Job Title: Marketing Manager
Location: Hybrid Miami, FL ideal (could be open to remote within US)
Salary: Market Competitive Rates
The Work You’ll Do:
· Collaborate closely with internal teams including Marketing, Sales, Business Development, Customer Success and our phenomenal Salesforce admin
· Engage! You’ll be in constant conversation with your colleagues and our customers, learning everything you can about and the business problems our prospects are trying to solve.
· Develop and manage the execution of marketing campaigns aimed at driving awareness of and interest in our product
· Manage the strategy, execution, and reporting of integrated campaigns
· Anticipate and proactively engage with the product and sales teams to coordinate, communicate, and optimize the impact of demand generation marketing activities
· Develop and execute email nurture campaigns that will drive prospects down the sales funnel to a sales qualified opportunity (SQO)
· Evaluate and refine online demand generation strategies based on comprehensive analytics
· Track, evaluate, and optimize marketing spend on paid search, paid social, retargeting, direct media placements, and other paid lead generation campaigns
· Coordinate with the overall marketing team to help drive continual website conversion rate improvements
· Create regular reporting presentations that include KPI overviews and progress to lead generation and revenue targets
· Creating, implementing, managing and reporting on demand generation campaigns, setting KPI’s and continually monitoring their effectiveness
· Be ready to be involved in a wide range of projects aligned to the overall marketing plan
· Attend weekly sales meetings. bi-monthly Product Team updates, internal All Hands Meetings and events, as well as external events and meetings, i.e. User Group Sessions.
Skills & Requirements:
· 5-7 Years Professional work experience with digital marketing, including managing lead generation programs, website conversion strategy
· Proven success at managing PPC, SEO, email marketing, ABM, and social media programs to drive qualified leads
· Motivated to hit revenue goals, with demonstrated success in exceeding lead generation and revenue targets
· Superior communication skills (verbal and written)
· Organized and Detail Oriented
· Strong analytical and project management skills
· Firm grasp on new marketing tactics, with a drive for continuous learning.
· Flexible, with an ability to quickly adapt to change.
· Proficient with Hubspot and Salesforce, or similar software, and/or an interest to learn.
· Experience using Monday.com or another project management tool
Event / Trade Show Planning & Coordination
- Maintain ongoing tradeshow and event calendar
- Work with event vendors to understand deliverables and deadlines, and execute on deliverables for each event
- Develop ways to drive traffic to our booth
- Develop KBUG (know before you go) documentation and prep the team in advance of events to ensure a successful event
- Work with the marketing operations and sales teams for post-event follow-up > upload booth list, and set up Groove flows
- Track all costs associated with the events and be able to report on ROI
Organic Social Calendar
- Develop and maintain a social media content calendar to gain more awareness of the brand and followers
- Develop and execute daily organic posts on LinkedIn and bi-weekly organic posts on Reddit
- Monitor social platforms and respond to comments and posts where we are mentioned
- Report monthly analytics and develop strategies to increase number of followers, overall engagement, and net new leads from both paid and organic efforts
PR coordination
- Participate in weekly calls with agency or PR consultant
- Collect all assets for PR writers (customer quotes, product briefs, etc)
- Get sign off from internal stakeholders on Press Release
- Publish PR on website
- Share PR coverage / links with company and marketing team
Benjamin Douglas
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