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The Content Director plays an essential role in leading our Content Marketing practice area. This role oversees all content marketing initiatives, both internal and external, across multiple platforms and formats to drive sales, engagement, retention, leads and customer loyalty. The ideal candidate is an expert in all things related to content and channel optimization, brand consistency, customer experience, localization, analytics and measurement.

This is a great opportunity to work on a variety of mediums supporting the written, visual and spoken word for enterprise and mid-market manufacturers with amazing innovations. If you enjoy working with friendly, collaborative and talented people making an impact in our world, you’re going to love working with the Crafted team.

 

Role and Responsibilities

  • Ensure all content is on-brand, consistent in terms of style, quality and tone of voice; optimized for search and customer experience for all channels of content (online, social media, email, point of purchase, mobile, video, print and in-person) for each buyer persona
  • Map out short- and long-term content strategies that support and extend marketing initiatives and determine which methods work for the brand and why
  • Develop multi-channel content calendars defining the owners in each vertical
  • Lead and mentor our internal and external team of writers to ensure all content is on brand and effective
  • Employ the best practices in grammar, messaging, writing and style
  • Conduct ongoing usability tests to gauge content effectiveness
  • Gather data and analytics to make recommendations based on those results
  • Evolve standards, systems, workflow and best practices for content creation, content distribution, content maintenance, content retrieval and content repurposing, including the real-time implementation of content strategies
  • Leverage market data to develop content themes/topics that support a point of view for target personas
  • Lead the maintenance of content inventories and matrices
  • Ensure consistent global experience and implement appropriate localization/translation strategies

 

Your Required Education and Professional Experience

  • Bachelor’s degree in English, Journalism, Public Relations or related Communications field
  • Passion and enthusiasm for content marketing, branding and demand generation
  • Ability to work in a collaborative and innovative team environment
  • Successful experience in the following:
  • Developing content marketing programs for B2B brands, preferably related to manufacturing, that are optimized to drive revenue and MROI
  • 5+ years of experience leading a team in multi-channel content creation (publishing, journalism, etc.)
  • Creating compelling messages for different target personas
  • Experience with or understanding of AI-generated content tools
  • Leading and inspiring teams of creative and content contributors to achieve client goals and objectives
  • Creating an organized library of content for client-specific SEO, translations and version control

 

Your Personal Attributes & Skills

  • Strong leadership skills: confidence, presence and poise, high cognitive and emotional intelligence, competitiveness, empathy, resiliency, work ethic, leading by example
  • Team player who works well collaboratively and is quick to credit others
  • Positive attitude with humility and a sense of humor
  • Strong results orientation and ambition to advance career
  • Excellent interpersonal, written and oral communication skills
  • Effective time management skills and the ability to multi-task; calm under pressure
  • Commitment to ensuring subordinates’ job satisfaction, developing their skill sets and advancing their careers
  • Strong intellectual curiosity and high attention to detail
  • Desire for autonomy and proactive initiative
  • Comfortable with (and eager to create) change and fluidity based on circumstances

 

What We Offer

  • Be part of a team that likes to have fun and is focused on quality work and performance
  • Competitive salary, health insurance, disability, 401k match and quarterly profit-sharing
  • Paid time off for holidays, vacations, sick or personal

Crafted

We are seeking a Marketing Executive to assist with the day-to-day running of our newest brand. In this highly operational role, you’ll work closely with the Marketing Manager plus a wide variety of stakeholders to ensure smooth, day-to-day running. This is a hands-on and highly creative role and presents a wonderful opportunity to launch your career.

Your key responsibilities:

  • Approve new sellers
  • Oversee all products (content & imagery) on the site
  • Manage day-to-day search/merchandising to best present products, offers and promotions to maximize site and product conversion
  • Update gift categories & collections
  • Support Marketing Manager and Creative team in executing seller marketing.
  • Assist in the development of and help execute sales strategy to drive sales, engagement, and conversion.
  • Manage and analyze weekly and monthly reporting.
  • Identify conversion rate and performance improvement initiatives.
  • Manage customer queries as required when escalated from the Customer Care Team.

The skills & experience we’re looking for:

  • Creative thinker
  • Strong time management, organization skills and initiative.
  • Excellent written and verbal communication skills.
  • Ability to work well in a team environment.
  • A positive, bright and bubbly attitude.

Please send your resume today. Interviewing has begun.

Strike Jacksonville

About the Company:

Grant Cardone Enterprises (GCE) is the world leader in education, consulting, and management for small businesses around the world. Founded by renowned business expert, Grant Cardone, Grant Cardone Enterprise has helped small businesses grow and scale for over 30 years. Cardone’s strategies are taught through online programs, workshops, one-on-one coaching, and large scale events.

Thanks to his 3 decade track record helping over 2 million businesses 10X their revenues, the Grant Cardone Enterprises empire now spans Business Education, Investment, Private Equity, Philanthropy, and Technology Development.

Position: Social Media Coordinator

Grant Cardone Enterprises is looking for a social media coordinator who has a strong background in writing and concepting creative ideas. Ideally, this person will be an outgoing individual who is proactive and excels at communication. The right candidate will be a quick thinker who can adapt to a fast-paced and always evolving environment. This ‘Superstar’ will be working in conjunction with the creative department consisting of graphic designers, video editors, media buyers, web developers, and our community management team.

Responsibilities:

  • Assist in managing company social media accounts
  • Ensure brand consistency in copy through tone, voice, and terminology
  • Write engaging copy for social media posts. This includes one-liners for graphics and long form/short form copy for posts.
  • Supervise all aspects of social media interaction between customers and the company, and ensure a positive customer service experience
  • Day-to-day moderation across multiple social media on our social media pages
  • Delete spam or inappropriate comments from our social media posts
  • Manage Employee Advocacy Program (Bambu) to ensure the promotion of company news and posts internally.
  • Create actionable plans to both grow and maintain followers through popular social media platforms such as Twitter, Facebook, Instagram, Snapchat, Pinterest, YouTube, Reddit, TikTok, and LinkedIn
  • Follow social media trends and keep up to date with the digital landscape.
  • Aid in creating content (video, photo, graphics) when needed for social media campaigns or trends.
  • Ensure progress on all platforms by assisting in reporting analytics periodically
  • Send text message communication via Community App

Requirements:

  • Bachelor’s degree in Marketing, Journalism, Public Relations, or relevant experience
  • 1-2 years of social media management experience
  • Experience with Social Media Management Software such as Hootsuite, Sprout Social, Later, HubSpot, Planoly, etc.
  • Basic to Mid-level proficiency in Adobe Suite including Photoshop, Illustrator, After Effects, and Premiere Pro
  • Strong copywriting skills
  • Fundamental design skills
  • Excellent analytical and time-management skills
  • General knowledge of Search Engine Optimization and internet ranking for web content
  • Proven success working in a fast-paced, high-growth environment
  • The ability to multi-task with efficiency, poise, and confidence in a fast-paced environment
  • Photography skills are a plus
  • Customer Service/Sales mentality

This is full-time Monday to Friday 9am to 6pm, with additional hours/times as needed in Aventura, FL

Cardone Enterprises is an equal opportunity employer. All aspects of employment including the decision to hire, promote, discipline, or discharge, will be based on merit, competence, performance, and business needs. We do not discriminate on the basis of race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical​​​ condition, pregnancy, genetic information, gender, sexual orientation, gender identity or ​expression, veteran status, or any other status protected under federal, state, or local law.

Grant Cardone Enterprises

Join ATTN Agency as a Director of Message Marketing. Lead the growth of a rapidly expanding team of channel strategists.

Description

ATTN Agency is a leading digital marketing agency that specializes in creating and implementing innovative marketing strategies for clients across various industries. We are currently seeking a Director of Message Marketing to join our team and take our clients’ digital marketing efforts to the next level.

As a remote agency we look for the best and brightest minds – regardless of where they choose to live – and who align with our core values; innovative, passionate, collaborative, confident, and committed.

We are on the hunt for a Director of Message Marketing, someone who will guide our team and our clients to the next level.

QUALIFICATIONS

  • Minimum 7 years experience creating and managing direct response email marketing campaigns is required.
  • Experience managing multiple eCommerce clients with email subscriber counts over 150,000 profiles required.
  • Deep understanding of eCommerce-focused Email Service Providers (Klaviyo, Sendlane, Attentive) and SMS Service Providers (Klaviyo, Sendlane, Attentive, Postscript) and how to use them in the Message Marketing ecosystem required.
  • Deep analytical skills, including advanced measurement, audience testing and segmentation, and incrementality testing.
  • Ability to communicate clearly about growth and performance marketing strategies.
  • Ability to organize strategy and processes for a growing team.
  • Experience mentoring junior Message Strategists and guiding senior Message Strategists.
  • Deep knowledge in eCommerce ecosystem tools, CRMs, applications
  • Experience with Email Service Provider and SMS Service Provider integrations, including but not limited to: reviews, loyalty, 
  • Expresses industry passion through depth of knowledge of marketing trends, tools, and information sources.
  • Ability to convey confidence when working with clients.
  • Agency experience required. Brand experience preferred.

RESPONSIBILITIES

  • This role will be a combination of team leadership and mentoring; execution of tactical strategy across email and SMS marketing; identification of potential expansion opportunities in the message marketing space; and shaping client strategy.
  • Work with a team of junior and senior Message Strategists to develop full-funnel, direct response marketing strategies.
  • Assist Message Strategists in collaborating with team members across channels (Paid Social, Paid Search, Creative Design, Creative Strategy) to drive results for eCommerce clients.
  • Build, mentor and lead the Message Marketing team in the agency with a goal of maintaining our focus on delivering best media strategy and performance.
  • Responsible for working with Brand Strategists and clients to define objectives and KPI’s, devising methods for accurately measuring performance against those KPI’s, and holding the Message team accountable to agreed-upon KPI’s.
  • ATTN Agency has a highly collaborative approach and as such, your digital media expertise will be combined with the knowledge of other team members to create an integrated client strategy rooted in performance.
  • Mentor team members and create opportunities for team growth.
  • Be the channel expert and train the team on channel traits, strengths, and weaknesses, and how to use those to drive full-funnel performance.
  • Lead process improvement, including, but not limited to, testing opportunities, measurement studies, audience opportunities, audits, and QA/QC.
  • Assist in the creation of account audits and strategic plans, and the presentation of those plans directly to clients and/or prospects.
  • Perform research to determine best media tactics to achieve client objectives.
  • Develop effective performance and growth strategies through a combination of best practices and custom, novel tactics.
  • Collaborate with Message Strategists and internal and external creative teams to guide direct response asset creation.
  • Collaborate with Brand Managers and Strategists to develop new tools in the interest of optimizing results and predicting client outcomes.
  • Work with creative and content teams to ensure optimal email and MMS development and harmony between channel strategy, creative strategy, and graphic design.
  • Communicate directly with clients on performance, optimization and projects.
  • Be a primary point of contact for email and SMS marketing platform agency reps and other relevant technology vendors.
  • Coordinate 3rd party training to continue the education and development of  Message Strategists.
  • Act as the Message Marketing expert for the agency, ensuring the agency is continuously testing new offerings and staying ahead of the curve on optimization and implementation practices

BENEFITS

  • Quarterly profit sharing paid against managed fees. OTE for this role is $140,000+
  • Matching 401k
  • Full health, dental, and vision coverage for employees, 50% coverage for dependents.
  • Health FSA & Dependent Care FSA
  • Work from anywhere – we don’t care where you work as long as you bring the passion every day
  • Three weeks paid leave & 10+ paid holidays
  • Maternity & paternity leave
  • Internet subsidy
  • Company issued laptop and equipment

Salary

$115,000 – $125,000 per year

ATTN Agency

Company Overview:

Workspend is a modern, leading and innovative MSP provider offering contingent workforce and total talent solutions. Workspend was formed in 2012 and since then has been one of the fastest growing MSP’s offering next generation of total workforce solutions.

Job Summary:

We are seeking a highly experienced Manager of Marketing to lead our marketing efforts in our search for new customers.. The Manager of Marketing will be responsible for developing and implementing effective marketing strategies and campaigns that drive growth and promote Workspend’s brand, products, and services. You will lead the marketing team in all aspects of marketing including budgeting, campaigns, analysis, creative, and ensuring campaigns meet objectives and outcomes. You will also be responsible for managing the brand, logo, website, and all go-to-market materials, ensuring that they are consistent with the company’s values and goals. This position will require strong leadership skills, strategic planning, creativity, and a comprehensive understanding of marketing principles. The ideal candidate will have a deep understanding of the staffing industry trends and challenges, and be able to develop and implement campaigns that resonate with target audiences.

Key Responsibilities:

Work closely with the executive and sales team to develop and implement effective marketing plans and campaigns that promote the company’s brand, products, and services. Develop, implement, and manage comprehensive marketing strategies and campaigns that align with the company’s business objectives and drive revenue growth.

  • Define marketing campaign goals, objectives, and KPIs.
  • Monitor campaign performance and provide regular reporting metrics including impressions, conversions, click through rate, cost per click, cost per view, cost per submission.
  • Optimize campaigns to improve performance and ROI utilizing A/B testing and other optimization tactics.
  • Lead the development and management of the company website, brand, logo and all marketing materials, including brochures, presentations, and sales collateral.
  • Collaborate with internal teams, such as sales, to align marketing and business objectives.
  • Conduct market research to identify trends, opportunities, and potential threats, to guide marketing strategy and develop strategies to address them.
  • Oversee the development of brand positioning, messaging, and visual identity to ensure consistency across all marketing channels.
  • Stay up-to-date with industry trends and best practices in marketing to ensure the company’s marketing efforts are always cutting-edge.
  • Plan and manage the marketing budget to ensure that all campaigns are cost-effective, meet key performance indicators and provide a positive return on investment.
  • Oversee and manage all marketing initiatives including budgeting, creative development, and analysis of campaign performance.

Qualifications:

  • Bachelor’s degree in marketing, communications, or related field; Master’s degree preferred
  • At least 7 years of experience in marketing, with at least 3 years in a leadership position.
  • Strong understanding of marketing strategy, tactics, and best practices across various channels, including digital and traditional media
  • Experience in the staffing industry is strongly preferred.
  • Strong leadership and team management skills.
  • Excellent analytical, strategic planning, and project management skills.
  • Strong communication and interpersonal skills.
  • Ability to think creatively and outside of the box.
  • Proficiency with marketing automation and CRM systems such has HubSpot.
  • Understanding of SEO, PPC, social media, and content marketing strategies and tactics.
  • Familiarity with web analytics and data analysis tools such as Google Analytics.
  • Experience with budget management and financial analysis
  • Proven ability to develop and execute successful marketing campaigns that achieve measurable business outcomes
  • Excellent communication and collaboration skills, with the ability to work effectively across multiple teams and stakeholders
  • Strong analytical and problem-solving skills, with the ability to interpret data and make data-driven decisions

Workspend is an EEOE. Workspend offers an entrepreneurial culture and endless opportunity to grow for the right and motivated individuals. Looking for candidates who are driven and are looking to grow to next level in their careers. Should be responsible and take ownership.

Workspend offers an attractive compensation package and benefits that include health/dental insurance, flexible paid time off and other benefits.

Workspend Inc.

About us

VitaHustle is a premium wellness company co-founded by Kevin Hart to bring simple, nutritious, and damn delicious products to market. Our core values are Working HardHaving Fun and Transparency in everything we do. These values guide us in every decision we make; we look for them not only within our own team, but also in everyone who works with us. VitaHustle is rapidly growing our start-up team and looking for “hustlers” who are ready to roll up their sleeves and build a successful business.  

The role

VitaHustle is looking for a Director of Ecommerce & Digital Marketing responsible for the revenue and contribution of the online channel. The position will direct the online marketing and media plan acquisition, search, media buying, web development, email and campaign management. Key to the position’s success is the ability to scale our digital campaigns, while meeting key KPIS for our direct-to-consumer business and retail partnerships.

Oversight

  • Online Media: Acquisition media strategy, advertising creatives, landing pages
  • CRM: Email, brand ambassador program, refer-a-friend, NPS / Surveys
  • Website: UX, A/B Testing, landing page development
  • Social Media:  Content strategy, paid and organic influencer campaigns

Responsibilities

  • Develop strategic ecommerce marketing and media plans that that drive acquisition, increase AOV, reduce churn, improve LTV, and support the overall goals of the business.
  • Recommend advertising and influencer media channel mix and budget including key performance metrics to drive acquisition at goal CACS.
  • Oversee digital marketing channels, including Email, SMS, Social (TikTok / IG / Pinterest), SEM, SEO, Influencer, Display, Retargeting, Programmatic, Podcast/Audio, etc.
  • Oversee development of a content/social media plan and integrated digital campaigns to launch retail partnership with Walmart.
  • Develop creative advertising testing strategy and develop an ongoing pipeline of creatives including copy, videos, photos, graphics, and animation.  
  • Manage and track paid and organic influencer programs through Instagram, TikTok, YouTube, Podcasts, etc.
  • Manage and optimize front end website including regular A/B testing, promotions and optimizations that strategically drive conversions, sales, and NPS.
  • Oversee email marketing programs including abandon cart, retention, win back, promotional and all related email programs.
  • Manage customer surveys and net promoter scores to help guide product development and customer satisfaction.
  • Prioritize website offer and creative tests through hypothesis driven approach.
  • Utilize consumer insights and analysis of results to develop better consumer experience, conversion and lifetime value. 

Experience and Key Attributes

  • 5-7 years’ digital experience in a direct-to-consumer business
  • Strong analytical skills and experience with web analytics programs
  • Solid understanding of media buying and related KPIs
  • Experience in scaling influencer programs and developing UGC
  • Passion for health and wellness products
  • Enthusiastic and self-motivated 

VITAHUSTLE

$$$

ABOUT US

We’re a young company that has achieved great things so far by creating a best in class styler range that is loved by hair stylists and consumers alike. We remain fiercely ambitious, with big growth plans, exciting new innovation in the pipeline and geographic expansion. We pride ourselves on remaining true to our founding ethos – the spirit of transformation – and have established a position at the forefront of the competitive fashion styling sector, where we are renowned as one of the leading hair styling brands around the world and synonymous with style and sophistication.

We are expanding our Northern American team – come be a part of our future organization!

POSITION OVERVIEW

We are looking for a Senior Manager, E-commerce who will be responsible for developing E-commerce merchandising and digital media strategies for ghdhair.com/us/.com/us. This role will own the delivery of Revenue, Retail Sales, and P&L targets, as well as require hands on work with agency partners. The Sr. Manager, E-commerce will be a key leader in the organization, driving the total E-commerce growth strategy. This role will own the customer journey on across all mobile/desktop platforms and will require partnerships with internal Marketing teams (Acquisition & Retention and Data Analytics), Merchandising, and IT to implement a best in class customer experience. Key areas of focus include UX/UI design, site merchandising, digital marketing, web analytics, personalization, A/B Testing and all aspects of conversion rate optimization (CRO) across ghdhair.com/us/.com/us and e-retail partners. This fast-paced, highly visible role will report directly into the Head of Digital and E-commerce NA.

JOB ROLE & RESPONSIBILITIES:

  • Drive online revenue growth by optimizing site experiences, increasing conversion rates & average order value (AOV) across both e-retail partners and ghdhair.com/us/.com/us
  • Monitor, analyze and report on daily/weekly business performance.
  • In partnership with ghd global team, identify A/B testing and CRO for ghdhair.com/us/.com/us with emphasis on increasing revenue per visit, and improve customer experience.
  • Test new site functionality and features across ghdhair.com/us/.com/us: identify, recommend, and oversee implementation of approved, new functionality or solutions to drive conversion to ghd
  • Develop and implement strategic initiatives to positively impact KPI using site analytics (i.e. conversion rate, abandoned cart rate, average order value, units per transaction etc.).
  • Develop best-in-class customer journey across mobile/tablet/desktop platforms.
  • In partnership with internal stakeholders, maximize all onsite optimization opportunities with e-retail partners with strong emphasis on sales performance channels.
  • Ensure all site content across both ghdhair.com/us/.com/us and e-retail partners serves to meet channel goals, customers’ expectations and eCommerce best practice.
  • Direct efforts to optimize existing site features across both ghdhair.com/us/.com/us and e-retail partners including reviews, on-site search, navigation, and taxonomy.
  • Responsible for managing effective merchandising and product stock levels strategy (in partnership with Merchandising) of core product, best sellers and product promotions.
  • Lead, develop, and mentor site merchandising via UX/UI team.
  • Drive performance media channels to support ghdhair.com/us/.com/us sales growth, with emphasis on SEM, SEM, Affiliates, CRM, re-targeting.
  • Partner with Brand Marketing and Creative teams leads to ensure alignment with our brand strategy.

QUALIFICATIONS & SKILLS:

You thrive at building strong customer relationships and delivering customer-centric solutions. You are committed, conscientious and always lead with integrity. You recognize the value that different perspectives and cultures bring to an organization. You believe in the value of teamwork. You bring a high level of knowledge and know-how plus creativity and enthusiasm to your work and to everything you do.

  • 5+ years’ previous experience with large or premium ecommerce brand.
  • Bachelor degree; advanced degree a plus.
  • SEO, SEM, Affiliates, CRM experience and knowledge.
  • Analytical experience: Google Analytics, ARAP or Omniture.
  • Previous hands on experience of best in class ecommerce platforms and CMS systems, such as SalesForce, Hybris, Adobe, Magento or Amplience.
  • Affinity with Beauty. Prior beauty category experience is a plus, but not a pre-requisite.
  • Prior experience of e-Retail partnership/trade marketing acceleration.

WHY JOIN US?

We value a diverse and inclusive workplace and we welcome people of different backgrounds, experiences, skills, and perspectives. We believe that everyone does their best work when they are supported by each other and the company, and we offer a generous set of benefits to make sure the team is happy and healthy. Here is a sampling of the benefits we offer our team:

  • Flexible working hours / Summer Fridays
  • Ability to work with an international beauty brand
  • Friends & Family discount on ghd products
  • Free hair tools during designated time periods

ghd

This large, global software company has a newly created Director of Marketing Campaigns role. Reporting into the CMO, this will be a high visibility, transformational leadership role that will be responsible for leading a cross-functional team in building a global integrated marketing demand strategy for their portfolio to drive new business and grow their customer base. This role will lead them in building and planning high-impact and innovative campaigns for B2B and B2C demand generation and fully integrated marketing campaigns. It will lead a campaigns team and work closely with cross-functional teams, including Brand Managers, Partner Marketing, Performance Marketing, Events Marketing, Marketing Operations, Creative Services, and Sales teams.

Primary Objectives:

  1. Develop the transformation plan that accelerates their journey to becoming a world-class demand generation engine
  2. Lead a campaigns team, overseeing planning, execution and performance
  3. Work closely with senior sales leadership and Brand Managers to understand business objectives and translate those into impactful campaigns. Partner closely with regional marketing teams to support their GTM and pipeline objectives
  4. Develop, document and present global demand generation and branding campaigns plans that show alignment between tops down (revenue) and bottoms-up (trials/demo requests) goals
  5. Design and execute integrated global marketing campaigns across channels including email, social media, digital (paid search, display, retargeting), content syndication, TV, audio, events, and partnerships using a budget provided by the product Brand Managers and with the support of channel managers

What They Are Looking For:

  • Master’s degree in marketing or MBA desired
  • Bachelor’s degree in marketing, Business, Computer Science or related field required
  • 10+ years of marketing experience with progressively more responsibility; B2B and B2C experience preferred
  • People management experience for more than 5 years required
  • Proven successes with implementation of industry best practices for fully integrated marketing campaigns
  • Demonstration of experience and/or training/certification in content marketing, demand generation, campaign planning and execution, performance marketing, and channel marketing
  • Experience with developing and/or managing successful high volume (trials) and ABM strategies
  • Strong tracking and analytical skills, working with tools like Google Analytics, Google Tag Manager, Tableau, Google Data Studio, and similar

What Will Make You Stand Out:

  • 10+ years of B2B and B2C marketing experience
  • Strong leader; has managed global demand generation campaigns
  • Strong project planner; collaborates well with others at all levels

TriSearch

Digital Marketing Manager-On-site-Rockledge, Florida

The primary purpose of this position is to assist Community Credit Union of Florida in living out our Mission, “Always improve the financial well-being of our members and make a positive difference in our community,” by delivering outstanding service to both internal and external members. The Digital Marketing Manager, under the direction of the VP of Marketing, is responsible for building, growing, and optimizing digital channels, including the website, email marketing, and digital advertising platforms.

Essential Duties:

 

1) Participates in the planning, development and implementation of digital marketing programs or projects which may include paid search, targeted/non-targeted display, and remarketing in support of credit union marketing goals and objectives.

 

2) Develops and manages the credit union website. Optimizes website structure and content for search engines, Search Engine Optimization (SEO) and Search Engine Marketing (SEM).

 

3) Optimizes copy, landing pages, user journeys, and other elements to maximize conversion rate optimization.

 

4) Integrates and maintains tracking codes, tags, etc. required to track and evaluate digital activities. Conducts ongoing QA review and identification of coding/tagging issues. Coordinates with external digital marketing vendors, where appropriate.

5) Measure, analyze, and iterate to maximize campaign performance to meet Key Performance Indicators (KPIs).

6) Collaborates with Content Marketing Specialist to create effective, personalized emails. Uses data and analytics to appropriately segment the membership base for targeted email campaigns. Incorporates A/B testing and control groups as well as other techniques to improve results.

7) Develops and maintains multi-touch automated email campaigns such as new member onboarding. Uploads/manages HTML for third party vendor emails.

8) Proven experience developing and implementing integrated media and marketing programs, including website development, SEM, SEO, social, email marketing, content marketing, video, and display ads.

9) Analyze web traffic metrics, first party data and competitive research to provide real insights to optimize digital customer journey. Works with Business Intelligence and third-party partners to gather analysis information.

10) Follows policy and procedures related to Bank Secrecy Act (BSA), Anti-Money Laundering (AML), Customer Identification Program (CIP) and Customer Due Diligence (CDD) daily to ensure compliance with current regulations.

11) Performs other related duties and works on special projects as assigned.

Position Requirements:

These specifications are general guidelines based on the minimum experience normally considered essential to the satisfactory performance of this position. The requirements listed below are representative of the knowledge, skill and/or ability required to perform the position in a satisfactory manner. Individual abilities may result in some deviation from these guidelines.

  • Bachelor’s degree with concentration in Digital Marketing, Technology, or any other related field; or three (3) to five (5) years related experience and/or training; or equivalent combination of education and experience. Work related experience should consist of SEO, SEM/PPC/CPA, conversion rate optimization, Google Analytics, Google Tag Manager, Google Ads, email, and marketing automation.

  • Proven experience developing and implementing integrated media and marketing programs, including website development, SEM, SEO, social, email marketing, content marketing, video, and display ads.

  • Experience using website content management systems, analytics solutions, and customer relationship management systems. Ability to comprehend varying factors as related to the data produced.

  • Hands-on web tech skills (HTML, WordPress, SQL, etc.). Graphic/web design skills. ADA compliance knowledge.

  • Experience with conversion rate optimization best practices, including value proposition development, conversion funnel optimization, A/B testing, and multivariate testing. Experience with email marketing clients, CRM, and automation tools.

  • Advanced organizational and time management skills, with ability to multi-task and the ability to work with minimal supervision while performing duties and be a strong team player. A professional level of self-direction and autonomy is expected of this position. Proven record of independent judgement and self-direction to manage complexity of analytics.

  • Excellent oral, written, and interpersonal communication skills with the ability to apply common sense to carry out instructions, interpret documents, understand procedures, write reports and correspondence, and speak clearly to customers and employees.

  • Proficiency in Microsoft Office 365.

  • Ability to plan and execute marketing programs from concept to completion.

  • Excellent project management skills and comfort with a fast-paced work environment.

  • Fast learner; able to quickly take on new projects.

  • Current Florida driver’s license and a vehicle with appropriate insurance coverage if required to drive in the course of performing assigned duties and responsibilities.

 

Community Credit Union Florida

Part of News Corp, The Sun is a global publisher and one of the biggest news brands in the UK. Our talented and diverse team publishes the best coverage of news, sport, TV, showbiz, and lifestyle.

In early 2020 we launched a US edition and are looking for a Senior Social Media Manager to support our ongoing expansion.

The ideal candidate is a dynamic journalist who thrives in a fast-paced digital news environment; is organized, and can juggle and prioritize content from multiple desks every shift.

This is an incredible opportunity to help shape our future development from the ground up and the scope for career progression and personal development is huge.

Along with a competitive salary and excellent benefits including healthcare, optical, dental, and 401K, the role also boasts a generous PTO of 26 days, plus 5 public holidays.

The role will include some weekend shifts.

Purpose of role: To build the audience of The US Sun’s website by producing outstanding, engaging stories.

Key accountabilities:

  • Play a key role in the ongoing development and execution of The US Sun’s Audience strategy.
  • Edit and maintain The US Sun’s social media channels to a high standard in close conjunction with the rest of the team. The ideal candidate will hit the ground running with ideas for the next viral social sell and demonstrate a strong understanding of what makes a US Sun reader click.
  • Contribute to The US Sun’s adoption of emerging social platforms and tools, and take responsibility for the growth of The US Sun’s new social channels.
  • Make recommendations to journalists and section heads through the day about trending search terms and relevant keywords.
  • As a team, ensure the newsroom has sufficient insight to produce internet-friendly stories, and take responsibility for their subsequent distribution on social media channels.
  • Manage The US Sun’s relationship with third-party platforms and aggregators.
  • Manage The US Sun’s push notification strategy.
  • Focus on targets and be clear on what is required in order to meet them.
  • Work flexibly, including evening and weekend shifts

Key Skills and Experience:

  • At least two years’ experience in social media manager / editor role for a news publisher.
  • Must have journalism qualifications or strong background in news reporting.
  • Good understanding of the principles of editorial social media.

Equal Opportunities: We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

The US Sun

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