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eCommerce & Digital Marketing Manager

$$$

Opportunity: eCommerce Marketing Manager

The Marketing Manager is responsible for the day to day, hands-on management and execution of eCommerce marketing tactics, strategies, and promotions for a select group of branded hotels within the HHM Portfolio.

Essential Functions

  • Manage and drive overall digital marketing strategies including search engine optimization (SEO), and search engine marketing (SEM), and social presence (social reputation and social media)
  • Assist/Oversee/Manage hotel listings and content on online travel agency websites in partnerships with the Revenue Management Department.
  • Digital asset (photography, 3D tours and video) management.
  • Oversee/Manage social media services and engagement including content, blog, marketing, advertising, and performance measurement.
  • Direct, support, deploy, and measure monthly email marketing deployments.
  • Facilitate and align all hotel branding with current branding guidelines and initiatives.
  • Lead and assist in project life cycle through requirements gathering, design, development, testing, and launch.
  • Support Sales and Revenue Department regarding promotional and tactical marketing, e-tools, and electronic media.
  • Maintain clear lines of communication with property leaders, Internet marketing vendors, and Revenue Management team members.
  • Provide eCommerce and digital marketing communication, education, and training.
  • Analyze and report monthly digital web direct and online travel agency performance metrics and broader hotel performance data to stakeholders.
  • Active involvement in ongoing and annual electronic distribution strategy and planning to maximize online revenue and profitability.
  • Constantly update job knowledge by participating in educational opportunities (conference, workshops, and industry events), reading professional publication, and maintaining network of industry players.

Position Requirements

  • 2 years of Internet Marketing or eCommerce experience in hospitality/travel industry or related field.
  • Associate or Bachelor’s Degree in Marketing, Hospitality or Hospitality Marketing a plus.
  • Experience with IHG, Marriott and/or Hilton marketing programs and systems a plus.
  • Strong project management skills required.
  • Strong understanding of traditional and online marketing tactics and strategy.
  • Familiarity with design software preferred.
  • Content management and web analytics experience.
  • Knowledge of website production with a firm grasp of website fundamentals.
  • Ability to independently manage multiple tasks and projects.
  • Demonstrates self-confidence, energy, and enthusiasm.
  • Two or more years’ experience analyzing and reporting web traffic and eCommerce sales metrics.

What We Believe

People Are Our Capability – Hearts That Serve – Only Excellence – Stay Nimble – Own It

HHM Hotels

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Expiration date:
11-14-2023

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