Director, Message Marketing

Join ATTN Agency as a Director of Message Marketing. Lead the growth of a rapidly expanding team of channel strategists.

Description

ATTN Agency is a leading digital marketing agency that specializes in creating and implementing innovative marketing strategies for clients across various industries. We are currently seeking a Director of Message Marketing to join our team and take our clients’ digital marketing efforts to the next level.

As a remote agency we look for the best and brightest minds – regardless of where they choose to live – and who align with our core values; innovative, passionate, collaborative, confident, and committed.

We are on the hunt for a Director of Message Marketing, someone who will guide our team and our clients to the next level.

QUALIFICATIONS

• Minimum 7 years experience creating and managing direct response email marketing campaigns is required.
• Experience managing multiple eCommerce clients with email subscriber counts over 150,000 profiles required.
• Deep understanding of eCommerce-focused Email Service Providers (Klaviyo, Sendlane, Attentive) and SMS Service Providers (Klaviyo, Sendlane, Attentive, Postscript) and how to use them in the Message Marketing ecosystem required.
• Deep analytical skills, including advanced measurement, audience testing and segmentation, and incrementality testing.
• Ability to communicate clearly about growth and performance marketing strategies.
• Ability to organize strategy and processes for a growing team.
• Experience mentoring junior Message Strategists and guiding senior Message Strategists.
• Deep knowledge in eCommerce ecosystem tools, CRMs, applications
• Experience with Email Service Provider and SMS Service Provider integrations, including but not limited to: reviews, loyalty, 
• Expresses industry passion through depth of knowledge of marketing trends, tools, and information sources.
• Ability to convey confidence when working with clients.
• Agency experience required. Brand experience preferred.

RESPONSIBILITIES

• This role will be a combination of team leadership and mentoring; execution of tactical strategy across email and SMS marketing; identification of potential expansion opportunities in the message marketing space; and shaping client strategy.
• Work with a team of junior and senior Message Strategists to develop full-funnel, direct response marketing strategies.
• Assist Message Strategists in collaborating with team members across channels (Paid Social, Paid Search, Creative Design, Creative Strategy) to drive results for eCommerce clients.
• Build, mentor and lead the Message Marketing team in the agency with a goal of maintaining our focus on delivering best media strategy and performance.
• Responsible for working with Brand Strategists and clients to define objectives and KPI’s, devising methods for accurately measuring performance against those KPI’s, and holding the Message team accountable to agreed-upon KPI’s.
• ATTN Agency has a highly collaborative approach and as such, your digital media expertise will be combined with the knowledge of other team members to create an integrated client strategy rooted in performance.
• Mentor team members and create opportunities for team growth.
• Be the channel expert and train the team on channel traits, strengths, and weaknesses, and how to use those to drive full-funnel performance.
• Lead process improvement, including, but not limited to, testing opportunities, measurement studies, audience opportunities, audits, and QA/QC.
• Assist in the creation of account audits and strategic plans, and the presentation of those plans directly to clients and/or prospects.
• Perform research to determine best media tactics to achieve client objectives.
• Develop effective performance and growth strategies through a combination of best practices and custom, novel tactics.
• Collaborate with Message Strategists and internal and external creative teams to guide direct response asset creation.
• Collaborate with Brand Managers and Strategists to develop new tools in the interest of optimizing results and predicting client outcomes.
• Work with creative and content teams to ensure optimal email and MMS development and harmony between channel strategy, creative strategy, and graphic design.
• Communicate directly with clients on performance, optimization and projects.
• Be a primary point of contact for email and SMS marketing platform agency reps and other relevant technology vendors.
• Coordinate 3rd party training to continue the education and development of  Message Strategists.
• Act as the Message Marketing expert for the agency, ensuring the agency is continuously testing new offerings and staying ahead of the curve on optimization and implementation practices

BENEFITS

• Quarterly profit sharing paid against managed fees. OTE for this role is $140,000+
• Matching 401k
• Full health, dental, and vision coverage for employees, 50% coverage for dependents.
• Health FSA & Dependent Care FSA
• Work from anywhere – we don’t care where you work as long as you bring the passion every day
• Three weeks paid leave & 10+ paid holidays
• Maternity & paternity leave
• Internet subsidy
• Company issued laptop and equipment

Salary

$115,000 – $125,000 per year

ATTN Agency