Our client, a top re-commerce company, is looking for an analytical, detail-oriented, and results-driven paid media specialist to join the Marketing team.
As the Digital Marketing Manager, you’ll be working with the VP, Marketing, cross-functional teams, and external agencies to translate business needs into innovative strategies. The ideal candidate will possess a deep understanding of pay-per-click (PPC) advertising, with a focus on Paid Search, Paid Shopping, Programmatic Display, and Paid Social campaigns. You will be responsible for optimizing our digital advertising efforts to drive maximum ROI, revenue growth, and audience expansion. Your analytical mindset, strategic thinking, and ability to translate business goals into innovative advertising strategies will be pivotal in achieving our marketing objectives. This person will be highly proficient in data analysis, digital media planning, customer lifecycles, and campaign activation and have 5+ years of experience working in PPC/SEM, with preference given to candidates who have worked in retail. Candidates should possess a firm grasp of promotional writing; with an emphasis on writing for paid ads, and the ability to strategically and purposefully develop ad content toward a greater marketing goal.
Responsibilities to include the following:
• Develop and manage effective paid media strategies across Paid Search, Paid Shopping, Programmatic Display, and Paid Social Platforms and oversee the day-to-day operation of programs, ensuring that they are achieving the traffic, engagement, and conversion goals in mind within budget parameters
• Perform ongoing keyword discovery, expansion, and optimization, staying on top of industry trends and the competitive landscape
• Assess opportunities for expanding target audiences based on predefined audience targets and personas
• Utilize data insights and audience segmentation to refine targeting strategies and maximize reach while maintaining campaign efficiency
• Collaborate with our external PPC agency to align strategies, provide insights, and ensure cohesive campaign execution
• Serve as the liaison between the agency and the company, facilitating effective communication and maintaining a strong partnership
• Partner with VP, Marketing to develop channel budgets, aimed at driving incremental growth, while maintaining efficient ROAS and CAC on paid media channels
• Manage allocated budgets for PPC channels and ensure effective allocation of resources to achieve revenue and ROI targets
• Regularly analyze campaign performance metrics and provide recommendations to optimize spending and drive revenue growth
• Leverage dashboards and other reporting tools to generate weekly and monthly performance reports, insights, program wins and opportunities for optimization, and communicate to key stakeholders
• Collaborate with other digital marketing channels on common initiatives
Qualifications and Education
Requirements:
• Affinity for an analytical experience in pulling data from platforms, compiling, dissecting, and identifying trends to inform campaign strategy
• Proven experience (5+ years) in managing and optimizing PPC campaigns across Paid Search, Paid Shopping, Programmatic Display, and Paid Social platforms, including but not limited to Google Ad words, Facebook, LinkedIn, Instagram, TikTok, YouTube, Google Display Network, and Demand-Side Platforms
• Ability to present data in an actionable and useful way to allow business owners to make decisions
• Detail-oriented self-starter who enjoys working in a fast-paced, collaborative, and innovative high-growth environment
• Google Analytics, Google AdWords, Bing Ads and Facebook Ads Certified preferred
• Strong team player who enjoys collaborating with others, while also being an independent thinker
• Highly skilled in Microsoft Office (with an emphasis on Excel and PowerPoint)
• Strong written and verbal communication skills
• Solution-oriented mindset
• eCommerce & Retail experience
• Knowledge of SQL a plus, but not required
• Bachelor’s degree in Marketing or other relevant field preferred
Benefits
• Comprehensive medical, dental, and vision plans
• 401(k) and company match
• Paid vacation and holiday
Method Recruiting, a 2x Inc. 5000 company
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