Model Casting Calls and Auditions

Our client is seeking a Senior Director of Marketing for Beauty to lead and execute the commercial marketing strategies across the assigned portfolio to achieve business plans, market share, and profitability. Will be responsible for designing effective commercial strategies and impactful marketing programs across the assigned portfolio of products. Will have discretionary authority over the company’s day-to-day marketing operations as well as managing your team. This role has a salary range of 190-215k.

Responsibilities:

• Develop comprehensive national marketing strategies and insights that will drive the achievement of annual business plans.
• Analyze consumer and shopper research, own and competitive marketplace dynamics, consumption data, media trends, trade and channel levers, and profitability to create strategic marketing support plans establishing strategic direction in the following areas: Brand portfolio mix, pricing, distribution, in-store and e-retail activation plans, Advertising and media including traditional media, digital, social media, search and out-of-home and influencer content development.
• Track effectiveness and ROI of each activation plan.
• Identify growth opportunities, develop market entry criteria and sizing for new products, and identify new category and channel opportunities.
• Work cross-functionally to coordinate multiple processes necessary to develop, implement, and execute an effective strategy across all aspects of the marketing mix
• Ensure national marketing plans are activated effectively at top retailers
• Be accountable for the development of national marketing programs and responsible for managing team to achieve flawless execution, including
• Managing and supervising direct reports for the on-time delivery and execution of marketing initiatives
• Evaluating and approving plan recommendations from external (Media, PR/Influencer agencies) and internal (Global Marketing, Public Relations, Global Knowledge and Insights, Media planning, Digital, Retail Experience) cross-functional teams
• Working with global marketing, external agencies and Trade Marketing to ensure strategic connection between global brand strategy and commercial execution
• Evaluating marketing strategies and programs to ensure compliance with brand equity guidelines, company policies and procedures
• Leading US Commercial Team meetings with US Leadership team, Finance, and Trade Marketing to present and review brand performance and key marketing initiatives and recommendations
• Analyzing in-market performance, media results, and promotional results against established KPIs and goals, applying learnings and providing recommendations for ongoing strategy and plan optimization to increase sales
• Developing recommendations for contingency planning for go to market strategies
• Translate portfolio management into strategy and execution for in-store presentation across 35,000 doors
• Serve as key resource lead for on-going marketing insight needs of the Trade Marketing and US Sales teams in the areas of Customer Sell-In Meetings
• Build strong working relationships with key cross-functional partners, including Trade Marketing, Sales, Global Marketing, Media Planning, Global Knowledge and Insights Team, Public Relations, Influencer, Finance, Demand planning and Operation, and External agencies (Media, PR/Influencer, etc).
• Primary interactions: Global Marketing; Trade Marketing and Insights; Global Knowledge and Insights; US Retail Experience; Media Planning; Public Relations; Digital; Finance; Demand Planning; Operations; Media Agencies
• Manage Marketing professionals including providing leadership and direction to enable US market success for Revlon
• Recruit, onboard, and ensure new hires are trained to effectively perform in role and develop skills for growth
• Provide coaching and quality, fact-based performance management feedback

Required Qualifications:

• A minimum of 10 years consumer brand marketing experience with an understanding of the key retail marketing levers
• In-depth knowledge of Cosmetics and/or Personal Care (CPG) industries
• Superior knowledge of the applicable business at all levels: product/portfolios, competition, trade, advertising, promotion, finance, market research, human resources, and elements of a marketing mix
• Strong knowledge of digital and social media landscape and channels including influencer networks
• Experience translating macro market trends into retail solutions
• Experience analyzing and developing strategies using all elements of marketing mix (360° Marketing)
• Understand cost structures and P&L implications of building programs
• Demonstrated leadership capability
• Strong organizational skills with a proactive attitude and ability to troubleshoot
• Strong interpersonal skills and ability to work with a wide range of cross-functional teams
• Ability to interact with all levels of management
• Strong communication skills to persuade others, articulate a point of view, and set direction
• Strategic and visionary thinking
• Excellent time management skills including the ability to manage multiple priorities to meet established timelines
• Strong computer skills including all MS Office applications

If you meet the required qualifications and are interested in this role, please apply today.

The Solomon Page Distinction

Our teams, comprised of subject matter experts, develop an interest in your preferences and goals and we act as an advisor for your career advancement. Solomon Page has an extensive network of established clients which allows us to present opportunities that are well-suited to your respective goals and needs – this specialized approach sets us apart in the industries we serve.

About Solomon Page

Founded in 1990, Solomon Page is a specialty niche provider of staffing and executive search solutions across a wide array of functions and industries. The success of Solomon Page reflects an organic growth strategy supported by a highly entrepreneurial culture. Acting as a strategic partner to our clients and candidates, we focus on providing customized solutions and building long-term relationships based on trust, respect, and the consistent delivery of excellent results. For more information and additional opportunities, visit: solomonpage.com and connect with us on Facebook, Twitter, and LinkedIn.

Opportunity Awaits.

Solomon Page

Responsibilities:

• Lead multi-channel marketing (MCM) planning efforts, consisting of: discovery, segmentation strategy, messaging strategy, content strategy, channel planning, communication mapping, and measurement planning.

• Drive the practice of digital analytics by clearly defining goals and KPIs, generating reports, providing performance analysis, and developing recommendations for optimization.

• Lead digital research in search of valuable information to drive strategic and tactical planning.

• Manage and develop spokespeople, including senior executives. For digitals channels

• Direct and coordinate the strategy of social guidelines for the entire region.

• Development of strategies and tactics for integrated multi-channel marketing programs designed to achieve business objectives.

• Support and evaluate results of external communication campaigns with the marketing team.

• Be an integral part of the Marketing team, collaborating across shared goals, projects, and activities.

• Manage regional marketing agencies. Develop and implement a communication strategy that includes media outreach and social media content creation.

• Coordinate customer and partner references and stories. Coordinate translations as needed for the website.

• Serve as a digital expert in multidisciplinary teams, for example: Creativity, UX, social media.

• Build, launch and optimize the digital experiences across internal and external platforms to drive customer and employee engagement, adoption, usage and sales of Ricoh products and services.

Qualifications:

• 5+ years of experience in Digital Marketing, agency, Corporate Marketing departments.

• Bachelor’s degree (MBA or other relevant graduate degree).

• Bilingual (English and Spanish) is a must. Portuguese is preferable but not required.

• Excellent collaboration and communication skills (oral and written).

• Ability to influence cross-group agendas (including at an executive level) and drive non-reporting teams to perform.

• Strategic thinker able to identify opportunities and alternatives and influence teams both inside and outside the company to execute on them.

• Able to organize and plan during crisis/urgent situations and have excellent writing skills. Works well under pressure and meets tight deadlines.

• Excellent written and verbal communication skills.

• Web presence strategy, user experience design, digital media, social media, social advertising, search engine marketing (SEO/SEM), mobile media and applications, customer relationship management (CRM), multi-channel marketing (MCM) ), marketing automation, sales force automation, customer segmentation, closed-loop marketing (CLM), event/experience marketing, digital analytics, online/offline integration, primary and secondary market research, new product launch ..

• Proven social media content and networking expertise.

• Hands-on experience in marketing automation strategy and execution, including familiarity with major marketing automation platforms (e.g. Salesforce, Adobe, Marketo).

• Expert knowledge of user experience (and customer experience) best practices.

• Practical experience with web analytics platforms (Google Analytics, Adobe Analytics, WebTrends).

Robert Half

A top beauty brand in NYC is seeking a Sr. Marketing Director- Retail Cosmetics to join their team! The Sr. Marketing Director- Retail Cosmetics is responsible for leading and executing the mass marketing strategies across the assigned portfolio to achieve business plans, market share, and profitability. Will be responsible for designing effective commercial strategies and impactful marketing programs across the assigned portfolio of products. Will have the discretionary authority over the companies day to day marketing operations, as well as managing your team.

Responsibilities:

• Develops comprehensive national marketing strategies and insights that will drive the achievement of annual business plans. Analyzes consumer and shopper research, own & competitive marketplace dynamics, consumption data, media trends, trade and channel levers, and profitability to create strategic marketing support plans establishing strategic direction in the following areas: brand portfolio mix, pricing, distribution, in-store and e-retail activation plans, and Advertising and media including traditional media, digital, social media, search and out-of-home and influencer content development.
• Tracks effectiveness and ROI of each activation plan.
• Identifies growth opportunities, develops market entry criteria and sizing for new products and identifies new category and channel opportunities.
• Works cross-functionally to coordinate multiple processes necessary to develop, implement, and execute an effective strategy across all aspects of the marketing mix
• Ensures national marketing plans are activated effectively at top retailers.
• Accountable for the development of national marketing programs, and responsible for managing team to achieve flawless execution, including
• Managing and supervising direct reports for the on-time delivery and execution of marketing initiatives;
• Evaluating and approving plan recommendations from external (Media, PR/Influencer agencies) and internal (Global Marketing, Public Relations, Global Knowledge and Insights, Media planning, Digital, Retail Experience) cross-functional team;
• Working with global marketing, external agencies and Trade Marketing to ensure strategic connection between global brand strategy and commercial execution;
• Evaluating marketing strategies and programs to ensure compliance with brand equity guidelines, company policies and procedures;
• Leading US Commercial Team meetings with US Leadership team, Finance, and Trade Marketing to present and review brand performance and key marketing initiatives and recommendations.
• Analyzing in-market performance, media results, and promotional results against established KPIs and goals, applying learnings and providing recommendations for ongoing strategy and plan optimization to increase sales;
• Developing recommendations for contingency planning for go to market strategies.
• Translates portfolio management into strategy and execution for in-store presentation across 35,000 doors.
• Key resource lead for on-going marketing insight needs of the Trade Marketing and US Sales teams in the areas of Customer Sell-In Meetings
• Builds strong working relationships with key cross-functional partners, including Trade Marketing, Sales, Global Marketing, Media Planning, Global Knowledge and Insights Team,
• Public Relations, Influencer, Finance, Demand planning and Operation and External agencies (Media, PR/Influencer, etc).
• Primary interactions: Global Marketing; Trade Marketing and Insights; Global Knowledge and Insights; US Retail Experience; Media Planning; Public Relations; Digital; Finance; Demand Planning; Operations; Media Agencies.
• Manage Marketing professionals including providing leadership and direction to enable US market success.
• Recruit, onboard and ensure new hires are trained to effectively perform in role and develop skills for growth.
• Responsible to provide coaching and quality, fact-based performance management feedback.

Required Qualifications:

• A minimum of 10 years of brand marketing experience, with an understanding of the key retail marketing levers.
• In-depth knowledge of Cosmetics and/or Personal Care (CPG) industries.
• Superior knowledge of the applicable business at all levels: product/portfolios, competition, trade, advertising, promotion, finance, market research, human resources, and elements of a marketing mix.
• Strong knowledge of digital and social media landscape and channels, including influencer networks.
• Experience translating macro market trends into retail solutions
• Experience analyzing and developing strategies using all elements of marketing mix (360° Marketing)
• Understand cost structures and P&L implications of building programs.
• Demonstrated leadership capability
• Strong organization skills with a proactive attitude and ability to troubleshoot.
• Strong interpersonal skills and ability to work with a wide range of cross-functional teams.
• Ability to interact with all levels of management
• Strong communication skills to persuade others, articulate a point of view, and set direction.
• Strategic and visionary thinking.
• Excellent time management skills including the ability to manage multiple priorities to meet established timelines.
• Mass marketing experience – US Drugstore experience is a MUST
• Strong computer skills including all MS Office applications.

If you meet the required qualifications and are interested in this role, please apply today.

The Solomon Page Distinction

Our teams, comprised of subject matter experts, develop an interest in your preferences and goals and we act as an advisor for your career advancement. Solomon Page has an extensive network of established clients which allows us to present opportunities that are well-suited to your respective goals and needs – this specialized approach sets us apart in the industries we serve.

About Solomon Page

Founded in 1990, Solomon Page is a specialty niche provider of staffing and executive search solutions across a wide array of functions and industries. The success of Solomon Page reflects an organic growth strategy supported by a highly entrepreneurial culture. Acting as a strategic partner to our clients and candidates, we focus on providing customized solutions and building long-term relationships based on trust, respect, and the consistent delivery of excellent results. For more information and additional opportunities, visit: solomonpage.com and connect with us on Facebook, Twitter, and LinkedIn.

Opportunity Awaits.

Solomon Page

Do you love the summer? Do you have a passion for continuous learning, education, the summer camp experience and travel? Do you love to create buzz and excitement around a highly seasonal business? Summer Discovery and Summer Institute for the Gifted (SIG) transform the lives of students from around the world. We have been offering experiential travel pre-college, academic, enrichment, and gifted programs for students in elementary, middle and high school for over 55 years. We partner with world-class universities including UCLA, University of Michigan, University of Pennsylvania, The Wharton School, Georgetown University, University of Cambridge and more to run programs where students travel, learn, have fun, and thrive. We are passionate about what we do, the impact we have, and our teams who make it all happen.

What’s the job?

The content creator will be an integral part of the marketing team, reporting to the CMO. They will be the ultimate storyteller, culture and tone setter and passionate marketer who loves creating and deploying authentic content for brands that make a difference across all key digital channels. Content creation is pivotal to our business in showcasing and bringing to life our summer programs. From on-campus pre-college experiences for students, dorm live, travel to the beach, lakes, amusement parts and local cities to academic life that is project based and hands on like music production, criminal forensics, robotics, culinary arts, sports marketing and so much more, your role is to bring the summer to life in a way that drives more prospective students and parents to want to learn more. Your target audiences will be dual – and content must resonate with both students as well as parents and embody the Summer Discovery and Summer Institute for the Gifted brands.

The content creator will develop, implement, track and optimize our digital campaigns across all digital channels from social media to email, and create content that can be used on the website. They should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution.

Excellent creative design, verbal and written communication skills are required as this role will be both creating the content, as well as authoring it in tools including Canva and Lightroom. They will be strategic minded with a finger on the pulse of social media and digital trends and have experience producing content for brands across platforms including Facebook, Instagram, LinkedIn, YouTube, TikTok, Twitter and others.

They will create compelling original content that is fresh and professional, yet fun, suggest creative ways to attract more prospective clients, grow followers, increase engagement, implement and maintain digital marketing initiatives, all while supporting the greater marketing goals.

Summer Discovery is a growing company with a seasonal business, so flexibility and the ability to pivot will be important to support our summer programs. The ideal candidate will be detailed-oriented, self-motivated and work hard with a desire to visit and support our summer programs. Our office is in Roslyn, NY – so we are looking for someone who lives in the NY/NJ/CT metro-area and works in a hybrid work model.

Responsibilities

· Creates, guides, and delivers strategic social media, email and digital planning, programming and execution.

· Creates and maintains detailed monthly and annual social, email and content calendars.

· Curates engaging text, image and video content for digital channels.

· Works across teams to support channel marketing efforts through digital and social channels.

· Manages community engagement across all social channels.

· Monitors and reports on feedback from social followers.

· Designs and implements digital and social media strategy to align with business goals.

· Suggest and implement new features to develop brand awareness (promotions & competitions) and new ways to attract new leads/followers.

· Crafts partnerships with social media influencers/content creators who can drive applications, spread positive word of mouth, and increase overall brand reach

· Oversees the on-campus brand/parent ambassador program.

· Knowledge of search engine optimization (SEO) techniques will as well as identifying new avenues and opportunities for online marketing.

· Manage our blog to drive awareness, content and SEO optimization.

· A strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution.

· Plans and executes all digital marketing efforts, creation of marketing emails, social media and display advertising campaigns.

· Identifies trends, insights, and optimizes spend and performance based on the insights.

· Brainstorms new and creative growth strategies.

· Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.

· Collaborates with agencies and other vendor partners.

· Other duties as assigned – specific to role focus or departmental needs.

Qualifications

· 5+ years of experience in content creation, social media, email and digital marketing

· Bachelor’s Degree in marketing communications, journalism or relevant field

· Solid understanding of web and social media analytics

· Ability to create and deploy their own content using Canva, social media scheduling tools like Spout, and Lightroom (Photoshop/InDesign a plus but not required)

· Strong writing and verbal communication skills

· Knowledge of online marketing and marketing channels

· Attention to detail and able to multi-task

· Experience with social media management and optimization platforms

· Strong analytical skills and data-driven thinking

· Graphic design and photo editing skills a plus

· Ability and desire to travel to summer programs between late June – early August to capture original, authentic content

Employment is contingent upon a satisfactory employment background check. Summer Discovery embraces diversity and equal opportunity. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. The more inclusive we are, the better our work will be

Summer Discovery

WalterLane is pleased to lead the search for a Manager, Digital Communications & Outreach for the DC office of a leading global think tank. The organization focuses on the trans-Atlantic partnership and the economic, political, and social challenges facing the United States and Europe.

This is an exciting opportunity to use your 2 – 3 years of professional experience in digital communications to develop and lead the implementation of social media / digital communications strategies. The positive culture is one that fully embraces creativity and new ideas, and you will have a real impact on the work of the organization!

As manager, you report to the executive director and work closely with the DC staff. The organization encourages professional growth, a talented, friendly staff, and competitive benefits including 28 vacation days, 401K, transportation subsidy, bonus and more. Salary 60 – 70K DOE. HYBRID work week.

ABOUT YOU

• BA plus 2 – 3 years of experience in digital communications, digital strategy and social media
• You should have the creative vision and technical skills to translate ideas into communications products.
• Innovative with a passion for creative incorporation of new and emerging platforms and trends within the digital space
• Good understanding of all aspects of digital communications and social media
• Ability to own content strategy and execution process including creation of multimedia products and analyzing digital and social media analytics
• Technical expertise to move comfortably between digital products and channels
• Strong organizational skills and ability to manage digital communications from ideas to output
• Understanding of podcast hosting platforms and promotion strategies
• Excellent attention to detail with emphasis on accuracy and follow through
• Experience in basic graphic design and with platforms including MailChimp, video-editing software, and Eventbrite or similar tools
• Outstanding communication and interpersonal skills
• Interest in the current geo-political trends and international affairs

RESPONSIBILITIES

• Develop and manage digital communications campaigns and products in line with corporate identity
• Create, manage and grow the organization’s presence across social media channels (Twitter, Facebook, YouTube, LinkedIn, Instagram, and others)
• Develop, articulate and maintain analytics tailored to goals and meaningful communications
• Create and maintain content calendars
• Research new technologies and industry trends and offer tools, training and methods to enable staff to communicate directly and effectively
• Support the organization’s web management strategy
• Expand the organization’s audience through targeted outreach including online advertising
• Coordinate production schedule and delivery of online magazine
• Collaborate with project managers / directors and coordinate content release plans for products
• Work with various external vendors

Equal Opportunity Employer

WalterLane, Inc.

Who We’re Looking For

You’re curious. You always ask questions. You hunt down answers. We’re looking for a senior performance marketing expert.

‍

The Role

• Responsible for the day-to-day management of performance media buying and optimization across a broad range of clients. Emphasis on paid search and paid social.
• Support the creative team in the delivery of ongoing creative production for continuous optimization. 
• Own the performance media implementation process including campaign set up, optimization and reporting across national and global clients
• Monitor paid media (social, SEM/PPC, video, display, programmatic) campaigns daily
• Ensure campaigns are paced correctly to minimise waste
• Monitor costs, budgets and report on ROI
• Report on results and create recommendations, draft insights and opportunities to present to the team and senior client stakeholders

‍

Requirements

• A minimum of 2-4 years experience in paid search and social, SEM, performance or biddable as an account manager or manager preferably from an agency background.
• Current certifications across Google, DSP’s, Meta Blueprint, Bing and other channel technologies (or willing to get certified within six months of hiring)
• Have an expert understanding of how to set up and optimize campaigns within all digital ad channels.
• Bachelor’s degree in Marketing, Advertising or related field
• Outstanding creative problem solving and communication skills, both written and verbal is a must with exceptional attention to detail.

Benefits

• Unlimited PTO

• WFA Work from anywhere

• Very competitive pay

• Annual bonuses

• Partner track options

MABL

Marketing Program Manager
REMOTE workers are ok. Must be in US.

Responsibilities:

• Apply data-driven thinking and digital media expertise to develop media plans, collaborating with the internal team and Digital agency.
• Project manage demand generation integrated programs and execution plans to increase awareness, lead generation, and engagement across digital channels (Paid Search, Paid Social, Display, Content Syndication, etc.) with corresponding reporting and measurement.
• Ensure programs align with the HPE brand.
• Frequently contribute to developing new ideas and methods to innovate media plans.
• Present outcomes and learnings to key stakeholders.
• Work on complex problems/projects where situations or data analysis requires an in-depth evaluation of multiple factors.
• Exercise significant independent judgment within broadly defined policies and practices to determine the best method for accomplishing work and achieving objectives by program and tactic.
• The focus will be global in scope.
• Candidate must be flexible to attend key meetings accommodating specific time zones (with advance notice).

The successful candidate will have

• Expertise in digital channels and how they align to funnel stages.
• Outstanding written communication and presentation skills with proven experience working in large b2b Networking Enterprises
• Possesses the ability to analyze data to derive actionable insights, establish targeting strategies based on segmentation & predictive analytics, and evaluate trends over time
• Integrated campaign management, including target list management and audiences.
• Project manage implementation across multiple digital channels as agreed in the approved plan.

VeeAR Projects Inc.

Company brief

Here at Hartley Botanic, we offer handmade, beautiful, elegant, and practical Greenhouses and Glasshouses with a worldwide reputation for perfect design, enduring strength, unparalleled quality, and everlasting performance.

Providing beautiful ranges of Greenhouses and Glasshouses for the everyday gardener, to the largest bespoke designs across our Victorian, Modern and Heritage ranges, Hartley Botanic works hard to cater to the needs of every individual customer and gardener and every individual garden.

Each one of our products is individually designed to the specification of the customer, whether for professional or private need. We pride ourselves on the quality of our craftsmanship and work closely with our customers to ensure they get exactly what they need.

Role Brief

We seek an enthusiastic Marketing Assistant with experience in a marketing environment. The ideal candidate must be able to support a fast-paced environment while assisting in all marketing aspects and supporting activities.

The Marketing Assistant position is essential at Hartley Botanic. This role is responsible for supporting the delivery of our marketing strategy, which involves monitoring and reporting marketing spend to budget, collecting monthly marketing and media reports, updating media codes in our CRM database, identifying and validating new media sources, and working with other departments to meet advertising deadlines and public relations plans. Additionally, this role will be the primary contact for all US show coordination, attending monthly marketing meetings and maintaining and contributing to our photography library’s development. 

The main responsibility of this position is to assist the President of Hartley Botanic US in overseeing the company’s marketing strategies. This includes ensuring that leads are correctly attributed to campaigns and advertisements and updating the company’s photographic and digital mapping records of growth in North America.

This position is based in our Wilmington, MA office. You will collaborate with our US support team and the marketing team in the UK, including our CEO, Head of Marketing, Creative marketing Agency, and PR firm.

You will also liaise with the Reception Office Supervisor in the UK regarding company photography requirements; customer welcome pack supplies, branded stationery, and ‘mapping’ updates.

You also will support in:

·      Research and identify potential advertising options, nationally and regionally, advising on new trends and new marketing opportunities.

·      Gather marketing data to help improve and advise on performance.

·      Create graphic, written, or verbal presentations.

·      Assist in creating and updating content on various platforms.

·      Contribute to the marketing strategy as directed by the President of the US business

·      Maintain schedules for marketing campaigns.

·      Attend trade shows and company events to promote the business.

·      Use social media platforms where appropriate to market new products and promote the business.

·      Implementing the US printing and postage needs.

·      Support and help create sales tools for the US business.

·      Liaise with our professional writers and support them with any needs.

Role Requirements:

·      Proficient in using all Microsoft packages and reports, including PowerPoint.

·      Good understanding of CRM systems

·      Strong PC skills

·      Strong communication skills, both written and verbal

·      Great attention to detail

·      Excellent administration skills

·      High level of organizational skills

·      Great time management abilities. Ability to prioritize effectively.

·      Proficient at reporting and using structure.

·      Ability to work independently and as part of a team.

·      Familiarity with social media, social networking, email marketing, and search engines

Hartley Botanic

LHH is partnering with a growing manufacturer to find a hands on Digital Marketing Manager to own all paid search performance. The Manager will drive paid search, paid social, display and native ads, develop strategies, and identify optimization opportunities. The ideal candidate will have experience marketing a consumer product/brand in the home improvement manufacturing industry.

This is a Hybrid role

Responsibilities:

• Formulate digital strategies
• Set-up and manage internal and 3rd party/outsourced lead-gen programs
• Launch and optimize digital ads
• Manage SEO/SEM efforts
• Analyze and report on performance/ROI using Web analytics tools (Google Analytics, WebTrends etc.)
• Maintain digital channel operations assist in the development of the channel’s long-term strategy
• Maintain and expand partnerships with media agencies, lead gen aggregators and vendors
• Manage budgets (spend forecasts;
• Manage keyword builds and audits

Requirements:

• Bachelor’s degree in Marketing or related field
• 4+ years of experience in digital marketing and communications
• Home improvement industry experience with a manufacturer preferred
• Proven track record with lead generation
• Expertise in Google Analytics and AdWords
• Knowledge in SEO, social media, content marketing, email marketing, PPC and SEM
• Experience marketing a consumer product or brand
• In-depth knowledge of online media
• Know design basics

LHH

WE ARE:

Timbers Company is a developer and operator of exceptional boutique hotels, residence clubs and resort communities located in some of the most sought-after destinations in the world. Timbers Company is always looking for dynamic, driven people to join our team. We are passionate about exposing our Owners and guests to some of the most sought-after places on earth. Grow your career with us and learn first-hand how to shape remarkable experiences for our world-class guests and Owners.

YOU ARE:

An inspired, driven individual who believes in providing outstanding customer experiences and comes to work energized and ready to carry that spirit throughout the day. You truly appreciate the opportunity to work with people who encourage, challenge, and support one another to be their best.

OUR CORE VALUES:

We are in the business of making memories, and this mantra is reflected in everything we do and every interaction we have whether it be in hospitality operations management, asset management, development, or sales & marketing. Our values define who we are.

• Be Authentic
• Practice Humility
• Cultivate Teamwork
• Value Time
• Be Trustworthy

SUMMARY: The Senior Marketing Manager, based at the corporate office in Winter Park FL, will execute the objectives outlined in the luxury rental and hotel marketing plans. This role promotes on-brand messaging to customers through traditional, digital, and social media channels all with the goal of producing revenue. This role also helps execute direct marketing plans, targeted campaigns, and activated channels to the end of driving consumer awareness and preference, increasing market share, and building broader portfolio and brand awareness. This role balances traditional and digital marketing. Success is measured by how well the manager drives the sales and revenue strategy of the luxury rental and hotel properties, by how effectively leveraged the resources on property are to create truly compelling marketing and communications strategies and campaigns. This individual is a champion of Timbers and property level brand standards.

ESSENTIAL FUNCTIONS:

Essential functions as defined are ILLUSTRATIVE ONLY and not a comprehensive listing of all functions and duties performed by incumbents within this classification. Essential duties and responsibilities may include, but are not limited to, the following:

Hospitality and Rental Marketing & Advertising

· Assists with annual Hospitality and Rental marketing plans to budget, in consultation with the General Managers , Operations leaders, and corporate and property marketing teams.

· Partners with Marketing, Operations, and Sales teams to execute promotions and campaigns to target on property guests with promotions that drive incremental revenue to on-property outlets.

· Manages media schedules and fields all advertising requests.

· Partners with property Revenue Management to verify correct offer loading, verifying advertisement targeting is correctly directed at relevant consumer groups.

· Coordinates the execution of email marketing, and display advertising.

· Manages digital and media agencies; works with agency partners to identify strategic media buys.

· Manages and maintains frequent, active engagement with digital marketing agency to verify alignment, pull-through, and 2-way communication about the status, performance evaluation, opportunities, and issues related to online programs and initiatives.

· Manage and coordinates execution of a variety of organic and paid acquisition channels – content creation, content curation, pay per click campaigns, search engine optimization, event management, publicity, social media, lead generation campaigns, copywriting, and performance analysis.

· Monitor analytics to inform future content direction and drive test-and-learn strategy.

Social Media Content Management

· Oversees social media facilitation, engagement, and content in local digital channels (e.g., hotel website and travel sites) in conjunction with other Marketing Managers.

· Manages overall editorial calendar and oversees and consults with on-property marketing team.

· Engages in proactive online reputation management by surfacing relevant guest comments (positive or negative) in social media channels and ensures on-property team responds accordingly.

· Lead content development for high-priority/fast-turn efforts.

Public Relations and Visual Asset Management

· Manage PR firms and provide strategic direction for PR activity as well as coordinate and host individual and group press visits.

· Supports pull through of impactful PR strategy & activities to drive quality press coverage through media engagement, in alignment with communications objectives.

· Provide content for press releases, stories, interviews, etc.

· Co-manages photo shoots for Hospitality to maintain a current, fresh and relevant photo library inclusive of seasonal assets.

· Responsible for and acts as central point of contact for all needed asset creation including renderings, photography, video; ensuring all assets adhere to brand voice.

· Assists in the writing and communication content for nurture emails, website blog posts, website page content, brochures and other marketing collateral materials.

Direct Marketing and Collateral Development

· Coordinates and executes Hotel and Rental program printed materials.

· Verifies brand voice and assists in the production of all on-property display and signage.

· Verifies all collateral as per brand standard guidelines and Timbers Resorts brand standards.

· Track all related costs and performance results.

· Oversight and coordination of website initiatives, promotions, packages, reciprocal linking opportunities, ongoing creation and updates to website packages, calendar of events, press room, etc.

· Manage and/or ensure website content is current including Calendar Events, News items, Home Page slider and What’s Happening features, copy updates, Meet the Team, eBrochures, Awards and new Basic Page content.

General

Manage hospitality and rental marketing and advertising budgets and forecasts.

· Works with team to ensure related websites are updated on a regular basis.

· Provides training and marketing leadership and acts as a marketing subject matter expert for GMs, Sales Leaders and Managers, and Revenue leaders.

· Keeps abreast of competition and its collateral, advertising, and marketing efforts and constantly evolving digital and marketing trends.

· Establish high-quality, low-cost providers and develops dependable vendor relationships.

· Measure and report performance of marketing campaigns, gain insight and assess against goals.

QUALIFICATIONS:

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge and/or skill required.

Education and Preferred Experience:

Bachelor’s degree in Marketing preferred. Must have 5+ years’ relevant hospitality marketing work experience in a leadership role; OR demonstrating progressive career advancement within the hospitality Marketing Communications field.

· Possesses and maintains thorough understanding of the luxury hospitality industry and stays abreast of industry trends

· Project management experience with ability to lead concepts and adjust timelines in an ever-changing environment.

· Primary – Revinate, WordPress, Adobe Creative Suite, Hootsuite, Google AdWords, Analytics & Tag Manager. Secondary – Additional experience with NAVIS, PMS systems, and booking engines

· Demonstrable success in ability to turn quantitative data into actionable creative

· Experience with hotel openings and/or launching of outlets and amenities.

· Experience with managing suppliers, partnerships, marketing budgets and long-term strategic planning.

PERKS & BENEFITS:

• Education Assistance Program
• Wellness Reimbursement Program
• Learning and Development
• Competitive Pay
• Volunteer time
• Paid maternity/Paternity leave
• Fun team building events
• Employee kitchen stocked with snacks, coffee and other beverages
• 401K
• Vacation Days
• Personal Days
• Holiday Pay

Timbers Company