Marketing Director

About MAX: Max Surgical Specialty Management is the preeminent surgeon-lead, full-scope OMS platform in the northeast, dedicated to building the region’s first oms-only specialty platform where a premium is placed on surgeon autonomy, independent practice identity, and clinical excellence.

Position Purpose: The Director of Marketing collaborates with the business to uncover insights and strategies to develop and implement sales, marketing and branding strategies for MAX-SSM and its associated practices.

Essential Duties & Responsibilities:

Managing Growth and Outreach Team to Drive Patient Volume:

• Lead and oversee a growth and outreach team responsible for driving patient volume and revenue growth.
• Set performance goals, provide guidance, and mentor team members to optimize their effectiveness.
• Develop and implement strategies to attract and retain patients, leveraging both traditional and digital marketing channels.

Vet, Contract, and Manage Key Vendor Relationships in the Marketing Vertical:

• Identify and evaluate potential marketing vendors and partners, conducting due diligence to ensure alignment with business goals.
• Negotiate contracts, manage vendor relationships, and ensure deliverables are met on time and within budget.
• Collaborate with vendors to implement effective marketing campaigns, measure performance, and optimize results.

Multi-Brand Marketing and Roll-Up Alignment:

• Develop and execute marketing strategies that align with the goals and values of multiple brands within the organization.
• Create appealing, modern, and scalable marketing campaigns that effectively communicate the unique value propositions of each brand.
• Coordinate and collaborate with owner surgeons and stakeholders to ensure consistent branding across all marketing materials and channels.

Develop and Control Centralized Strategically Integrated Multi-Brand Marketing Strategy and Calendar:

• Create and implement a centralized marketing strategy that aligns with the objectives of multiple brands within the organization.
• Develop an integrated marketing calendar to ensure coordinated and consistent messaging across all marketing channels and brands.
• Collaborate with brand managers and cross-functional teams to ensure alignment and maximize marketing impact.

Reputation Management Strategy and Execution:

• Develop and implement reputation management strategies to build and protect the organization’s brand image and reputation.
• Monitor online presence and social media channels, addressing any negative feedback or reviews promptly and professionally.
• Implement strategies to enhance positive brand perception and manage crisis communications when necessary.

Digital Strategy and Campaigns, including SEO:

• Develop and execute digital marketing strategies to increase brand visibility, website traffic, and lead generation.
• Optimize website content and structure for search engine optimization (SEO) to improve organic search rankings.
• Plan and manage digital advertising campaigns across various channels, including social media, search engines, and display networks.

Business Development Collateral Development and Execution:

• Create compelling and informative business development collateral.
• Collaborate with the sales team to develop materials that effectively communicate the organization’s value proposition and support sales efforts.
• Ensure collateral materials are consistently updated and aligned with brand guidelines and messaging.

External Communication (PR) Plan and Execution:

• Develop and implement external communication strategies to enhance brand visibility and reputation.
• Plan and execute public relations (PR) initiatives, including press releases, media relations, and thought leadership opportunities.
• Build and maintain relationships with media outlets, influencers, and industry partners to secure media coverage and maximize brand exposure.

Use Data to Drive Decisions:

• Utilize data analytics and insights to inform marketing strategies and make data-driven decisions.
• Identify key performance indicators (KPIs) and establish measurement frameworks to track the effectiveness of marketing initiatives.
• Continuously monitor and analyze data to optimize marketing campaigns, identify trends, and uncover growth opportunities.

Demonstrate previous experience working in a private equity (PE) backed healthcare environment:

• Understand the unique dynamics of operating in a PE-backed organization, such as managing growth expectations and demonstrating value creation.

Skills and Qualifications

• Bachelor’s degree in marketing, business administration, communications, or a related field. MBA, preferred.
• At least 10 years of experience in marketing roles, including progressive experience in leadership positions. Experience in developing and implementing marketing strategies, managing marketing teams, and driving successful marketing campaigns.
• Proven ability to think strategically and develop comprehensive marketing plans aligned with organizational goals.
• Demonstrated experience in leading and managing marketing teams, including hiring, training, and developing marketing professionals. Ability to provide guidance, set performance goals, and foster a collaborative and results-driven team environment.
• Experience in developing and implementing brand strategies to enhance brand awareness, consistency, and equity. Ability to maintain brand guidelines, ensure brand messaging consistency across all marketing channels, and oversee brand campaigns.
• Proficiency in digital marketing channels and platforms, including SEO, SEM, social media, content marketing, email marketing, and digital advertising. Familiarity with marketing automation tools and analytics platforms to track campaign performance and measure ROI.
• Excellent written and verbal communication skills to effectively communicate marketing strategies, initiatives, and results to stakeholders at all levels. Strong collaboration skills to work cross-functionally with internal teams, agencies, vendors, and executive leadership.
• Experience in managing marketing budgets, allocating resources effectively, and optimizing marketing spend for maximum impact and ROI. Ability to track expenses, negotiate contracts, and manage vendor relationships.
• Strong analytical skills to interpret marketing data, derive insights, and make data-driven decisions. Proficiency in using analytics tools to measure KPIs, track campaign performance, and report on marketing effectiveness.

MAX Surgical Specialty Management