Job Overview:
The Director, Advertising & Marketing supports a key “Omni-Marketing Center of Excellence” team in achieving competitive advantage as the industry-leader in the celebration sector, supporting our purpose and promise to inspire joy by making it easier to create unforgettable memories. Reporting into VP Marketing, he/she will be responsible for leading the development and activation of omni retail-centric integrated advertising plans that drive immediate sales and build long term brand demand and consideration.
The Director is closely aligned and collaborates with business stakeholders across ecommerce, marketing, sales planning to understand strategic objectives so that advertising campaigns can drive business outcomes. Working closely with senior leadership, this role provides advertising performance expertise and ensures campaigns are optimized continuously and flawlessly.
The Director is a results-oriented leader who consistently identifies opportunities, assesses performance, and brings forward new ideas for accelerating business performance. He/she will lead and develop a high-performing internal and agency team accountable for architecting the advertising strategy and tactical execution plan in support of the overall enterprise sales plan; inclusive of paid media, organic social media, promotions and partnerships.
The Director will lead by example, to develop a customer obsession mindset in all aspects of business, leading to effective and differentiated solutions that deliver a superior customer experience across the customer decision journey.
Responsibilities and Duties:
- Leads a team (internal and external) which will deliver on the organization’s sales priorities and strategic initiatives
- Data analysis and insights to make decisions, inform strategic direction
- Reports on performance of advertising plans, makes recommendations for optimizations
- Oversees working media expenditure across enterprise
- Develop and manage critical relationships with agencies and key strategic partners (ie: Meta, Google, etc.)
- Create measurement plans, KPIs, benchmarks and optimization plans for campaign level investments
- Collaborate with cross-functional teams, ie: analytics, finance on impact of advertising on brands business
- Guide agencies through fully integrated advertising plans
- Deep working knowledge of SEM, social media, programmatic display, affiliate marketing, digital video and email marketing.
- Strong familiarity with digital marketing technology and media performance measurement methodologies
- Leads with an agile testing framework mindset
- Build and lead team in SEM, social and other digital media buying and execution
Skills Required:
• Demonstrated experience as agency lead
• Agency side experience strongly preferred
• Strong strategic thinker
• Demonstrated expertise in digital media landscape
• Advanced knowledge of media fundamentals, willingness to educate others
• Experience managing an internal team with desire to cultivate talent
• Must be able to lead others in the development, direction, and execution of digital marketing initiatives
• Experience managing a multi-million-dollar media budget
Qualifications:
• 8+ years hands on experience in media roles, including integrated media planning experience
• Omni retail experience preferred
• Bachelor’s Degree in Business, Marketing, Communications or directly related field.
Coda Search│Staffing
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