Model Casting Calls and Auditions

Description

We are seeking a Product Marketing Manager to lead product marketing and digital marketing strategy for our Nursing vertical. This individual will focus on B2C strategic digital marketing efforts that promotes awareness and the benefits of our suite of nursing educational tools, as well as converting site visitors into paying customers

QUALIFICATIONS

Minimum Education Required

• Bachelor’s degree in marketing, business, communications, or a related field required; master’s degree preferred
• 7 years of experience in a similar role leading digital, marketing strategy
• Demonstrable digital marketing experience, including growth marketing (demand generation), content marketing, and social media marketing strategy
• Deep experience of SEO and SEM practices; strong experience with social media marketing and content creation preferred
• Experience with SEO industry programs, such as Google Analytics, Google Search Console, SEM Rush (or similar) preferred

Minimum Required Experience

JOB DUTIES (including but not limited to)

Campaign Prep & Misc. (70%)

• Produce compelling and effective email and digital marketing campaigns
• Oversee SEO and SEM strategy for assigned verticals
• Manage the strategy of social media content creation
• Manage the forum marketing strategy
• Create and regularly measure and report on marketing metrics
• Own assigned pieces of the UWorld marketing plan
• Recommend and edit necessary collateral to support product offerings
• Enforce UWorld brand standards
• Perform comprehensive, detailed market research on target market(s) including competitive analyses
• Define buyer personas, target markets, and how buyers consume their media and make decisions
• Outline buy cycles
• Recommend product pricing
• Report on industry trends and recommend actions to position UWorld ahead of competition

Marketing Strategy (20%)

• Define an annual B2C product marketing strategy
• Serve as the embedded product marketing specialist for assigned the Nursing vertical
• Define and refine product differentiators and market positioning

Market Research (10%)

Required Knowledge, Skills, and Abilities

• Demonstrable digital marketing experience, especially email, SEO, and SEM
• Exceptional market research and reporting skills
• Ability to define and report metrics of success
• Superior organizational and self-motivation skills
• Familiarity with marketing automation tools and platforms
• Excellent written, verbal, and interpersonal skills
• Ability to work well within a team environment with competing priorities
• Ability to react in a constructive manner to direct feedback and constructive criticism

Benefits

• Competitive compensation based on education and experience
• Comprehensive benefits package (medical, vision, dental, life, disability)
• Onsite work environment with flexibility to work 1 day remotely each week.
• Paid time off and 401(k) plan for retirement
• On-site group fitness classes

At UWorld, we believe strength is derived from the talents, ideas, and experiences of a diverse workforce. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, veteran status, or any other protected class. UWorld is proud to be an equal opportunity employer providing a drug-free workplace. If you have a disability or special need that requires accommodation, please let us know.

UWorld

About MAX: Max Surgical Specialty Management is the preeminent surgeon-lead, full-scope OMS platform in the northeast, dedicated to building the region’s first oms-only specialty platform where a premium is placed on surgeon autonomy, independent practice identity, and clinical excellence.

Position Purpose: The Director of Marketing collaborates with the business to uncover insights and strategies to develop and implement sales, marketing and branding strategies for MAX-SSM and its associated practices.

Essential Duties & Responsibilities:

Managing Growth and Outreach Team to Drive Patient Volume:

• Lead and oversee a growth and outreach team responsible for driving patient volume and revenue growth.
• Set performance goals, provide guidance, and mentor team members to optimize their effectiveness.
• Develop and implement strategies to attract and retain patients, leveraging both traditional and digital marketing channels.

Vet, Contract, and Manage Key Vendor Relationships in the Marketing Vertical:

• Identify and evaluate potential marketing vendors and partners, conducting due diligence to ensure alignment with business goals.
• Negotiate contracts, manage vendor relationships, and ensure deliverables are met on time and within budget.
• Collaborate with vendors to implement effective marketing campaigns, measure performance, and optimize results.

Multi-Brand Marketing and Roll-Up Alignment:

• Develop and execute marketing strategies that align with the goals and values of multiple brands within the organization.
• Create appealing, modern, and scalable marketing campaigns that effectively communicate the unique value propositions of each brand.
• Coordinate and collaborate with owner surgeons and stakeholders to ensure consistent branding across all marketing materials and channels.

Develop and Control Centralized Strategically Integrated Multi-Brand Marketing Strategy and Calendar:

• Create and implement a centralized marketing strategy that aligns with the objectives of multiple brands within the organization.
• Develop an integrated marketing calendar to ensure coordinated and consistent messaging across all marketing channels and brands.
• Collaborate with brand managers and cross-functional teams to ensure alignment and maximize marketing impact.

Reputation Management Strategy and Execution:

• Develop and implement reputation management strategies to build and protect the organization’s brand image and reputation.
• Monitor online presence and social media channels, addressing any negative feedback or reviews promptly and professionally.
• Implement strategies to enhance positive brand perception and manage crisis communications when necessary.

Digital Strategy and Campaigns, including SEO:

• Develop and execute digital marketing strategies to increase brand visibility, website traffic, and lead generation.
• Optimize website content and structure for search engine optimization (SEO) to improve organic search rankings.
• Plan and manage digital advertising campaigns across various channels, including social media, search engines, and display networks.

Business Development Collateral Development and Execution:

• Create compelling and informative business development collateral.
• Collaborate with the sales team to develop materials that effectively communicate the organization’s value proposition and support sales efforts.
• Ensure collateral materials are consistently updated and aligned with brand guidelines and messaging.

External Communication (PR) Plan and Execution:

• Develop and implement external communication strategies to enhance brand visibility and reputation.
• Plan and execute public relations (PR) initiatives, including press releases, media relations, and thought leadership opportunities.
• Build and maintain relationships with media outlets, influencers, and industry partners to secure media coverage and maximize brand exposure.

Use Data to Drive Decisions:

• Utilize data analytics and insights to inform marketing strategies and make data-driven decisions.
• Identify key performance indicators (KPIs) and establish measurement frameworks to track the effectiveness of marketing initiatives.
• Continuously monitor and analyze data to optimize marketing campaigns, identify trends, and uncover growth opportunities.

Demonstrate previous experience working in a private equity (PE) backed healthcare environment:

• Understand the unique dynamics of operating in a PE-backed organization, such as managing growth expectations and demonstrating value creation.

Skills and Qualifications

• Bachelor’s degree in marketing, business administration, communications, or a related field. MBA, preferred.
• At least 10 years of experience in marketing roles, including progressive experience in leadership positions. Experience in developing and implementing marketing strategies, managing marketing teams, and driving successful marketing campaigns.
• Proven ability to think strategically and develop comprehensive marketing plans aligned with organizational goals.
• Demonstrated experience in leading and managing marketing teams, including hiring, training, and developing marketing professionals. Ability to provide guidance, set performance goals, and foster a collaborative and results-driven team environment.
• Experience in developing and implementing brand strategies to enhance brand awareness, consistency, and equity. Ability to maintain brand guidelines, ensure brand messaging consistency across all marketing channels, and oversee brand campaigns.
• Proficiency in digital marketing channels and platforms, including SEO, SEM, social media, content marketing, email marketing, and digital advertising. Familiarity with marketing automation tools and analytics platforms to track campaign performance and measure ROI.
• Excellent written and verbal communication skills to effectively communicate marketing strategies, initiatives, and results to stakeholders at all levels. Strong collaboration skills to work cross-functionally with internal teams, agencies, vendors, and executive leadership.
• Experience in managing marketing budgets, allocating resources effectively, and optimizing marketing spend for maximum impact and ROI. Ability to track expenses, negotiate contracts, and manage vendor relationships.
• Strong analytical skills to interpret marketing data, derive insights, and make data-driven decisions. Proficiency in using analytics tools to measure KPIs, track campaign performance, and report on marketing effectiveness.

MAX Surgical Specialty Management

Our client, a well-known TV Brand based out of New York City, is looking for a Marketing Coordinator to join their team. This role will specifically support the Domestic Distribution Partner Marketing and National Accounts teams in the execution of programs and campaigns designed to drive affiliate partner objectives, Domestic Distribution, and network goals. This role will assist with the maintenance of the Affiliate website and the affiliate incentive program, be responsible for the creation of promotional marketing materials, support development of creative assets for network roadshows and other sales materials and provide tactical support to brand managers. Key Responsibilities: • Coordinate with Brand Managers and external vendor for the maintenance of the affiliate website. Execute regular website refreshes to curate priority programming, manage brand/show asset updates, and respond to affiliate inquiries. • Work with VP, Partner Marketing and Brand Managers to coordinate affiliate communication and mailings including weekly toolkits, newsletters, and programming highlights. Develop affiliate-facing promotional materials and customized sales tools for client presentations to drive partner engagement efforts as well as promote network tune-in and brand affinity. • Fulfill asset requests for affiliates and their creative agencies and coordinate with Brand Managers and networks for approval. Manage approval process for all creative tactics needed for marketing initiatives with third party agencies. Maintain and grow partnerships to secure unpaid media for network programming. • Merchandize and track all marketing activity and ROI value for promotional tactics for third party agencies. • Concept, design and deliver elements for marketing collateral such as direct mail inserts, brochures, posters, as well as various other formats to support and promote goals of Domestic Distribution. • Handle special projects/requests as needed. • Manage relationships with internal and external stakeholders including network teams, affiliate partners, vendors, and internal / external agencies. • Ensure quality and timely delivery of projects within budget and on strategy. • Build, maintain and demonstrate a thorough understanding of division’s overall business goals, revenue projections, and strategic vision. • Build, maintain and demonstrate an understanding of industry trends, competitive landscape, current events, and related information that may impact the business by reading professional publications, researching all available prospect/product resources and participating in professional organizations. Requirements: • Bachelor’s degree in advertising / marketing / communications. • Minimum of 2 years marketing / design / digital experience. Sales and marketing experience is strongly preferred. • Must possess strong creative, collaboration, analytical, organizational, and verbal/written communication skills. • Core competencies in project management, attention to detail, managing diverse workload under tight deadlines. • Self-starter and ability to own and advance projects essential. • Must be comfortable in fast-paced environment. • Proficient in Microsoft Office and Google Suite. Proficient in Adobe Creative Cloud, especially Photoshop, Illustrator, InDesign and Media Encoder. Knowledge of HTML and web standards. Zoomifier experience a plus. • Web analytics, SEO, SEM experience a plus. • Must have an understanding of and interest in the media industry, new technologies, digital marketing and social media.

Juno Search Partners

About Annalect

Annalect’s 2,000+ innovators leverage data and technology to help clients across Omnicom build relationships that matter — whether that means fostering consumers’ trust in brands, building new experiences, or delivering advanced analytics where it’s most needed. Annalect is the driving force behind Omni, Omnicom’s unique open operating system, which works hand-in-hand with clients’ and partners’ data and tools, to orchestrate better marketing outcomes.

Annalect’s unique approach to data and technology – one that relies on transparency, neutrality, and interoperability – allows us to deliver purpose-built and scalable solutions that make data actionable. Our advanced teams of product leaders, data scientists, consultants, and engineers enable us to meet the business goals of our internal and external clients.

Team Overview:

The Marketing Science Team is a group of individuals who bring a suite of solutions to one of our industry’s most coveted clients. This is a tenured team of motivated people who are service-focused and always learning. Key focus areas of this group are Marketing Mix Modelling and Multi-touch Attribution. This highly visible team works closely with other Omnicom agency domain experts to support their data-related needs and assists in presenting strategic insights and results.

Qualifications

Required Skills and Qualifications

• Understanding of marketing mix modeling/econometric analysis and/or other branches of market research (custom survey research, advertising testing or tracking, new product research, etc.)
• Understanding of databases and data modeling
• Experience with delivering and operationalizing model solutions for clients
• Strong Excel knowledge in basic functions and pivot tables
• Excellent communication skills are a must
• Master’s or Bachelor’s degree in statistics, mathematics, economics, engineering, information management, social sciences or business/marketing related fields.
• 5 to 8 years of experience in a quantitative data driven field, media, or other relevant field
• 4+ years of prior work experience building marketing mix or media mix models

Responsibilities

Key Responsibilities:

• Building, reviewing, and publishing marketing mix models
• Translating data into clear, compelling, and actionable insights by leveraging advanced analytics tactics conducted by central resources
• Data processing, cleansing & validation with various agency partners to ensure appropriate representation in models
• Ensuring timely follow through on all scheduled and ad hoc deliverables
• With the leaders of the functional specialty teams, keeping track of projects being run by the Functional Specialists to ensure they are done on time and to right level of quality
• Development of presentations to clients, including the results of analyses and research projects in a clear and insightful narrative, digestible by a lay person
• Understanding of consumer data and marketplace behaviors, particularly those that most impact business and marketing goals
• Evaluating data and research/analytics methods for client needs as applicable to the key business questions
• Working with third party research/analytics vendors to assess and triangulate insights for clients

Annalect, a division of Omnicom Media Group, reaffirms its commitment to the policy of Equal Employment Opportunity and to carrying out this policy at all of its offices. It shall be the policy of Omnicom Media Group to (1) recruit, select, hire, train, promote, pay, discipline and terminate employees in all job classifications without regard to age, race, color, creed, national origin, citizenship status, alienage, religion, sex, sexual orientation, marital status, veteran status, disability or any other basis upon which discrimination against or harassment of employees or applicants for employment is prohibited under any applicable federal, state or local equal opportunity employment laws and (2) ensure that all personnel actions are administered without discrimination in violation of applicable law.

Annalect

About Annalect

Annalect’s 2,000+ innovators leverage data and technology to help clients across Omnicom build relationships that matter — whether that means fostering consumers’ trust in brands, building new experiences, or delivering advanced analytics where it’s most needed. Annalect is the driving force behind Omni, Omnicom’s unique open operating system, which works hand-in-hand with clients’ and partners’ data and tools, to orchestrate better marketing outcomes.

Annalect’s unique approach to data and technology – one that relies on transparency, neutrality, and interoperability – allows us to deliver purpose-built and scalable solutions that make data actionable. Our advanced teams of product leaders, data scientists, consultants, and engineers enable us to meet the business goals of our internal and external clients.

Team Overview:

The Marketing Science Team is a group of individuals who bring a suite of solutions to one of our industry’s most coveted clients. This is a tenured team of motivated people who are service-focused and always learning. Key focus areas of this group are Marketing Mix Modelling and Multi-touch Attribution. This highly visible team works closely with other Omnicom agency domain experts to support their data-related needs and assists in presenting strategic insights and results.

Qualifications

Required Skills and Qualifications

• Understanding of marketing mix modeling/econometric analysis and/or other branches of market research (custom survey research, advertising testing or tracking, new product research, etc.)
• Understanding of databases and data modeling
• Experience with delivering and operationalizing model solutions for clients
• Strong Excel knowledge in basic functions and pivot tables
• Excellent communication skills are a must
• Master’s or Bachelor’s degree in statistics, mathematics, economics, engineering, information management, social sciences or business/marketing related fields.
• 5 to 8 years of experience in a quantitative data driven field, media, or other relevant field
• 4+ years of prior work experience building marketing mix or media mix models

Responsibilities

Key Responsibilities:

• Building, reviewing, and publishing marketing mix models
• Translating data into clear, compelling, and actionable insights by leveraging advanced analytics tactics conducted by central resources
• Data processing, cleansing & validation with various agency partners to ensure appropriate representation in models
• Ensuring timely follow through on all scheduled and ad hoc deliverables
• With the leaders of the functional specialty teams, keeping track of projects being run by the Functional Specialists to ensure they are done on time and to right level of quality
• Development of presentations to clients, including the results of analyses and research projects in a clear and insightful narrative, digestible by a lay person
• Understanding of consumer data and marketplace behaviors, particularly those that most impact business and marketing goals
• Evaluating data and research/analytics methods for client needs as applicable to the key business questions
• Working with third party research/analytics vendors to assess and triangulate insights for clients

Annalect, a division of Omnicom Media Group, reaffirms its commitment to the policy of Equal Employment Opportunity and to carrying out this policy at all of its offices. It shall be the policy of Omnicom Media Group to (1) recruit, select, hire, train, promote, pay, discipline and terminate employees in all job classifications without regard to age, race, color, creed, national origin, citizenship status, alienage, religion, sex, sexual orientation, marital status, veteran status, disability or any other basis upon which discrimination against or harassment of employees or applicants for employment is prohibited under any applicable federal, state or local equal opportunity employment laws and (2) ensure that all personnel actions are administered without discrimination in violation of applicable law.

Annalect

Opportunity: eCommerce Marketing Manager

The Marketing Manager is responsible for the day to day, hands-on management and execution of eCommerce marketing tactics, strategies, and promotions for a select group of branded hotels within the HHM Portfolio.

Essential Functions

• Manage and drive overall digital marketing strategies including search engine optimization (SEO), and search engine marketing (SEM), and social presence (social reputation and social media)
• Assist/Oversee/Manage hotel listings and content on online travel agency websites in partnerships with the Revenue Management Department.
• Digital asset (photography, 3D tours and video) management.
• Oversee/Manage social media services and engagement including content, blog, marketing, advertising, and performance measurement.
• Direct, support, deploy, and measure monthly email marketing deployments.
• Facilitate and align all hotel branding with current branding guidelines and initiatives.
• Lead and assist in project life cycle through requirements gathering, design, development, testing, and launch.
• Support Sales and Revenue Department regarding promotional and tactical marketing, e-tools, and electronic media.
• Maintain clear lines of communication with property leaders, Internet marketing vendors, and Revenue Management team members.
• Provide eCommerce and digital marketing communication, education, and training.
• Analyze and report monthly digital web direct and online travel agency performance metrics and broader hotel performance data to stakeholders.
• Active involvement in ongoing and annual electronic distribution strategy and planning to maximize online revenue and profitability.
• Constantly update job knowledge by participating in educational opportunities (conference, workshops, and industry events), reading professional publication, and maintaining network of industry players.

Position Requirements

• 2 years of Internet Marketing or eCommerce experience in hospitality/travel industry or related field.
• Associate or Bachelor’s Degree in Marketing, Hospitality or Hospitality Marketing a plus.
• Experience with IHG, Marriott and/or Hilton marketing programs and systems a plus.
• Strong project management skills required.
• Strong understanding of traditional and online marketing tactics and strategy.
• Familiarity with design software preferred.
• Content management and web analytics experience.
• Knowledge of website production with a firm grasp of website fundamentals.
• Ability to independently manage multiple tasks and projects.
• Demonstrates self-confidence, energy, and enthusiasm.
• Two or more years’ experience analyzing and reporting web traffic and eCommerce sales metrics.

What We Believe

People Are Our Capability – Hearts That Serve – Only Excellence – Stay Nimble – Own It

HHM Hotels

Position Summary

We are looking for a Manager, Client Solutions, Analytics to join our team! We are looking for ambitious, analytical, hands-on problem solver who can manage multiple projects. This individual should have a strong interest in media, marketing and business intelligence.

The role requires the ability to actively apply the agency’s proprietary ad effectiveness and measurement tools, as well as 3rd party vendor solutions, to determine the impact of advertising on the client’s business. The position also requires the ability to understand the strategic communications needs of client advertisers and align these needs to the day to day issues of data and reporting.

Key Responsibilities

• Manage planner and client relationships
• Manage multiple projects and demands
• Be part of a team and create clear path to success for analysts
• Provide intellectual leadership and analytic creativity
• Participate in brainstorming sessions with communication planners, creative teams, media planners, buyers, clients and other partner agencies
• Design and manage execution of custom analyses
• Apply substantial amounts of independent critical thinking
• Insure high quality in data and analytics deliverables
• From the analyses, uncover business opportunities
• Work to improve automation and reduce human error in data processing and analytics.

Desired Skills & Experience

• Bachelor’s degree from accredited college/university
• S./M.S. in statistics, mathematics, economics, finance, business, science or engineering highly preferred
• 5+ years of experience in an analytics function and media
• Ability to scope an analytic solution out of a vague business problem
• Extensive experience presenting and interacting with clients
• Experience managing and mentor junior team members
• Strong interpersonal, written, and verbal communication skills
• Strong background in statistical analysis, digital analytics.
• Superior ability to build and deliver impactful presentations at senior levels
• Attention to detail
• Comfortable actively participating and contributing in meeting settings with multiple stakeholders
• Capacity for problem conceptualization and solution design through analytical thinking
• Strong verbal, written, and organizational skills
• Experience with Datarama, ETL process, and site tagging
• Experience with data-management, statistical and optimization languages, ideally SAS/R/SQL/GAMS
• Python, SQL Server & Tableau expertise for data investigation and QA
• Excellent quantitative and analytical skills with the ability to draw conclusions based on data
• Ability to investigate, analyze and solve problems as well as clearly communicate results through requirement documents
• Handle multiple projects in a fast-paced environment with the ability to learn and apply new concepts and tools quickly
• Strong attention to detail, well organized and possesses the ability to prioritize multiple tasks under pressure
• Ability to work collaboratively as part of a cross-functional team
• Excellent verbal and written communication skills, ideally comfortable in a consultative, client-facing environment
• Be a highly motivated team player

Wage and Benefits

We offer a Total Rewards package that includes medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employee discount program, employee stock purchase program and paid family benefits to support you and your family. To give you the ability to better meet your personal needs, and in support of your physical and emotional well-being, you will receive discretionary time off days and company-wide Appreciation Weeks and Wellness Days.

We also offer a competitive Total Compensation package, including a competitive salary and eligibility for an annual discretionary incentive award or a relevant incentive award.

The salary range for this position is $90,000 to $110,000. Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position, market considerations, budgetary considerations, tenure and standing with the Company (applicable to current employees), as well as the employee’s/applicant’s skill set, level of experience, and qualifications.

Employment Transparency

It is the policy of Mediabrands, division of the Interpublic group, to provide equal employment opportunities to all employees and applicants for employment without regard to race, color, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, veteran status, disability, or any other basis prohibited by applicable federal, state, or local law.

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

The employer will make reasonable accommodations in compliance with the American with Disabilities Act of 1990. The job description will be reviewed periodically as duties and responsibilities change with business necessity. Essential and other job functions are subject to modification. Reasonable accommodations may be provided to enable individuals with disabilities to perform the essential functions.

For applicants to jobs in the United States: In compliance with the current Americans with Disabilities Act and state and local laws, if you have a disability and would like to request an accommodation to apply for a position with Mediabrands, please email [email protected].

About Us

Initiative is different to other media agencies.

We are not trapped by a legacy structure primarily centered on paid advertising. Instead, we are liberated by a new world structure designed to deliver highly differentiated and highly effective communications strategies for our clients.

We are the world’s fastest growing media agency built upon the strongest strategic capability of any agency in the market. Core to this strategic proposition is the belief that the faster a brand can move through culture the more relevant it can become. We call this Cultural Velocity ™. Our process is designed to create ideas that move through culture through unique insight, market leading analytics and strategic media brilliance. Our new world model is comprised of “craft centers” – Client Advice and Management, Strategy, Communications Design, Partnership and Culture, Insights & Analytics.

HealixGlobal

Our client, a top re-commerce company, is looking for an analytical, detail-oriented, and results-driven paid media specialist to join the Marketing team.

As the Digital Marketing Manager, you’ll be working with the VP, Marketing, cross-functional teams, and external agencies to translate business needs into innovative strategies. The ideal candidate will possess a deep understanding of pay-per-click (PPC) advertising, with a focus on Paid Search, Paid Shopping, Programmatic Display, and Paid Social campaigns. You will be responsible for optimizing our digital advertising efforts to drive maximum ROI, revenue growth, and audience expansion. Your analytical mindset, strategic thinking, and ability to translate business goals into innovative advertising strategies will be pivotal in achieving our marketing objectives. This person will be highly proficient in data analysis, digital media planning, customer lifecycles, and campaign activation and have 5+ years of experience working in PPC/SEM, with preference given to candidates who have worked in retail. Candidates should possess a firm grasp of promotional writing; with an emphasis on writing for paid ads, and the ability to strategically and purposefully develop ad content toward a greater marketing goal.

Responsibilities to include the following:

• Develop and manage effective paid media strategies across Paid Search, Paid Shopping, Programmatic Display, and Paid Social Platforms and oversee the day-to-day operation of programs, ensuring that they are achieving the traffic, engagement, and conversion goals in mind within budget parameters

• Perform ongoing keyword discovery, expansion, and optimization, staying on top of industry trends and the competitive landscape

• Assess opportunities for expanding target audiences based on predefined audience targets and personas

• Utilize data insights and audience segmentation to refine targeting strategies and maximize reach while maintaining campaign efficiency

• Collaborate with our external PPC agency to align strategies, provide insights, and ensure cohesive campaign execution

• Serve as the liaison between the agency and the company, facilitating effective communication and maintaining a strong partnership

• Partner with VP, Marketing to develop channel budgets, aimed at driving incremental growth, while maintaining efficient ROAS and CAC on paid media channels

• Manage allocated budgets for PPC channels and ensure effective allocation of resources to achieve revenue and ROI targets

• Regularly analyze campaign performance metrics and provide recommendations to optimize spending and drive revenue growth

• Leverage dashboards and other reporting tools to generate weekly and monthly performance reports, insights, program wins and opportunities for optimization, and communicate to key stakeholders

• Collaborate with other digital marketing channels on common initiatives

Qualifications and Education

Requirements:

• Affinity for an analytical experience in pulling data from platforms, compiling, dissecting, and identifying trends to inform campaign strategy

• Proven experience (5+ years) in managing and optimizing PPC campaigns across Paid Search, Paid Shopping, Programmatic Display, and Paid Social platforms, including but not limited to Google Ad words, Facebook, LinkedIn, Instagram, TikTok, YouTube, Google Display Network, and Demand-Side Platforms

• Ability to present data in an actionable and useful way to allow business owners to make decisions

• Detail-oriented self-starter who enjoys working in a fast-paced, collaborative, and innovative high-growth environment

• Google Analytics, Google AdWords, Bing Ads and Facebook Ads Certified preferred

• Strong team player who enjoys collaborating with others, while also being an independent thinker

• Highly skilled in Microsoft Office (with an emphasis on Excel and PowerPoint)

• Strong written and verbal communication skills

• Solution-oriented mindset

• eCommerce & Retail experience

• Knowledge of SQL a plus, but not required

• Bachelor’s degree in Marketing or other relevant field preferred

Benefits

• Comprehensive medical, dental, and vision plans

• 401(k) and company match

• Paid vacation and holiday

Method Recruiting, a 2x Inc. 5000 company

Tipico is an energetic, passionate, bold tech company, and we love sports! Tipico has recently expanded to the US market, establishing offices in Hoboken, New Jersey and Denver, Colorado. We are driven by our core values: passion, progress and trust. Our goal is to build the best possible mobile sports betting product in the industry, in order to amplify the emotions of millions of sports fans every day. Let’s Make This Interesting ™

Please note: this role is located in our Hoboken, NJ office; we work off a hybrid model and come into the office 2 days per week.

Job Description

The Performance Marketing Manager, Casino will report directly to the Head of Media & Acquisition and will partner with stakeholders across the company, as well as with 3rd party partners, to ensure profitable growth of our growing Casino product.

As a key member in the marketing department, the Performance Marketing Manager, Casino will use their deep expertise in digital to manage various acquisition channels including Paid Media, Affiliate, ASO, OOH and more. Key duties and responsibilities include:

• Manage day-to-day relationship with various agencies for Casino product initiatives, including Social, Display, SEM, Affiliate, SEO and ASO
• Partner with cross-functional stakeholders to develop strategies to support new content, new state and product launches
• Collaborate with peers across the marketing organization to develop and set best practices for compelling ads, effective landing pages, and process optimizations to improve conversion rates throughout the funnel – be a change agent and immerse into innovative creative
• Optimize our Casino marketing budget based on the channels and tactics that have the lowest CPA
• Own testing plans and running various tests against different variables (ads, audiences, landing pages, etc.) with the purpose of identifying new opportunities
• Dive into data to understand trends in channels, diagnosing issues, and relaying findings to various stakeholders, demonstrating what’s working and not working
• Optimize on a regular basis, to ensure we test into new platforms and reach a broader set of consumers
• Manage a mix of brand awareness media and performance marketing media, building a halo effect to our brand to reduce overall CPAs
• Coordinate with the Content Team on the delivery of advertising creative, copy, and animations

Qualifications

• 3+ years in a performance marketing, digital, or paid acquisition role
• Familiar with online gaming industry and some of the companies that dominate this new, growing industry
• Must have deep expertise in at least one channel you will manage, and capable of learning
• Super organized taskmaster; Strong presentation skills
• Demonstrated project management skills
• Comfortable being challenged and seeking challenge from colleagues and stakeholders
• Ability to think outside of the box, be innovative, adaptable and come up with creative solutions to changing business challenges
• Goal-orientated and results driven with the ability to see the bigger picture
• Sports Industry, specifically Sports Betting and Casino, experience is a plus, but not required

Additional Information

What’s in it for you:

• Work in an environment where you, your work and ideas matter and have an impact.
• You will be a be part of the newest and up and coming USA online iGaming and sports betting companies in the market.
• Work in a new and young business with high growth potential.
• Build your own success story together with us.
• Work with self-organized, self-responsible and entrepreneurial employees.
• Start-up feeling, backed-up by a leading European sports betting house. We are a high-volume business and are taking off in the US!
• Competitive salary, Medical, Vision, Dental Benefits, Unlimited PTO, and more

Salary range for this position is $95k – $105k plus annual bonus.

Tipico – North America

Position Overview:

The Marketing Manager will lead and execute across all marketing platforms. This includes managing brand strategy, campaign development, and the execution of an integrated marketing plan across all channels (i.e., search, display, social, email, direct mail, and partnerships). They will be responsible for optimizing the marketing strategy and increasing the company’s market share and competitiveness. They will use their firm knowledge of the products/services and mission to direct the promotion and advertising efforts necessary to drive revenue and build brand awareness. The successful candidate will have a strong track record of leading and implementing marketing strategies and interpreting marketing metrics within the industry.

The Marketing Manager will expand and optimize our marketing tactics, improve our conversion, and fully leverage our capabilities. The successful candidate must be capable of setting strategic direction while also being a hands-on contributor that is passionate about solving problems and winning as a team even when there is no set playbook to follow. This person should be an ambitious self-starter who thrives in a fast-paced environment.

Role Responsibilities:

• Develop and execute annual integrated marketing communications plans.
• Collaborate with leadership to make high-level decisions regarding the marketing budget.
• Be the marketing subject matter expert on all product/service offerings.
• Ensure brand integrity by guiding efforts across multiple channels such as presentations, written literature, promotional items, and social media.
• Gather and utilize competitive and local market category intelligence to exploit opportunities for sales growth.
• Manage how the company positions itself to accelerate sales growth and gain market share.
• Provide brand oversight of the company’s sales collateral.
• Manage agency partners, consultants, freelancers, and other suppliers, including contract negotiation and management.
• Understand key marketing performance metrics and tracking tools to provide market research, forecasts, competitive analyses, campaign results, and consumer trends to translate results into actionable insights for the marketing team.
• Conduct customer, brand, and product research initiatives.
• Monitor and analyze KPI’s associated to various advertising methods (e.g., CAC, AOV, LTV, ROAS, etc.).
• Negotiate the marketing components of firm partnerships (ex. dealers, events, agencies).
• Create and maintain a successful brand and image that attracts customers to the product or service.
• Develop marketing strategies for new products or services that comply with current company standards.
• Work hand-in-hand with the sales team for the development of direct sales assets.
• Ability to articulate & adjust messaging to align to our target audience.

Experience and Skills:

• BA/BS degree in Business or Marketing related discipline
• 5+ years of experience leading content marketing, marketing operations or product marketing initiatives.
• Excellent communication, presentation, writing, editing, and project management skills.
• Proven track record of tying marketing campaigns to increased revenue.
• Demonstrated ability to be hands-on with the development of email marketing campaigns, social media advertisements, and SEO.
• Content Strategy & Execution
• Social Media and Email Marketing Management

Industrial Manufacturer