Digital Marketing Manager

Responsibilities:

• Lead multi-channel marketing (MCM) planning efforts, consisting of: discovery, segmentation strategy, messaging strategy, content strategy, channel planning, communication mapping, and measurement planning.

• Drive the practice of digital analytics by clearly defining goals and KPIs, generating reports, providing performance analysis, and developing recommendations for optimization.

• Lead digital research in search of valuable information to drive strategic and tactical planning.

• Manage and develop spokespeople, including senior executives. For digitals channels

• Direct and coordinate the strategy of social guidelines for the entire region.

• Development of strategies and tactics for integrated multi-channel marketing programs designed to achieve business objectives.

• Support and evaluate results of external communication campaigns with the marketing team.

• Be an integral part of the Marketing team, collaborating across shared goals, projects, and activities.

• Manage regional marketing agencies. Develop and implement a communication strategy that includes media outreach and social media content creation.

• Coordinate customer and partner references and stories. Coordinate translations as needed for the website.

• Serve as a digital expert in multidisciplinary teams, for example: Creativity, UX, social media.

• Build, launch and optimize the digital experiences across internal and external platforms to drive customer and employee engagement, adoption, usage and sales of Ricoh products and services.

Qualifications:

• 5+ years of experience in Digital Marketing, agency, Corporate Marketing departments.

• Bachelor’s degree (MBA or other relevant graduate degree).

• Bilingual (English and Spanish) is a must. Portuguese is preferable but not required.

• Excellent collaboration and communication skills (oral and written).

• Ability to influence cross-group agendas (including at an executive level) and drive non-reporting teams to perform.

• Strategic thinker able to identify opportunities and alternatives and influence teams both inside and outside the company to execute on them.

• Able to organize and plan during crisis/urgent situations and have excellent writing skills. Works well under pressure and meets tight deadlines.

• Excellent written and verbal communication skills.

• Web presence strategy, user experience design, digital media, social media, social advertising, search engine marketing (SEO/SEM), mobile media and applications, customer relationship management (CRM), multi-channel marketing (MCM) ), marketing automation, sales force automation, customer segmentation, closed-loop marketing (CLM), event/experience marketing, digital analytics, online/offline integration, primary and secondary market research, new product launch ..

• Proven social media content and networking expertise.

• Hands-on experience in marketing automation strategy and execution, including familiarity with major marketing automation platforms (e.g. Salesforce, Adobe, Marketo).

• Expert knowledge of user experience (and customer experience) best practices.

• Practical experience with web analytics platforms (Google Analytics, Adobe Analytics, WebTrends).

Robert Half