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Talentfoot is seeking a Senior Manager of Performance Marketing for our client that is an international, $3B company with a core vision focused on premium nutrition and lifetime wellness. With seven leading global brands in 14 established markets, we pride ourselves on supporting the health and wellness of families and individuals globally. Our team’s mission is to make people healthier and happier with premium segments in baby, adult, and pet nutrition. We have over 3,000 team members across 90 locations and pride ourselves on being a diverse, inclusive, and global company.
As we continue to grow our company and brands centered on health and wellness, we are seeking a highly experienced and results-driven Senior Manager of Performance Marketing specializing in Amazon Pay Per Click (PPC) and programmatic media. The ideal candidate will have a proven track record of success in managing large budgets and complex item catalogues within the consumer goods industry. This individual will be responsible for developing and executing the on-platform and off-platform paid media strategy for our business.
Responsibilities
- Develop and implement comprehensive on-platform and off-platform paid media strategies to drive sales and increase brand visibility on Amazon.
- Manage and optimize Amazon Pay Per Click (PPC) campaigns, ensuring efficient use of budget and maximizing return on investment (ROI).
- Oversee programmatic media campaigns across various channels, including display, video, and paid social media advertising.
- Collaborate with cross-functional teams to align performance marketing initiatives with overall business objectives.
- Identify, access, and integrate future technologies (e.g., Amazon Marketing Stream, Amazon Marketing Cloud, AI, ML) as competitive advantages.
- Conduct market research and competitive analysis to identify trends, opportunities, and areas for growth.
- Track, analyze, and report on key performance metrics to improve campaign effectiveness and achieve incremental return on ad spend.
- Drive new customer acquisition through targeted performance marketing campaigns.
- Stay up-to-date with industry trends, emerging technologies, and best practices in performance marketing, Amazon advertising, programmatic media, and paid social media.
- Lead and mentor a team of performance marketing managers, fostering a culture of innovation, collaboration, and continuous learning.
- Manage relationships with external agency partners, ensuring alignment with business goals and driving performance improvements.
- Execute a paid social media strategy, collaborating with internal and external partners for digital content creation.
Qualifications
- Bachelor’s degree in marketing, business administration, or a related field.
- Proven experience as a Director of Performance Marketing or similar role, with a focus on Amazon PPC and programmatic media.
- Extensive knowledge of Amazon advertising platforms, including AMS and Sponsored Products, with a strong understanding of Amazon’s algorithm and ranking factors.
- Demonstrated success in managing large budgets and complex item catalogues within the consumer goods industry.
- Proficiency in programmatic media buying platforms, such as Google Display Network, DSPs, and DMPs.
- Strong analytical skills and ability to interpret data to drive strategic decision-making.
- Familiarity with future technologies, such as Amazon Marketing Stream, Amazon Marketing Cloud, AI, and ML, is desirable.
- Excellent communication and leadership abilities, with the capacity to influence and inspire teams.
- Experience managing external agency relationships and collaborating with cross-functional teams.
- Proactive, self-motivated, and able to work in a fast-paced, deadline-driven environment.
Talentfoot Executive Search and Staffing