features, value proposition, and experiences for digital product offerings.
• Exhibit knowledge of emerging technologies and partners that could accelerate our progress in digital banking.
• Collaborate with key stakeholders and cross-functional partners across CCCU including Technology, Credit Union Partners, Marketing, Finance, Legal, and Compliance to deliver on new product development activities and product launch.
• Develop communications and present and influence Senior Executive audiences
• Responsible for identifying and evaluating new technologies that keep the company in the forefront of developments in digital marketing, new strategies, tactics and emerging channels that can increase the success of the organization’s overall internet marketing strategy, expand online traffic and raise brand and product awareness for the credit union while maintaining the online brand integrity.
• Leverages core online marketing functions including Search Engine Optimization (SEO) by analyzing, developing and implementing strategies to make the public website more visible to search engines organically (non-paid links). Works with technical staff to make modifications to web pages and functionality to increase search ability, navigation and click-throughs, to direct traffic to online applications and increase sales through all delivery channels.
• Develops strategy for Search Engine Marketing (SEM) and oversees vendor relationship for all pay per click advertising and re-marketing efforts. Includes increasing visibility in search engine results, leveraging search traffic and converting it to leads or sales, and analyzing and reporting online advertising results. Manages and executes advertising efforts across various interactive channels. Consistently tracks, analyzes and reports on SEM results.
• Develops and executes successful digital marketing strategies and campaigns, including managing the critical functions of email & SMS planning, scheduling, analytics (Google Analytics & Meridian Link) and determining best practices to drive higher click and conversion rates. Incorporates digital technologies to track visitor behavior and deliver targeted messages based on their behavior. Ensures communications are aligned with internal policies and compliant with CAN-SPAM legislation. Consistently tracks, analyzes and reports on email marketing results. Manages member email delivery.
• Serves as marketing resource to electronic commerce team during product development. Strategizes and collaborates with product experts/managers, sales and training, and the compliance departments to ensure product launches, procedures, effective delivery of promotions and disclosures are met. Initiates and directs the building of lead capture mechanisms within online banking and the website.
• Evaluates and reports on product KPIs on all eService products, public website metrics, digital campaigns and broadcast media efforts.
• Manages affiliate marketing relationships with online partners and introduces new online partnerships for additional sources of revenue.
• Analyzes market conditions, competitor data, consumer research and media ratings data (Scarborough, Arbitron, Nielsen, online networks—Google, Yahoo, Bing) to determine effective media placement and costs. Negotiates rates, prepares and recommends media plans for review.
• Under critical time constraints, schedules placement, posts media billing and reports on ordered vs. actual media performance and budget results.
• Manages and ensures timely delivery of advertising content on online and broadcast media channels (television and radio). Reviews content and recommends adjustments that optimize channel effectiveness.
• Analyzes the results and determines cost benefit and ROI of online marketing campaigns and of existing and emerging marketing channels. Provides frequent and consistent reporting of results to management.
• Provides clear instruction and direction to vendors. Identifies vendors, negotiates and facilitates their contracting with the credit union as necessary. Works with credit union service providers, overseeing and assessing their marketing efforts and monitoring results.
• Develops and manages marketing budget for all broadcast media including TV, radio, and electronic services and for assigned products. Assists in the department’s annual budget development. Negotiates and presents contracts to the Expense Committee. For assigned products and channels, maintains budget records and periodically provides spending reports.
• Assists with strategic marketing planning including development of the annual marketing plan. Develops annual electronic services marketing plan. Represents the Marketing department and serves on strategic initiative teams as assigned.
• Researches, identifies and recommends methods for effectively reaching member and prospective member target audiences. Regularly conducts market, competitive and demographic research.
• Performs other relevant and related duties as required.

Education, skills, & abilities (qualifications/experience required):

• An undergraduate degree in Marketing, Advertising, Online or Electronic Marketing, Journalism, Broadcast Media or a related discipline; plus 8 years’ experience in increasingly more responsible positions working directly with marketing and/or advertising, and five years online marketing and broadcast media buying experience; or an equivalent combination of related education and relevant experience.
• Knowledge of electronic banking services, CRM systems and online bank marketing is preferred.
• Demonstrated experience with online marketing management practices including SEM, SEO, internet radio streaming, email marketing, social networks, consumer email privacy and CAN-SPAM compliance, general understanding of HTML, content management systems and web analytics.
• Demonstrated experience with traditional marketing and advertising practices including media ratings analysis, buying and placement, direct mail and postal requirements and advertising legal compliance. Ability to develop marketing/advertising concepts and manage marketing production processes.
• Demonstrated ability to analyze consumer research and media ratings data (Scarborough, Arbitron, Nielsen, TAB, online networks—Google, Google Analytics, Yahoo, Bing), determine effective media placement and costs, and experience negotiating rates and management of placement and billing.
• Ability to prepare and assess ROI Analysis of marketing programs.
• Business acumen and strong critical thinking, writing and oral communication/negotiation skills.
• Excellent organizational and project management skills, attention to detail and ability to prioritize work in order to handle multiple projects at once and meet deadlines.
• Excellent analytical skills and ability to interpret data.
• Knowledge of basic sales skills in order to cross-sell credit union products and services.
• Ability to effectively work in cross-functional (often technology) team environment, take direction from others, as well as work independently and lead cross-functional teams.
• Ability to interact effectively with peers, senior management and vendors, to understand and follow policies and procedures and accept constructive criticism.

MAJOR ACCOUNTABILITIES:

• Managing the credit union’s online electronic and advertising campaigns and marketing programs to drive cost-effective sales.
• Developing and maintaining strong relationships with external advertising partners.
• Developing strategy, conceiving, writing and managing production of fully integrated marketing campaigns across multiple online and electronic marketing channels, as well as broadcast media channels.
• Analyzing, negotiating, placing and monitoring media advertising performance.
• Developing methods to monitor, measure and track marketing programs’ effectiveness and ensuring return on investment (ROI). Analyzing results and adjusting strategies and tactics as necessary to increase effectiveness/ROI.
• Strategizes and develops plans, with product experts/managers, sales and training, and the compliance departments, to ensure streamlined product launches, procedures, and delivery of promotions and disclosures.

Salary Range

$116,756.08 (min) – $175,134.13 (max)

California Coast Credit Union

JONESWORKS, a strategy-driven communications, marketing, and management agency, is seeking a driven, creative, and highly organized Senior Director, Digital Strategy in our New York or LA office.

The Senior Director, Digital Strategy will be responsible for creating a unique social strategy across all social and digital platforms with the goal of driving meaningful social media engagement, increasing brand awareness, and generating significant audience growth for the client. This role will drive creative strategy and lead the team in developing cutting-edge and creative content that embodies the client’s brand voice and aesthetic. Our ideal candidate is an out-of-the-box thinker with a proven track record of creating engaging and innovative strategy for brands and talent. You are able to quickly ideate and execute high-quality, strategic content in a fast-paced environment.

Role & Responsibilities

• Set digital marketing strategies using all necessary tools (e.g. website, emails, social media and blogs)
• Work closely with client’s editorial, creative, and marketing teams to craft overall creative vision and digital and social platform content strategies; brings creative vision to life through exceptional content
• Create strategic monthly content calendars inclusive of all key product launches, culturally relevant moments, and branded content series (all platforms). Drafting post copy, coordinate assets, schedule posts, and publish on platforms.
• Lead the execution of social media campaigns (paid and organic)
• Propose real-time content based on social media trends and relevant trending conversations
• Continuously improve content concepts and social media strategies by analyzing content performance metrics, evaluating the client’s and their competitors’ social and digital landscape, and embracing the latest features across various digital platforms
• Stay up-to-date on digital, social media, photography, and design trends and best practices
• Prepare presentations for clients, detailing international marketing needs and strategies, and create documents, campaign overviews, and timelines for executive review
• Cultivate and maintain solid relationships with media partners, such as TikTok, Facebook, Instagram, Twitter, Google/YouTube, and more
• Continuously monitor social media for community management opportunities for all of our clients

Qualifications

• BA or equivalent/related background
• At least 6-8 years in media production, digital marketing, or related creative field
• Experience working in a fast-paced, collaborative team environment; able to manage multiple projects at once and meet deadline
• Extremely organized, with excellent verbal and written communication skills and an acute attention to detail
• A solid understanding of the client’s brand identity and CPG beverage industry
• Well-versed in social media and other digital platforms and channels
• Excellent oral and written communication skills, as well as ability to present and explain technical and business information in a way that establishes rapport, persuades others, and gains understanding
• Must have a high degree of motivation and work well both as an individual and within team environment
• Strong project management skills, with the ability to multitask and manage small to large projects in a cross-functional environment
• Familiarity with reading and interpreting social listening and digital analytics

Benefits

• JONESWORKS offers medical, dental, vision and 401(K), unlimited Paid Time Off, Summer Fridays, Extended PTO for December/January holiday, bonus incentives and other perks!
• Salary: $120-150K

***We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.***

JONESWORKS

Our client is seeking a Senior Director of Marketing for Beauty to lead and execute the commercial marketing strategies across the assigned portfolio to achieve business plans, market share, and profitability. Will be responsible for designing effective commercial strategies and impactful marketing programs across the assigned portfolio of products. Will have discretionary authority over the company’s day-to-day marketing operations as well as managing your team. This role has a salary range of 190-215k.

Responsibilities:

• Develop comprehensive national marketing strategies and insights that will drive the achievement of annual business plans.
• Analyze consumer and shopper research, own and competitive marketplace dynamics, consumption data, media trends, trade and channel levers, and profitability to create strategic marketing support plans establishing strategic direction in the following areas: Brand portfolio mix, pricing, distribution, in-store and e-retail activation plans, Advertising and media including traditional media, digital, social media, search and out-of-home and influencer content development.
• Track effectiveness and ROI of each activation plan.
• Identify growth opportunities, develop market entry criteria and sizing for new products, and identify new category and channel opportunities.
• Work cross-functionally to coordinate multiple processes necessary to develop, implement, and execute an effective strategy across all aspects of the marketing mix
• Ensure national marketing plans are activated effectively at top retailers
• Be accountable for the development of national marketing programs and responsible for managing team to achieve flawless execution, including
• Managing and supervising direct reports for the on-time delivery and execution of marketing initiatives
• Evaluating and approving plan recommendations from external (Media, PR/Influencer agencies) and internal (Global Marketing, Public Relations, Global Knowledge and Insights, Media planning, Digital, Retail Experience) cross-functional teams
• Working with global marketing, external agencies and Trade Marketing to ensure strategic connection between global brand strategy and commercial execution
• Evaluating marketing strategies and programs to ensure compliance with brand equity guidelines, company policies and procedures
• Leading US Commercial Team meetings with US Leadership team, Finance, and Trade Marketing to present and review brand performance and key marketing initiatives and recommendations
• Analyzing in-market performance, media results, and promotional results against established KPIs and goals, applying learnings and providing recommendations for ongoing strategy and plan optimization to increase sales
• Developing recommendations for contingency planning for go to market strategies
• Translate portfolio management into strategy and execution for in-store presentation across 35,000 doors
• Serve as key resource lead for on-going marketing insight needs of the Trade Marketing and US Sales teams in the areas of Customer Sell-In Meetings
• Build strong working relationships with key cross-functional partners, including Trade Marketing, Sales, Global Marketing, Media Planning, Global Knowledge and Insights Team, Public Relations, Influencer, Finance, Demand planning and Operation, and External agencies (Media, PR/Influencer, etc).
• Primary interactions: Global Marketing; Trade Marketing and Insights; Global Knowledge and Insights; US Retail Experience; Media Planning; Public Relations; Digital; Finance; Demand Planning; Operations; Media Agencies
• Manage Marketing professionals including providing leadership and direction to enable US market success for Revlon
• Recruit, onboard, and ensure new hires are trained to effectively perform in role and develop skills for growth
• Provide coaching and quality, fact-based performance management feedback

Required Qualifications:

• A minimum of 10 years consumer brand marketing experience with an understanding of the key retail marketing levers
• In-depth knowledge of Cosmetics and/or Personal Care (CPG) industries
• Superior knowledge of the applicable business at all levels: product/portfolios, competition, trade, advertising, promotion, finance, market research, human resources, and elements of a marketing mix
• Strong knowledge of digital and social media landscape and channels including influencer networks
• Experience translating macro market trends into retail solutions
• Experience analyzing and developing strategies using all elements of marketing mix (360° Marketing)
• Understand cost structures and P&L implications of building programs
• Demonstrated leadership capability
• Strong organizational skills with a proactive attitude and ability to troubleshoot
• Strong interpersonal skills and ability to work with a wide range of cross-functional teams
• Ability to interact with all levels of management
• Strong communication skills to persuade others, articulate a point of view, and set direction
• Strategic and visionary thinking
• Excellent time management skills including the ability to manage multiple priorities to meet established timelines
• Strong computer skills including all MS Office applications

If you meet the required qualifications and are interested in this role, please apply today.

The Solomon Page Distinction

Our teams, comprised of subject matter experts, develop an interest in your preferences and goals and we act as an advisor for your career advancement. Solomon Page has an extensive network of established clients which allows us to present opportunities that are well-suited to your respective goals and needs – this specialized approach sets us apart in the industries we serve.

About Solomon Page

Founded in 1990, Solomon Page is a specialty niche provider of staffing and executive search solutions across a wide array of functions and industries. The success of Solomon Page reflects an organic growth strategy supported by a highly entrepreneurial culture. Acting as a strategic partner to our clients and candidates, we focus on providing customized solutions and building long-term relationships based on trust, respect, and the consistent delivery of excellent results. For more information and additional opportunities, visit: solomonpage.com and connect with us on Facebook, Twitter, and LinkedIn.

Opportunity Awaits.

Solomon Page

Our client is looking for a jack of all trades marketing manager who will help set and manage the development and production of user generated content creation and social media activity from conceptional stages through execution.

The right person for this role will be passionate about social media, storytelling, and digital innovation. We are looking for someone enthusiastic, a problem solver, with an ability to inspire and effect results via collaboration. Seeking candidates who are self-starters and able to anticipate needs, with an understanding of for what needs to get done and when.

This role requires someone with social experience and experience working with creators. The ideal candidate will be open and flexible – willing to work with change, collaborative, and able to go above and beyond.

What You’ll Do

• Manage day-to-day social media and UGC partnerships
• Identify new influencer/UGC partners, write content briefs, negotiate contract terms, determine deliverables, track asset delivery, set timing for content release, etc.
• Evaluate all influencer-generated content through a strategic lens and make sure it ladders back to the overall strategy
• Execute influencer programs including influencer identification, brief development, social captions, visual direction, and content review
• Coordinate with influencers’ talent agencies, as needed
• Help in the creation of social media content across platforms like Twitter, Instagram and TikTok

Fōcus – an Ōnin Group company

Responsibilities:

• Lead multi-channel marketing (MCM) planning efforts, consisting of: discovery, segmentation strategy, messaging strategy, content strategy, channel planning, communication mapping, and measurement planning.

• Drive the practice of digital analytics by clearly defining goals and KPIs, generating reports, providing performance analysis, and developing recommendations for optimization.

• Lead digital research in search of valuable information to drive strategic and tactical planning.

• Manage and develop spokespeople, including senior executives. For digitals channels

• Direct and coordinate the strategy of social guidelines for the entire region.

• Development of strategies and tactics for integrated multi-channel marketing programs designed to achieve business objectives.

• Support and evaluate results of external communication campaigns with the marketing team.

• Be an integral part of the Marketing team, collaborating across shared goals, projects, and activities.

• Manage regional marketing agencies. Develop and implement a communication strategy that includes media outreach and social media content creation.

• Coordinate customer and partner references and stories. Coordinate translations as needed for the website.

• Serve as a digital expert in multidisciplinary teams, for example: Creativity, UX, social media.

• Build, launch and optimize the digital experiences across internal and external platforms to drive customer and employee engagement, adoption, usage and sales of Ricoh products and services.

Qualifications:

• 5+ years of experience in Digital Marketing, agency, Corporate Marketing departments.

• Bachelor’s degree (MBA or other relevant graduate degree).

• Bilingual (English and Spanish) is a must. Portuguese is preferable but not required.

• Excellent collaboration and communication skills (oral and written).

• Ability to influence cross-group agendas (including at an executive level) and drive non-reporting teams to perform.

• Strategic thinker able to identify opportunities and alternatives and influence teams both inside and outside the company to execute on them.

• Able to organize and plan during crisis/urgent situations and have excellent writing skills. Works well under pressure and meets tight deadlines.

• Excellent written and verbal communication skills.

• Web presence strategy, user experience design, digital media, social media, social advertising, search engine marketing (SEO/SEM), mobile media and applications, customer relationship management (CRM), multi-channel marketing (MCM) ), marketing automation, sales force automation, customer segmentation, closed-loop marketing (CLM), event/experience marketing, digital analytics, online/offline integration, primary and secondary market research, new product launch ..

• Proven social media content and networking expertise.

• Hands-on experience in marketing automation strategy and execution, including familiarity with major marketing automation platforms (e.g. Salesforce, Adobe, Marketo).

• Expert knowledge of user experience (and customer experience) best practices.

• Practical experience with web analytics platforms (Google Analytics, Adobe Analytics, WebTrends).

Robert Half

A Robert Half client is looking for an Interactive Marketing Manager. As the Interactive Marketing Manager, you will be at the forefront of our client’s event marketing efforts, responsible for driving engagement and maximizing ROI. Your key responsibilities include:

• Event Marketing Strategy: Develop and implement comprehensive event marketing strategies across various channels, including email, social media, and other digital platforms.
• Compelling Copywriting: Create persuasive and engaging copy for email campaigns, social media posts, landing pages, and other marketing collateral, ensuring that messaging aligns with our brand and event objectives.
• Campaign Optimization: Plan and execute A/B testing, audience segmentation, and marketing automation to continuously optimize email campaigns for maximum impact and conversion rates.
• Social Media Planning: Develop and maintain a social media content calendar that aligns with the overall event marketing strategy. Ensure consistent, relevant, and engaging content across platforms.
• Performance Analytics: Monitor, analyze, and report on campaign performance metrics, including lead generation, conversion rates, and return on investment (ROI). Use data insights to refine strategies and drive improvements.
• Collaboration: Work closely with cross-functional teams, including events, sales, and creative departments, to ensure seamless execution of events and marketing campaigns.
• Vendor Management: Manage relationships with external partners, vendors, and sponsors, coordinating marketing efforts and ensuring alignment with our brand and objectives.
• Industry Expertise: Stay up-to-date with the latest trends and best practices in event marketing, email marketing, social media marketing, and data analysis. Share insights and recommendations with the team.

Requirements:

• Bachelor’s degree in Marketing, Business, or a related field.
• Proven experience in event marketing, email marketing, and social media marketing.
• Exceptional copywriting skills with a talent for creating persuasive and engaging content.
• Proficiency in marketing automation tools and A/B testing methodologies.
• Strong analytical skills and the ability to interpret data to drive marketing decisions.
• Excellent communication and collaboration abilities.
• Familiarity with event management and coordination is a plus.

Robert Half