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$$$

Pacific Retail Capital Partners is a fully integrated, entrepreneurial organization with an unparalleled depth of knowledge in all aspects of retail real estate. Our team of executives and strategic partners draw on decades of experience with major national shopping center owners to deliver top-tier service as an operating partner and provide efficient oversight of the company’s own portfolio. Our broad-based talent is versed in multiple disciplines from investment and development, which enables the company to quickly assess market opportunities, to management, marketing and leasing which allows them to effectively control costs and maintain the quality of its properties. This position is based in Ridgeland, MS but our company operates nationally with a particular emphasis on large regional malls.

Marketing & Local Leasing Coordinator – Northpark

The Marketing and Local Leasing Coordinator will assist the Marketing & Business Development Manager and Local Leasing Manager to meet the objectives of the owners, tenants and guests.

Principal Accountabilities:

Marketing Strategy Implementation

  • Collaborate with the Marketing Manager and property team to develop and execute comprehensive, research-based strategic planning that directs marketing efforts to enhance asset value by actively participating in the leasing process (permanent and specialty), driving sales and generating alternative revenue.
  • Have a working knowledge of the area market. Assist in obtaining information on competitive
  • properties, area and customer demographics and available media.
  • Assist the Marketing Manager to effectively execute a Marketing program to enhance tenant sales and generate percentage rents.
  • Coordinate special events and community relations programs to support merchandising efforts as set by the Marketing & Local Leasing Manager and business plan; work with retailers to involve them as appropriate; track and produce results summaries to determine impact on center traffic and sales.
  • Assist in implementing an ongoing public relations action plan as necessary.
  • Assist in developing collateral pieces for Marketing and Local Leasing programs.
  • Ensure ongoing exposure of all Marketing and Local Leasing programs throughout the center including advertising, on-mall signage and directories.
  • Develop and maintain an appropriate level of involvement in community activities representing the property and ownership.
  • Oversee tourism initiatives and develop relationships with area hotels and visitor bureaus.
  • Works with Marketing & Local Leasing Manager on advertising and promotions in an effort to support the shopping center’s tenants.
  • Oversee production schedules for any planned advertising or printed pieces.
  • Write copy, proofs materials and distributes as necessary.

Digital Presence

  • Ability to learn and use new systems.
  • Create, update and implement digital marketing platforms including website, e-newsletters, Media Wall content, social media and more that drive results.
  • Develop and maintain Social Media strategy across all channels that meets center goals. Includes but is not limited to Facebook, Twitter, Instagram, Pinterest.
  • Engage with followers while maintaining brand guidelines.
  • Direct and coordinate third party agency teams, including: digital media, paid search, SEO, affiliate, creative and social.
  • Measure and analyze online marketing campaign performance.
  • Manage digital directories to include mapping, imagery and current messaging.
  • Create content for and manage loading of all content for digital signage across property.
  • Coordination and installation for digital and on-mall signage. Business Development
  • Help identify corporate sponsorship opportunities that will generate additional revenue for the property; assist with sponsorship proposals and programs.
  • Work with Marketing Manager to identify new and unique tenants for the Specialty Leasing program and/or permanent Leasing.
  • Attend local and regional events in order to maintain retailer relationships and introduce new retailers to the property.

Local Leasing Coordination

  • Work with Local Leasing Manager to complete administrative tasks
  • Assist in the preparation of local leasing license agreements as well as all other necessary paperwork related to Local Leasing tenants.
  • Assist in the setup and coordination of new Retail Merchandising Units (RMUs), kiosks, in-line stores, and vending tenants.
  • Manage and assist in enhancing the appearance of the Local Leasing tenants while meeting the visual merchandising requirements and standards of the center.
  • Distribute Local Leasing collateral as needed to local/regional business prospects in order to generate activity for the center’s program.
  • Assist in the monthly collection of Local Leasing tenant sales reports. Retailer Development
  • Review monthly sales reports to obtain knowledge and insight of retailer sales and track key retailer and category trends.
  • Establish relationships and ongoing communication with tenants to maximize individual store sales.
  • Collaborate with the Marketing Manager to develop and implement retailer action plans aimed at maximizing retailer sales and increasing the center’s value.
  • Communicate new trends and products with retailers in order to grow current business or expand to additional locations.
  • Recruit retailers to participate in planned center programs.

Management and Operations

  • Communicate with the property team as needed or required to ensure that the team are kept apprised of marketing activities in the property.
  • In concert with the Marketing Manager, General Manager and other Team members, manage Guest Services capabilities and outward going messaging support to provide quality service to guests, retailers and the property Team.
  • Follow corporate policies and procedures for all programs and promotions.
  • Create recap presentation for store openings and events as well as monthly marketing report.
  • Take an active role in all staff meetings and team activities
  • Submit marketing expenses.
  • Receive, code and process invoices

Financial & Reporting

  • Participate in the preparation and observance of the annual income and expense budgets.
  • Help prepare and adhere to the monthly and quarterly forecasts.
  • Assist with monthly Asset Management Report.
  • Assist with monthly tenant sales reports and prospecting report.
  • Prepare annual Goals and Objectives and year-end self-evaluation review.

Competencies:

· Adaptability

· Dealing with ambiguity and learning on the fly

· A guest experience focus

· Drive for planning and organizing

· Excellent time management

· Innate comprehension of social media and the Internet

· Initiative

· Interest in Digital Technology

· Proactive Learner

· Excellent Open Communication

· Natural Team-Oriented

· Problem Solving

Requirements:

· College degree required.

· 2+ years of Marketing and/or related experience.

· Strong understanding of digital ads, including Facebook/Instagram ad campaigns and retargeting

· Ability to manage timelines of numerous projects simultaneously with attention to detail

· Exceptional communication skills; clear, concise and professional representation expected

· Strong analytical capability, especially in understanding and applying marketing/retail trends and marketing communication principles.

· Collaborate closely with the marketing team, tenants, and vendors for rapid and seamless execution.

· Must be flexible and able to work event shifts which may include nights, weekends and holidays with ability to travel as needed for conferences and national meetings.

Benefits:

We value our employees’ time and efforts. Our commitment to your success is enhanced by our competitive compensation and an extensive benefits package including paid time off, medical, dental and vision benefits and future growth opportunities within the company. Plus, we work to maintain the best possible environment for our employees where people can learn and grow with the company. We strive to provide a collaborative, creative environment where each person feels encouraged to contribute to our processes, decisions, planning and culture.

To Apply: To respond to this opportunity, please submit your resume and cover letter to: [email protected] Please reference “Marketing & Local Leasing Coordinator – Northpark” in the subject line.

  • We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.

Northpark

$$$

THE SUMMARY

We are growing and having fun doing it! Join us in supporting our award-winning brand and team of rock stars! The Marketing Manager will lead the marketing, digital and creative platforms. In alignment with the overarching brand strategy and corporate business objectives, they will create a meaningful position for the brand and its personality to increase consumer awareness and business expansion with both traditional and digital media campaigns. Has a strong background in digital marketing with a sense of brand vision and company direction.

 

 

THE BRAND

Osmosis Beauty is a disruptive skincare brand. We’ve created patented, exclusive skincare and wellness technology that holistically restores the skin to a youthful and toxin-free environment. Our results for aging, rosacea, blemish-prone skin, and more are second to none.

 

Our unique philosophy is based on analyzing the skin and body as a whole, treating skin conditions at the source to restore beauty and wellness. Osmosis provides the tools needed to create the ideal environment to encourage real results while teaching you the most important causes of skin decline to help guide prevention for the future.

Primary Duties and Responsibilities

  • Establishes and implements design and format standards and processes to produce consistent and high-quality results, with a focus on digital marketing.
  • Establishes and implements design and format standards and processes to produce consistent and high quality results.
  • Owns documentation that keeps all creative projects on schedule and up-to-date, including copy edits, meeting notes, etc. Documents all creative approvals and decisions from meetings (packaging & creative marketing materials), and ensures understanding amongst the entire team and follow-through.
  • Offers suggestions for projects based on resources and timelines; works with team members to determine direction to take, and sets up deadlines and next steps accordingly.
  • Works closely with Sales and Marketing team members to ensure direction of marketing materials is consistent with brand strategy; communicates and works with team on content deadlines.
  • Conceives and develops marketing communications material from brochures, sell sheets, counter cards, etc. Selects, arranges and oversees creation of art, photo, video, and layout design.
  • Establishes consistent and clear email, ecommerce, digital advertising, social media campaigns.
  • Manages and revises design timelines and estimates. Routes layouts, copy, proofs, and other project elements for approval and production. Collects all copy edits from involved team members.
  • Proofs all printed materials for content and quality prior to production.
  • Ensures all the brands key brand attributes are consistently and accurately reflected in all communication channels. Ensures plans and initiatives are in direct alignment of overall corporate goals as well as brand strategy goals and objectives.
  • Translates brand into robust marketing plans that leverage all available media including social, digital, mobile, search, e-mail campaigns, etc.
  • Articulates a clear vision and objective of integrated advertising campaigns and provides on-going strategic direction, ensuring accuracy of content and tonality.
  • Reviews and approves all campaigns, evaluates creative content for print and digital. 

SKILLS/ABILITIES

  • Excellent interpersonal, verbal and written communication skills.
  • Ability to prioritize and execute tasks in a deadline-driven environment.
  • Excellent organizational, planning, analytical and problem-solving skills.
  • Uncompromising attention to detail.
  • Ability to collaborate at all levels of the organization and across other functional areas.
  • Proven track record of effectively interacting with senior management.
  • Demonstrated ability to think creatively in terms of problem resolution and development of successful marketing strategies.

EDUCATION/EXPERIENCE

Bachelor’s degree in Marketing or closely related field.

Five+ years’ experience in a creative marketing role.

2+ years’ experience in a digital marketing role.

Osmosis Beauty

Job Title: Marketing Manager

Location: Hybrid Miami, FL ideal (could be open to remote within US)

Salary: Market Competitive Rates

The Work You’ll Do:

· Collaborate closely with internal teams including Marketing, Sales, Business Development, Customer Success and our phenomenal Salesforce admin

· Engage! You’ll be in constant conversation with your colleagues and our customers, learning everything you can about and the business problems our prospects are trying to solve.

· Develop and manage the execution of marketing campaigns aimed at driving awareness of and interest in our product

· Manage the strategy, execution, and reporting of integrated campaigns

· Anticipate and proactively engage with the product and sales teams to coordinate, communicate, and optimize the impact of demand generation marketing activities

· Develop and execute email nurture campaigns that will drive prospects down the sales funnel to a sales qualified opportunity (SQO)

· Evaluate and refine online demand generation strategies based on comprehensive analytics

· Track, evaluate, and optimize marketing spend on paid search, paid social, retargeting, direct media placements, and other paid lead generation campaigns

· Coordinate with the overall marketing team to help drive continual website conversion rate improvements

· Create regular reporting presentations that include KPI overviews and progress to lead generation and revenue targets

· Creating, implementing, managing and reporting on demand generation campaigns, setting KPI’s and continually monitoring their effectiveness

· Be ready to be involved in a wide range of projects aligned to the overall marketing plan

· Attend weekly sales meetings. bi-monthly Product Team updates, internal All Hands Meetings and events, as well as external events and meetings, i.e. User Group Sessions.

Skills & Requirements:

· 5-7 Years Professional work experience with digital marketing, including managing lead generation programs, website conversion strategy

· Proven success at managing PPC, SEO, email marketing, ABM, and social media programs to drive qualified leads

· Motivated to hit revenue goals, with demonstrated success in exceeding lead generation and revenue targets

· Superior communication skills (verbal and written)

· Organized and Detail Oriented

· Strong analytical and project management skills

· Firm grasp on new marketing tactics, with a drive for continuous learning.

· Flexible, with an ability to quickly adapt to change.

· Proficient with Hubspot and Salesforce, or similar software, and/or an interest to learn.

· Experience using Monday.com or another project management tool

Event / Trade Show Planning & Coordination

  • Maintain ongoing tradeshow and event calendar
  • Work with event vendors to understand deliverables and deadlines, and execute on deliverables for each event
  • Develop ways to drive traffic to our booth
  • Develop KBUG (know before you go) documentation and prep the team in advance of events to ensure a successful event
  • Work with the marketing operations and sales teams for post-event follow-up > upload booth list, and set up Groove flows
  • Track all costs associated with the events and be able to report on ROI

Organic Social Calendar

  • Develop and maintain a social media content calendar to gain more awareness of the brand and followers
  • Develop and execute daily organic posts on LinkedIn and bi-weekly organic posts on Reddit
  • Monitor social platforms and respond to comments and posts where we are mentioned
  • Report monthly analytics and develop strategies to increase number of followers, overall engagement, and net new leads from both paid and organic efforts

PR coordination

  • Participate in weekly calls with agency or PR consultant
  • Collect all assets for PR writers (customer quotes, product briefs, etc)
  • Get sign off from internal stakeholders on Press Release
  • Publish PR on website
  • Share PR coverage / links with company and marketing team

Benjamin Douglas

$$$

Caron Products is a rapidly growing innovative laboratory equipment company delivering products into pharmaceutical, clinical, biotech, and academia markets.

We are seeking a talented and results-driven Digital Marketing Specialist with a strong focus on Product Marketing to join our marketing team.

 

You must have a love for understanding, diving into and building customer journeys, and as such will have an immediate and direct impact on key company-level growth.

 

The ideal candidate will have experience in crafting user journeys across multiple channels including email, as well as enjoys building the 1:1 communications experience that predicts and delivers on user needs at every stage.

 

As a Digital Marketing Specialist, you will play a critical role in driving the success of our products by developing and executing effective digital marketing strategies.

 

Your primary responsibility will be to create and implement product-focused marketing campaigns across various digital channels to increase brand awareness, generate leads, and drive conversions.

 

Responsibilities:

 

Develop and execute comprehensive digital marketing strategies with a strong emphasis on product marketing.

 

Conduct market research to understand target audience needs, behaviors, and trends related to the product.

 

Create compelling and persuasive product messaging and positioning that effectively communicates the unique value proposition to the target audience.

 

Develop and optimize product-focused content for various digital channels, including website, blog, social media, email campaigns, and paid advertising.

 

Collaborate with cross-functional teams, such as product management and design, to gather product information, features, and updates for effective marketing communication.

 

Execute digital advertising campaigns, including search engine marketing (SEM), display advertising, social media advertising, and remarketing, to drive targeted traffic and generate leads.

 

Monitor and analyze campaign performance metrics, such as click-through rates (CTR), conversion rates, and return on ad spend (ROAS), and optimize campaigns based on data-driven insights.

 

Utilize search engine optimization (SEO) techniques to enhance product visibility and organic traffic to the website.

 

Implement marketing automation tools and strategies to nurture leads and facilitate personalized communication throughout the customer journey.

 

Stay up to date with industry trends, best practices, and emerging digital marketing technologies to continuously enhance marketing strategies and tactics.

 

Lead Generation and Management:

Experience with lead generation tools to help capture and manage leads.

 

Tracking and reporting to measure the performance of marketing campaigns by analyzing conversion rates, email engagement, and other key metrics to assess effectiveness of campaigns.

 

Product specific personalization and targeted messaging based on customer data and behavior.

 

Requirements:

 

An ideal candidate will have minimum 3 years’ experience successfully launching or been part of the team that successfully launched a physical product to a B2B audience.

 

Bachelor’s degree in Marketing, Business, or a related field.

 

Knowledge of digital marketing systems; must be proficient in HubSpot.

 

Proven experience in digital marketing, with a strong focus on product marketing.

 

In-depth knowledge of digital marketing channels, including SEO, SEM, social media, email marketing, and display advertising.

 

Proficiency in utilizing marketing automation tools and CRM systems.

 

Strong analytical skills and ability to interpret data to drive actionable insights.

 

Excellent written and verbal communication skills, with the ability to create compelling and persuasive product messaging.

 

Demonstrated ability to manage multiple projects and meet deadlines in a fast-paced environment.

 

Creative mindset with a passion for exploring innovative digital marketing strategies.

 

Strong attention to detail and commitment to delivering high-quality work.

 

B2B experience is a plus

 

Proven track record in developing & managing successful digital marketing sites

Caron Products

FT/Direct Hire

$110k-$130k + bonus

Possible relocation available

Hybrid in West LA -3 days onsite

Our client a leading CPG/Food and Beverage company is looking for an Ecommerce Manager to run and optimize both front and backend operations for Amazon stores for some of their top brands. Seeking an experienced Amazon Ecommerce Manager to grow sales, drive insights, and build brand equity online.

Job Description

Manage all aspects of a portfolio of Amazon Vendor Central and Amazon Fresh accounts with the goal of growing revenue and profitability for each brand.

Identify opportunities to increase traffic and conversions using key word research, sales analytics and tracking tools.

Establish and manage regular account, PDP and brand store audits to ensure we are compliant, optimized and displaying correct and current representation of our products and brand strategy.

Align with the demand planning and supply teams to ensure that we’re always in stock, shipped on time and following Amazon’s EDI and processing requirements and regularly managing and minimizing chargebacks.

Collaborate across sales, brand, ecommerce, marketing and media to ensure consistency across platforms

Understand and track performance

Work cross functionally with the digital advertising team managing advertising strategy, campaign focus, targets, budgets and monitoring advertising effectiveness.

Work with the Brand and NPD team to launch new products and refresh PDP, A+ content, comparison tables and brand store.

Oversee the management of technical issues to manage performance and troubleshoot account and catalog issues with a sense of urgency.

Manage relationships with Amazon reps for information and support.

Keep current with Amazon policies, programs and market trends.

Qualifications

5 or more years of progressive experience in Amazon ecosystem a must. At least some experience on Vendor Central and / or Amazon Fresh preferred.

Amazon research and analytics tools are a must.

CPG food & beverage industry experience preferred.

Comprehensive knowledge of the retailer media landscape (search and programmatic) required; experience with Amazon Advertising preferred.

Experience with Helium10 and/or Jungle Scout

Bachelor’s Degree required; MBA or M.S. preferred.

Travel required approximately 10% of the time.

24 Seven Talent

$$$

Job Summary: We are seeking an experienced and results-driven B2B Digital Marketing Manager to join our dynamic marketing team. As the B2B Digital Marketing Manager, you will be responsible for developing and executing digital marketing strategies to drive lead generation, customer acquisition, and revenue growth for our B2B (business-to-business) products and services. You will play a crucial role in all aspects of digital marketing campaigns, including planning, implementation, optimization, and performance tracking. The ideal candidate should have a strong background in B2B marketing, exceptional digital marketing skills, and a deep understanding of the latest digital marketing trends and technologies.

Qualifications:

  • Bachelor’s degree in marketing, business, or a related field.
  • Proven experience (5-8 years) in B2B digital marketing
  • Solid understanding of B2B marketing principles, strategies, and tactics.
  • Demonstrated expertise in managing and optimizing digital marketing channels, including email marketing, content marketing, SEO, SEM, social media, and display advertising.
  • Strong analytical skills and the ability to interpret data, analyze trends, and draw actionable insights to improve campaign performance and ROI.
  • Experience with marketing automation platforms (Hubspot), CRM systems, and analytics tools.
  • Excellent written and verbal communication skills, with the ability to create compelling content and effectively communicate complex ideas.
  • Strong project management skills and the ability to multitask and prioritize effectively in a fast-paced environment.
  • Self-motivated and results-driven, with a passion for staying updated with the latest digital marketing trends and best practices.
  • Collaborative team player with excellent interpersonal skills and the ability to work cross-functionally with internal and external stakeholders.

Responsibilities:

  • Develop and implement comprehensive B2B digital marketing strategies to enhance brand visibility, generate leads, and drive customer acquisition within the target market.
  • Collaborate with internal stakeholders, including the sales team, product managers, and executives, to align digital marketing initiatives with business goals and objectives.
  • Conduct market research to identify key trends, industry insights, and competitor analysis, utilizing the information to develop effective marketing campaigns and stay ahead of the competition.
  • Plan, execute, and optimize digital campaigns across various channels, such as email marketing, search engine optimization (SEO), pay-per-click (PPC) advertising, social media, content marketing, and display advertising.
  • Monitor and analyze campaign performance using relevant metrics and tools, such as Google Analytics, marketing automation software, and CRM systems, to optimize campaigns and improve overall marketing effectiveness.
  • Provide SEO, SEM, and strategic marketing recommendations based on analytics reviews and keyword rankings.
  • Track and report spending and performance by channel, and share media strategies, goals, and outcomes with important internal stakeholders.
  • Plan and implement effective lead generation campaigns to attract and convert prospects into qualified leads for the sales team.
  • Implement and manage marketing automation tools (Hubspot) and lead nurturing programs to guide prospects through the buyer’s journey, maximizing conversion rates.
  • Collaborate with the content team to develop compelling and relevant content for B2B audiences, including whitepapers, case studies, blog posts, webinars, and email newsletters.
  • Implement lead nurturing strategies to convert leads into sales opportunities, leveraging marketing automation and email marketing techniques.
  • Manage and optimize the company’s website, ensuring it is up-to-date, user-friendly, and optimized for lead generation and conversion.
  • Monitor and analyze key performance indicators (KPIs) and metrics to measure the effectiveness of digital marketing campaigns and provide regular reports and insights to the management team.
  • Stay up-to-date with the latest industry trends, emerging technologies, and best practices in B2B digital marketing, and proactively recommend new strategies and tactics to drive continuous improvement.
  • Manage relationships with external agencies, vendors, and partners to ensure the successful execution of digital marketing campaigns and projects.

Confidential

Marketing Manager

We’re building a powerful platform that drives customer loyalty

We’ve created a world-class digital loyalty and subscription platform that helps our clients connect and build loyalty with their customers. Around the world we work with leading convenience and foodservice retail brands such as Circle K and 7-Eleven.

Liquid Barcodes is headquartered in Norway and we also have offices in Spain and in the United States. We are a passionate global team and we have chosen Malaga in Spain as the centre of our platform development and quality assurance, as well as the hub for our customer success team that includes onboarding projects, customer operations and data analytics. In Cleveland we are building the US team to support our US customer base and growth agenda, with focus on Marketing, Sales and Customer Success.

The person we are looking for:

We’re looking for an experienced marketing professional to spearhead our brand positioning and product marketing. With your strategic mindset and experience you will shape our marketing initiatives to drive customer acquisition and growth.

Job Description:

You will lead our marketing efforts and be responsible for developing and implementing marketing strategies that drive brand awareness, customer acquisition, platform usage and revenue growth. You will be responsible for generating leads to our sales team through the ideation, creation and execution of strategic marketing initiatives and tactical marketing campaigns.

Responsibilities:

  • Develop and execute comprehensive marketing strategies to promote our Subscription and Loyalty Platform to Convenience and Foodservice Retailers.
  • Create and manage the marketing budget, ensuring optimal allocation of resources for maximum impact and marketing ROI.
  • Conduct market research to identify key trends, customer needs, and competitive landscape to inform marketing strategies.
  • Develop and maintain a deep understanding of the target audience, their pain points, and value propositions to effectively position our solution.
  • Collaborate closely with cross-functional teams, including product management, sales, and customer success, to align marketing efforts and campaigns.
  • Responsible for our website liquidbarcodes.com and our social media channels (LinkedIn most important)
  • Develop and manage compelling content, messaging and collateral, including website, case studies, articles, ebooks, product sheets and other sales materials.
  • Lead and oversee the implementation of digital marketing campaigns, including email marketing, social media, SEO, and paid advertising, to generate leads for sales and drive customer engagement together with customer success.
  • Monitor and analyze marketing performance metrics, identify areas for improvement, and implement data-driven optimizations to drive revenue growth.
  • Stay updated on industry trends and best practices in subscription and loyalty marketing, and leverage that knowledge to position our offering as a market leader.

The position is reporting to the CEO and General Manager Liquid Barcodes Inc.

Qualifications and skills:

  • Bachelor’s degree in Marketing, Business Administration, or a related field. MBA is a plus.
  • Proven track record of success in relevant product marketing roles, ideally toward Convenience and Foodservice Retail sector.
  • Strong understanding of subscription and loyalty programs, ideally with experience from relevant marketing software / platform solutions as a service.
  • Demonstrated ability to develop and execute comprehensive marketing strategies that drive customer acquisition, revenue growth, and brand awareness.
  • Excellent written and verbal communication skills, with the ability to create compelling content and effectively communicate concepts to various audiences.
  • Proficiency in digital marketing channels, including website, email marketing, social media, SEO, and paid advertising. We currently use WordPress and Mailchimp, however consider Hubspot (experience with Hubspot a plus).
  • Strong analytical skills, with the ability to interpret data, derive actionable insights, and make data-driven decisions.
  • Strong business understanding. Ability to translate key metrics and ROI model to powerful marketing messages.
  • Solid team management skills, with the ability to inspire and motivate the team.

Liquid Barcodes

About Us

Radiant Digital delivers technology consulting and business solutions for commercial and government clients.

Our flexible delivery model allows us to provide end-to-end solution delivery, single project execution, and, or strategic resources.

CMMI Maturity Level III and ISO 9001 – 2015 certified.

Responsibilities

Responsibilities:

Responsibilities

At Radiant, we’re proud of the expertise and professional services we provide to our clients. We’re looking for a highly skilled marketing director to help us better communicate with our clients and prospects. Our ideal candidate will have experience in marketing consulting or professional services in the high technology sector using a customer-research-driven approach. This person must be able to lead a team of writers, designers, and account managers and interact with clients on a regular basis.

Marketing Director Responsibilities

  • Conduct detailed market research related to customers, competitors, and channel partners.
  • Develop and execute marketing strategies and plans for a consulting, professional services and software solutions company.
  • Define the public-facing voice and style of the organization across website, social channels, and digital collateral
  • Plan, direct, coordinate and execute marketing campaigns, such as brand building, conversational marketing, email, social, and others
  • Manage all marketing projects from start to finish
  • Organize events, including company-hosted events, client events, conferences
  • Oversee social media marketing strategy and content marketing
  • Conduct market research to understand demand and the competitive environment
  • Work closely with sales to support and enhance all relationship-based business development efforts
  • Manage departmental budget and expenditures
  • Oversee the department, including team management and mentorship
  • Report to senior leadership on a regular basis, with a strong focus on quantifiable results and return-on-investment

Marketing Director Requirements

  • Bachelor’s degree in business, marketing, communications, or related field
  • 5+ years Experience in marketing professional services ideally in the technology sector
  • Experience managing a marketing team
  • Proven marketing campaign experience
  • Attention to detail, effective time management skills and the ability to multitask
  • Proven ability to manage budgets
  • Professional and proactive work ethic
  • High competence in project and stakeholder management
  • Excellent interpersonal, written, and oral communication skills
  • Experience with digital marketing forms such as social media marketing and content marketing.
  • Competency in relevant marketing and sales automation tools.

Radiant Digital

Summary

The position manages the overall coordination, development, dissemination and reporting of marketing and communication information and content at the corporate level, as well as participates and represents the company in marcom initiative partnerships with company’s principal and network partners. Initially, the role will focus on day-to-day tasks required to build, enhance and deliver marketing content, supporting website development, push collateral, electronic and social media campaigns, and other marketing and communications needs of the company. Effective translation of initiative and project goals into value-added action plans and activities is essential. Position requires broad-based, generalist knowledge and exposure, with honed skills and the ability to drive platform, content, and strategy-specific effectiveness.

This managing position will report to and work from the corporate headquarter office in Baton Rouge. Successful performance in this manager-level role requires 45+ hours per week, an enterprising and entrepreneurial nature, the ability to work collaboratively with other business units, the leadership of subordinate staff, and the ability to manage time and set priorities effectively.

Essential Duties

  • Develop marketing material to promote the products and services of the Company
  • Organize and manage electronic and print collateral, as well as campaigns, to distribute marketing material, support product management outside sales efforts, and promote planning group objectives
  • Measure and improve marketing content, reach and effectiveness across the organization
  • Manage company website(s); Copy/Content, SEO, Branding, social media linking, Site Structure, Appearance/Aesthetics/Scripting, Navigation/Mapping, Hyperlinks, and Analytics
  • Build and manage company social media presence; Source, schedule and publish content
  • Maintain image, template and logo library for use in developing and supporting marketing efforts, both internal and external
  • Act as primary liaison to inter-company and principal marcom committees/personnel/contractors to ensure program compliance and leadership
  • Build and maintain industry knowledge via industry, trade and related associations, and publications specific to company business

· Maintain a fresh and current marketing skillset via professional associations, continuing education, and position and/or skill-specific publications

· Review all Principal product announcements and updates; Work with product managers to refine marketing materials and launch awareness and effectiveness campaigns

· Work with Management on company ‘Total Customer Commitment’ initiatives and programs; Serve as permanent member on the TCC Committee

· Establish professional networks within and beyond the Impact Partner community

· Assist with production and development content in support of Executive Committee initiatives, events, sales and management meetings, and internal promotional items marketplace

· Work with Management to develop and deliver as needed Public Relations/Customer Press content

· Manage company product and service Line Sheets, and other representative collateral

· Work on long-range projects to optimize electronic commerce, brand awareness, customer relevance and company impact

· Develop internal/external promotional item vendor relationships; Manage promotional items marketplace

· Produce and maintain internal and external communications for disaster recovery, inclement weather, and other customer and company impacting emergency events

· Oversee production and deployment of company messaging for internal systems, including phone system ‘on-hold’ messaging and other

· Oversee the design, production and management of event item collateral for sponsored events, trade shows and recruitment events; Develop workflows and arrangements for scheduling, reserving and check-out/in of kits and collateral to ensure quality presentation and visibility

· Manage Marketing staff and any additional outsourced, contracted or internship-based providers

· Work with recruiting to fill open positions in department

  • This job is demanding in terms of knowledge skills, commitment, and all other job-related qualifications. Urgency and pressure for prompt, accurate results are routine. Multi-tasking and the ability to handle and manage interruptions is expected.
  • Regular and predictable attendance is essential for this position.

The above list of duties and responsibilities does not constitute the entire list and the list can be changed, when necessary, at the discretion of management when business needs, customer demands, and other industry or job- related circumstances arise.

Education and/or Work Experience

Education

  • Minimum requirement of a Bachelor’s degree from an accredited education institution/program; Marketing, Mass Comm, and/or Digital Design preferred
  • An Associate’s degree with significant work experience in the field may be considered
  • Certification(s) in professional field are a plus

Experience

  • Minimum 7+ years’ relevant work experience in marketing/branding/digital/CX/social media; Prior management experience in a marketing role desired
  • Demonstrated experience in driving improvement through the organization via the marketing and/or communications function(s)
  • Proficiency with website Content Management Software required; Experience with Kentico CMS a plus

Skills

  • High level proficiency in MS Office applications; Word, Excel, PowerPoint, Visio, etc.
  • Contemporary marketing techniques
  • Marketing/Campaign/Publishing software advanced user; Adobe Creative Suite a plus

Supervisory Responsibilities

No

Yes, please list direct report’s titles

Marketing Specialist Staff

Travel

0-3 days of overnight travel a quarter

PLEASE NOTE: John H Carter Company is not accepting unsolicited assistance from search firms/employment agencies for this employment opportunity. Please, no phone calls or emails to any employee of John H Carter Company about this opening. All resumes submitted by search firms/employment agencies to any employee at John H Carter Company via-email, the Internet or in any form and/or method without a valid and executed search firm agreement in place for this position will be deemed the sole property of John H Carter Company; no fee will be paid in the event a candidate is hired by John H Carter Company as a result of the unsolicited referral or through other means.

If you wish to become an approved agency to assist us in our employment efforts, please submit your request to [email protected].

John H. Carter Company, Inc.

A nonprofit organiation is looking to hire a Marketing Assistant. This person will work in the Marketing Department and assist thei social media to fundraise money. The ideal person is creative, driven, and team orientated. This is a hybrid role, but would like someone who can come in 5 days a week if needed. The team is hoping to interview/hire asap!

Responsibilities:

– Assist as needed with direct mail and online program operations

– Document and track the use of various online marketing tools to ensure that they are being fully utilized

– Create and post ads on social media

Requirements:

– Bachelor’s degree in Marketing, Political Science, History, English, Non-profit, etc.

– 1-2 years of experience with digital and/or direct response marketing programs

– Familiarity and past experience with non-profit donor landscape preferred

– Creative, hard-working, and has strong communication skills

Beacon Hill is an Equal Opportunity Employer that values the strength diversity brings to the workplace. Individuals with Disabilities and Protected Veterans are encouraged to apply.

If you would like to complete our voluntary self-identification form, please click here or copy and paste the following link into an open window in your browser: https://jobs.beaconhillstaffing.com/eeoc/

Completion of this form is voluntary and will not affect your opportunity for employment, or the terms or conditions of your employment. This form will be used for reporting purposes only and will be kept separate from all other records.

Company Profile:

Founded by industry leaders to set a new standard in search, career placement and flexible staffing, we deliver coordinated staffing solutions with unparalleled service, a commitment to project completion and success and a passion for innovation, creativity and continuous improvement.

Our niche brands offer a complete suite of staffing services to emerging growth companies and the Fortune 500 across market sectors, career specialties/disciplines and industries. Over time, office locations, specialty practice areas and service offerings will be added to address ever changing constituent needs.

Learn more about Beacon Hill Staffing Group and our specialty divisions, Beacon Hill Associates, Beacon Hill Financial, Beacon Hill HR, Beacon Hill Legal, Beacon Hill Life Sciences and Beacon Hill Technologies by visiting www.beaconhillstaffing.com.

We look forward to working with you.

Beacon Hill. Employing the Future (TM)

Beacon Hill Staffing Group

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