The Content Director plays an essential role in leading our Content Marketing practice area. This role oversees all content marketing initiatives, both internal and external, across multiple platforms and formats to drive sales, engagement, retention, leads and customer loyalty. The ideal candidate is an expert in all things related to content and channel optimization, brand consistency, customer experience, localization, analytics and measurement.
This is a great opportunity to work on a variety of mediums supporting the written, visual and spoken word for enterprise and mid-market manufacturers with amazing innovations. If you enjoy working with friendly, collaborative and talented people making an impact in our world, you’re going to love working with the Crafted team.
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Role and Responsibilities
- Ensure all content is on-brand, consistent in terms of style, quality and tone of voice; optimized for search and customer experience for all channels of content (online, social media, email, point of purchase, mobile, video, print and in-person) for each buyer persona
- Map out short- and long-term content strategies that support and extend marketing initiatives and determine which methods work for the brand and why
- Develop multi-channel content calendars defining the owners in each vertical
- Lead and mentor our internal and external team of writers to ensure all content is on brand and effective
- Employ the best practices in grammar, messaging, writing and style
- Conduct ongoing usability tests to gauge content effectiveness
- Gather data and analytics to make recommendations based on those results
- Evolve standards, systems, workflow and best practices for content creation, content distribution, content maintenance, content retrieval and content repurposing, including the real-time implementation of content strategies
- Leverage market data to develop content themes/topics that support a point of view for target personas
- Lead the maintenance of content inventories and matrices
- Ensure consistent global experience and implement appropriate localization/translation strategies
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Your Required Education and Professional Experience
- Bachelor’s degree in English, Journalism, Public Relations or related Communications field
- Passion and enthusiasm for content marketing, branding and demand generation
- Ability to work in a collaborative and innovative team environment
- Successful experience in the following:
- Developing content marketing programs for B2B brands, preferably related to manufacturing, that are optimized to drive revenue and MROI
- 5+ years of experience leading a team in multi-channel content creation (publishing, journalism, etc.)
- Creating compelling messages for different target personas
- Experience with or understanding of AI-generated content tools
- Leading and inspiring teams of creative and content contributors to achieve client goals and objectives
- Creating an organized library of content for client-specific SEO, translations and version control
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Your Personal Attributes & Skills
- Strong leadership skills: confidence, presence and poise, high cognitive and emotional intelligence, competitiveness, empathy, resiliency, work ethic, leading by example
- Team player who works well collaboratively and is quick to credit others
- Positive attitude with humility and a sense of humor
- Strong results orientation and ambition to advance career
- Excellent interpersonal, written and oral communication skills
- Effective time management skills and the ability to multi-task; calm under pressure
- Commitment to ensuring subordinates’ job satisfaction, developing their skill sets and advancing their careers
- Strong intellectual curiosity and high attention to detail
- Desire for autonomy and proactive initiative
- Comfortable with (and eager to create) change and fluidity based on circumstances
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What We Offer
- Be part of a team that likes to have fun and is focused on quality work and performance
- Competitive salary, health insurance, disability, 401k match and quarterly profit-sharing
- Paid time off for holidays, vacations, sick or personal
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