Digital Marketing Manager-On-site-Rockledge, Florida
The primary purpose of this position is to assist Community Credit Union of Florida in living out our Mission, “Always improve the financial well-being of our members and make a positive difference in our community,” by delivering outstanding service to both internal and external members. The Digital Marketing Manager, under the direction of the VP of Marketing, is responsible for building, growing, and optimizing digital channels, including the website, email marketing, and digital advertising platforms.
Essential Duties:
1) Participates in the planning, development and implementation of digital marketing programs or projects which may include paid search, targeted/non-targeted display, and remarketing in support of credit union marketing goals and objectives.
2) Develops and manages the credit union website. Optimizes website structure and content for search engines, Search Engine Optimization (SEO) and Search Engine Marketing (SEM).
3) Optimizes copy, landing pages, user journeys, and other elements to maximize conversion rate optimization.
4) Integrates and maintains tracking codes, tags, etc. required to track and evaluate digital activities. Conducts ongoing QA review and identification of coding/tagging issues. Coordinates with external digital marketing vendors, where appropriate.
5) Measure, analyze, and iterate to maximize campaign performance to meet Key Performance Indicators (KPIs).
6) Collaborates with Content Marketing Specialist to create effective, personalized emails. Uses data and analytics to appropriately segment the membership base for targeted email campaigns. Incorporates A/B testing and control groups as well as other techniques to improve results.
7) Develops and maintains multi-touch automated email campaigns such as new member onboarding. Uploads/manages HTML for third party vendor emails.
8) Proven experience developing and implementing integrated media and marketing programs, including website development, SEM, SEO, social, email marketing, content marketing, video, and display ads.
9) Analyze web traffic metrics, first party data and competitive research to provide real insights to optimize digital customer journey. Works with Business Intelligence and third-party partners to gather analysis information.
10) Follows policy and procedures related to Bank Secrecy Act (BSA), Anti-Money Laundering (AML), Customer Identification Program (CIP) and Customer Due Diligence (CDD) daily to ensure compliance with current regulations.
11) Performs other related duties and works on special projects as assigned.
Position Requirements:
These specifications are general guidelines based on the minimum experience normally considered essential to the satisfactory performance of this position. The requirements listed below are representative of the knowledge, skill and/or ability required to perform the position in a satisfactory manner. Individual abilities may result in some deviation from these guidelines.
- Bachelor’s degree with concentration in Digital Marketing, Technology, or any other related field; or three (3) to five (5) years related experience and/or training; or equivalent combination of education and experience. Work related experience should consist of SEO, SEM/PPC/CPA, conversion rate optimization, Google Analytics, Google Tag Manager, Google Ads, email, and marketing automation.
- Proven experience developing and implementing integrated media and marketing programs, including website development, SEM, SEO, social, email marketing, content marketing, video, and display ads.
- Experience using website content management systems, analytics solutions, and customer relationship management systems. Ability to comprehend varying factors as related to the data produced.
- Hands-on web tech skills (HTML, WordPress, SQL, etc.). Graphic/web design skills. ADA compliance knowledge.
- Experience with conversion rate optimization best practices, including value proposition development, conversion funnel optimization, A/B testing, and multivariate testing. Experience with email marketing clients, CRM, and automation tools.
- Advanced organizational and time management skills, with ability to multi-task and the ability to work with minimal supervision while performing duties and be a strong team player. A professional level of self-direction and autonomy is expected of this position. Proven record of independent judgement and self-direction to manage complexity of analytics.
- Excellent oral, written, and interpersonal communication skills with the ability to apply common sense to carry out instructions, interpret documents, understand procedures, write reports and correspondence, and speak clearly to customers and employees.
- Proficiency in Microsoft Office 365.
- Ability to plan and execute marketing programs from concept to completion.
- Excellent project management skills and comfort with a fast-paced work environment.
- Fast learner; able to quickly take on new projects.
- Current Florida driver’s license and a vehicle with appropriate insurance coverage if required to drive in the course of performing assigned duties and responsibilities.
Community Credit Union Florida
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