Talent Casting Calls and Auditions

JONESWORKS, a strategy-driven communications, marketing, and management agency, is seeking a driven, creative, and highly organized Senior Director, Digital Strategy in our New York or LA office.

The Senior Director, Digital Strategy will be responsible for creating a unique social strategy across all social and digital platforms with the goal of driving meaningful social media engagement, increasing brand awareness, and generating significant audience growth for the client. This role will drive creative strategy and lead the team in developing cutting-edge and creative content that embodies the client’s brand voice and aesthetic. Our ideal candidate is an out-of-the-box thinker with a proven track record of creating engaging and innovative strategy for brands and talent. You are able to quickly ideate and execute high-quality, strategic content in a fast-paced environment.

Role & Responsibilities

• Set digital marketing strategies using all necessary tools (e.g. website, emails, social media and blogs)
• Work closely with client’s editorial, creative, and marketing teams to craft overall creative vision and digital and social platform content strategies; brings creative vision to life through exceptional content
• Create strategic monthly content calendars inclusive of all key product launches, culturally relevant moments, and branded content series (all platforms). Drafting post copy, coordinate assets, schedule posts, and publish on platforms.
• Lead the execution of social media campaigns (paid and organic)
• Propose real-time content based on social media trends and relevant trending conversations
• Continuously improve content concepts and social media strategies by analyzing content performance metrics, evaluating the client’s and their competitors’ social and digital landscape, and embracing the latest features across various digital platforms
• Stay up-to-date on digital, social media, photography, and design trends and best practices
• Prepare presentations for clients, detailing international marketing needs and strategies, and create documents, campaign overviews, and timelines for executive review
• Cultivate and maintain solid relationships with media partners, such as TikTok, Facebook, Instagram, Twitter, Google/YouTube, and more
• Continuously monitor social media for community management opportunities for all of our clients

Qualifications

• BA or equivalent/related background
• At least 6-8 years in media production, digital marketing, or related creative field
• Experience working in a fast-paced, collaborative team environment; able to manage multiple projects at once and meet deadline
• Extremely organized, with excellent verbal and written communication skills and an acute attention to detail
• A solid understanding of the client’s brand identity and CPG beverage industry
• Well-versed in social media and other digital platforms and channels
• Excellent oral and written communication skills, as well as ability to present and explain technical and business information in a way that establishes rapport, persuades others, and gains understanding
• Must have a high degree of motivation and work well both as an individual and within team environment
• Strong project management skills, with the ability to multitask and manage small to large projects in a cross-functional environment
• Familiarity with reading and interpreting social listening and digital analytics

Benefits

• JONESWORKS offers medical, dental, vision and 401(K), unlimited Paid Time Off, Summer Fridays, Extended PTO for December/January holiday, bonus incentives and other perks!
• Salary: $120-150K

***We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.***

JONESWORKS

Our client is seeking a Senior Director of Marketing for Beauty to lead and execute the commercial marketing strategies across the assigned portfolio to achieve business plans, market share, and profitability. Will be responsible for designing effective commercial strategies and impactful marketing programs across the assigned portfolio of products. Will have discretionary authority over the company’s day-to-day marketing operations as well as managing your team. This role has a salary range of 190-215k.

Responsibilities:

• Develop comprehensive national marketing strategies and insights that will drive the achievement of annual business plans.
• Analyze consumer and shopper research, own and competitive marketplace dynamics, consumption data, media trends, trade and channel levers, and profitability to create strategic marketing support plans establishing strategic direction in the following areas: Brand portfolio mix, pricing, distribution, in-store and e-retail activation plans, Advertising and media including traditional media, digital, social media, search and out-of-home and influencer content development.
• Track effectiveness and ROI of each activation plan.
• Identify growth opportunities, develop market entry criteria and sizing for new products, and identify new category and channel opportunities.
• Work cross-functionally to coordinate multiple processes necessary to develop, implement, and execute an effective strategy across all aspects of the marketing mix
• Ensure national marketing plans are activated effectively at top retailers
• Be accountable for the development of national marketing programs and responsible for managing team to achieve flawless execution, including
• Managing and supervising direct reports for the on-time delivery and execution of marketing initiatives
• Evaluating and approving plan recommendations from external (Media, PR/Influencer agencies) and internal (Global Marketing, Public Relations, Global Knowledge and Insights, Media planning, Digital, Retail Experience) cross-functional teams
• Working with global marketing, external agencies and Trade Marketing to ensure strategic connection between global brand strategy and commercial execution
• Evaluating marketing strategies and programs to ensure compliance with brand equity guidelines, company policies and procedures
• Leading US Commercial Team meetings with US Leadership team, Finance, and Trade Marketing to present and review brand performance and key marketing initiatives and recommendations
• Analyzing in-market performance, media results, and promotional results against established KPIs and goals, applying learnings and providing recommendations for ongoing strategy and plan optimization to increase sales
• Developing recommendations for contingency planning for go to market strategies
• Translate portfolio management into strategy and execution for in-store presentation across 35,000 doors
• Serve as key resource lead for on-going marketing insight needs of the Trade Marketing and US Sales teams in the areas of Customer Sell-In Meetings
• Build strong working relationships with key cross-functional partners, including Trade Marketing, Sales, Global Marketing, Media Planning, Global Knowledge and Insights Team, Public Relations, Influencer, Finance, Demand planning and Operation, and External agencies (Media, PR/Influencer, etc).
• Primary interactions: Global Marketing; Trade Marketing and Insights; Global Knowledge and Insights; US Retail Experience; Media Planning; Public Relations; Digital; Finance; Demand Planning; Operations; Media Agencies
• Manage Marketing professionals including providing leadership and direction to enable US market success for Revlon
• Recruit, onboard, and ensure new hires are trained to effectively perform in role and develop skills for growth
• Provide coaching and quality, fact-based performance management feedback

Required Qualifications:

• A minimum of 10 years consumer brand marketing experience with an understanding of the key retail marketing levers
• In-depth knowledge of Cosmetics and/or Personal Care (CPG) industries
• Superior knowledge of the applicable business at all levels: product/portfolios, competition, trade, advertising, promotion, finance, market research, human resources, and elements of a marketing mix
• Strong knowledge of digital and social media landscape and channels including influencer networks
• Experience translating macro market trends into retail solutions
• Experience analyzing and developing strategies using all elements of marketing mix (360° Marketing)
• Understand cost structures and P&L implications of building programs
• Demonstrated leadership capability
• Strong organizational skills with a proactive attitude and ability to troubleshoot
• Strong interpersonal skills and ability to work with a wide range of cross-functional teams
• Ability to interact with all levels of management
• Strong communication skills to persuade others, articulate a point of view, and set direction
• Strategic and visionary thinking
• Excellent time management skills including the ability to manage multiple priorities to meet established timelines
• Strong computer skills including all MS Office applications

If you meet the required qualifications and are interested in this role, please apply today.

The Solomon Page Distinction

Our teams, comprised of subject matter experts, develop an interest in your preferences and goals and we act as an advisor for your career advancement. Solomon Page has an extensive network of established clients which allows us to present opportunities that are well-suited to your respective goals and needs – this specialized approach sets us apart in the industries we serve.

About Solomon Page

Founded in 1990, Solomon Page is a specialty niche provider of staffing and executive search solutions across a wide array of functions and industries. The success of Solomon Page reflects an organic growth strategy supported by a highly entrepreneurial culture. Acting as a strategic partner to our clients and candidates, we focus on providing customized solutions and building long-term relationships based on trust, respect, and the consistent delivery of excellent results. For more information and additional opportunities, visit: solomonpage.com and connect with us on Facebook, Twitter, and LinkedIn.

Opportunity Awaits.

Solomon Page

Our client is looking for a jack of all trades marketing manager who will help set and manage the development and production of user generated content creation and social media activity from conceptional stages through execution.

The right person for this role will be passionate about social media, storytelling, and digital innovation. We are looking for someone enthusiastic, a problem solver, with an ability to inspire and effect results via collaboration. Seeking candidates who are self-starters and able to anticipate needs, with an understanding of for what needs to get done and when.

This role requires someone with social experience and experience working with creators. The ideal candidate will be open and flexible – willing to work with change, collaborative, and able to go above and beyond.

What You’ll Do

• Manage day-to-day social media and UGC partnerships
• Identify new influencer/UGC partners, write content briefs, negotiate contract terms, determine deliverables, track asset delivery, set timing for content release, etc.
• Evaluate all influencer-generated content through a strategic lens and make sure it ladders back to the overall strategy
• Execute influencer programs including influencer identification, brief development, social captions, visual direction, and content review
• Coordinate with influencers’ talent agencies, as needed
• Help in the creation of social media content across platforms like Twitter, Instagram and TikTok

Fōcus – an Ōnin Group company

Responsibilities:

• Lead multi-channel marketing (MCM) planning efforts, consisting of: discovery, segmentation strategy, messaging strategy, content strategy, channel planning, communication mapping, and measurement planning.

• Drive the practice of digital analytics by clearly defining goals and KPIs, generating reports, providing performance analysis, and developing recommendations for optimization.

• Lead digital research in search of valuable information to drive strategic and tactical planning.

• Manage and develop spokespeople, including senior executives. For digitals channels

• Direct and coordinate the strategy of social guidelines for the entire region.

• Development of strategies and tactics for integrated multi-channel marketing programs designed to achieve business objectives.

• Support and evaluate results of external communication campaigns with the marketing team.

• Be an integral part of the Marketing team, collaborating across shared goals, projects, and activities.

• Manage regional marketing agencies. Develop and implement a communication strategy that includes media outreach and social media content creation.

• Coordinate customer and partner references and stories. Coordinate translations as needed for the website.

• Serve as a digital expert in multidisciplinary teams, for example: Creativity, UX, social media.

• Build, launch and optimize the digital experiences across internal and external platforms to drive customer and employee engagement, adoption, usage and sales of Ricoh products and services.

Qualifications:

• 5+ years of experience in Digital Marketing, agency, Corporate Marketing departments.

• Bachelor’s degree (MBA or other relevant graduate degree).

• Bilingual (English and Spanish) is a must. Portuguese is preferable but not required.

• Excellent collaboration and communication skills (oral and written).

• Ability to influence cross-group agendas (including at an executive level) and drive non-reporting teams to perform.

• Strategic thinker able to identify opportunities and alternatives and influence teams both inside and outside the company to execute on them.

• Able to organize and plan during crisis/urgent situations and have excellent writing skills. Works well under pressure and meets tight deadlines.

• Excellent written and verbal communication skills.

• Web presence strategy, user experience design, digital media, social media, social advertising, search engine marketing (SEO/SEM), mobile media and applications, customer relationship management (CRM), multi-channel marketing (MCM) ), marketing automation, sales force automation, customer segmentation, closed-loop marketing (CLM), event/experience marketing, digital analytics, online/offline integration, primary and secondary market research, new product launch ..

• Proven social media content and networking expertise.

• Hands-on experience in marketing automation strategy and execution, including familiarity with major marketing automation platforms (e.g. Salesforce, Adobe, Marketo).

• Expert knowledge of user experience (and customer experience) best practices.

• Practical experience with web analytics platforms (Google Analytics, Adobe Analytics, WebTrends).

Robert Half

A Robert Half client is looking for an Interactive Marketing Manager. As the Interactive Marketing Manager, you will be at the forefront of our client’s event marketing efforts, responsible for driving engagement and maximizing ROI. Your key responsibilities include:

• Event Marketing Strategy: Develop and implement comprehensive event marketing strategies across various channels, including email, social media, and other digital platforms.
• Compelling Copywriting: Create persuasive and engaging copy for email campaigns, social media posts, landing pages, and other marketing collateral, ensuring that messaging aligns with our brand and event objectives.
• Campaign Optimization: Plan and execute A/B testing, audience segmentation, and marketing automation to continuously optimize email campaigns for maximum impact and conversion rates.
• Social Media Planning: Develop and maintain a social media content calendar that aligns with the overall event marketing strategy. Ensure consistent, relevant, and engaging content across platforms.
• Performance Analytics: Monitor, analyze, and report on campaign performance metrics, including lead generation, conversion rates, and return on investment (ROI). Use data insights to refine strategies and drive improvements.
• Collaboration: Work closely with cross-functional teams, including events, sales, and creative departments, to ensure seamless execution of events and marketing campaigns.
• Vendor Management: Manage relationships with external partners, vendors, and sponsors, coordinating marketing efforts and ensuring alignment with our brand and objectives.
• Industry Expertise: Stay up-to-date with the latest trends and best practices in event marketing, email marketing, social media marketing, and data analysis. Share insights and recommendations with the team.

Requirements:

• Bachelor’s degree in Marketing, Business, or a related field.
• Proven experience in event marketing, email marketing, and social media marketing.
• Exceptional copywriting skills with a talent for creating persuasive and engaging content.
• Proficiency in marketing automation tools and A/B testing methodologies.
• Strong analytical skills and the ability to interpret data to drive marketing decisions.
• Excellent communication and collaboration abilities.
• Familiarity with event management and coordination is a plus.

Robert Half

Leading Homewear company is seeking is expand the team in Los Angeles and is hiring a PR & Branding Manager

• Translate global brand mission/ values/ strategies and adapt them into a US local brand plan
• Brand expression across all media (owned/ digital/ traditional) and across all channels (online/ of-line) and Lead creative/ content development across all paid media (digital/ traditional) as well as for owned media (Social/ website), by developing agency briefs and giving directions
• Parnter with external PR agencies
• Develop and manage overall go-to-market marketing plans, incorporating and creating synergies between online and offline communication activities
• Establish and track overall brand growth metrics (key attributes such as awareness/ recognition/ comprehension etc.); and measure and report KPI for marketing campaigns

24 Seven Talent

A top beauty brand in NYC is seeking a Sr. Marketing Director- Retail Cosmetics to join their team! The Sr. Marketing Director- Retail Cosmetics is responsible for leading and executing the mass marketing strategies across the assigned portfolio to achieve business plans, market share, and profitability. Will be responsible for designing effective commercial strategies and impactful marketing programs across the assigned portfolio of products. Will have the discretionary authority over the companies day to day marketing operations, as well as managing your team.

Responsibilities:

• Develops comprehensive national marketing strategies and insights that will drive the achievement of annual business plans. Analyzes consumer and shopper research, own & competitive marketplace dynamics, consumption data, media trends, trade and channel levers, and profitability to create strategic marketing support plans establishing strategic direction in the following areas: brand portfolio mix, pricing, distribution, in-store and e-retail activation plans, and Advertising and media including traditional media, digital, social media, search and out-of-home and influencer content development.
• Tracks effectiveness and ROI of each activation plan.
• Identifies growth opportunities, develops market entry criteria and sizing for new products and identifies new category and channel opportunities.
• Works cross-functionally to coordinate multiple processes necessary to develop, implement, and execute an effective strategy across all aspects of the marketing mix
• Ensures national marketing plans are activated effectively at top retailers.
• Accountable for the development of national marketing programs, and responsible for managing team to achieve flawless execution, including
• Managing and supervising direct reports for the on-time delivery and execution of marketing initiatives;
• Evaluating and approving plan recommendations from external (Media, PR/Influencer agencies) and internal (Global Marketing, Public Relations, Global Knowledge and Insights, Media planning, Digital, Retail Experience) cross-functional team;
• Working with global marketing, external agencies and Trade Marketing to ensure strategic connection between global brand strategy and commercial execution;
• Evaluating marketing strategies and programs to ensure compliance with brand equity guidelines, company policies and procedures;
• Leading US Commercial Team meetings with US Leadership team, Finance, and Trade Marketing to present and review brand performance and key marketing initiatives and recommendations.
• Analyzing in-market performance, media results, and promotional results against established KPIs and goals, applying learnings and providing recommendations for ongoing strategy and plan optimization to increase sales;
• Developing recommendations for contingency planning for go to market strategies.
• Translates portfolio management into strategy and execution for in-store presentation across 35,000 doors.
• Key resource lead for on-going marketing insight needs of the Trade Marketing and US Sales teams in the areas of Customer Sell-In Meetings
• Builds strong working relationships with key cross-functional partners, including Trade Marketing, Sales, Global Marketing, Media Planning, Global Knowledge and Insights Team,
• Public Relations, Influencer, Finance, Demand planning and Operation and External agencies (Media, PR/Influencer, etc).
• Primary interactions: Global Marketing; Trade Marketing and Insights; Global Knowledge and Insights; US Retail Experience; Media Planning; Public Relations; Digital; Finance; Demand Planning; Operations; Media Agencies.
• Manage Marketing professionals including providing leadership and direction to enable US market success.
• Recruit, onboard and ensure new hires are trained to effectively perform in role and develop skills for growth.
• Responsible to provide coaching and quality, fact-based performance management feedback.

Required Qualifications:

• A minimum of 10 years of brand marketing experience, with an understanding of the key retail marketing levers.
• In-depth knowledge of Cosmetics and/or Personal Care (CPG) industries.
• Superior knowledge of the applicable business at all levels: product/portfolios, competition, trade, advertising, promotion, finance, market research, human resources, and elements of a marketing mix.
• Strong knowledge of digital and social media landscape and channels, including influencer networks.
• Experience translating macro market trends into retail solutions
• Experience analyzing and developing strategies using all elements of marketing mix (360° Marketing)
• Understand cost structures and P&L implications of building programs.
• Demonstrated leadership capability
• Strong organization skills with a proactive attitude and ability to troubleshoot.
• Strong interpersonal skills and ability to work with a wide range of cross-functional teams.
• Ability to interact with all levels of management
• Strong communication skills to persuade others, articulate a point of view, and set direction.
• Strategic and visionary thinking.
• Excellent time management skills including the ability to manage multiple priorities to meet established timelines.
• Mass marketing experience – US Drugstore experience is a MUST
• Strong computer skills including all MS Office applications.

If you meet the required qualifications and are interested in this role, please apply today.

The Solomon Page Distinction

Our teams, comprised of subject matter experts, develop an interest in your preferences and goals and we act as an advisor for your career advancement. Solomon Page has an extensive network of established clients which allows us to present opportunities that are well-suited to your respective goals and needs – this specialized approach sets us apart in the industries we serve.

About Solomon Page

Founded in 1990, Solomon Page is a specialty niche provider of staffing and executive search solutions across a wide array of functions and industries. The success of Solomon Page reflects an organic growth strategy supported by a highly entrepreneurial culture. Acting as a strategic partner to our clients and candidates, we focus on providing customized solutions and building long-term relationships based on trust, respect, and the consistent delivery of excellent results. For more information and additional opportunities, visit: solomonpage.com and connect with us on Facebook, Twitter, and LinkedIn.

Opportunity Awaits.

Solomon Page

Do you love the summer? Do you have a passion for continuous learning, education, the summer camp experience and travel? Do you love to create buzz and excitement around a highly seasonal business? Summer Discovery and Summer Institute for the Gifted (SIG) transform the lives of students from around the world. We have been offering experiential travel pre-college, academic, enrichment, and gifted programs for students in elementary, middle and high school for over 55 years. We partner with world-class universities including UCLA, University of Michigan, University of Pennsylvania, The Wharton School, Georgetown University, University of Cambridge and more to run programs where students travel, learn, have fun, and thrive. We are passionate about what we do, the impact we have, and our teams who make it all happen.

What’s the job?

The content creator will be an integral part of the marketing team, reporting to the CMO. They will be the ultimate storyteller, culture and tone setter and passionate marketer who loves creating and deploying authentic content for brands that make a difference across all key digital channels. Content creation is pivotal to our business in showcasing and bringing to life our summer programs. From on-campus pre-college experiences for students, dorm live, travel to the beach, lakes, amusement parts and local cities to academic life that is project based and hands on like music production, criminal forensics, robotics, culinary arts, sports marketing and so much more, your role is to bring the summer to life in a way that drives more prospective students and parents to want to learn more. Your target audiences will be dual – and content must resonate with both students as well as parents and embody the Summer Discovery and Summer Institute for the Gifted brands.

The content creator will develop, implement, track and optimize our digital campaigns across all digital channels from social media to email, and create content that can be used on the website. They should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution.

Excellent creative design, verbal and written communication skills are required as this role will be both creating the content, as well as authoring it in tools including Canva and Lightroom. They will be strategic minded with a finger on the pulse of social media and digital trends and have experience producing content for brands across platforms including Facebook, Instagram, LinkedIn, YouTube, TikTok, Twitter and others.

They will create compelling original content that is fresh and professional, yet fun, suggest creative ways to attract more prospective clients, grow followers, increase engagement, implement and maintain digital marketing initiatives, all while supporting the greater marketing goals.

Summer Discovery is a growing company with a seasonal business, so flexibility and the ability to pivot will be important to support our summer programs. The ideal candidate will be detailed-oriented, self-motivated and work hard with a desire to visit and support our summer programs. Our office is in Roslyn, NY – so we are looking for someone who lives in the NY/NJ/CT metro-area and works in a hybrid work model.

Responsibilities

· Creates, guides, and delivers strategic social media, email and digital planning, programming and execution.

· Creates and maintains detailed monthly and annual social, email and content calendars.

· Curates engaging text, image and video content for digital channels.

· Works across teams to support channel marketing efforts through digital and social channels.

· Manages community engagement across all social channels.

· Monitors and reports on feedback from social followers.

· Designs and implements digital and social media strategy to align with business goals.

· Suggest and implement new features to develop brand awareness (promotions & competitions) and new ways to attract new leads/followers.

· Crafts partnerships with social media influencers/content creators who can drive applications, spread positive word of mouth, and increase overall brand reach

· Oversees the on-campus brand/parent ambassador program.

· Knowledge of search engine optimization (SEO) techniques will as well as identifying new avenues and opportunities for online marketing.

· Manage our blog to drive awareness, content and SEO optimization.

· A strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution.

· Plans and executes all digital marketing efforts, creation of marketing emails, social media and display advertising campaigns.

· Identifies trends, insights, and optimizes spend and performance based on the insights.

· Brainstorms new and creative growth strategies.

· Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.

· Collaborates with agencies and other vendor partners.

· Other duties as assigned – specific to role focus or departmental needs.

Qualifications

· 5+ years of experience in content creation, social media, email and digital marketing

· Bachelor’s Degree in marketing communications, journalism or relevant field

· Solid understanding of web and social media analytics

· Ability to create and deploy their own content using Canva, social media scheduling tools like Spout, and Lightroom (Photoshop/InDesign a plus but not required)

· Strong writing and verbal communication skills

· Knowledge of online marketing and marketing channels

· Attention to detail and able to multi-task

· Experience with social media management and optimization platforms

· Strong analytical skills and data-driven thinking

· Graphic design and photo editing skills a plus

· Ability and desire to travel to summer programs between late June – early August to capture original, authentic content

Employment is contingent upon a satisfactory employment background check. Summer Discovery embraces diversity and equal opportunity. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. The more inclusive we are, the better our work will be

Summer Discovery

WalterLane is pleased to lead the search for a Manager, Digital Communications & Outreach for the DC office of a leading global think tank. The organization focuses on the trans-Atlantic partnership and the economic, political, and social challenges facing the United States and Europe.

This is an exciting opportunity to use your 2 – 3 years of professional experience in digital communications to develop and lead the implementation of social media / digital communications strategies. The positive culture is one that fully embraces creativity and new ideas, and you will have a real impact on the work of the organization!

As manager, you report to the executive director and work closely with the DC staff. The organization encourages professional growth, a talented, friendly staff, and competitive benefits including 28 vacation days, 401K, transportation subsidy, bonus and more. Salary 60 – 70K DOE. HYBRID work week.

ABOUT YOU

• BA plus 2 – 3 years of experience in digital communications, digital strategy and social media
• You should have the creative vision and technical skills to translate ideas into communications products.
• Innovative with a passion for creative incorporation of new and emerging platforms and trends within the digital space
• Good understanding of all aspects of digital communications and social media
• Ability to own content strategy and execution process including creation of multimedia products and analyzing digital and social media analytics
• Technical expertise to move comfortably between digital products and channels
• Strong organizational skills and ability to manage digital communications from ideas to output
• Understanding of podcast hosting platforms and promotion strategies
• Excellent attention to detail with emphasis on accuracy and follow through
• Experience in basic graphic design and with platforms including MailChimp, video-editing software, and Eventbrite or similar tools
• Outstanding communication and interpersonal skills
• Interest in the current geo-political trends and international affairs

RESPONSIBILITIES

• Develop and manage digital communications campaigns and products in line with corporate identity
• Create, manage and grow the organization’s presence across social media channels (Twitter, Facebook, YouTube, LinkedIn, Instagram, and others)
• Develop, articulate and maintain analytics tailored to goals and meaningful communications
• Create and maintain content calendars
• Research new technologies and industry trends and offer tools, training and methods to enable staff to communicate directly and effectively
• Support the organization’s web management strategy
• Expand the organization’s audience through targeted outreach including online advertising
• Coordinate production schedule and delivery of online magazine
• Collaborate with project managers / directors and coordinate content release plans for products
• Work with various external vendors

Equal Opportunity Employer

WalterLane, Inc.

Client Overview:

Our client is a well-known home organization company, providing custom designs and solutions at the highest level. With a focus on maximizing and enhancing functionality, our client delivers exceptional organizational solutions that enhance the functionality, aesthetics, and value of spaces for customers across residential and commercial sectors.

THIS IS A FULL TIME ON SITE ROLE! (Non negotiable)

Located in City of Industry, CA

Full time

$120-140k DOE

Director of Marketing Overview:

As the Director of Marketing, you will be responsible for developing and executing strategic marketing initiatives to drive brand awareness, customer acquisition, and revenue growth. This role involves all aspects of marketing, including market research, branding, advertising, digital marketing, public relations, and customer engagement. The company is looking for a person willing to role up there sleeves and get involved in marketing strategy that’s been working for over 40 years, taking it from where it is to the next level.

Director of Marketing Responsibilities:

• Manage & maintain all existing direct mail marketing schedules.
• Alter the Graphics to fit the promotional offer of the month.
• Lead and oversee the full direct mail marketing printing schedule.
• Conduct market research and competitor analysis to identify customer needs, market trends, and opportunities for growth.
• Oversee brand management activities, ensuring consistent brand messaging and visual identity across all channels.
• Regularly monitor review platforms, social media channels, and other online sources to stay informed about what customer are saying about the brand.
• Plan and execute advertising and promotional campaigns, both online and offline, to increase brand visibility and drive customer engagement.
• Manage direct response marketing efforts to drive customer engagement and generate measurable results.
• Drive customer acquisition efforts by implementing effective lead generation strategies, optimizing conversion funnels, and maximizing customer lifetime value.
• Drive digital marketing initiatives, including SEO, SEM, social media marketing, email marketing, and content creation.
• Develop and monitor marketing budgets, allocate resources effectively, and optimize marketing spend for maximum ROI
• Cultivate relationships with media outlets, industry influencers, and strategic partners to enhance brand reputation and generate media coverage.

Director of Marketing Requirements:

• 10+ years of work experience in senior marketing roles, preferably in a consumer-focused industry
• 5 + years in google add word’s PPC.
• Understand digital marketing reporting and if you can run Google, Meta, Bing reports is a huge plus
• 3 + years in social media marketing.
• Strong leadership skills
• High level of proficiency in Excel
• In-depth knowledge of marketing principles, brand management, and digital marketing strategies
• Prior experience managing and maintaining online reviews.
• Excellent negotiation and leadership skills with strong problem-solving skills

24 Seven Talent