Join ATTN Agency as a Director of Message Marketing. Lead the growth of a rapidly expanding team of channel strategists.
Description
ATTN Agency is a leading digital marketing agency that specializes in creating and implementing innovative marketing strategies for clients across various industries. We are currently seeking a Director of Message Marketing to join our team and take our clients’ digital marketing efforts to the next level.
As a remote agency we look for the best and brightest minds – regardless of where they choose to live – and who align with our core values; innovative, passionate, collaborative, confident, and committed.
We are on the hunt for a Director of Message Marketing, someone who will guide our team and our clients to the next level.
QUALIFICATIONS
- Minimum 7 years experience creating and managing direct response email marketing campaigns is required.
- Experience managing multiple eCommerce clients with email subscriber counts over 150,000 profiles required.
- Deep understanding of eCommerce-focused Email Service Providers (Klaviyo, Sendlane, Attentive) and SMS Service Providers (Klaviyo, Sendlane, Attentive, Postscript) and how to use them in the Message Marketing ecosystem required.
- Deep analytical skills, including advanced measurement, audience testing and segmentation, and incrementality testing.
- Ability to communicate clearly about growth and performance marketing strategies.
- Ability to organize strategy and processes for a growing team.
- Experience mentoring junior Message Strategists and guiding senior Message Strategists.
- Deep knowledge in eCommerce ecosystem tools, CRMs, applications
- Experience with Email Service Provider and SMS Service Provider integrations, including but not limited to: reviews, loyalty,
- Expresses industry passion through depth of knowledge of marketing trends, tools, and information sources.
- Ability to convey confidence when working with clients.
- Agency experience required. Brand experience preferred.
RESPONSIBILITIES
- This role will be a combination of team leadership and mentoring; execution of tactical strategy across email and SMS marketing; identification of potential expansion opportunities in the message marketing space; and shaping client strategy.
- Work with a team of junior and senior Message Strategists to develop full-funnel, direct response marketing strategies.
- Assist Message Strategists in collaborating with team members across channels (Paid Social, Paid Search, Creative Design, Creative Strategy) to drive results for eCommerce clients.
- Build, mentor and lead the Message Marketing team in the agency with a goal of maintaining our focus on delivering best media strategy and performance.
- Responsible for working with Brand Strategists and clients to define objectives and KPI’s, devising methods for accurately measuring performance against those KPI’s, and holding the Message team accountable to agreed-upon KPI’s.
- ATTN Agency has a highly collaborative approach and as such, your digital media expertise will be combined with the knowledge of other team members to create an integrated client strategy rooted in performance.
- Mentor team members and create opportunities for team growth.
- Be the channel expert and train the team on channel traits, strengths, and weaknesses, and how to use those to drive full-funnel performance.
- Lead process improvement, including, but not limited to, testing opportunities, measurement studies, audience opportunities, audits, and QA/QC.
- Assist in the creation of account audits and strategic plans, and the presentation of those plans directly to clients and/or prospects.
- Perform research to determine best media tactics to achieve client objectives.
- Develop effective performance and growth strategies through a combination of best practices and custom, novel tactics.
- Collaborate with Message Strategists and internal and external creative teams to guide direct response asset creation.
- Collaborate with Brand Managers and Strategists to develop new tools in the interest of optimizing results and predicting client outcomes.
- Work with creative and content teams to ensure optimal email and MMS development and harmony between channel strategy, creative strategy, and graphic design.
- Communicate directly with clients on performance, optimization and projects.
- Be a primary point of contact for email and SMS marketing platform agency reps and other relevant technology vendors.
- Coordinate 3rd party training to continue the education and development of Message Strategists.
- Act as the Message Marketing expert for the agency, ensuring the agency is continuously testing new offerings and staying ahead of the curve on optimization and implementation practices
BENEFITS
- Quarterly profit sharing paid against managed fees. OTE for this role is $140,000+
- Matching 401k
- Full health, dental, and vision coverage for employees, 50% coverage for dependents.
- Health FSA & Dependent Care FSA
- Work from anywhere – we don’t care where you work as long as you bring the passion every day
- Three weeks paid leave & 10+ paid holidays
- Maternity & paternity leave
- Internet subsidy
- Company issued laptop and equipment
Salary
$115,000 – $125,000 per year
ATTN Agency
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