ATTN Agency

Casting Call: “I Love You, Get Screened” – Video Series for American Cancer Society

Job Detail: We are casting for an inspiring and impactful video series titled “I Love You, Get Screened,” which aims to raise awareness about cancer screening and its importance in early detection. The video series is a collaboration with the American Cancer Society, and its primary goal is to encourage viewers to get screened for cancer proactively. We are looking for individuals who have had a loved one diagnosed with cancer, whether it be a family member, friend, or someone close to them.

Job Responsibilities: Selected individuals will participate in a heartwarming video shoot alongside the loved one who faced a cancer diagnosis. You must share your story, experiences, and emotions about your loved one’s cancer journey. The goal is to create a compelling narrative that showcases the importance of cancer screening and early detection while also providing support and encouragement to the viewers. Your genuine connection and authentic emotions will significantly make this video series impactful and relatable.

Requirements:

• Must have personally experienced a loved one’s cancer diagnosis (family member, friend, etc.).
• Strong willingness to share your story on camera and inspire others to take proactive steps towards cancer screening.
• Ability to express emotions naturally and connect with the audience through your storytelling.
• Comfortable being on camera and following the provided guidelines for the video shoot.
• Must be reliable, punctual, and committed to the project.

Compensation Details: The selected individuals will receive compensation for participating in the video series. Exact compensation details will be discussed during the casting process and will be commensurate with the scope of the project and the individual’s role in the videos.

Important Notes:

1. This is a non-union project; all participants must sign a release form.
2. The video series will be shared on various platforms and may be used by the American Cancer Society for promotional purposes.
3. We are committed to maintaining a safe and inclusive environment during production.
4. Travel expenses, if any, will be covered separately for the selected participants.

Join ATTN Agency as a Director of Message Marketing. Lead the growth of a rapidly expanding team of channel strategists.

Description

ATTN Agency is a leading digital marketing agency that specializes in creating and implementing innovative marketing strategies for clients across various industries. We are currently seeking a Director of Message Marketing to join our team and take our clients’ digital marketing efforts to the next level.

As a remote agency we look for the best and brightest minds – regardless of where they choose to live – and who align with our core values; innovative, passionate, collaborative, confident, and committed.

We are on the hunt for a Director of Message Marketing, someone who will guide our team and our clients to the next level.

QUALIFICATIONS

• Minimum 7 years experience creating and managing direct response email marketing campaigns is required.
• Experience managing multiple eCommerce clients with email subscriber counts over 150,000 profiles required.
• Deep understanding of eCommerce-focused Email Service Providers (Klaviyo, Sendlane, Attentive) and SMS Service Providers (Klaviyo, Sendlane, Attentive, Postscript) and how to use them in the Message Marketing ecosystem required.
• Deep analytical skills, including advanced measurement, audience testing and segmentation, and incrementality testing.
• Ability to communicate clearly about growth and performance marketing strategies.
• Ability to organize strategy and processes for a growing team.
• Experience mentoring junior Message Strategists and guiding senior Message Strategists.
• Deep knowledge in eCommerce ecosystem tools, CRMs, applications
• Experience with Email Service Provider and SMS Service Provider integrations, including but not limited to: reviews, loyalty, 
• Expresses industry passion through depth of knowledge of marketing trends, tools, and information sources.
• Ability to convey confidence when working with clients.
• Agency experience required. Brand experience preferred.

RESPONSIBILITIES

• This role will be a combination of team leadership and mentoring; execution of tactical strategy across email and SMS marketing; identification of potential expansion opportunities in the message marketing space; and shaping client strategy.
• Work with a team of junior and senior Message Strategists to develop full-funnel, direct response marketing strategies.
• Assist Message Strategists in collaborating with team members across channels (Paid Social, Paid Search, Creative Design, Creative Strategy) to drive results for eCommerce clients.
• Build, mentor and lead the Message Marketing team in the agency with a goal of maintaining our focus on delivering best media strategy and performance.
• Responsible for working with Brand Strategists and clients to define objectives and KPI’s, devising methods for accurately measuring performance against those KPI’s, and holding the Message team accountable to agreed-upon KPI’s.
• ATTN Agency has a highly collaborative approach and as such, your digital media expertise will be combined with the knowledge of other team members to create an integrated client strategy rooted in performance.
• Mentor team members and create opportunities for team growth.
• Be the channel expert and train the team on channel traits, strengths, and weaknesses, and how to use those to drive full-funnel performance.
• Lead process improvement, including, but not limited to, testing opportunities, measurement studies, audience opportunities, audits, and QA/QC.
• Assist in the creation of account audits and strategic plans, and the presentation of those plans directly to clients and/or prospects.
• Perform research to determine best media tactics to achieve client objectives.
• Develop effective performance and growth strategies through a combination of best practices and custom, novel tactics.
• Collaborate with Message Strategists and internal and external creative teams to guide direct response asset creation.
• Collaborate with Brand Managers and Strategists to develop new tools in the interest of optimizing results and predicting client outcomes.
• Work with creative and content teams to ensure optimal email and MMS development and harmony between channel strategy, creative strategy, and graphic design.
• Communicate directly with clients on performance, optimization and projects.
• Be a primary point of contact for email and SMS marketing platform agency reps and other relevant technology vendors.
• Coordinate 3rd party training to continue the education and development of  Message Strategists.
• Act as the Message Marketing expert for the agency, ensuring the agency is continuously testing new offerings and staying ahead of the curve on optimization and implementation practices

BENEFITS

• Quarterly profit sharing paid against managed fees. OTE for this role is $140,000+
• Matching 401k
• Full health, dental, and vision coverage for employees, 50% coverage for dependents.
• Health FSA & Dependent Care FSA
• Work from anywhere – we don’t care where you work as long as you bring the passion every day
• Three weeks paid leave & 10+ paid holidays
• Maternity & paternity leave
• Internet subsidy
• Company issued laptop and equipment

Salary

$115,000 – $125,000 per year

ATTN Agency