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Digital Marketing Manager

Our client, a top re-commerce company, is looking for an analytical, detail-oriented, and results-driven paid media specialist to join the Marketing team.

As the Digital Marketing Manager, you’ll be working with the VP, Marketing, cross-functional teams, and external agencies to translate business needs into innovative strategies. The ideal candidate will possess a deep understanding of pay-per-click (PPC) advertising, with a focus on Paid Search, Paid Shopping, Programmatic Display, and Paid Social campaigns. You will be responsible for optimizing our digital advertising efforts to drive maximum ROI, revenue growth, and audience expansion. Your analytical mindset, strategic thinking, and ability to translate business goals into innovative advertising strategies will be pivotal in achieving our marketing objectives. This person will be highly proficient in data analysis, digital media planning, customer lifecycles, and campaign activation and have 5+ years of experience working in PPC/SEM, with preference given to candidates who have worked in retail. Candidates should possess a firm grasp of promotional writing; with an emphasis on writing for paid ads, and the ability to strategically and purposefully develop ad content toward a greater marketing goal.

Responsibilities to include the following:

• Develop and manage effective paid media strategies across Paid Search, Paid Shopping, Programmatic Display, and Paid Social Platforms and oversee the day-to-day operation of programs, ensuring that they are achieving the traffic, engagement, and conversion goals in mind within budget parameters

• Perform ongoing keyword discovery, expansion, and optimization, staying on top of industry trends and the competitive landscape

• Assess opportunities for expanding target audiences based on predefined audience targets and personas

• Utilize data insights and audience segmentation to refine targeting strategies and maximize reach while maintaining campaign efficiency

• Collaborate with our external PPC agency to align strategies, provide insights, and ensure cohesive campaign execution

• Serve as the liaison between the agency and the company, facilitating effective communication and maintaining a strong partnership

• Partner with VP, Marketing to develop channel budgets, aimed at driving incremental growth, while maintaining efficient ROAS and CAC on paid media channels

• Manage allocated budgets for PPC channels and ensure effective allocation of resources to achieve revenue and ROI targets

• Regularly analyze campaign performance metrics and provide recommendations to optimize spending and drive revenue growth

• Leverage dashboards and other reporting tools to generate weekly and monthly performance reports, insights, program wins and opportunities for optimization, and communicate to key stakeholders

• Collaborate with other digital marketing channels on common initiatives

Qualifications and Education

Requirements:

• Affinity for an analytical experience in pulling data from platforms, compiling, dissecting, and identifying trends to inform campaign strategy

• Proven experience (5+ years) in managing and optimizing PPC campaigns across Paid Search, Paid Shopping, Programmatic Display, and Paid Social platforms, including but not limited to Google Ad words, Facebook, LinkedIn, Instagram, TikTok, YouTube, Google Display Network, and Demand-Side Platforms

• Ability to present data in an actionable and useful way to allow business owners to make decisions

• Detail-oriented self-starter who enjoys working in a fast-paced, collaborative, and innovative high-growth environment

• Google Analytics, Google AdWords, Bing Ads and Facebook Ads Certified preferred

• Strong team player who enjoys collaborating with others, while also being an independent thinker

• Highly skilled in Microsoft Office (with an emphasis on Excel and PowerPoint)

• Strong written and verbal communication skills

• Solution-oriented mindset

• eCommerce & Retail experience

• Knowledge of SQL a plus, but not required

• Bachelor’s degree in Marketing or other relevant field preferred

Benefits

• Comprehensive medical, dental, and vision plans

• 401(k) and company match

• Paid vacation and holiday

Method Recruiting, a 2x Inc. 5000 company

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  • Caucasian Female
  • Age Range: 40-60
  • Hair: Blonde
  • Height: 5’6″ to 5’7″

Role 2:

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  • Height: 6’0″ to 6’1″

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The production is seeking experienced stand-ins to work on a feature film. Stand-ins will be responsible for taking the place of lead actors during technical setups for lighting, blocking, and camera framing. Stand-ins should have similar physical attributes to the actors they are standing in for and be able to take direction from the production crew.

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  • Follow directions from the director, cinematographer, and assistant directors to ensure accurate positioning for shots.
  • Be punctual, professional, and reliable on set.

Requirements:

  • Must match the physical description outlined for each role.
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Hylton Casting is seeking 30 background actors to portray private school students in both interior and exterior scenes for the Netflix Limited Series “His & Hers.” The role will involve portraying students attending a private girl’s school featured in the series.

Job Responsibilities:

  • Portray a private school student in scenes set at a school.
  • Follow direction from the production team during filming.
  • Be available for full day shoots as required by the production schedule.

Role:

  • Private School Students
  • Gender: Female
  • Ethnicity: Caucasian
  • Age Range: 18-30

Requirements:

  • Must be able to portray a student at a private girl’s school.
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Compensation:

  • Standard background actor rates (to be confirmed by the casting team).
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Job Responsibilities:

  • Perform product demonstrations at a conference.
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  • Represent the company professionally.
  • Be prepared to work full days during the event.

Requirements:

  • Must be bilingual in Spanish, French, Mandarin, or Arabic.
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  • $500 per day (minus applicable fees).
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Role: Country Club Members

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  • Portray a country club member in various scenes.
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Requirements:

  • All genders, ages 30-65.
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  • Must be comfortable committing to long hours (12+ hours).

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  • $100.00 for 8 hours of work (with an 8-hour guarantee).
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  • Perform singing and dancing routines as directed by the production team.
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  • Age: 40-60 years old
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  • Non-Union: This is a non-union opportunity.

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  • Compensation details will be discussed after submission and are based on the role.
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    • Ethnicity: Person of Color (POC)
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  • Perform in a high-energy, visually engaging music video for a major hip hop artist.
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Casting Call: Stroller Company Print Campaign

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We are casting real parents with babies for an upcoming print campaign for a popular stroller company. The campaign will focus on showcasing strollers in everyday scenarios with moms and babies. If you are a real parent with a child, or if you are available as an individual to be paired with a child on set, we would love to hear from you!

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  • Be punctual and professional throughout the shoot.

Roles:

  • MOM:
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    • Ethnicity: Open to all ethnicities
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    • Ethnicity: Open to all ethnicities
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Requirements:

  • Must be local to Atlanta as no travel expenses will be provided.
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  • Rate: $800 – 20% AF
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We are seeking Featured Club Goers to appear in an exciting hip hop music video for well-known artists. This role requires individuals with unique and eccentric features to play lively club-goers in a high-energy setting. The shoot will be dynamic and visually exciting, providing a great opportunity to be featured in a major music video production.

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  • Play the role of a featured club-goer in various scenes of the music video.
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  • Play the lead female role, interacting closely with both the male and female hip hop artists.
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  • Follow direction from the production team to ensure a smooth and professional shoot.
  • Be prepared for a 10-12 hour shoot.

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  • Age: 21-35 years old
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  • Rate: $1,000 for 10-12 hours of work.
$$
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Casting Call: Extras for Music Video

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  • Be present on set and act as background extras for various scenes in the music video.
  • Follow direction from the production team to ensure smooth filming.
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Requirements:

  • Age: 20-35 years old
  • Gender: Any
  • Ethnicity: Any
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Compensation:

  • Rate: $120 flat for the day
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Casting Call: Kids with Visible Disability for NYC Commercial

Job Description:

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Job Responsibilities:

  • Participate in the commercial shoot, portraying a character with visible disability.
  • Follow direction from the production team to ensure smooth filming.
  • Be punctual and professional throughout the filming day.

Requirements:

  • Age: 12-14 years old
  • Gender: Any
  • Ethnicity: Any
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  • Must be legally authorized to work in the U.S. (SSN required).
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Compensation:

  • Session Fee: $500
  • Buyout: $2000 (1-year worldwide usage + archival media in perpetuity)
  • Per Diem: $75
  • Travel Stipend: $250

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Expiration date:
11-14-2023

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