This large, global software company has a newly created Director of Marketing Campaigns role. Reporting into the CMO, this will be a high visibility, transformational leadership role that will be responsible for leading a cross-functional team in building a global integrated marketing demand strategy for their portfolio to drive new business and grow their customer base. This role will lead them in building and planning high-impact and innovative campaigns for B2B and B2C demand generation and fully integrated marketing campaigns. It will lead a campaigns team and work closely with cross-functional teams, including Brand Managers, Partner Marketing, Performance Marketing, Events Marketing, Marketing Operations, Creative Services, and Sales teams.
Primary Objectives:
- Develop the transformation plan that accelerates their journey to becoming a world-class demand generation engine
- Lead a campaigns team, overseeing planning, execution and performance
- Work closely with senior sales leadership and Brand Managers to understand business objectives and translate those into impactful campaigns. Partner closely with regional marketing teams to support their GTM and pipeline objectives
- Develop, document and present global demand generation and branding campaigns plans that show alignment between tops down (revenue) and bottoms-up (trials/demo requests) goals
- Design and execute integrated global marketing campaigns across channels including email, social media, digital (paid search, display, retargeting), content syndication, TV, audio, events, and partnerships using a budget provided by the product Brand Managers and with the support of channel managers
What They Are Looking For:
- Master’s degree in marketing or MBA desired
- Bachelor’s degree in marketing, Business, Computer Science or related field required
- 10+ years of marketing experience with progressively more responsibility; B2B and B2C experience preferred
- People management experience for more than 5 years required
- Proven successes with implementation of industry best practices for fully integrated marketing campaigns
- Demonstration of experience and/or training/certification in content marketing, demand generation, campaign planning and execution, performance marketing, and channel marketing
- Experience with developing and/or managing successful high volume (trials) and ABM strategies
- Strong tracking and analytical skills, working with tools like Google Analytics, Google Tag Manager, Tableau, Google Data Studio, and similar
What Will Make You Stand Out:
- 10+ years of B2B and B2C marketing experience
- Strong leader; has managed global demand generation campaigns
- Strong project planner; collaborates well with others at all levels
TriSearch
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