The Director is responsible for conceptualizing, designing & delivering marketing analytics spanning opportunity identification/quantification, segmentation/targeting, media/social analytics, website or online experience analytics, marketing analytics including Customer Relationship Marketing (CRM) evaluations and Customer Behavior Path measurement. The Director works closely with marketing/acct management, media, strategic planning and creative teams to plan, execute and evaluate a broad range of strategic marketing initiatives and programs. This role may be the primary owner of the client relationship, or a complementary owner with a director, thus requiring appropriate client management experience & skills.
ESSENTIAL FUNCTIONS
Insight Mining
Use data and insights gained by junior staff to craft stories
Project Management
Assign resources, establish and follow up on timelines
Resource Management
Manage utilization for large team of analysts across portfolio of clients, manage technical resources
Social Listening
Social listening to understand market
New Business
Answer analytics question on RFP, translate business problem to business problem, present in new business pitches
JOB DUTIES & RESPONSIBILITIES
• Guide and manage analysts/sr. analysts in performing extraction of data sets from multiple marketing/database platforms and perform hygiene and quality control steps. Data sources will include: web analytic tools, media analytics, customer databases, social listening tools, search tools, syndicated data, research & survey tools, etc.
• Oversee analysts/sr. analysts as they derive and write clearly articulated key findings and observations from analyzing various data sources.
• Oversee development of analytical plans including proper selection of methodologies, techniques, KPIs and metrics.
• Able to perform assessment on client/3rd party databases, processes, and independent contractors.
• Partner with the existing in-house and/or vendor-provided initial system rollouts to ensure that new systems and system updates will effectively manage our clients’ data.
• Manage various external vendors including online services firms, content management, advanced modeling, research firms, or other services firms such as media, social, PR, direct mail, telemarketing, events marketing firms.
• Supervise team of Analysts/Jr. Analysts/Sr. Analysts and Managers.
KNOWLEDGE & SKILLS
Microsoft Office
Proficiency in Microsoft Word, Excel, PowerPoint
Social Listening
Social Listening
Communication
Is attentive and shows interest in the subject; Expresses ideas clearly and accurately
For U.S. Job Seekers
It is the policy of IPG Health and any of its affiliates to provide equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, ethnic origin, gender, gender identity, age, marital status, veteran status, sexual orientation, disability, or any other basis prohibited by applicable federal, state, or local law. EOE/AA/M/D/V/F.
SOLVE(D) | An IPG Health Company
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