Talent Casting Calls and Auditions

Job Functions:

• Assess current ways of working to determine a strategic marketing capability roadmap.
• Identify, articulate, and implement Marketing Best Practices.
• Facilitate Marketing Best Practices across regions (Center of Excellence).
• Manage the Customer Engagement Team, a regionwide shared call center that is a key part of our Digital First strategy.
• Ensure alignment within YA and between YA and related entities in North America.
• Convey / synthesize strategy set out by the Global Team into go-to-market marketing plans.
• Work with the Global Digital team to ensure that North America is “Digital First” in all marketing efforts, including, but not limited to, website development, social media management, email marketing, and search engine optimization (SEO).
• Have access to a variety of best in class / best value outside service providers (come with an industry Rolodex).
• Support the development and implementation of an integrated marketing plan for all business segments.
• Establish an Executive Marketing Dashboard with benchmarks to scorecard progression against goals.
• Develop and implement the marketing and communication strategy for brand; new and existing products – including campaigns, events, digital marketing, direct mail, print media, public relations, etc.
• Works closely with each Division’s Sales Leaders and team; enabling them to meet their commercial objectives by providing them with appropriate tools, materials and presentations as needed.
• Collaborates with other departments supporting materials, technical publications and programs needed.
• Coordinates online presence in North America. This includes ensuring we have an aligned strategy for websites, social media and direct programs across paid, earned, shared, owned media channels and platforms.
• Supports market share growth by continuous analysis of competitive environment and consumer trends, within a marketing context.
• Sets and maintains consistent visual identity and brand guidelines throughout all product lines, promotional materials, and events.
• Ensures marketing effectiveness by identifying short-term/long-range issues, providing information and commentary pertinent to deliberations; recommends options and courses of action; implements directives.
• Supports relations with customers by organizing and developing specific customer- relations programs.
• Retain and develop marketing staff by recruiting, selecting, orienting, and training employees; coach, counsel, monitor and appraise existing employees; provide educational and experiential growth opportunities.
• Maintain professional and technical knowledge by attending educational workshops; reviewing professional publications; establishing and maintaining relationships with industry influencers/partners to stay up to date with industry trends, emerging technologies, and best practices to continuously improve marketing strategies and tactics.
• Contributes to team effort by accomplishing related results and all other duties as assigned and/or needed.
• Provides short and long-term market forecasts and reports; directs market research collection, analysis, and interpretation of market data; maintains research database.

Supervisory Responsibility:

• Corporate marketing function and personnel – direct reports
• Corporate marketing function and personnel – matrixed reporting

Knowledge, Skills and Abilities:

• Experience in an Agency Environment and/or managing agencies (i.e. branding, marketing, advertising, digital marketing, social, media planning, performance marketing, communications, PR, etc)
• Experience with Digital Marketing and performance marketing and media
• Proven track record of success in marketing roles.
• Confident, results driven and dynamic servant leader.
• Entrepreneurial mindset with the ability to spot original branding opportunities.
• Strong communicator with ability to influence across all levels of the organization.
• Project management skills required to effectively lead, manage, and direct a team of diverse and creative employees and multi-layer functions.
• Ability to multi-task and maintain a professional attitude.
• Demonstrated creative and critical thinking skills.
• Marketing research and statistical analysis.
• Professional and positive approach, self-motivated team player, dynamic, creative with the ability to work on own initiative.
• Client relationship management.
• Financial planning and strategy required for developing and executing budgets.
• Excellent organizational, oral, and written communication skills.
• Experience in Microsoft Office Suite and Salesforce CRM.
• Ability to work 8+ hours per day in a plant/office setting. Must be able to navigate all areas of the building and facility as needed. May occasionally lift and move up to 20 pounds in an office, customer, or similar setting. Must be aware of surroundings.
• Appropriately interact with others in stressful and busy situations.
• Regular and reliable attendance is required.
• Ability to travel domestic and international.

Job Qualifications

• Bachelor’s degree in sales, marketing, or business administration. Master’s degree preferred.
• Minimum of 10 years of diverse Marketing experience related to consumer products.
• Minimum of 3 years supervisory experience with multi-functional teams.
• Minimum of 3 years’ experience in planning, strategizing, and executing communications, advertising, PR, and/or branded content.
• Demonstrated experience successfully building, coaching, and motivating high performing teams.
• This position is full time and based in Adairsville, GA.

Hirewell

Position Summary:

Brown Jordan Inc. is seeking a Digital Coordinator to join our marketing team! The coordinator will help support Brown Jordan Inc’s family of brands in digital marketing efforts. Our ideal candidate is a self-driven and innovative problem-solver passionate about marketing who can help develop materials for various audiences on various platforms and channels. Further, the candidate will have experience developing creative messages and techniques for promoting brands and products to new and existing customers and the ability to track and report on those efforts.

Projects will be varied and fast paced, requiring regular communication with the Creative and Marketing teams to produce and manage high quality images and assets, and varied special projects both print and web. Must have proficient knowledge and skillset in Adobe Creative Cloud and be Mac/PC savvy. Daily communication with various project leads and department leaders will be required to ensure timely delivery of assignments. 

Major Duties:

·        Build, execute, measure, and optimize digital advertising, email marketing and social media campaigns.

·        Assist with digital campaigns to help drive traffic, increase brand awareness, and conversions.

·        Build and test new creatives and content, while optimizing for various audiences and product offerings.

·        Support marketing team in executing the brand’s digital marketing strategy by providing insights, optimizations, and placement when necessary.

·        Track leads and ROI in CRM

·        Regularly perform keyword research and track digital marketing trends.

·        Provide support for social media networks.

·        Ensure content is optimized for SEO across various channels and provide support where needed.

·        Measure and report on performance of all paid and organic digital marketing campaigns.

Additional Responsibilities:

·        Track and maintain weekly, monthly, and quarterly metrics.

·        Assists with developing landing pages for digital campaigns, product launches and initiatives.

·        Support and manage various marketing and website tasks in our project management platform.

·        Provide support on various HubSpot tasks including creating workflows, email blasts, forms, and campaigns.

·        Help manage digital marketing budgets for paid search and social media.

Qualifications/Requirements:

·        Bachelor’s degree in marketing, communication, or related field required.

·        2 + years of experience in digital marketing.

·        Strong understanding of digital marketing including SEO, PPC, social media, email marketing, and digital branding.

·        Knowledge of inbound marketing and digital selling for B2B, B2C and eCommerce.

·        Experience working in the Google Marketing Platform including, Google Analytics, Search Console, Tag Manager, Looker Studio and Google Ads.

·        Experience building paid search and social media campaigns.

·        Experience working in Meta Business Suite and Facebook Ads Manager.

·        Has data analysis skills to optimize campaigns based on performance trends and insights. 

·        Outstanding organizational skills; well organized and self-directed with excellent analytical and problem-solving skills.

·        Ability to independently complete multiple time-sensitive tasks with minimal supervision

·        Knowledge in HubSpot, Hootsuite and Asana are a plus.

·        Ability to travel as needed.

Physical/Environment Demands:

·        Office environment; no specific or unusual environmental or physical demands.

·        Ability to sit/stand at computer monitor for long periods each day.

This description is intended to indicate the kinds of tasks and levels of work difficulty required of the position given this title and shall not be construed as declaring what the specific duties and responsibilities of any particular position shall be. It is not intended to limit or in any way modify the right of management to assign, direct and control the work of employees under supervision. The listing of duties and responsibilities shall not be held to exclude other duties not mentioned that are of similar kind or level of difficulty

Brown Jordan Inc.

AKA is seeking an experienced and action-driven Marketing Manager to lead the implementation and execution of strategic marketing plans for two of AKA’s luxury properties: Hotel AKA Brickell and AKA West Palm. The omnichannel marketing plan is comprised of digital campaigns, public relations, brand partnerships, advertising, promotions, activations, and social media initiatives supporting AKA’s business objectives.

The ideal candidate is a strategic, results-oriented, creative leader, who is passionate about hospitality and demonstrates an understanding and appreciation for design and the luxury lifestyle market. Candidate has experience managing key relationships with several outside partners, overseeing marketing campaigns from concept to completion and is comfortable leading internal and external team members.

RESPONSIBILITIES INCLUDE:

• Contribute to strategy and manage execution of marketing plans and projects from concept to completion.
• Create and execute email marketing promotional calendar for B2C and B2B property campaigns
• Develop and manage social media campaigns for property social media accounts, including content calendar, content creation/posts, influencer negotiations, growth and engagement metrics reporting.
• Ensure that all marketing materials and property generated communications meet brand standards; provide guidance and approvals to team members as needed.
• Responsible for writing creative briefs for marketing projects and campaigns to direct design team; oversee creative and copy development of marketing projects.
• Play a key role in strategic team conversations and co-develop campaigns to increase brand and property exposure through digital, experiential, and social media channels.
• Establish successful partner/vendor relationships and manage timely and accurate communication and coordination of all initiatives.
• Play a key role in maintaining relationship with PR agency, including participating in meetings, leading meetings, pitch development, journalist interface, and development of press materials.
• Support SEM planning, strategy and optimization, and work closely with Digital Director and search marketing agency to implement campaign modifications to maximize exposure and revenue opportunities.
• Manage corporate/brand and property marketing program implementation at the property level, including team member training and guest communication guidelines
• Draft marketing copy as needed for website, email marketing campaigns, collateral, and other projects as needed.
• Develop, present, and distribute monthly/quarterly marketing updates to team and key stakeholders, as directed by Marketing Leader.
• Represent Marketing Team when interfacing with Revenue and Sales Team to develop revenue-generating website promotions and compelling promotional content.
• Supervise seasonal interns, as needed.

KNOWLEDGE, SKILLS AND EXPERIENCE

• Possesses a thorough understanding of the digital marketing, public relations, social media, and e-commerce principles and metrics.
• Extensive experience leading diverse marketing projects independently including on and off-line campaigns, event/activations, content creation, photo and video shoots, sponsorships/promotions.
• Experience managing and negotiating with outside agencies and marketing partners.
• Demonstrates strong verbal and written communication skills and is comfortable presenting to groups.
• Highly motivated self-starter who is comfortable working independently and collaboratively with leader and colleagues to achieve successful results.
• Proactive! – Ability to troubleshoot issues, especially those with no obvious owner; comfort with reaching out to co-workers in all functions and Executive Leadership to investigate issues and identify solutions.
• Possesses strong organizational and time management skills, with fine attention to detail.
• Demonstrates creative and resourceful thinking.
• Must be extremely flexible and adaptable to shifting priorities in a fast-paced environment.
• Minimum of a Bachelor’s degree in Marketing or related field
• 5 years of experience in a marketing or digital position, preferably in hospitality or real estate
• Experience with Google Analytics a plus
• Proficient in Microsoft Office
• Budget management

Benefits:

• 401(k)
• Dental insurance
• Flexible schedule
• Health insurance
• Life insurance
• Paid time off
• Referral program
• Vision insurance

Schedule:

• 8 hour shift
• Monday to Friday
• Weekend availability

Work Location: Hybrid

AKA Hotels+Hotel Residences

The Director is responsible for conceptualizing, designing & delivering marketing analytics spanning opportunity identification/quantification, segmentation/targeting, media/social analytics, website or online experience analytics, marketing analytics including Customer Relationship Marketing (CRM) evaluations and Customer Behavior Path measurement. The Director works closely with marketing/acct management, media, strategic planning and creative teams to plan, execute and evaluate a broad range of strategic marketing initiatives and programs. This role may be the primary owner of the client relationship, or a complementary owner with a director, thus requiring appropriate client management experience & skills.

ESSENTIAL FUNCTIONS

Insight Mining

Use data and insights gained by junior staff to craft stories

Project Management

Assign resources, establish and follow up on timelines

Resource Management

Manage utilization for large team of analysts across portfolio of clients, manage technical resources

Social Listening

Social listening to understand market

New Business

Answer analytics question on RFP, translate business problem to business problem, present in new business pitches

JOB DUTIES & RESPONSIBILITIES

• Guide and manage analysts/sr. analysts in performing extraction of data sets from multiple marketing/database platforms and perform hygiene and quality control steps. Data sources will include: web analytic tools, media analytics, customer databases, social listening tools, search tools, syndicated data, research & survey tools, etc.

• Oversee analysts/sr. analysts as they derive and write clearly articulated key findings and observations from analyzing various data sources.

• Oversee development of analytical plans including proper selection of methodologies, techniques, KPIs and metrics.

• Able to perform assessment on client/3rd party databases, processes, and independent contractors.

• Partner with the existing in-house and/or vendor-provided initial system rollouts to ensure that new systems and system updates will effectively manage our clients’ data.

• Manage various external vendors including online services firms, content management, advanced modeling, research firms, or other services firms such as media, social, PR, direct mail, telemarketing, events marketing firms.

• Supervise team of Analysts/Jr. Analysts/Sr. Analysts and Managers.

KNOWLEDGE & SKILLS

Microsoft Office

Proficiency in Microsoft Word, Excel, PowerPoint

Social Listening

Social Listening

Communication

Is attentive and shows interest in the subject; Expresses ideas clearly and accurately

For U.S. Job Seekers

It is the policy of IPG Health and any of its affiliates to provide equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, ethnic origin, gender, gender identity, age, marital status, veteran status, sexual orientation, disability, or any other basis prohibited by applicable federal, state, or local law. EOE/AA/M/D/V/F.

SOLVE(D) | An IPG Health Company

Description

We are seeking a Product Marketing Manager to lead product marketing and digital marketing strategy for our Nursing vertical. This individual will focus on B2C strategic digital marketing efforts that promotes awareness and the benefits of our suite of nursing educational tools, as well as converting site visitors into paying customers

QUALIFICATIONS

Minimum Education Required

• Bachelor’s degree in marketing, business, communications, or a related field required; master’s degree preferred
• 7 years of experience in a similar role leading digital, marketing strategy
• Demonstrable digital marketing experience, including growth marketing (demand generation), content marketing, and social media marketing strategy
• Deep experience of SEO and SEM practices; strong experience with social media marketing and content creation preferred
• Experience with SEO industry programs, such as Google Analytics, Google Search Console, SEM Rush (or similar) preferred

Minimum Required Experience

JOB DUTIES (including but not limited to)

Campaign Prep & Misc. (70%)

• Produce compelling and effective email and digital marketing campaigns
• Oversee SEO and SEM strategy for assigned verticals
• Manage the strategy of social media content creation
• Manage the forum marketing strategy
• Create and regularly measure and report on marketing metrics
• Own assigned pieces of the UWorld marketing plan
• Recommend and edit necessary collateral to support product offerings
• Enforce UWorld brand standards
• Perform comprehensive, detailed market research on target market(s) including competitive analyses
• Define buyer personas, target markets, and how buyers consume their media and make decisions
• Outline buy cycles
• Recommend product pricing
• Report on industry trends and recommend actions to position UWorld ahead of competition

Marketing Strategy (20%)

• Define an annual B2C product marketing strategy
• Serve as the embedded product marketing specialist for assigned the Nursing vertical
• Define and refine product differentiators and market positioning

Market Research (10%)

Required Knowledge, Skills, and Abilities

• Demonstrable digital marketing experience, especially email, SEO, and SEM
• Exceptional market research and reporting skills
• Ability to define and report metrics of success
• Superior organizational and self-motivation skills
• Familiarity with marketing automation tools and platforms
• Excellent written, verbal, and interpersonal skills
• Ability to work well within a team environment with competing priorities
• Ability to react in a constructive manner to direct feedback and constructive criticism

Benefits

• Competitive compensation based on education and experience
• Comprehensive benefits package (medical, vision, dental, life, disability)
• Onsite work environment with flexibility to work 1 day remotely each week.
• Paid time off and 401(k) plan for retirement
• On-site group fitness classes

At UWorld, we believe strength is derived from the talents, ideas, and experiences of a diverse workforce. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, veteran status, or any other protected class. UWorld is proud to be an equal opportunity employer providing a drug-free workplace. If you have a disability or special need that requires accommodation, please let us know.

UWorld

About MAX: Max Surgical Specialty Management is the preeminent surgeon-lead, full-scope OMS platform in the northeast, dedicated to building the region’s first oms-only specialty platform where a premium is placed on surgeon autonomy, independent practice identity, and clinical excellence.

Position Purpose: The Director of Marketing collaborates with the business to uncover insights and strategies to develop and implement sales, marketing and branding strategies for MAX-SSM and its associated practices.

Essential Duties & Responsibilities:

Managing Growth and Outreach Team to Drive Patient Volume:

• Lead and oversee a growth and outreach team responsible for driving patient volume and revenue growth.
• Set performance goals, provide guidance, and mentor team members to optimize their effectiveness.
• Develop and implement strategies to attract and retain patients, leveraging both traditional and digital marketing channels.

Vet, Contract, and Manage Key Vendor Relationships in the Marketing Vertical:

• Identify and evaluate potential marketing vendors and partners, conducting due diligence to ensure alignment with business goals.
• Negotiate contracts, manage vendor relationships, and ensure deliverables are met on time and within budget.
• Collaborate with vendors to implement effective marketing campaigns, measure performance, and optimize results.

Multi-Brand Marketing and Roll-Up Alignment:

• Develop and execute marketing strategies that align with the goals and values of multiple brands within the organization.
• Create appealing, modern, and scalable marketing campaigns that effectively communicate the unique value propositions of each brand.
• Coordinate and collaborate with owner surgeons and stakeholders to ensure consistent branding across all marketing materials and channels.

Develop and Control Centralized Strategically Integrated Multi-Brand Marketing Strategy and Calendar:

• Create and implement a centralized marketing strategy that aligns with the objectives of multiple brands within the organization.
• Develop an integrated marketing calendar to ensure coordinated and consistent messaging across all marketing channels and brands.
• Collaborate with brand managers and cross-functional teams to ensure alignment and maximize marketing impact.

Reputation Management Strategy and Execution:

• Develop and implement reputation management strategies to build and protect the organization’s brand image and reputation.
• Monitor online presence and social media channels, addressing any negative feedback or reviews promptly and professionally.
• Implement strategies to enhance positive brand perception and manage crisis communications when necessary.

Digital Strategy and Campaigns, including SEO:

• Develop and execute digital marketing strategies to increase brand visibility, website traffic, and lead generation.
• Optimize website content and structure for search engine optimization (SEO) to improve organic search rankings.
• Plan and manage digital advertising campaigns across various channels, including social media, search engines, and display networks.

Business Development Collateral Development and Execution:

• Create compelling and informative business development collateral.
• Collaborate with the sales team to develop materials that effectively communicate the organization’s value proposition and support sales efforts.
• Ensure collateral materials are consistently updated and aligned with brand guidelines and messaging.

External Communication (PR) Plan and Execution:

• Develop and implement external communication strategies to enhance brand visibility and reputation.
• Plan and execute public relations (PR) initiatives, including press releases, media relations, and thought leadership opportunities.
• Build and maintain relationships with media outlets, influencers, and industry partners to secure media coverage and maximize brand exposure.

Use Data to Drive Decisions:

• Utilize data analytics and insights to inform marketing strategies and make data-driven decisions.
• Identify key performance indicators (KPIs) and establish measurement frameworks to track the effectiveness of marketing initiatives.
• Continuously monitor and analyze data to optimize marketing campaigns, identify trends, and uncover growth opportunities.

Demonstrate previous experience working in a private equity (PE) backed healthcare environment:

• Understand the unique dynamics of operating in a PE-backed organization, such as managing growth expectations and demonstrating value creation.

Skills and Qualifications

• Bachelor’s degree in marketing, business administration, communications, or a related field. MBA, preferred.
• At least 10 years of experience in marketing roles, including progressive experience in leadership positions. Experience in developing and implementing marketing strategies, managing marketing teams, and driving successful marketing campaigns.
• Proven ability to think strategically and develop comprehensive marketing plans aligned with organizational goals.
• Demonstrated experience in leading and managing marketing teams, including hiring, training, and developing marketing professionals. Ability to provide guidance, set performance goals, and foster a collaborative and results-driven team environment.
• Experience in developing and implementing brand strategies to enhance brand awareness, consistency, and equity. Ability to maintain brand guidelines, ensure brand messaging consistency across all marketing channels, and oversee brand campaigns.
• Proficiency in digital marketing channels and platforms, including SEO, SEM, social media, content marketing, email marketing, and digital advertising. Familiarity with marketing automation tools and analytics platforms to track campaign performance and measure ROI.
• Excellent written and verbal communication skills to effectively communicate marketing strategies, initiatives, and results to stakeholders at all levels. Strong collaboration skills to work cross-functionally with internal teams, agencies, vendors, and executive leadership.
• Experience in managing marketing budgets, allocating resources effectively, and optimizing marketing spend for maximum impact and ROI. Ability to track expenses, negotiate contracts, and manage vendor relationships.
• Strong analytical skills to interpret marketing data, derive insights, and make data-driven decisions. Proficiency in using analytics tools to measure KPIs, track campaign performance, and report on marketing effectiveness.

MAX Surgical Specialty Management

Our client, a well-known TV Brand based out of New York City, is looking for a Marketing Coordinator to join their team. This role will specifically support the Domestic Distribution Partner Marketing and National Accounts teams in the execution of programs and campaigns designed to drive affiliate partner objectives, Domestic Distribution, and network goals. This role will assist with the maintenance of the Affiliate website and the affiliate incentive program, be responsible for the creation of promotional marketing materials, support development of creative assets for network roadshows and other sales materials and provide tactical support to brand managers. Key Responsibilities: • Coordinate with Brand Managers and external vendor for the maintenance of the affiliate website. Execute regular website refreshes to curate priority programming, manage brand/show asset updates, and respond to affiliate inquiries. • Work with VP, Partner Marketing and Brand Managers to coordinate affiliate communication and mailings including weekly toolkits, newsletters, and programming highlights. Develop affiliate-facing promotional materials and customized sales tools for client presentations to drive partner engagement efforts as well as promote network tune-in and brand affinity. • Fulfill asset requests for affiliates and their creative agencies and coordinate with Brand Managers and networks for approval. Manage approval process for all creative tactics needed for marketing initiatives with third party agencies. Maintain and grow partnerships to secure unpaid media for network programming. • Merchandize and track all marketing activity and ROI value for promotional tactics for third party agencies. • Concept, design and deliver elements for marketing collateral such as direct mail inserts, brochures, posters, as well as various other formats to support and promote goals of Domestic Distribution. • Handle special projects/requests as needed. • Manage relationships with internal and external stakeholders including network teams, affiliate partners, vendors, and internal / external agencies. • Ensure quality and timely delivery of projects within budget and on strategy. • Build, maintain and demonstrate a thorough understanding of division’s overall business goals, revenue projections, and strategic vision. • Build, maintain and demonstrate an understanding of industry trends, competitive landscape, current events, and related information that may impact the business by reading professional publications, researching all available prospect/product resources and participating in professional organizations. Requirements: • Bachelor’s degree in advertising / marketing / communications. • Minimum of 2 years marketing / design / digital experience. Sales and marketing experience is strongly preferred. • Must possess strong creative, collaboration, analytical, organizational, and verbal/written communication skills. • Core competencies in project management, attention to detail, managing diverse workload under tight deadlines. • Self-starter and ability to own and advance projects essential. • Must be comfortable in fast-paced environment. • Proficient in Microsoft Office and Google Suite. Proficient in Adobe Creative Cloud, especially Photoshop, Illustrator, InDesign and Media Encoder. Knowledge of HTML and web standards. Zoomifier experience a plus. • Web analytics, SEO, SEM experience a plus. • Must have an understanding of and interest in the media industry, new technologies, digital marketing and social media.

Juno Search Partners

Opportunity: eCommerce Marketing Manager

The Marketing Manager is responsible for the day to day, hands-on management and execution of eCommerce marketing tactics, strategies, and promotions for a select group of branded hotels within the HHM Portfolio.

Essential Functions

• Manage and drive overall digital marketing strategies including search engine optimization (SEO), and search engine marketing (SEM), and social presence (social reputation and social media)
• Assist/Oversee/Manage hotel listings and content on online travel agency websites in partnerships with the Revenue Management Department.
• Digital asset (photography, 3D tours and video) management.
• Oversee/Manage social media services and engagement including content, blog, marketing, advertising, and performance measurement.
• Direct, support, deploy, and measure monthly email marketing deployments.
• Facilitate and align all hotel branding with current branding guidelines and initiatives.
• Lead and assist in project life cycle through requirements gathering, design, development, testing, and launch.
• Support Sales and Revenue Department regarding promotional and tactical marketing, e-tools, and electronic media.
• Maintain clear lines of communication with property leaders, Internet marketing vendors, and Revenue Management team members.
• Provide eCommerce and digital marketing communication, education, and training.
• Analyze and report monthly digital web direct and online travel agency performance metrics and broader hotel performance data to stakeholders.
• Active involvement in ongoing and annual electronic distribution strategy and planning to maximize online revenue and profitability.
• Constantly update job knowledge by participating in educational opportunities (conference, workshops, and industry events), reading professional publication, and maintaining network of industry players.

Position Requirements

• 2 years of Internet Marketing or eCommerce experience in hospitality/travel industry or related field.
• Associate or Bachelor’s Degree in Marketing, Hospitality or Hospitality Marketing a plus.
• Experience with IHG, Marriott and/or Hilton marketing programs and systems a plus.
• Strong project management skills required.
• Strong understanding of traditional and online marketing tactics and strategy.
• Familiarity with design software preferred.
• Content management and web analytics experience.
• Knowledge of website production with a firm grasp of website fundamentals.
• Ability to independently manage multiple tasks and projects.
• Demonstrates self-confidence, energy, and enthusiasm.
• Two or more years’ experience analyzing and reporting web traffic and eCommerce sales metrics.

What We Believe

People Are Our Capability – Hearts That Serve – Only Excellence – Stay Nimble – Own It

HHM Hotels

Our client, a top re-commerce company, is looking for an analytical, detail-oriented, and results-driven paid media specialist to join the Marketing team.

As the Digital Marketing Manager, you’ll be working with the VP, Marketing, cross-functional teams, and external agencies to translate business needs into innovative strategies. The ideal candidate will possess a deep understanding of pay-per-click (PPC) advertising, with a focus on Paid Search, Paid Shopping, Programmatic Display, and Paid Social campaigns. You will be responsible for optimizing our digital advertising efforts to drive maximum ROI, revenue growth, and audience expansion. Your analytical mindset, strategic thinking, and ability to translate business goals into innovative advertising strategies will be pivotal in achieving our marketing objectives. This person will be highly proficient in data analysis, digital media planning, customer lifecycles, and campaign activation and have 5+ years of experience working in PPC/SEM, with preference given to candidates who have worked in retail. Candidates should possess a firm grasp of promotional writing; with an emphasis on writing for paid ads, and the ability to strategically and purposefully develop ad content toward a greater marketing goal.

Responsibilities to include the following:

• Develop and manage effective paid media strategies across Paid Search, Paid Shopping, Programmatic Display, and Paid Social Platforms and oversee the day-to-day operation of programs, ensuring that they are achieving the traffic, engagement, and conversion goals in mind within budget parameters

• Perform ongoing keyword discovery, expansion, and optimization, staying on top of industry trends and the competitive landscape

• Assess opportunities for expanding target audiences based on predefined audience targets and personas

• Utilize data insights and audience segmentation to refine targeting strategies and maximize reach while maintaining campaign efficiency

• Collaborate with our external PPC agency to align strategies, provide insights, and ensure cohesive campaign execution

• Serve as the liaison between the agency and the company, facilitating effective communication and maintaining a strong partnership

• Partner with VP, Marketing to develop channel budgets, aimed at driving incremental growth, while maintaining efficient ROAS and CAC on paid media channels

• Manage allocated budgets for PPC channels and ensure effective allocation of resources to achieve revenue and ROI targets

• Regularly analyze campaign performance metrics and provide recommendations to optimize spending and drive revenue growth

• Leverage dashboards and other reporting tools to generate weekly and monthly performance reports, insights, program wins and opportunities for optimization, and communicate to key stakeholders

• Collaborate with other digital marketing channels on common initiatives

Qualifications and Education

Requirements:

• Affinity for an analytical experience in pulling data from platforms, compiling, dissecting, and identifying trends to inform campaign strategy

• Proven experience (5+ years) in managing and optimizing PPC campaigns across Paid Search, Paid Shopping, Programmatic Display, and Paid Social platforms, including but not limited to Google Ad words, Facebook, LinkedIn, Instagram, TikTok, YouTube, Google Display Network, and Demand-Side Platforms

• Ability to present data in an actionable and useful way to allow business owners to make decisions

• Detail-oriented self-starter who enjoys working in a fast-paced, collaborative, and innovative high-growth environment

• Google Analytics, Google AdWords, Bing Ads and Facebook Ads Certified preferred

• Strong team player who enjoys collaborating with others, while also being an independent thinker

• Highly skilled in Microsoft Office (with an emphasis on Excel and PowerPoint)

• Strong written and verbal communication skills

• Solution-oriented mindset

• eCommerce & Retail experience

• Knowledge of SQL a plus, but not required

• Bachelor’s degree in Marketing or other relevant field preferred

Benefits

• Comprehensive medical, dental, and vision plans

• 401(k) and company match

• Paid vacation and holiday

Method Recruiting, a 2x Inc. 5000 company

Position Overview:

The Marketing Manager will lead and execute across all marketing platforms. This includes managing brand strategy, campaign development, and the execution of an integrated marketing plan across all channels (i.e., search, display, social, email, direct mail, and partnerships). They will be responsible for optimizing the marketing strategy and increasing the company’s market share and competitiveness. They will use their firm knowledge of the products/services and mission to direct the promotion and advertising efforts necessary to drive revenue and build brand awareness. The successful candidate will have a strong track record of leading and implementing marketing strategies and interpreting marketing metrics within the industry.

The Marketing Manager will expand and optimize our marketing tactics, improve our conversion, and fully leverage our capabilities. The successful candidate must be capable of setting strategic direction while also being a hands-on contributor that is passionate about solving problems and winning as a team even when there is no set playbook to follow. This person should be an ambitious self-starter who thrives in a fast-paced environment.

Role Responsibilities:

• Develop and execute annual integrated marketing communications plans.
• Collaborate with leadership to make high-level decisions regarding the marketing budget.
• Be the marketing subject matter expert on all product/service offerings.
• Ensure brand integrity by guiding efforts across multiple channels such as presentations, written literature, promotional items, and social media.
• Gather and utilize competitive and local market category intelligence to exploit opportunities for sales growth.
• Manage how the company positions itself to accelerate sales growth and gain market share.
• Provide brand oversight of the company’s sales collateral.
• Manage agency partners, consultants, freelancers, and other suppliers, including contract negotiation and management.
• Understand key marketing performance metrics and tracking tools to provide market research, forecasts, competitive analyses, campaign results, and consumer trends to translate results into actionable insights for the marketing team.
• Conduct customer, brand, and product research initiatives.
• Monitor and analyze KPI’s associated to various advertising methods (e.g., CAC, AOV, LTV, ROAS, etc.).
• Negotiate the marketing components of firm partnerships (ex. dealers, events, agencies).
• Create and maintain a successful brand and image that attracts customers to the product or service.
• Develop marketing strategies for new products or services that comply with current company standards.
• Work hand-in-hand with the sales team for the development of direct sales assets.
• Ability to articulate & adjust messaging to align to our target audience.

Experience and Skills:

• BA/BS degree in Business or Marketing related discipline
• 5+ years of experience leading content marketing, marketing operations or product marketing initiatives.
• Excellent communication, presentation, writing, editing, and project management skills.
• Proven track record of tying marketing campaigns to increased revenue.
• Demonstrated ability to be hands-on with the development of email marketing campaigns, social media advertisements, and SEO.
• Content Strategy & Execution
• Social Media and Email Marketing Management

Industrial Manufacturer