Job Functions:
- Assess current ways of working to determine a strategic marketing capability roadmap.
- Identify, articulate, and implement Marketing Best Practices.
- Facilitate Marketing Best Practices across regions (Center of Excellence).
- Manage the Customer Engagement Team, a regionwide shared call center that is a key part of our Digital First strategy.
- Ensure alignment within YA and between YA and related entities in North America.
- Convey / synthesize strategy set out by the Global Team into go-to-market marketing plans.
- Work with the Global Digital team to ensure that North America is “Digital First” in all marketing efforts, including, but not limited to, website development, social media management, email marketing, and search engine optimization (SEO).
- Have access to a variety of best in class / best value outside service providers (come with an industry Rolodex).
- Support the development and implementation of an integrated marketing plan for all business segments.
- Establish an Executive Marketing Dashboard with benchmarks to scorecard progression against goals.
- Develop and implement the marketing and communication strategy for brand; new and existing products – including campaigns, events, digital marketing, direct mail, print media, public relations, etc.
- Works closely with each Division’s Sales Leaders and team; enabling them to meet their commercial objectives by providing them with appropriate tools, materials and presentations as needed.
- Collaborates with other departments supporting materials, technical publications and programs needed.
- Coordinates online presence in North America. This includes ensuring we have an aligned strategy for websites, social media and direct programs across paid, earned, shared, owned media channels and platforms.
- Supports market share growth by continuous analysis of competitive environment and consumer trends, within a marketing context.
- Sets and maintains consistent visual identity and brand guidelines throughout all product lines, promotional materials, and events.
- Ensures marketing effectiveness by identifying short-term/long-range issues, providing information and commentary pertinent to deliberations; recommends options and courses of action; implements directives.
- Supports relations with customers by organizing and developing specific customer- relations programs.
- Retain and develop marketing staff by recruiting, selecting, orienting, and training employees; coach, counsel, monitor and appraise existing employees; provide educational and experiential growth opportunities.
- Maintain professional and technical knowledge by attending educational workshops; reviewing professional publications; establishing and maintaining relationships with industry influencers/partners to stay up to date with industry trends, emerging technologies, and best practices to continuously improve marketing strategies and tactics.
- Contributes to team effort by accomplishing related results and all other duties as assigned and/or needed.
- Provides short and long-term market forecasts and reports; directs market research collection, analysis, and interpretation of market data; maintains research database.
Supervisory Responsibility:
- Corporate marketing function and personnel – direct reports
- Corporate marketing function and personnel – matrixed reporting
Knowledge, Skills and Abilities:
- Experience in an Agency Environment and/or managing agencies (i.e. branding, marketing, advertising, digital marketing, social, media planning, performance marketing, communications, PR, etc)
- Experience with Digital Marketing and performance marketing and media
- Proven track record of success in marketing roles.
- Confident, results driven and dynamic servant leader.
- Entrepreneurial mindset with the ability to spot original branding opportunities.
- Strong communicator with ability to influence across all levels of the organization.
- Project management skills required to effectively lead, manage, and direct a team of diverse and creative employees and multi-layer functions.
- Ability to multi-task and maintain a professional attitude.
- Demonstrated creative and critical thinking skills.
- Marketing research and statistical analysis.
- Professional and positive approach, self-motivated team player, dynamic, creative with the ability to work on own initiative.
- Client relationship management.
- Financial planning and strategy required for developing and executing budgets.
- Excellent organizational, oral, and written communication skills.
- Experience in Microsoft Office Suite and Salesforce CRM.
- Ability to work 8+ hours per day in a plant/office setting. Must be able to navigate all areas of the building and facility as needed. May occasionally lift and move up to 20 pounds in an office, customer, or similar setting. Must be aware of surroundings.
- Appropriately interact with others in stressful and busy situations.
- Regular and reliable attendance is required.
- Ability to travel domestic and international.
Job Qualifications
- Bachelor’s degree in sales, marketing, or business administration. Master’s degree preferred.
- Minimum of 10 years of diverse Marketing experience related to consumer products.
- Minimum of 3 years supervisory experience with multi-functional teams.
- Minimum of 3 years’ experience in planning, strategizing, and executing communications, advertising, PR, and/or branded content.
- Demonstrated experience successfully building, coaching, and motivating high performing teams.
- This position is full time and based in Adairsville, GA.
Hirewell
Related jobs:
Job Description
A film production team is seeking Production Assistants for a one-day union shoot in Peekskill, New York. This is a great opportunity for individuals looking to gain hands-on experience on set and work closely with a professional film crew. The selected candidates will assist in various on-set operations and contribute to the smooth running of the production.
Job Responsibilities
-
Support the production team during filming.
-
Assist with setup, organization, and coordination on set.
-
Perform general production duties as assigned.
-
Maintain a positive, professional attitude while working with cast and crew.
-
Follow directions efficiently in a fast-paced environment.
Requirements
-
Must be available for the one-day shoot in Peekskill, NY.
-
Prior production experience preferred but not required.
-
Must be punctual, reliable, and professional.
-
Ability to work well under direction and as part of a team.
Compensation
-
Paid opportunity (Union rate)
Job Description
A dynamic film production is seeking experienced and motivated crew members to join the team. This is an excellent opportunity to gain hands-on experience and contribute to a professional production with Barrington Marson Productions.
We are currently hiring for paid positions, and applicants must be flexible with pay. Ideal candidates are passionate about filmmaking, work well under pressure, and thrive in a collaborative environment.
Available Positions
-
Gaffer – Responsible for designing and executing the lighting plan in collaboration with the Director of Photography.
-
First Assistant Director – Oversees the shooting schedule, manages the set, and ensures smooth coordination between departments.
-
Script Supervisor – Maintains script continuity, tracks daily progress, and ensures consistency across scenes.
Job Responsibilities
-
Collaborate with the production team to meet creative and technical goals.
-
Maintain professionalism, punctuality, and attention to detail on set.
-
Communicate effectively with the director and crew to ensure smooth production operations.
-
Execute assigned duties according to industry standards and safety guidelines.
Requirements
-
Previous experience in film or television production preferred.
-
Strong understanding of on-set procedures and communication.
-
Must be adaptable, reliable, and organized.
-
Willingness to work flexible hours based on production needs.
Compensation Details
-
Paid Positions
-
Flexible Pay (rates discussed based on experience and availability)
This is a great opportunity to work with a creative team and gain valuable credits in professional filmmaking.
Job Description:
Casting directors are seeking passionate and creative crew members for a series of short film reel projects in Austin, TX. This is an excellent opportunity for emerging filmmakers and production talent to gain hands-on experience, build credits, and collaborate with directors on professional-grade projects. Final films will be showcased publicly upon completion, offering valuable exposure for participants.
Job Responsibilities:
-
Collaborate with directors and production teams to bring short film projects to life
-
Assist in key departments such as cinematography, sound, lighting, art direction, and editing
-
Support day-of production needs, setup, and coordination
-
Contribute creatively and professionally to the overall success of each project
Requirements:
-
Open to cinematographers, sound designers, lighting crew, editors, art department members, and production assistants
-
Must be reliable, collaborative, and enthusiastic about filmmaking
-
Based in Austin, TX or able to self-report to set
-
Open to working on short, single-day shoots
-
Ideal for students, emerging filmmakers, and those building their reel
Compensation:
-
Unpaid volunteer positions
Crew Call for Lioness Season 3
Job Description
The hit Paramount+ series Lioness is gearing up for Season 3 and is now hiring crew members. This is an exciting opportunity to join a major television production and contribute to a high-profile project. Multiple crew positions, including Production Assistants, are available.
Job Responsibilities
-
Support production team on set during filming
-
Assist with daily tasks and logistics to ensure smooth operations
-
Work collaboratively with cast, crew, and department heads
-
Maintain professionalism and flexibility in a fast-paced production environment
Requirements
-
Must have a valid Texas driver’s license
-
Must have a personal vehicle for reliable transportation
-
Previous experience on professional productions is a plus
-
Strong organizational and communication skills
Compensation
-
Paid positions, compensation details provided upon booking
Model Recruiters for Fashion and Talent Agency
Job Description
A top-tier modeling agency is now hiring motivated Model Recruiters to scout new talent and connect with aspiring models in the Atlanta market and beyond. This is a remote-friendly, commission-based opportunity ideal for self-starters who are passionate about fashion, talent development, and building strong networks in the entertainment industry. If you’re looking for flexibility and income potential while expanding your footprint in the modeling world, this role is for you.
Job Responsibilities
- Identify and recruit potential modeling talent through online platforms and personal networks
- Build and maintain a pipeline of qualified candidates for agency representation
- Conduct initial outreach and guide talent through the application process
- Attend weekly calls and monthly virtual meetings for team updates and support
- Stay informed on trends in the modeling and entertainment industries
Requirements
- Must be 18 or older
- Familiarity with the fashion or modeling industry preferred
- Self-driven, organized, and results-oriented
- Smartphone and/or computer required for daily communication
- Able to work independently with minimal supervision
Compensation
- Commission-based pay structure with unlimited earning potential
- 90% remote flexibility
- Access to an established network within the Atlanta modeling market
- Ongoing mentorship and brand-building opportunities