Marketing Program Manager

Marketing Program Manager
REMOTE workers are ok. Must be in US.

Responsibilities:

• Apply data-driven thinking and digital media expertise to develop media plans, collaborating with the internal team and Digital agency.
• Project manage demand generation integrated programs and execution plans to increase awareness, lead generation, and engagement across digital channels (Paid Search, Paid Social, Display, Content Syndication, etc.) with corresponding reporting and measurement.
• Ensure programs align with the HPE brand.
• Frequently contribute to developing new ideas and methods to innovate media plans.
• Present outcomes and learnings to key stakeholders.
• Work on complex problems/projects where situations or data analysis requires an in-depth evaluation of multiple factors.
• Exercise significant independent judgment within broadly defined policies and practices to determine the best method for accomplishing work and achieving objectives by program and tactic.
• The focus will be global in scope.
• Candidate must be flexible to attend key meetings accommodating specific time zones (with advance notice).

The successful candidate will have

• Expertise in digital channels and how they align to funnel stages.
• Outstanding written communication and presentation skills with proven experience working in large b2b Networking Enterprises
• Possesses the ability to analyze data to derive actionable insights, establish targeting strategies based on segmentation & predictive analytics, and evaluate trends over time
• Integrated campaign management, including target list management and audiences.
• Project manage implementation across multiple digital channels as agreed in the approved plan.

VeeAR Projects Inc.