MANAGER, PAID SOCIAL
SALARY: $85-95K
HYBRID 3-DAYS IN OFFICE
We are looking for an innovative, creative and data-obsessed Manager of Paid Social to join the team. This role will have a focus on D2C performance marketing in the luxury fashion, multi-brand retail and beauty verticals.
The ideal candidate would have an analytically-focused mind, with the ability to connect the dots between quantitative and qualitative data.
The Manager, Paid Social will be responsible for managing client relationships, leading strategy and overseeing the day-to-day account optimizations and execution. They have a strong knowledge of key Paid Social platforms such as Meta, TikTok, and Pinterest, and will be up to date on the latest industry trends. They will be responsible for curating strategy, driving performance to achieve client goals, data-led reporting, and leading client calls.
RESPONSIBILITIES: ● Manage, build and optimize campaigns, audiences and creative in Paid Social accounts ● Lead paid social strategy, planning and execution of campaigns that drive user acquisition and revenue growth ● Manage client budgets and forecasts to ensure targets are met ● Develop and contribute to testing roadmap (creative, ad formats, audiences, etc.) to improve KPIs and tactics to drive growth ● Analyze performance data and cross-reference Google Analytics with social platform data to optimize campaigns weekly and drive performance ● Complete weekly performance reporting decks, lead weekly client calls, and present all performance reports professionally and confidently ● Serve as the main point of contact for clients and platform representatives; the primary responsibility being improving and growing client and platform relationships ● Conduct thorough competitor and market research and integrate findings into strategic recommendations ● Stay current on industry trends and best practices in paid social media and bring new ideas to the table to improve performance ● Work collaboratively with cross-functional teams, including Paid Search and Reporting, to achieve client goals
REQUIREMENTS: ● Bachelor’s Degree in Marketing, Business or related fields ● 3-5 years experience in Paid Social working directly in Facebook Business Manager; TikTok and/or Pinterest a plus (agency experience is preferred) ● Experience with paid social strategy, planning and buying; maintaining significant client budgets and leading reporting and optimizations (performance campaigns a plus) ● Strong analytical skills and experience with data-driven decision-making ● Well versed in Excel and other data analysis tools (Google Analytics is preferred, but not required) for ongoing and ad hoc data reporting ● Excellent communication and presentation skills, both verbal and written ● Highly organized, with the ability to multitask and meet tight deadlines ● Proactive self starter who can take initiative, but also enjoys working collaboratively as part of a team ● Enjoys working in a fast-paced, start-up environment ● Has a strong understanding of the Paid Social and industry trends NICE TO HAVE: ● Facebook Blueprint certification ● Knowledge about the e-commerce space ● Google Analytics Certification ● Experience with TikTok, Pinterest and/or Snapchat (both organic and paid) ● Experience with influencer partnerships ● A creative background or graphic design experience ● Understanding of organic social media management ● Experience working in a remote environment
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