Model Casting Calls and Auditions

MANAGER, PAID SOCIAL

SALARY: $85-95K

HYBRID 3-DAYS IN OFFICE

We are looking for an innovative, creative and data-obsessed Manager of Paid Social to join the team. This role will have a focus on D2C performance marketing in the luxury fashion, multi-brand retail and beauty verticals.

The ideal candidate would have an analytically-focused mind, with the ability to connect the dots between quantitative and qualitative data.

The Manager, Paid Social will be responsible for managing client relationships, leading strategy and overseeing the day-to-day account optimizations and execution. They have a strong knowledge of key Paid Social platforms such as Meta, TikTok, and Pinterest, and will be up to date on the latest industry trends. They will be responsible for curating strategy, driving performance to achieve client goals, data-led reporting, and leading client calls.

RESPONSIBILITIES: ● Manage, build and optimize campaigns, audiences and creative in Paid Social accounts ● Lead paid social strategy, planning and execution of campaigns that drive user acquisition and revenue growth ● Manage client budgets and forecasts to ensure targets are met ● Develop and contribute to testing roadmap (creative, ad formats, audiences, etc.) to improve KPIs and tactics to drive growth ● Analyze performance data and cross-reference Google Analytics with social platform data to optimize campaigns weekly and drive performance ● Complete weekly performance reporting decks, lead weekly client calls, and present all performance reports professionally and confidently ● Serve as the main point of contact for clients and platform representatives; the primary responsibility being improving and growing client and platform relationships ● Conduct thorough competitor and market research and integrate findings into strategic recommendations ● Stay current on industry trends and best practices in paid social media and bring new ideas to the table to improve performance ● Work collaboratively with cross-functional teams, including Paid Search and Reporting, to achieve client goals

REQUIREMENTS: ● Bachelor’s Degree in Marketing, Business or related fields ● 3-5 years experience in Paid Social working directly in Facebook Business Manager; TikTok and/or Pinterest a plus (agency experience is preferred) ● Experience with paid social strategy, planning and buying; maintaining significant client budgets and leading reporting and optimizations (performance campaigns a plus) ● Strong analytical skills and experience with data-driven decision-making ● Well versed in Excel and other data analysis tools (Google Analytics is preferred, but not required) for ongoing and ad hoc data reporting ● Excellent communication and presentation skills, both verbal and written ● Highly organized, with the ability to multitask and meet tight deadlines ● Proactive self starter who can take initiative, but also enjoys working collaboratively as part of a team ● Enjoys working in a fast-paced, start-up environment ● Has a strong understanding of the Paid Social and industry trends NICE TO HAVE: ● Facebook Blueprint certification ● Knowledge about the e-commerce space ● Google Analytics Certification ● Experience with TikTok, Pinterest and/or Snapchat (both organic and paid) ● Experience with influencer partnerships ● A creative background or graphic design experience ● Understanding of organic social media management ● Experience working in a remote environment

Search Max, Inc

Watauga Group is seeking a Senior Digital Media Manager who has a proficient background in paid digital media with an emphasis on Paid Search. This role will be responsible for leading & managing performance driven campaign strategy, activation, management, analysis, optimization, measurement, tracking, and reporting. This is a client facing role working with both the client(s) and internal account teams. This position reports to the Digital Media Supervisor.

About Watauga Group

Founded 19 years ago, Watauga Group is a fiercely independent media agency specializing in providing the Outdoor Recreation and Attractions industry with media strategy, planning, and buying services. Grounded in our deep understanding of outdoor participants and attraction visitors, Watauga’s integrated media solutions drive increased sales and advertising ROI across today’s fragmented media landscape of Linear TV & OTT, Radio & Streaming Audio, Out-of-Home, Paid Search, Online Video, Digital Display, Paid Social, Print, and more.

Who We Are Looking For

You are a seasoned senior paid digital media manager, possessing direct hands-on expertise in the following channels: Search, Social, and Programmatic. You have an inquisitive and analytical mindset that powers you to comprehend campaign performance at a deep level, enabling the development of advanced strategies and results. Thriving in a completely remote setting, your self-motivation shines through, allowing you to adeptly juggle tasks and independently manage daily priorities. You also have a true passion and interest in outdoor recreation and working with companies that truly make life more enjoyable, rewarding, and healthy for millions of people every day.

What You Will Do

• Assist leading multiple clients with strategy, activation, management, analysis, optimization, measurement, tracking, and reporting for paid digital media campaigns across multiple platforms (Search, Social, and Programmatic)
• Maintain and optimize campaign performance at each applicable level (channel, tactic, audience, ad) based on client objective
• Conduct A/B testing and experiments to improve performance and overall campaign effectiveness
• Support and mentor junior level digital team members with strategy, activation, management, optimization, tracking, and reporting
• Provide and present regular reports and performance insights to clients, highlighting key metrics, trends, and recommendations for improvement
• Collaborate with the Data Team to develop and monitor client reporting and dashboards
• Collaborate with cross-functional teams including Strategy and Media to bring a holistic approach to client management with strategy, planning, and optimization
• Assist with the billing process related to client digital media platform invoicing and reconciliation
• Assist with developing compelling ad copy, headlines, and extensions that align with client objectives and resonate with target audiences
• Independently seek out digital marketing industry news and platform updates with emphasis on sharing updates internally and externally
• Be a team player that is eager to collaborate, share knowledge, and solve challenges

Your Qualifications

• 3 – 5 years of successful, demonstrated experience leading and managing paid digital media campaigns across Search, Social, and Programmatic platforms.
• Minimum of 2 years hands-on experience with any of the following platforms:
• Google Ads (Search, Display, YouTube, Discovery, Performance Max)
• Facebook Business/Ads Manager
• Paid Social – TikTok, LinkedIn, Pinterest, Snapchat, Reddit
• The Trade Desk DSP
• Display & Video 360 DSP
• Campaign Manager 360 Ad Server
• Google Analytics / GA4
• Google Tag Manager
• Up to date platform certifications are required (Google Ads, Facebook Blueprint, Edge Academy or similar)
• Pixel, Measurement, and Tracking experience is required
• Prior media agency experience is a plus
• Strong analytical acumen to evaluate effectiveness of digital campaigns
• Strong written, presentation, and communication skills
• Impeccable attention to detail and follow through
• Highly curious, asks great questions, and listens intently
• Ability to think on your feet and quickly adapt to changing requirements and needs
• A determined, self-starter who can deliver results independently using superior organizational, project management and problem-solving skills
• A personal passion and interest in outdoor activities, recreation, adventure travel, or enjoying attractions

Compensation & Benefits:

• Salary+Bonus. Based on experience level and history of successful client engagements.
• Remote Work. Ability to work from home as an active and fully engaged member of the team.
• Flexible PTO. Take personal time off when and how long you need it to recharge and refresh.
• Paid Holidays. New Year’s Day, Memorial Day, Independence Day, Labor Day, Veteran’s Day, Thanksgiving, and Christmas
• Health Insurance. We offer 3 levels of medical insurance, including an HSA-eligible plan, and subsidize your monthly premium.
• Life & Disability Insurance. Watauga Group pays 100% of the premiums.
• 401K Benefits. We match 100% up to 3% employee contribution, and an additional 50% match up to 5%.
• Recreation Rebate. Receive a $250 annual rebate for recreational activities, accessories, or experiences.
• Tuition Reimbursement. Up to $5,250 per year for tuition and fees.

Watauga Group

Alfred Street Baptist Church (ASBC) is excited to announce our search for our Digital Communications & Social Media Manager. Our church has over 10,000 members and continues to grow “Building Disciples to Win the World for Christ.” ASBC has over 80 ministries to meet member needs. We seek top performers who can advance the work of the Lord. We seek people who have much to offer and are dedicated servants of God. We also seek those individuals who are upbeat, loyal, resourceful, and are dedicated to working to fulfill our mission.

ASBC is seeking a full-time seasoned and dynamic Digital Communications & Social Media Manager to join our team. The Digital Communications & Social Media Manager will be responsible for developing and executing social media communications and marketing strategies to contribute to our promotional and online engagement efforts. The Digital Communications & Social Media Manager should be passionate, knowledgeable, versatile and a creative content generator/director of media & digital communications. Primary responsibilities include producing and editing videos/reels, creating still and motion graphics, and managing updates on all digital media platforms. This position will be hybrid assisting with the communications team, management of our online campus, social media platforms and reports to the Director of Communications and strong partnership with the Assistant to the Pastor for Online Ministry.

This is a highly collaborative role that also requires a great deal of autonomy, good judgment, and the ability to see multiple projects through to completion with minimal errors.

ESSENTIAL DUTIES AND RESPONSIBILITIES:

• Content Creation & Social Media Management: Craft, curate, and manage all published content (images, video, written) across all our social platforms. Maintain a monthly content calendar and ensure brand consistency in all communications.
• Social Media Strategy: Develop and implement social media marketing strategies to enhance our online presence, foster greater engagement, and grow our community.
• Data Analysis & Reporting: Use analytics tools to monitor social media metrics, assess campaign success, and make data-driven improvements. Deliver monthly reports to the executive team.
• Online Community Management: Monitor online interactions, engage with our followers, manage our online communities, and ensure our reputation management.
• Research & Innovation: Stay up-to-date with the latest social media best practices, emerging platforms, and industry trends.
• Online Campus Management: Assist in managing our online campus platform, ensuring an experience that matches the in-person worship.

MINIMUM QUALIFICATIONS:

• Proven experience managing multiple social media platforms and developing social media strategies.
• Expert-level knowledge of Facebook, Instagram, Twitter, YouTube, TikTok, etc.
• Skilled at creating engaging video and written content.
• Experience developing and executing marketing campaigns/plans.
• Strong skills in cross-network posting.
• Ability to implement data-informed pivots in both strategy and execution.
• Familiarity with graphic design principles and experience as a Brand Manager on social media.
• Ability to measure and translate the success of campaigns.
• Aware of trends from other leading churches and non-religious organizations.
• Proficiency in Microsoft Office applications and social media management tools like Hootsuite, Sprout Social.
• Experience with Adobe Photoshop, Canva, Premier Pro and other video editing applications.
• Strong verbal and written communication, organizational, and interpersonal skills.
• Willingness to work some evenings and weekends, as necessary.
• Strong communications and project management skills.
• Must possess a gracious, Christ-like demeanor in demanding situations.

CORE COMPETENCIES REQUIRED:

• Spiritual Maturity: The candidate should demonstrate a mature understanding of faith, spirituality, and the teachings of the church. They should be able to apply these principles in their work and interactions, maintaining a Christ-like demeanor even in challenging situations.
• Faith-based Communication: The ability to convey spiritual messages effectively in a digital format is essential. They should understand the nuances of faith-based communication and be able to create content that is uplifting, encouraging, and reflective of the church’s teachings.
• Understanding and Commitment to the Church’s Mission: The candidate should have a deep understanding of, and commitment to, the mission and values of ASBC. This understanding should be evident in their work and in the way they represent the church online.
• Ministry Engagement: Candidates should have an ability and willingness to engage with various ministries within the church and understand their unique needs and messages. They should be able to collaborate effectively with different ministry groups to promote their activities and messages on social media.
• Media/Content Sensitivity: They should be capable of handling sensitive topics with grace, understanding, and respect, given the role’s public nature. They should be equipped to respond to comments and messages in a way that is compassionate and aligns with the mission of the church.

EDUCATION, CERTIFICATIONS AND LICENSES:

• Bachelor’s degree in Marketing, Communications, Journalism, English, Public Relations, Advertising, or a related field.
• Minimum of three (3) to five (5) years of related experience in social media strategies.

APPLICATION PROCESS

Qualified candidates should submit a cover letter, resume, and list of three references using our online application system.

Alfred Street Baptist Church is an Equal Opportunity Employer. We are committed to creating a diverse, equitable and inclusive work environment that embraces and encourages different perspective. We work to reflect and be representative of the communities in which we serve and in which we reside. Qualified individuals with disabilities and disabled veterans who need assistance or an accommodation in our job application process should contact [email protected]. An offer of employment is contingent on successfully passing a background check and providing proof of full COVID-19 vaccination.
Alfred Street Baptist Church

The Choice, Inc is facilitating an immediate search for a temporary-to-hire Social Media Manager for our client-a national, public health nonprofit that provides financial assistance programming for individuals in need of medical treatment.

This position is a hybrid opportunity and candidates must be in the DMV area. The office presently works in the office an average of 1-4 times a month. Convenient to red line Metro, free parking also available!

The Social Media Manager is an integral member of the Digital Marketing team, who will play a vital role in capturing the voice of the organization and maintaining consistent branding across social channels. The Manager will be also responsible for showcasing stories, accomplishments, upcoming advocacy/fundraising events, and general content.

Preferred Qualifications:

• At least 3 years of social media management experience. Previous experience with a nonprofit/advocacy organization is preferred preferred
• Bachelor’s degree in Communications, Marketing, or relevant field
• Previous experience using a social scheduling and social media content management platforms such as Sprout Social or Hootsuite
• Experience with Canva and/or Adobe Creative Cloud programs
• Familiarity with video editing and other video tools
• Familiarity with social listening tools such as Synthesio, Simply Measured, Mention, or Meltwater a plus!

Job Duties:

• Develop and execute a creative content strategy to drive engagement across digital and social channels including Instagram, Twitter, Facebook and other channels
• Support development of forward-facing promotional materials including toolkits, event announcements, and corporate recognition
• Support content calendar management and development for special programs, campaigns and/or brand initiatives
• Work closely with the Communications and Brand teams to ensure a unified voice across messaging and content
• Work across departments to identify content opportunities that drive brand awareness and audience engagement
• Support daily content needs, including copy, creative, and pre-recorded video, gifs, and infographics
• Assist the Associate Director of Social Media with social platform content planning, calendar management, and social scheduling
• Write engaging content for audiences
• Assist with planning and technical support on select webcasts and live video broadcasts
• Analyze and track campaign performance metrics across channels to help achieve KPI; provide concrete suggestions based on data analysis

The Choice, Inc.

Rossman Media is looking for a Performance Marketing Manager to join our growing team, which helps enterprise companies achieve their marketing goals through social media, media buying, influencer marketing, content creation, SEO, email marketing and more. The ideal candidate will have experience working across the social and digital landscape and act as a savvy subject matter expert on dynamic client-facing teams. If you are energized by representing an award-winning, stable, and growing company in a fast-moving digital transformation space and are growth and results-oriented, we’d like to meet you!

Job Description

As a Performance Marketing Manager, you will create, execute, and manage paid acquisition campaigns. You will be responsible for analyzing data to pull insights and inform decisions across all acquisition channels to booth growth.

Roles and Responsibilities

• Build and manage acquisition campaigns across various channels including social, SEM, and display to drive revenue and increase ROI / ROAS for our clients along with top of funnel growth
• Analyze and optimize campaign performance based on data-driven insights and strategy using quantitative analysis.
• Identify marketing performance issues and pinpoint the root cause analysis with the help of analytics tools such as Google Analytics.
• Effectively communicate complicated analyses by developing easy-to-use reporting or visualization dashboards (demand funnel, marketing planning and budgeting, marketing ROI, operational efficiency, campaign impact, awareness, events, and strategic KPIs).
• Understand new and relevant KPI metrics requirements for performance management and optimization purposes.
• Work with creative and marketing teams to test strategies and innovation.
• Deliver quantifiable improvements in ROI and cost per conversion (CPA) across all channels.

Qualifications

• Minimum 5 years previous work experience in a quantitative marketing role managing strategy and execution on social, search, or other performance-oriented channels.
• Minimum 5 years in-platform execution experience setting up campaigns in Facebook ads manager, Google Ads, and Google AdWords among other platforms
• Deep understanding of data or data modeling and able to objectively identify insights for sharing with stakeholders.
• Exceptional analytical skills to identify opportunities within complex data and where these can be operationalized.
• Proven track record of building and scaling acquisition campaigns with a strong focus on ROI.
• Outstanding presentation skills.
• Excellent written and verbal communication skills.
• Strong project management skills.
• Critical thinker and creative.
• Bachelor’s degree in Marketing or relevant field.

Skills

• Performance Marketing
• Digital Marketing
• SEM & SEO
• Paid Search
• Competitive Analysis
• Marketing
• Display Advertising
• PPC
• Marketing Automation
• Reporting

Rossman Media

Job Description: Growth Marketing Manager

*Onsite Requirements: Hybrid (1 per week) for first 30 days, move to 100% remote afterwards*

About US:

Flashii App is Technical Staffing Firm HQ in the Silicon Valley Metro Area. We help clients in finding candidates that make a difference. We provide full staffing services that include project-based consulting and direct hire opportunities.

We are currently seeking a Full-Time Growth Marketing Manager for an up and coming company. The company/client is a California (HQ in Gilroy) based independent eyewear brand focused on developing original, innovative eyewear (the company is a small business and in a start-up environment).

Description of Growth Marketing Manager Role:

The Growth Marketing Manager will be responsible for driving ecommerce revenue for designated client merchandise line through new customer acquisition via paid media channels.

Essential Duties and Responsibilities:

• Manage and execute new customer campaigns through Facebook, Instagram, TikTok, YouTube, Open Web
• Collaborate to successfully build funnels for new customers – in efforts to drive them into repeat and loyal fans.
• Develop a paid media process for campaign creation, management, optimization, and reporting.
• Discover platforms, apps, and tools that can help find new customers, improve performance, and generate ongoing revenue.
• Provide weekly recaps on paid media channel performance.
• Understand and execute whitelisting with top notch influencers and partners.
• Build a strong creative library of assets that are optimized to drive paid media performance.
• Participate in the creative development process for paid social eg. writing briefs, guiding creation
• Coordinate a consistent feedback loop of creative insights to the broader team.
• Find new ways to reach customers through sophisticated targeting and creative executions.
• Identify and evaluate emerging paid media channels to scale into

Experience Requirements:

• 3-5 years of diverse paid media experience, preferably working with a top-notch DTC brand which relies heavily on paid as new customer channel
• Command of the digital paid media landscape (paid social, search, display, OLV, CTV, affiliate, native, etc)
• Confident in paid media best practices, analytics and attribution
• Ability to own the entire paid media process from end to end
• Strong ability to forecast revenue, performance, and use data to make predictions
• Deep knowledge of attribution and the relationship between media channels
• Deeply creative thinker who has proven knowledge of top converting creative paid media strategies
• Understands a new approach to branding – not cookie cutter creatives and solutions
• Strong data skills including analyzing, visualizing, and extracting insight
• Bachelors’ Degree in Marketing, preferably with a concentration in advertising and/or acquisition marketing

Flashii

Job Overview:

The Director, Advertising & Marketing supports a key “Omni-Marketing Center of Excellence” team in achieving competitive advantage as the industry-leader in the celebration sector, supporting our purpose and promise to inspire joy by making it easier to create unforgettable memories. Reporting into VP Marketing, he/she will be responsible for leading the development and activation of omni retail-centric integrated advertising plans that drive immediate sales and build long term brand demand and consideration.

The Director is closely aligned and collaborates with business stakeholders across ecommerce, marketing, sales planning to understand strategic objectives so that advertising campaigns can drive business outcomes. Working closely with senior leadership, this role provides advertising performance expertise and ensures campaigns are optimized continuously and flawlessly.

The Director is a results-oriented leader who consistently identifies opportunities, assesses performance, and brings forward new ideas for accelerating business performance. He/she will lead and develop a high-performing internal and agency team accountable for architecting the advertising strategy and tactical execution plan in support of the overall enterprise sales plan; inclusive of paid media, organic social media, promotions and partnerships.

The Director will lead by example, to develop a customer obsession mindset in all aspects of business, leading to effective and differentiated solutions that deliver a superior customer experience across the customer decision journey.

Responsibilities and Duties:

• Leads a team (internal and external) which will deliver on the organization’s sales priorities and strategic initiatives
• Data analysis and insights to make decisions, inform strategic direction
• Reports on performance of advertising plans, makes recommendations for optimizations
• Oversees working media expenditure across enterprise
• Develop and manage critical relationships with agencies and key strategic partners (ie: Meta, Google, etc.)
• Create measurement plans, KPIs, benchmarks and optimization plans for campaign level investments
• Collaborate with cross-functional teams, ie: analytics, finance on impact of advertising on brands business
• Guide agencies through fully integrated advertising plans
• Deep working knowledge of SEM, social media, programmatic display, affiliate marketing, digital video and email marketing.
• Strong familiarity with digital marketing technology and media performance measurement methodologies
• Leads with an agile testing framework mindset
• Build and lead team in SEM, social and other digital media buying and execution

Skills Required:

• Demonstrated experience as agency lead

• Agency side experience strongly preferred

• Strong strategic thinker

• Demonstrated expertise in digital media landscape

• Advanced knowledge of media fundamentals, willingness to educate others

• Experience managing an internal team with desire to cultivate talent

• Must be able to lead others in the development, direction, and execution of digital marketing initiatives

• Experience managing a multi-million-dollar media budget

Qualifications:

• 8+ years hands on experience in media roles, including integrated media planning experience

• Omni retail experience preferred

• Bachelor’s Degree in Business, Marketing, Communications or directly related field.

Coda Search│Staffing

Talentfoot is seeking a Senior Manager of Performance Marketing for our client that is an international, $3B company with a core vision focused on premium nutrition and lifetime wellness. With seven leading global brands in 14 established markets, we pride ourselves on supporting the health and wellness of families and individuals globally. ​Our team’s mission is to make people healthier and happier with premium segments in baby, adult, and pet nutrition. We have over 3,000 team members across 90 locations and pride ourselves on being a diverse, inclusive, and global company. ​

As we continue to grow our company and brands centered on health and wellness, we are seeking a highly experienced and results-driven Senior Manager of Performance Marketing specializing in Amazon Pay Per Click (PPC) and programmatic media. ​The ideal candidate will have a proven track record of success in managing large budgets and complex item catalogues within the consumer goods industry. This individual will be responsible for developing and executing the on-platform and off-platform paid media strategy for our business. ​

Responsibilities

• Develop and implement comprehensive on-platform and off-platform paid media strategies to drive sales and increase brand visibility on Amazon. ​
• Manage and optimize Amazon Pay Per Click (PPC) campaigns, ensuring efficient use of budget and maximizing return on investment (ROI). ​
• Oversee programmatic media campaigns across various channels, including display, video, and paid social media advertising. ​
• Collaborate with cross-functional teams to align performance marketing initiatives with overall business objectives. ​
• Identify, access, and integrate future technologies (e.g., Amazon Marketing Stream, Amazon Marketing Cloud, AI, ML) as competitive advantages. ​
• Conduct market research and competitive analysis to identify trends, opportunities, and areas for growth. ​
• Track, analyze, and report on key performance metrics to improve campaign effectiveness and achieve incremental return on ad spend. ​
• Drive new customer acquisition through targeted performance marketing campaigns. ​
• Stay up-to-date with industry trends, emerging technologies, and best practices in performance marketing, Amazon advertising, programmatic media, and paid social media. ​
• Lead and mentor a team of performance marketing managers, fostering a culture of innovation, collaboration, and continuous learning. ​
• Manage relationships with external agency partners, ensuring alignment with business goals and driving performance improvements. ​
• Execute a paid social media strategy, collaborating with internal and external partners for digital content creation.

Qualifications

• Bachelor’s degree in marketing, business administration, or a related field. ​
• Proven experience as a Director of Performance Marketing or similar role, with a focus on Amazon PPC and programmatic media. ​
• Extensive knowledge of Amazon advertising platforms, including AMS and Sponsored Products, with a strong understanding of Amazon’s algorithm and ranking factors. ​
• Demonstrated success in managing large budgets and complex item catalogues within the consumer goods industry. ​
• Proficiency in programmatic media buying platforms, such as Google Display Network, DSPs, and DMPs. ​
• Strong analytical skills and ability to interpret data to drive strategic decision-making. ​
• Familiarity with future technologies, such as Amazon Marketing Stream, Amazon Marketing Cloud, AI, and ML, is desirable. ​
• Excellent communication and leadership abilities, with the capacity to influence and inspire teams. ​
• Experience managing external agency relationships and collaborating with cross-functional teams. ​
• Proactive, self-motivated, and able to work in a fast-paced, deadline-driven environment.

Talentfoot Executive Search and Staffing

Our client, a well-known TV brand, has a new contract opportunity for a Marketing Director in New York City. The ideal candidate should have a strong background in the broadcast, cable network, or streaming industry, with a focus on top brand management, off-air media campaigns, property launches, and project management.

Role: This role reports to the VP of Marketing Strategy. This role involves collaborating closely with the VP to strategize and execute on/off-air campaigns. You’ll need expertise in media trends, consumer research, and creating strategic partnerships.

Responsibilities:

· Manage major campaigns and daily operations, including team leadership and project implementation.

· Collaborate with on-air and off-air media teams to plan and execute media strategies.

· Stay updated on media landscape trends.

· Build relationships with internal teams for seamless campaign development.

· Utilize consumer research to understand target audiences.

· Innovate and inspire bold campaigns.

· Create strategic partnerships for marketing success.

· Strong project management to track creative elements and budgets.

· Partner with creative marketing counterparts.

· Lead a small team and support career growth.

Requirements:

· 10+ years of marketing/advertising experience in broadcast, cable network, or brand management.

· Expertise in marketing concepts and creative development.

· Team and budget management experience.

· Knowledge of 360 marketing and promotions.

· Strong organizational, leadership, and communication skills.

· Creative thinking and detail-oriented approach.

· Legal authorization to work in the United States.

Juno Search Partners

Under the general guidance of the EVP – Member Experience, develops strategies, plans, directs and controls marketing, media advertising budgets and promotions in digital channels to increase online traffic and generate sales leads, increase product penetration and product/member profitability. This position ensures that all online marketing efforts are completed under critical time constraints, and that they maintain a consistent brand image, are accurate, cost-effective and in accordance with credit union policies, regulations, laws and sound business practices. The Director, Digital Marketing oversees all digital content strategy development and execution.

Supervisory responsibilities (reporting structure):

The position reports directly to the Executive Vice President, Member Experience. There are positions that report directly to the Director, Digital Marketing. This role also provides support and guidance to marketing and social media team members.

NATURE & SCOPE:

• Specializes in online marketing and broadcast media advertising for assigned credit union products. Proactively identifies opportunities and initiating marketing strategies and tactics to increase lead conversion, product adoption, penetration and profitability.
• Conceives, writes and manages production of fully integrated marketing campaigns across television, radio and online marketing channels. Develops campaigns that are imaginative, engaging, timely, and aligned with the credit union’s brand while also meeting time and budget constraints. Crafts talking points as necessary.
• Lead a team to define, communicate and execute the strategy, roadmap, and build for digital product offerings.
• Define and develop requirements, features, value proposition, and experiences for digital product offerings.
• Exhibit knowledge of emerging technologies and partners that could accelerate our progress in digital banking.
• Collaborate with key stakeholders and cross-functional partners across CCCU including Technology, Credit Union Partners, Marketing, Finance, Legal, and Compliance to deliver on new product development activities and product launch.
• Develop communications and present and influence Senior Executive audiences
• Responsible for identifying and evaluating new technologies that keep the company in the forefront of developments in digital marketing, new strategies, tactics and emerging channels that can increase the success of the organization’s overall internet marketing strategy, expand online traffic and raise brand and product awareness for the credit union while maintaining the online brand integrity.
• Leverages core online marketing functions including Search Engine Optimization (SEO) by analyzing, developing and implementing strategies to make the public website more visible to search engines organically (non-paid links). Works with technical staff to make modifications to web pages and functionality to increase search ability, navigation and click-throughs, to direct traffic to online applications and increase sales through all delivery channels.
• Develops strategy for Search Engine Marketing (SEM) and oversees vendor relationship for all pay per click advertising and re-marketing efforts. Includes increasing visibility in search engine results, leveraging search traffic and converting it to leads or sales, and analyzing and reporting online advertising results. Manages and executes advertising efforts across various interactive channels. Consistently tracks, analyzes and reports on SEM results.
• Develops and executes successful digital marketing strategies and campaigns, including managing the critical functions of email & SMS planning, scheduling, analytics (Google Analytics & Meridian Link) and determining best practices to drive higher click and conversion rates. Incorporates digital technologies to track visitor behavior and deliver targeted messages based on their behavior. Ensures communications are aligned with internal policies and compliant with CAN-SPAM legislation. Consistently tracks, analyzes and reports on email marketing results. Manages member email delivery.
• Serves as marketing resource to electronic commerce team during product development. Strategizes and collaborates with product experts/managers, sales and training, and the compliance departments to ensure product launches, procedures, effective delivery of promotions and disclosures are met. Initiates and directs the building of lead capture mechanisms within online banking and the website.
• Evaluates and reports on product KPIs on all eService products, public website metrics, digital campaigns and broadcast media efforts.
• Manages affiliate marketing relationships with online partners and introduces new online partnerships for additional sources of revenue.
• Analyzes market conditions, competitor data, consumer research and media ratings data (Scarborough, Arbitron, Nielsen, online networks—Google, Yahoo, Bing) to determine effective media placement and costs. Negotiates rates, prepares and recommends media plans for review.
• Under critical time constraints, schedules placement, posts media billing and reports on ordered vs. actual media performance and budget results.
• Manages and ensures timely delivery of advertising content on online and broadcast media channels (television and radio). Reviews content and recommends adjustments that optimize channel effectiveness.
• Analyzes the results and determines cost benefit and ROI of online marketing campaigns and of existing and emerging marketing channels. Provides frequent and consistent reporting of results to management.
• Provides clear instruction and direction to vendors. Identifies vendors, negotiates and facilitates their contracting with the credit union as necessary. Works with credit union service providers, overseeing and assessing their marketing efforts and monitoring results.
• Develops and manages marketing budget for all broadcast media including TV, radio, and electronic services and for assigned products. Assists in the department’s annual budget development. Negotiates and presents contracts to the Expense Committee. For assigned products and channels, maintains budget records and periodically provides spending reports.
• Assists with strategic marketing planning including development of the annual marketing plan. Develops annual electronic services marketing plan. Represents the Marketing department and serves on strategic initiative teams as assigned.
• Researches, identifies and recommends methods for effectively reaching member and prospective member target audiences. Regularly conducts market, competitive and demographic research.
• Performs other relevant and related duties as required.

Education, skills, & abilities (qualifications/experience required):

• An undergraduate degree in Marketing, Advertising, Online or Electronic Marketing, Journalism, Broadcast Media or a related discipline; plus 8 years’ experience in increasingly more responsible positions working directly with marketing and/or advertising, and five years online marketing and broadcast media buying experience; or an equivalent combination of related education and relevant experience.
• Knowledge of electronic banking services, CRM systems and online bank marketing is preferred.
• Demonstrated experience with online marketing management practices including SEM, SEO, internet radio streaming, email marketing, social networks, consumer email privacy and CAN-SPAM compliance, general understanding of HTML, content management systems and web analytics.
• Demonstrated experience with traditional marketing and advertising practices including media ratings analysis, buying and placement, direct mail and postal requirements and advertising legal compliance. Ability to develop marketing/advertising concepts and manage marketing production processes.
• Demonstrated ability to analyze consumer research and media ratings data (Scarborough, Arbitron, Nielsen, TAB, online networks—Google, Google Analytics, Yahoo, Bing), determine effective media placement and costs, and experience negotiating rates and management of placement and billing.
• Ability to prepare and assess ROI Analysis of marketing programs.
• Business acumen and strong critical thinking, writing and oral communication/negotiation skills.
• Excellent organizational and project management skills, attention to detail and ability to prioritize work in order to handle multiple projects at once and meet deadlines.
• Excellent analytical skills and ability to interpret data.
• Knowledge of basic sales skills in order to cross-sell credit union products and services.
• Ability to effectively work in cross-functional (often technology) team environment, take direction from others, as well as work independently and lead cross-functional teams.
• Ability to interact effectively with peers, senior management and vendors, to understand and follow policies and procedures and accept constructive criticism.

MAJOR ACCOUNTABILITIES:

• Managing the credit union’s online electronic and advertising campaigns and marketing programs to drive cost-effective sales.
• Developing and maintaining strong relationships with external advertising partners.
• Developing strategy, conceiving, writing and managing production of fully integrated marketing campaigns across multiple online and electronic marketing channels, as well as broadcast media channels.
• Analyzing, negotiating, placing and monitoring media advertising performance.
• Developing methods to monitor, measure and track marketing programs’ effectiveness and ensuring return on investment (ROI). Analyzing results and adjusting strategies and tactics as necessary to increase effectiveness/ROI.
• Strategizes and develops plans, with product experts/managers, sales and training, and the compliance departments, to ensure streamlined product launches, procedures, and delivery of promotions and disclosures.

Salary Range

$116,756.08 (min) – $175,134.13 (max)

California Coast Credit Union