LHH is partnering with a growing manufacturer to find a hands on Digital Marketing Manager to own all paid search performance. The Manager will drive paid search, paid social, display and native ads, develop strategies, and identify optimization opportunities. The ideal candidate will have experience marketing a consumer product/brand in the home improvement manufacturing industry.
This is a Hybrid role
Responsibilities:
- Formulate digital strategies
- Set-up and manage internal and 3rd party/outsourced lead-gen programs
- Launch and optimize digital ads
- Manage SEO/SEM efforts
- Analyze and report on performance/ROI using Web analytics tools (Google Analytics, WebTrends etc.)
- Maintain digital channel operations assist in the development of the channel’s long-term strategy
- Maintain and expand partnerships with media agencies, lead gen aggregators and vendors
- Manage budgets (spend forecasts;
- Manage keyword builds and audits
Requirements:
- Bachelor’s degree in Marketing or related field
- 4+ years of experience in digital marketing and communications
- Home improvement industry experience with a manufacturer preferred
- Proven track record with lead generation
- Expertise in Google Analytics and AdWords
- Knowledge in SEO, social media, content marketing, email marketing, PPC and SEM
- Experience marketing a consumer product or brand
- In-depth knowledge of online media
- Know design basics
LHH
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