Job Functions:
- Assess current ways of working to determine a strategic marketing capability roadmap.
- Identify, articulate, and implement Marketing Best Practices.
- Facilitate Marketing Best Practices across regions (Center of Excellence).
- Manage the Customer Engagement Team, a regionwide shared call center that is a key part of our Digital First strategy.
- Ensure alignment within YA and between YA and related entities in North America.
- Convey / synthesize strategy set out by the Global Team into go-to-market marketing plans.
- Work with the Global Digital team to ensure that North America is “Digital First” in all marketing efforts, including, but not limited to, website development, social media management, email marketing, and search engine optimization (SEO).
- Have access to a variety of best in class / best value outside service providers (come with an industry Rolodex).
- Support the development and implementation of an integrated marketing plan for all business segments.
- Establish an Executive Marketing Dashboard with benchmarks to scorecard progression against goals.
- Develop and implement the marketing and communication strategy for brand; new and existing products – including campaigns, events, digital marketing, direct mail, print media, public relations, etc.
- Works closely with each Division’s Sales Leaders and team; enabling them to meet their commercial objectives by providing them with appropriate tools, materials and presentations as needed.
- Collaborates with other departments supporting materials, technical publications and programs needed.
- Coordinates online presence in North America. This includes ensuring we have an aligned strategy for websites, social media and direct programs across paid, earned, shared, owned media channels and platforms.
- Supports market share growth by continuous analysis of competitive environment and consumer trends, within a marketing context.
- Sets and maintains consistent visual identity and brand guidelines throughout all product lines, promotional materials, and events.
- Ensures marketing effectiveness by identifying short-term/long-range issues, providing information and commentary pertinent to deliberations; recommends options and courses of action; implements directives.
- Supports relations with customers by organizing and developing specific customer- relations programs.
- Retain and develop marketing staff by recruiting, selecting, orienting, and training employees; coach, counsel, monitor and appraise existing employees; provide educational and experiential growth opportunities.
- Maintain professional and technical knowledge by attending educational workshops; reviewing professional publications; establishing and maintaining relationships with industry influencers/partners to stay up to date with industry trends, emerging technologies, and best practices to continuously improve marketing strategies and tactics.
- Contributes to team effort by accomplishing related results and all other duties as assigned and/or needed.
- Provides short and long-term market forecasts and reports; directs market research collection, analysis, and interpretation of market data; maintains research database.
Supervisory Responsibility:
- Corporate marketing function and personnel – direct reports
- Corporate marketing function and personnel – matrixed reporting
Knowledge, Skills and Abilities:
- Experience in an Agency Environment and/or managing agencies (i.e. branding, marketing, advertising, digital marketing, social, media planning, performance marketing, communications, PR, etc)
- Experience with Digital Marketing and performance marketing and media
- Proven track record of success in marketing roles.
- Confident, results driven and dynamic servant leader.
- Entrepreneurial mindset with the ability to spot original branding opportunities.
- Strong communicator with ability to influence across all levels of the organization.
- Project management skills required to effectively lead, manage, and direct a team of diverse and creative employees and multi-layer functions.
- Ability to multi-task and maintain a professional attitude.
- Demonstrated creative and critical thinking skills.
- Marketing research and statistical analysis.
- Professional and positive approach, self-motivated team player, dynamic, creative with the ability to work on own initiative.
- Client relationship management.
- Financial planning and strategy required for developing and executing budgets.
- Excellent organizational, oral, and written communication skills.
- Experience in Microsoft Office Suite and Salesforce CRM.
- Ability to work 8+ hours per day in a plant/office setting. Must be able to navigate all areas of the building and facility as needed. May occasionally lift and move up to 20 pounds in an office, customer, or similar setting. Must be aware of surroundings.
- Appropriately interact with others in stressful and busy situations.
- Regular and reliable attendance is required.
- Ability to travel domestic and international.
Job Qualifications
- Bachelor’s degree in sales, marketing, or business administration. Master’s degree preferred.
- Minimum of 10 years of diverse Marketing experience related to consumer products.
- Minimum of 3 years supervisory experience with multi-functional teams.
- Minimum of 3 years’ experience in planning, strategizing, and executing communications, advertising, PR, and/or branded content.
- Demonstrated experience successfully building, coaching, and motivating high performing teams.
- This position is full time and based in Adairsville, GA.
Hirewell
Related jobs:
CDL-A Tour Driver for Experiential Marketing Event Tour
A national experiential marketing tour is seeking an experienced and dependable CDL-A driver to join the team. This exciting opportunity runs from late May through December and includes travel to major NASCAR races and other high-profile events across the country. If you’re passionate about logistics, events, and road life, this is the perfect role for you.
Job Responsibilities
-
Safely operate a 53’ tractor-trailer and transport branded assets
-
Assist with event setup, strike, and day-to-day production needs
-
Support the tour manager to ensure flawless event execution
-
Comply with DOT and FMCSA HOS regulations
-
Maintain and clean the vehicle and all transported assets
-
Handle physical duties including lifting up to 75 lbs, building flooring, truss, and climbing ladders
Requirements
-
CDL-A license with a clean driving record
-
Ability to work independently while on the road
-
Must be able to commit to the full tour duration (May 21 – late December)
-
Strong communication, time management, and logistical skills
-
Must be comfortable performing both driving and setup duties
Compensation
-
$2,000 per week
-
Daily food per diem (GSA rates)
-
Hotel stays covered (all travel points go to the driver)
-
1099 contractor position
Crew Call for Faith-Based Feature Film ‘Beautifully Bruised’
Job Description
A powerful faith-based feature film is now hiring passionate crew members for Beautifully Bruised, a redemptive drama filming in the Richmond/Houston area. The film tells the courageous story of a single mother raising a child on the autism spectrum while overcoming abuse, trauma, and hardship. Anchored by themes of faith, strength, and purpose, this production aims to inspire audiences through a story of survival and spiritual resilience.
This is a meaningful opportunity for creatives who want to work on a mission-driven project that offers both storytelling impact and industry experience.
Job Responsibilities
- Contribute to the development and execution of a feature film in key crew roles
- Collaborate with the director and production team to bring a powerful story to life
- Maintain professionalism, creativity, and purpose-driven focus on set
Open Positions Include:
- Assistant Writer
- Director
- Assistant Producer
- Cinematographer
- Wardrobe
- Makeup Artist
- Sound Manager
- Assistant Marketing & Promotions
Requirements
- Prior experience in chosen crew role is preferred
- Must be reliable, creative, and committed to the production schedule
- Passion for storytelling with purpose and heart
- Must be based in or able to work in the Richmond/Houston area
Compensation
- Unpaid (Deferred pay and on-screen credit provided)
- Meaningful credit and experience on a full-length feature film
- Opportunity to work on an inspiring project with impact
Hiring Warehouse Associate and Office Clerk for Film Equipment Rental Company
Job Description
A well-established film equipment rental house is hiring for two key positions to support its camera, grip, and lighting rental operations. The company is seeking a part-time Warehouse Associate and a full-time Office Clerk to assist with daily logistics, client service, and gear management. This is a great opportunity to join a respected company serving the entertainment and production industry for over 30 years. Applicants should be passionate about film production equipment, customer service, and teamwork.
Job Responsibilities
Warehouse Associate:
- Inspect, test, and maintain grip and lighting gear
- Check orders for accuracy and working condition of equipment
- Load/unload trucks and maintain organization in the warehouse
- Perform preventative maintenance and minor/mid-level repairs
- Safely operate company vehicles (CDL with air brake endorsement preferred)
Office Clerk:
- Answer and route incoming calls professionally
- Greet and assist clients with equipment needs
- Maintain and update rental records and paperwork
- Use office equipment and rental software competently
- Support general administrative duties and assist team as needed
Requirements
- Warehouse: Knowledge of grip/lighting gear and mechanical aptitude
- Valid driver’s license required; CDL preferred or willingness to obtain
- Must have reliable transportation
- Office Clerk: Strong communication and customer service skills
- Familiarity with office procedures, software, and etiquette
- Friendly, organized, and detail-oriented work style
Compensation
- Paid positions
- Warehouse: Part-time
- Office Clerk: Full-time, Monday–Friday, 8:30 AM to 5:30 PM
Model Recruiters for Fashion and Talent Agency
Job Description
A top-tier modeling agency is now hiring motivated Model Recruiters to scout new talent and connect with aspiring models in the Atlanta market and beyond. This is a remote-friendly, commission-based opportunity ideal for self-starters who are passionate about fashion, talent development, and building strong networks in the entertainment industry. If you’re looking for flexibility and income potential while expanding your footprint in the modeling world, this role is for you.
Job Responsibilities
- Identify and recruit potential modeling talent through online platforms and personal networks
- Build and maintain a pipeline of qualified candidates for agency representation
- Conduct initial outreach and guide talent through the application process
- Attend weekly calls and monthly virtual meetings for team updates and support
- Stay informed on trends in the modeling and entertainment industries
Requirements
- Must be 18 or older
- Familiarity with the fashion or modeling industry preferred
- Self-driven, organized, and results-oriented
- Smartphone and/or computer required for daily communication
- Able to work independently with minimal supervision
Compensation
- Commission-based pay structure with unlimited earning potential
- 90% remote flexibility
- Access to an established network within the Atlanta modeling market
- Ongoing mentorship and brand-building opportunities