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Company Overview:
Workspend is a modern, leading and innovative MSP provider offering contingent workforce and total talent solutions. Workspend was formed in 2012 and since then has been one of the fastest growing MSP’s offering next generation of total workforce solutions.
Job Summary:
We are seeking a highly experienced Manager of Marketing to lead our marketing efforts in our search for new customers.. The Manager of Marketing will be responsible for developing and implementing effective marketing strategies and campaigns that drive growth and promote Workspend’s brand, products, and services. You will lead the marketing team in all aspects of marketing including budgeting, campaigns, analysis, creative, and ensuring campaigns meet objectives and outcomes. You will also be responsible for managing the brand, logo, website, and all go-to-market materials, ensuring that they are consistent with the company’s values and goals. This position will require strong leadership skills, strategic planning, creativity, and a comprehensive understanding of marketing principles. The ideal candidate will have a deep understanding of the staffing industry trends and challenges, and be able to develop and implement campaigns that resonate with target audiences.
Key Responsibilities:
Work closely with the executive and sales team to develop and implement effective marketing plans and campaigns that promote the company’s brand, products, and services. Develop, implement, and manage comprehensive marketing strategies and campaigns that align with the company’s business objectives and drive revenue growth.
- Define marketing campaign goals, objectives, and KPIs.
- Monitor campaign performance and provide regular reporting metrics including impressions, conversions, click through rate, cost per click, cost per view, cost per submission.
- Optimize campaigns to improve performance and ROI utilizing A/B testing and other optimization tactics.
- Lead the development and management of the company website, brand, logo and all marketing materials, including brochures, presentations, and sales collateral.
- Collaborate with internal teams, such as sales, to align marketing and business objectives.
- Conduct market research to identify trends, opportunities, and potential threats, to guide marketing strategy and develop strategies to address them.
- Oversee the development of brand positioning, messaging, and visual identity to ensure consistency across all marketing channels.
- Stay up-to-date with industry trends and best practices in marketing to ensure the company’s marketing efforts are always cutting-edge.
- Plan and manage the marketing budget to ensure that all campaigns are cost-effective, meet key performance indicators and provide a positive return on investment.
- Oversee and manage all marketing initiatives including budgeting, creative development, and analysis of campaign performance.
Qualifications:
- Bachelor’s degree in marketing, communications, or related field; Master’s degree preferred
- At least 7 years of experience in marketing, with at least 3 years in a leadership position.
- Strong understanding of marketing strategy, tactics, and best practices across various channels, including digital and traditional media
- Experience in the staffing industry is strongly preferred.
- Strong leadership and team management skills.
- Excellent analytical, strategic planning, and project management skills.
- Strong communication and interpersonal skills.
- Ability to think creatively and outside of the box.
- Proficiency with marketing automation and CRM systems such has HubSpot.
- Understanding of SEO, PPC, social media, and content marketing strategies and tactics.
- Familiarity with web analytics and data analysis tools such as Google Analytics.
- Experience with budget management and financial analysis
- Proven ability to develop and execute successful marketing campaigns that achieve measurable business outcomes
- Excellent communication and collaboration skills, with the ability to work effectively across multiple teams and stakeholders
- Strong analytical and problem-solving skills, with the ability to interpret data and make data-driven decisions
Workspend is an EEOE. Workspend offers an entrepreneurial culture and endless opportunity to grow for the right and motivated individuals. Looking for candidates who are driven and are looking to grow to next level in their careers. Should be responsible and take ownership.
Workspend offers an attractive compensation package and benefits that include health/dental insurance, flexible paid time off and other benefits.
Workspend Inc.