Do you love the summer? Do you have a passion for continuous learning, education, the summer camp experience and travel? Do you love to create buzz and excitement around a highly seasonal business? Summer Discovery and Summer Institute for the Gifted (SIG) transform the lives of students from around the world. We have been offering experiential travel pre-college, academic, enrichment, and gifted programs for students in elementary, middle and high school for over 55 years. We partner with world-class universities including UCLA, University of Michigan, University of Pennsylvania, The Wharton School, Georgetown University, University of Cambridge and more to run programs where students travel, learn, have fun, and thrive. We are passionate about what we do, the impact we have, and our teams who make it all happen.
What’s the job?
The content creator will be an integral part of the marketing team, reporting to the CMO. They will be the ultimate storyteller, culture and tone setter and passionate marketer who loves creating and deploying authentic content for brands that make a difference across all key digital channels. Content creation is pivotal to our business in showcasing and bringing to life our summer programs. From on-campus pre-college experiences for students, dorm live, travel to the beach, lakes, amusement parts and local cities to academic life that is project based and hands on like music production, criminal forensics, robotics, culinary arts, sports marketing and so much more, your role is to bring the summer to life in a way that drives more prospective students and parents to want to learn more. Your target audiences will be dual – and content must resonate with both students as well as parents and embody the Summer Discovery and Summer Institute for the Gifted brands.
The content creator will develop, implement, track and optimize our digital campaigns across all digital channels from social media to email, and create content that can be used on the website. They should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution.
Excellent creative design, verbal and written communication skills are required as this role will be both creating the content, as well as authoring it in tools including Canva and Lightroom. They will be strategic minded with a finger on the pulse of social media and digital trends and have experience producing content for brands across platforms including Facebook, Instagram, LinkedIn, YouTube, TikTok, Twitter and others.
They will create compelling original content that is fresh and professional, yet fun, suggest creative ways to attract more prospective clients, grow followers, increase engagement, implement and maintain digital marketing initiatives, all while supporting the greater marketing goals.
Summer Discovery is a growing company with a seasonal business, so flexibility and the ability to pivot will be important to support our summer programs. The ideal candidate will be detailed-oriented, self-motivated and work hard with a desire to visit and support our summer programs. Our office is in Roslyn, NY – so we are looking for someone who lives in the NY/NJ/CT metro-area and works in a hybrid work model.
Responsibilities
· Creates, guides, and delivers strategic social media, email and digital planning, programming and execution.
· Creates and maintains detailed monthly and annual social, email and content calendars.
· Curates engaging text, image and video content for digital channels.
· Works across teams to support channel marketing efforts through digital and social channels.
· Manages community engagement across all social channels.
· Monitors and reports on feedback from social followers.
· Designs and implements digital and social media strategy to align with business goals.
· Suggest and implement new features to develop brand awareness (promotions & competitions) and new ways to attract new leads/followers.
· Crafts partnerships with social media influencers/content creators who can drive applications, spread positive word of mouth, and increase overall brand reach
· Oversees the on-campus brand/parent ambassador program.
· Knowledge of search engine optimization (SEO) techniques will as well as identifying new avenues and opportunities for online marketing.
· Manage our blog to drive awareness, content and SEO optimization.
· A strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution.
· Plans and executes all digital marketing efforts, creation of marketing emails, social media and display advertising campaigns.
· Identifies trends, insights, and optimizes spend and performance based on the insights.
· Brainstorms new and creative growth strategies.
· Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
· Collaborates with agencies and other vendor partners.
· Other duties as assigned – specific to role focus or departmental needs.
Qualifications
· 5+ years of experience in content creation, social media, email and digital marketing
· Bachelor’s Degree in marketing communications, journalism or relevant field
· Solid understanding of web and social media analytics
· Ability to create and deploy their own content using Canva, social media scheduling tools like Spout, and Lightroom (Photoshop/InDesign a plus but not required)
· Strong writing and verbal communication skills
· Knowledge of online marketing and marketing channels
· Attention to detail and able to multi-task
· Experience with social media management and optimization platforms
· Strong analytical skills and data-driven thinking
· Graphic design and photo editing skills a plus
· Ability and desire to travel to summer programs between late June – early August to capture original, authentic content
Employment is contingent upon a satisfactory employment background check. Summer Discovery embraces diversity and equal opportunity. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. The more inclusive we are, the better our work will be
Summer Discovery
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