Growth Marketing Manager

Job Description: Growth Marketing Manager

*Onsite Requirements: Hybrid (1 per week) for first 30 days, move to 100% remote afterwards*

About US:

Flashii App is Technical Staffing Firm HQ in the Silicon Valley Metro Area. We help clients in finding candidates that make a difference. We provide full staffing services that include project-based consulting and direct hire opportunities.

We are currently seeking a Full-Time Growth Marketing Manager for an up and coming company. The company/client is a California (HQ in Gilroy) based independent eyewear brand focused on developing original, innovative eyewear (the company is a small business and in a start-up environment).

Description of Growth Marketing Manager Role:

The Growth Marketing Manager will be responsible for driving ecommerce revenue for designated client merchandise line through new customer acquisition via paid media channels.

Essential Duties and Responsibilities:

• Manage and execute new customer campaigns through Facebook, Instagram, TikTok, YouTube, Open Web
• Collaborate to successfully build funnels for new customers – in efforts to drive them into repeat and loyal fans.
• Develop a paid media process for campaign creation, management, optimization, and reporting.
• Discover platforms, apps, and tools that can help find new customers, improve performance, and generate ongoing revenue.
• Provide weekly recaps on paid media channel performance.
• Understand and execute whitelisting with top notch influencers and partners.
• Build a strong creative library of assets that are optimized to drive paid media performance.
• Participate in the creative development process for paid social eg. writing briefs, guiding creation
• Coordinate a consistent feedback loop of creative insights to the broader team.
• Find new ways to reach customers through sophisticated targeting and creative executions.
• Identify and evaluate emerging paid media channels to scale into

Experience Requirements:

• 3-5 years of diverse paid media experience, preferably working with a top-notch DTC brand which relies heavily on paid as new customer channel
• Command of the digital paid media landscape (paid social, search, display, OLV, CTV, affiliate, native, etc)
• Confident in paid media best practices, analytics and attribution
• Ability to own the entire paid media process from end to end
• Strong ability to forecast revenue, performance, and use data to make predictions
• Deep knowledge of attribution and the relationship between media channels
• Deeply creative thinker who has proven knowledge of top converting creative paid media strategies
• Understands a new approach to branding – not cookie cutter creatives and solutions
• Strong data skills including analyzing, visualizing, and extracting insight
• Bachelors’ Degree in Marketing, preferably with a concentration in advertising and/or acquisition marketing

Flashii