Responsibilities:
• Lead multi-channel marketing (MCM) planning efforts, consisting of: discovery, segmentation strategy, messaging strategy, content strategy, channel planning, communication mapping, and measurement planning.
• Drive the practice of digital analytics by clearly defining goals and KPIs, generating reports, providing performance analysis, and developing recommendations for optimization.
• Lead digital research in search of valuable information to drive strategic and tactical planning.
• Manage and develop spokespeople, including senior executives. For digitals channels
• Direct and coordinate the strategy of social guidelines for the entire region.
• Development of strategies and tactics for integrated multi-channel marketing programs designed to achieve business objectives.
• Support and evaluate results of external communication campaigns with the marketing team.
• Be an integral part of the Marketing team, collaborating across shared goals, projects, and activities.
• Manage regional marketing agencies. Develop and implement a communication strategy that includes media outreach and social media content creation.
• Coordinate customer and partner references and stories. Coordinate translations as needed for the website.
• Serve as a digital expert in multidisciplinary teams, for example: Creativity, UX, social media.
• Build, launch and optimize the digital experiences across internal and external platforms to drive customer and employee engagement, adoption, usage and sales of Ricoh products and services.
Qualifications:
• 5+ years of experience in Digital Marketing, agency, Corporate Marketing departments.
• Bachelor’s degree (MBA or other relevant graduate degree).
• Bilingual (English and Spanish) is a must. Portuguese is preferable but not required.
• Excellent collaboration and communication skills (oral and written).
• Ability to influence cross-group agendas (including at an executive level) and drive non-reporting teams to perform.
• Strategic thinker able to identify opportunities and alternatives and influence teams both inside and outside the company to execute on them.
• Able to organize and plan during crisis/urgent situations and have excellent writing skills. Works well under pressure and meets tight deadlines.
• Excellent written and verbal communication skills.
• Web presence strategy, user experience design, digital media, social media, social advertising, search engine marketing (SEO/SEM), mobile media and applications, customer relationship management (CRM), multi-channel marketing (MCM) ), marketing automation, sales force automation, customer segmentation, closed-loop marketing (CLM), event/experience marketing, digital analytics, online/offline integration, primary and secondary market research, new product launch ..
• Proven social media content and networking expertise.
• Hands-on experience in marketing automation strategy and execution, including familiarity with major marketing automation platforms (e.g. Salesforce, Adobe, Marketo).
• Expert knowledge of user experience (and customer experience) best practices.
• Practical experience with web analytics platforms (Google Analytics, Adobe Analytics, WebTrends).
Robert Half
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