Job Functions:
- Assess current ways of working to determine a strategic marketing capability roadmap.
- Identify, articulate, and implement Marketing Best Practices.
- Facilitate Marketing Best Practices across regions (Center of Excellence).
- Manage the Customer Engagement Team, a regionwide shared call center that is a key part of our Digital First strategy.
- Ensure alignment within YA and between YA and related entities in North America.
- Convey / synthesize strategy set out by the Global Team into go-to-market marketing plans.
- Work with the Global Digital team to ensure that North America is “Digital First” in all marketing efforts, including, but not limited to, website development, social media management, email marketing, and search engine optimization (SEO).
- Have access to a variety of best in class / best value outside service providers (come with an industry Rolodex).
- Support the development and implementation of an integrated marketing plan for all business segments.
- Establish an Executive Marketing Dashboard with benchmarks to scorecard progression against goals.
- Develop and implement the marketing and communication strategy for brand; new and existing products – including campaigns, events, digital marketing, direct mail, print media, public relations, etc.
- Works closely with each Division’s Sales Leaders and team; enabling them to meet their commercial objectives by providing them with appropriate tools, materials and presentations as needed.
- Collaborates with other departments supporting materials, technical publications and programs needed.
- Coordinates online presence in North America. This includes ensuring we have an aligned strategy for websites, social media and direct programs across paid, earned, shared, owned media channels and platforms.
- Supports market share growth by continuous analysis of competitive environment and consumer trends, within a marketing context.
- Sets and maintains consistent visual identity and brand guidelines throughout all product lines, promotional materials, and events.
- Ensures marketing effectiveness by identifying short-term/long-range issues, providing information and commentary pertinent to deliberations; recommends options and courses of action; implements directives.
- Supports relations with customers by organizing and developing specific customer- relations programs.
- Retain and develop marketing staff by recruiting, selecting, orienting, and training employees; coach, counsel, monitor and appraise existing employees; provide educational and experiential growth opportunities.
- Maintain professional and technical knowledge by attending educational workshops; reviewing professional publications; establishing and maintaining relationships with industry influencers/partners to stay up to date with industry trends, emerging technologies, and best practices to continuously improve marketing strategies and tactics.
- Contributes to team effort by accomplishing related results and all other duties as assigned and/or needed.
- Provides short and long-term market forecasts and reports; directs market research collection, analysis, and interpretation of market data; maintains research database.
Supervisory Responsibility:
- Corporate marketing function and personnel – direct reports
- Corporate marketing function and personnel – matrixed reporting
Knowledge, Skills and Abilities:
- Experience in an Agency Environment and/or managing agencies (i.e. branding, marketing, advertising, digital marketing, social, media planning, performance marketing, communications, PR, etc)
- Experience with Digital Marketing and performance marketing and media
- Proven track record of success in marketing roles.
- Confident, results driven and dynamic servant leader.
- Entrepreneurial mindset with the ability to spot original branding opportunities.
- Strong communicator with ability to influence across all levels of the organization.
- Project management skills required to effectively lead, manage, and direct a team of diverse and creative employees and multi-layer functions.
- Ability to multi-task and maintain a professional attitude.
- Demonstrated creative and critical thinking skills.
- Marketing research and statistical analysis.
- Professional and positive approach, self-motivated team player, dynamic, creative with the ability to work on own initiative.
- Client relationship management.
- Financial planning and strategy required for developing and executing budgets.
- Excellent organizational, oral, and written communication skills.
- Experience in Microsoft Office Suite and Salesforce CRM.
- Ability to work 8+ hours per day in a plant/office setting. Must be able to navigate all areas of the building and facility as needed. May occasionally lift and move up to 20 pounds in an office, customer, or similar setting. Must be aware of surroundings.
- Appropriately interact with others in stressful and busy situations.
- Regular and reliable attendance is required.
- Ability to travel domestic and international.
Job Qualifications
- Bachelor’s degree in sales, marketing, or business administration. Master’s degree preferred.
- Minimum of 10 years of diverse Marketing experience related to consumer products.
- Minimum of 3 years supervisory experience with multi-functional teams.
- Minimum of 3 years’ experience in planning, strategizing, and executing communications, advertising, PR, and/or branded content.
- Demonstrated experience successfully building, coaching, and motivating high performing teams.
- This position is full time and based in Adairsville, GA.
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